This research paper aims to investigate the correlation between green marketing practices, leadership commitment, environmental consciousness, and environmental performance within the pharmaceutical sector in Jordan. By employing a quantitative research methodology, this study provides valuable...

Based on Stimulus-organism-response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement...

We investigate whether climate activism favors pro-environmental consumption by examining the impact of Fridays for Future (FFF) protests in Italy on second-hand automobile sales in rallyaffected areas. Leveraging data on 10 million automobile transactions occurring before and after FFF...

The objective of this study is to analyse the relationship between tourist attitudes towards waste generation in Slovakia and their corresponding behaviours. With an increasing emphasis on environmental responsibility, understanding the behaviours and beliefs of tourists concerning waste...

Decisions about what we consume have environmental repercussions and, therefore, implications for future generations. Consumers' ability to pay more for sustainable food stimulates production strategies, like circular agriculture, aiding the European Green Deal's sustainable food system. With...

This research investigates the intricate relationships among Green Human Capital (GHC), Employee Environmental Awareness (EEA), sustainable innovation, organizational performance, and organizational sustainability within the unique context of Indonesian organizations. The study aims to uncover...

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...

While outside chief executive officers (CEOs) are often viewed as catalysts for strategic change compared to their inside counterparts, this study reveals their potential to undermine firms' environmental responsibility. Integrating agency theory with social capital theory, we investigate...

Standard economic theory assumes that consumers ignore the externalities they create, such as emissions from burning fossil fuels and generating waste. In an incentivized study (N = 3, 718), we find that most people forgo substantial gains to avoid imposing negative externalities on others....

Steelmaking represents one of the most carbon-intensive industries – second only to cement – and is responsible for 8% of global CO2 emissions. The creation of a market for premium, low-carbon emission steel products, or ‘green steel’, could serve as a means of generating revenue streams...

This study investigates the factors influencing consumers' intentions to switch from improper handling to e-waste recycling. Utilizing the theoretical framework of Push-Pull-Mooring (PPM) theory, this research adopts a mixed-methods design. Initially, a qualitative study identifies the push,...

Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively....

As the world becomes more conscious of sustainability issues, businesses are progressively adopting green marketing tactics to attract environmentally aware customers. The emergence of artificial intelligence (AI) has significantly transformed green marketing, opening up novel avenues for...

This study examines three key research questions related to altruistic and egoistic motivations for sustainable behavior. It explores whether altruism is an intrinsic characteristic or context-dependent, if the distinction between altruism and egoism should be modeled as a binary or a continuum,...

This study examines the differences in food consumption behaviors between generations Y and Z to support the strategy development for a generational transition towards sustainable food consumption. Empirical data for the study is collected through an online survey with the participation of 175...

The intensive use of plastics, especially single-use packaging, in the food industry significantly impacts the environment. Reducing conventional food packaging is, therefore, a global challenge. While consumers drive market acceptance, it is essential to better understand their decision-making...

Meat consumption has come under scrutiny due to its significant ecological footprint. Understanding the determinants of meat consumption is crucial for designing effective interventions to promote sustainable diets. Thus, using results from the representative survey conducted in Latvia, in 2023...