Purpose The study explores the evolution of Indian domestic electronics manufacturing post-economic reforms and also investigates the lack of natural growth stages among Indian start-up/SME electronics manufactures. Design/methodology/approach The theoretical framework is inspired by Dawar and...

This paper estimates the effects of group identity on discrimination in the marketplace. We conducted an audit study in two electronics markets in São Paulo, Brazil during the 2014 Brazil World Cup (WC), and recorded the behaviour of 557 sellers in 922 market interactions. To identify...

Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for, and hardware sales of, a new product. While prior work on indirect network effects in the economics and marketing literature is valuable, these literatures show...

With globalization of markets and competition, foreign markets have become increasingly viable and natural opportunities for growth oriented firms In international marketing, an important decision concerns that of foreign market entry its mode, contents and implementation In this study, we make...

Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for, and hardware sales of, a new product. While prior work on indirect network effects in the economics and marketing literature is valuable, these literatures show...

In an economy characterized by frequent change in technology, in the types of goods and services purchased, and in the forms of business organization, keeping track of price change continues to pose many difficulties. Price change affects the way we perceive changes in such basic measures as...

This study provides background information on the evolving library systems market in Europe, with a view to encouraging indigenous library systems suppliers to participate more actively in collaborative research and development projects. The study included two surveys, firstly of libraries and...

Viele Unternehmen nutzen bestehende Umsatz- und Gewinnmöglichkeiten im Kundendienst bislang nicht konsequent genug aus. Voraussetzung für eine umfassende Ausschöpfung dieser Potentiale ist eine differenzierte und zielgruppengerechte Servicepolitik. Bisher existierten jedoch kaum geeignete...

This study constructs new hedonic price indexes for electronic computers covering the period 1951-84. Regressions are estimated for four data sets, two used in previous studies by G. Chow and E. Dulberger, and two new data sets used for the first time in this study. Coverage is limited to...