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Year of publication
Subject
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Emotionale Werbung 103 Emotional branding 87 Consumer behaviour 42 Konsumentenverhalten 42 Brand management 29 Markenführung 29 Emotion 28 Werbewirkung 28 Advertising effects 27 Advertising 18 Werbung 18 Werbepsychologie 16 Beziehungsmarketing 14 Psychology of advertising 14 Relationship marketing 14 Marketing 13 Brand 10 Markenartikel 10 Brand image 9 Markenimage 9 Verbraucherverhalten 9 Werbebotschaft 8 Brand loyalty 7 Theorie 7 Theory 7 emotional branding 7 Großbritannien 6 Markentreue 6 Marketing management 6 Marketingmanagement 6 United Kingdom 6 Deutschland 5 Emotionales Verhalten 5 Germany 5 Perception 5 Unternehmenserfolg 5 Verbraucher 5 Wahrnehmung 5 Zielgruppe 5 Angst 4
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Online availability
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Undetermined 48 Free 6
Type of publication
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Article 62 Book / Working Paper 59
Type of publication (narrower categories)
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Article in journal 43 Aufsatz in Zeitschrift 43 Aufsatz im Buch 14 Book section 14 Hochschulschrift 12 Collection of articles of several authors 5 Sammelwerk 5 Thesis 5 Conference paper 4 Dissertation u.a. Prüfungsschriften 4 Graue Literatur 4 Konferenzbeitrag 4 Non-commercial literature 4 Aufsatzsammlung 3 Case study 3 Fallstudie 3 Bibliografie enthalten 2 Bibliography included 2 Collection of articles written by one author 2 Sammlung 2 Working Paper 2 research-article 2 Arbeitspapier 1
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Language
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English 83 German 34 Spanish 2 Undetermined 2
Author
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Mogaji, Emmanuel 5 Gelbrich, Katja 3 Hill, Dan 3 Pogorzelski, Jacek 3 Schröder, Eva-Maria 3 Septianto, Felix 3 Chhikara, Ritu 2 Danbury, Annie 2 Fischer, Dirk 2 Freling, Ryan E. 2 Freling, Traci H. 2 Garg, Ruchi 2 Gurel-Atay, Eda 2 Hamby, Anne 2 Hartmann, Patrick 2 Hatzithomas, Leonidas 2 Heath, Robert 2 Ilicic, Jasmina 2 Jones, Niusha 2 Kahle, Lynn R. 2 Kataria, Aarti 2 Koskie, Melanie Moore 2 Lasogga, Frank 2 Leemon, Daniel 2 Lichtl, Martin 2 Locander, William B. 2 Magids, Scott 2 Margariti, Kostoula 2 Mishra, Kamalesh 2 Panda, Tapan Kumar 2 Panda, Tapas K. 2 Rainer, Ricarda Carina 2 Rothacher, Albrecht 2 Sanna, Domingo 2 Satzinger, Michaela 2 Schmitz, Karl Werner 2 Seo, Yuri 2 Shi, Linsong 2 Tsichla, Eirini 2 Voutsa, Maria C. 2
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Institution
All
Springer Fachmedien Wiesbaden 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 1 Haufe-Lexware GmbH & Co. KG 1 One World Marketing 1 Suhrkamp Verlag 1 Universidad del CEMA 1 Universität Mannheim 1
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Published in...
