Einleitung -- Theorie und Methodik -- Nachhaltigkeit im Personalmanagement -- Forschungsmaterial und Korpuskonstitution -- Diskurslinguistische framebezogene Analyse -- Ergebnisdiskussion -- Zusammenfassung und Ausblick.

"This book explores the evolution of sentiment in economic terms in the press during financial crises applying a combination of sentiment analysis techniques and usage fluctuation analysis on a diachronic corpus derived from editorials in quality newspapers during the Great Recession. The book...

Ökonomische Texte enthalten wichtige Botschaften. Nur leider kommen sie bei den Adressaten oft nicht richtig an. Einige Ökonomen machen sich gar nicht erst die Mühe, ausserhalb der Wissenschaft gelesen und verstanden zu werden. Das Buch zeigt, wie wirtschaftswissenschaftliche Zusammenhänge...

Object of research -- Native language acquisition and foreign language learning -- Using corpus-based online tools for and data-driven text production and learning in business English -- Empirical study -- Discussion of findings and outlook -- Reference list -- Appendix

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and...

1 Economists' Epistemological Challenges -- 2 The Trajectory of the First Social Science -- 3 An Overview of Socially Constructed Mental Models and Vocabularies -- 4 From Metaphor to Fact: The Early History of Creating a New Language of Markets & Economies -- 5 Value Judgments Regarding the...

Fund manager overconfidence and investment narratives / Arman Eshraghi -- Entrepreneurial rhetoric and business plan funding / Thomas H. Allison, Aaron F. McKenny, Jeremy C. Short -- Measuring the tone of accounting and financial narrative / Elaine Henry, Andrew J. Leone -- The impact of CEO...

Email Addresses -- Subject Lines -- Initial Salutations -- Introductions and Final Salutations -- Making Requests -- Replying to Requests -- Chasing and Being Chased -- Reviewing Documents -- Ensuring Better Communication By Using a Soft Approach -- Recognizing Level of Formality -- Punctuation...

Arranging A Meeting Via Email -- Preparing for a Meeting -- Using English Before, During, and After a Meeting or Negotiation -- How to Meet Key People at Networking Events and Trade Fairs -- Managing and Participating in a Face-to-Face Meeting -- Meetings Via Conference Call and Video Call --...

1. Introduction -- 2. Markets over governments -- 3. Competition over cooperation and monopoly -- 4. Consumers over citizens -- 5. Management over labor -- 6. Growth over progress, justice, and equality -- 7. Conclusion.