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Journal of advertising 7 Journal of advertising research 4 Ilmenauer Schriften zur Betriebswirtschaftslehre 3 Journal of marketing theory and practice 3 Academy of Management journal : AMJ 2 BestMasters 2 Brand the Future : systematische Markenentwicklung im B2B 2 Designing and communicating experience 2 Emerald points 2 Emotional appeals in advertising banking services 2 Europäische Hochschulschriften / 5 2 International journal of advertising : the quarterly review of marketing communications 2 International journal of internet marketing and advertising : IJIMA 2 Journal of Product & Brand Management 2 Journal of consumer behaviour : an international research review 2 Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft 2 Reihe: Marketing : MAR 2 The journal of product & brand management 2 Wa(h)re Gefühle : Authentizität im Konsumkapitalismus 2 Advances in marketing, customer relationship management, and E-services (AMCRMES) book series 1 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 1 Advertising theory 1 CEMA Working Papers: Serie Documentos de Trabajo. 1 Challenges in an age of dis-engagement 1 Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Dissertation.de 1 Emerald Points Ser. 1 Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten 1 Global business review 1 Harvard business review : HBR 1 Harvard-Business-Manager : das Wissen der Besten 1 Innovation in advertising and branding communication 1 Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft 1 Interdisciplinary Management Research 1 International business review : the official journal of the European International Business Academy 1 International journal of sport management and marketing : IJSMM 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of consumer behaviour 1 Journal of economic psychology : research in economic psychology and behavioral economics 1 Journal of international economic review 1
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Source
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ECONIS (ZBW) 108 USB Cologne (EcoSocSci) 8 RePEc 2 Other ZBW resources 2 EconStor 1
Showing 1 - 50 of 121
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Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Permata, Dina Diana; Hussein, Ananda Sabil; Andarwati - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013397526
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Infusing affective computing models into advertising research on emotions
Wen, Taylor Jing; Chuan, Ching-Hua; Anghelcev, George; … - In: Journal of advertising 53 (2024) 5, pp. 710-731
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194434
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The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - In: The journal of product & brand management 33 (2024) 4, pp. 419-435
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165139
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It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha; Hamby, Anne - In: Journal of advertising 53 (2024) 3, pp. 463-472
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014575299
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More than words : rethinking sustainability communications through neuroscientific methods
Ćirović, Marko; Dimitriadis, Nikolaos; Janić, Milan; … - In: Journal of consumer behaviour 23 (2024) 1, pp. 15-30
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014468163
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Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna; Astuti, Herni Justiana; Darmawan, Akhmad; … - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012619759
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Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix; Seo, Yuri; Li, Loic Pengtao; Shi, Linsong - In: Journal of advertising 52 (2023) 1, pp. 24-38
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233721
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Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel; Collier, Joel E.; Shanahan, Kevin J. - In: Journal of advertising 52 (2023) 2, pp. 193-210
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014233793
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Eliciting emotional attachment : Jordan brand and college fan purchasers
Keith Harrison, C.; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014428327
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Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad; Keshavarzian, Mohammad - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 350-368
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014442627
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I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.; Pollock, Timothy G. - In: Academy of Management journal : AMJ 66 (2023) 3, pp. 979-1006
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319208
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Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014334059
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The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - In: Journal of Product & Brand Management 33 (2023) 4, pp. 419-435
Purpose This study aims to explore and extend the consumer–brand relationship literature by integrating the relatively new construct of brand coolness with a growing body of work on gratitude. Specifically, gratitude is explored alongside emotional brand attachment as an additional mechanism...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352157
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The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne; Jones, Niusha - In: Journal of advertising 51 (2022) 1, pp. 116-131
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013362259
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Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna; Sondhi, Neena - In: Global business review 23 (2022) 5, pp. 1098-1117
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013387269
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Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A. - In: Academy of Management journal : AMJ 65 (2022) 4, pp. 1327-1352
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013447435
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Haptik - der Supersinn - Business : wie Sie mit Haptik Ihren Unternehmenserfolg wesentlich steigern
Schmitz, Karl Werner - 2021 - 2. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013489583
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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.; Vyncke, Patrick - In: Designing and communicating experience, (pp. 119-135). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648278
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Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini; Voutsa, Maria C.; Margariti, Kostoula; … - In: Designing and communicating experience, (pp. 241-253). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648317
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Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012670668
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Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian; Shurtliff, Austin - In: Innovation in advertising and branding communication, (pp. 117-135). 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012391658
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How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan; Lee, Hsiao-Ching; Lee, Yu-Kang; … - In: Journal of advertising research 61 (2021) 4, pp. 436-455
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012813778
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Awe in Advertising : The Mediating Role of an Abstract Mindset
Septianto, Felix; Seo, Yuri; Li, Loic (Pengtao); Shi, … - 2021
Awe represents a powerful positive emotion that has received limited examination in the advertising context. The present research draws on construal-level theory to shed light on when and how awe increases persuasion. Across five experimental studies, we show that the effect of awe elicits an...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013312008
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Reservation price uncertainty : loss, virtue, or emotional heterogeneity?
Otto, Philipp E.; Schmidt, Lennard - In: Journal of economic psychology : research in economic … 87 (2021), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013256788
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Fanocracy : turning fans into customers and customers into fans
Scott, David Meerman; Scott, Reiko - 2020
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012134391
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Nutzerprobleme beim E-Commerce sehen und hören : wie Kl die Analyse der User Experience unterstützt
Miclau, Christina; Gast, Oliver; Hertel, Julius; … - In: Dialogmarketing Perspektiven 2019/2020 : Tagungsband …, (pp. 57-72). 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012172316
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Ricarda C. Rainer untersucht, ob ein emotionsadaptiertes Targeting mittels Digital Signage (DS) am Point of Sale gewinnbringend ist. Im Mittelpunkt steht die Frage, ob bei positiver bzw. negativer Stimmung die Bewerbung unterschiedlicher Produkte sinnvoll ist und wie diese Inhalte gestaltet...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012402792
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012293491
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Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Karpinska-Krakowiak, Malgorzata - In: Journal of advertising research 60 (2020) 1, pp. 38-53
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012293495
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Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Rainer, Ricarda Carina - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012139495
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Emotional Boosting : die hohe Kunst der Kaufverführung
Häusel, Hans-Georg - 2019 - 3. Auflage
Sieger zeichnen sich durch eine Gemeinsamkeit aus - die absolute Passion für das Detail. Wer bei 1000 Kleinigkeiten besser ist, hat schliesslich den entscheidenden Wettbewerbsvorsprung. Besonders wichtig: Diese 1000 Kleinigkeiten werden vom Käufer oft nur unbewusst wahrgenommen. Sie ergeben im...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012040872
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The role of emotions in advertising : a call to action
Poels, Karolien; Dewitte, Siegfried - In: Journal of advertising 48 (2019) 1, pp. 81-90
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Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin - In: Journal of advertising 48 (2019) 5, pp. 555-568
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012201505
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Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Andreani, Fransisca; Devina, Ria - In: Journal of international economic review 12 (2019) 1, pp. 43-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012266101
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A shift in perspective? : the role of emotional branding in shaping born globals' performance
Efrat, Kalanit; Asseraf, Yoel - In: International business review : the official journal of … 28 (2019) 6, pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012110392
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Emotional branding scale and its role in formation of brand trust
Singla, Vikas; Gupta, Gaurav - In: Paradigm : the journal of Institute of Management Technology 23 (2019) 2, pp. 148-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012161142
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How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten; Hardeck, Dirk; Liu, Yong; Trivedi, Rohit - In: Journal of advertising research 58 (2018) 3, pp. 363-379
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011929132
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Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - In: Tourism management : research, policies, practice 67 (2018), pp. 71-81
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011841825
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Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis
Rüeger, Brian (ed.); Hannich, Frank M. (ed.);  … - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011841886
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"Alles inklusive - nur kein Stress" : zur Produktion von Erholung in Club-Med-Seaside-Resorts
Benger Alaluf, Yaara - In: Wa(h)re Gefühle : Authentizität im Konsumkapitalismus, (pp. 51-80). 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011787366
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Emotionale Ohrentropfen : die Musikindustrie und die Technologien der Gefühlssteuerung
Schwarz, Ori - In: Wa(h)re Gefühle : Authentizität im Konsumkapitalismus, (pp. 81-111). 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011787367
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Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011792804
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Emotional appeals in advertising banking services
Mogaji, Emmanuel - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011818321
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Driving customer appeal through the use of emotional branding
Garg, Ruchi (ed.); Chhikara, Ritu (ed.);  … - 2018
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011672050
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Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
Illouz, Eva (ed.); Honneth, Axel (preface);  … - 2018
Eva Illouz geht von der überraschenden These aus, dass die Kultur des Kapitalismus eine intensive emotionale Kultur ausgebildet hat: am Arbeitsplatz, in der Familie und in jeder Form von sozialen Beziehungen. Und mehr noch: Während ökonomische Beziehungen immer stärker durch Gefühle...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011558010
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Emotional appeals in advertising banking services
Mogaji, Emmanuel - 2018
Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012049524
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Driving customer appeal through the use of emotional branding
Garg, Ruchi (ed.); Chhikara, Ritu (ed.);  … - 2018
"This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012392900
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The persuasion industries : the making of modern Britain
McKevitt, Steven - 2018 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012606579
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Harnessing facial cues to predict, assess, and increase the effectiveness of communication in marketing
Schwille, Elisabeth Annet-Christine - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011962093
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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding
Pogorzelski, Jacek - 2018
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011823131
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