Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...

Purpose - Over energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-efficient appliances is crucial for long-term sustainability. This study...

Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

Decisions about what we consume have environmental repercussions and, therefore, implications for future generations. Consumers' ability to pay more for sustainable food stimulates production strategies, like circular agriculture, aiding the European Green Deal's sustainable food system. With...

Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...

The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

Over the last decade, there has been a growing demand for tools to support sustainable healthy lifestyles, including food choices. Through a survey, this study examined the influence of environmental nutrition information conveyed with aids such as nudges and traffic light labels through a...

This study examines how the integration of corporate social responsibility (CSR) criteria in executive compensation can improve green innovation performance in European countries. Using agency theory and stakeholder theory, and a database of 5,603 firm-year observations from European companies...

We investigate the impact of an environmental award in a Bertrand duopoly with green consumers considering a three-stage game. First, the regulator designs the environmental contest. Second, firms choose their green investments, and the winner of the contest is awarded. Third, firms compete in...

Sustainable product development requires integrating eco- and open innovation. Traditional Design Thinking (DT), while effective for iterative product improvement, often lacks the capability to address environmental considerations comprehensively, necessitating new approaches to balance consumer...

Based on Stimulus-organism-response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement...

The increasing environmental pressures on businesses have driven a global shift toward sustainability, particularly within small and medium-sized enterprises (SMEs). Despite the growing adoption of open innovation and circular economy (CE) practices, a gap remains in understanding how open...

This paper examines the determinants of individuals’ awareness of EU Energy Labels and the extent to which these labels influence their purchase decisions for electric appliances. The analysis is based on Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019....

To promote green innovation in China, the emphasis on digital industry integration is crucial. Using panel data from 283 cities (2005-2021), this study examines the impact of digital industry convergence (DIC) policy on urban green innovation (GI). The research employs the...

This paper studies the impact of ESG scores on corporate substantive and strategic green innovation of Chinese listed companies between 2007 and 2022. Results show that ESG scores have a significant positive impact on the company's green innovation, substantive and strategic green innovation. In...

Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a...

The global environmental concerns have driven sustainable practices in several industries, including banking. Therefore, this paper is an endeavour to examine the relationship between green banking and customer satisfaction. The study identified four pivotal variables and examined how digital...

This paper aimed to analyze the effect of green supply chain integration (GSCI) on sustainable supply chain performance (SSCP), as well as consider the mediating and moderating effects of green innovation (GInv) and green value co-creation (GVCc). This empirical study is based on a survey of 317...

The traditional linear economic model, characterized by extraction, production, consumption, and waste disposal, has increasingly exposed its limitations, particularly in the depletion of natural resources and the acceleration of global warming, which are critical global issues. These challenges...

The Ecodesign for Sustainable Products Regulation (ESPR) recently entered into force with the aim of making sustainable products the norm. In this report, the relevance of a number of product groups and horizontal requirements for potential action under ESPR was evaluated on the basis of several...

This factsheet provides an overview of the European Universities alliance, including on its partners, focus areas, vision and activities undertaken. It relates to the pioneering new learning opportunities across borders developed by the alliance, the innovative European inter-university campus...

This factsheet provides an overview of the European Universities alliance, including on its partners, focus areas, vision and activities undertaken. It relates to the pioneering new learning opportunities across borders developed by the alliance, the innovative European inter-university campus...

Promoting green product consumption is one important element in building a sustainable society. Yet green products are usually more costly. In times of high inflation, not only budget constraints but also the fear that prices will continue to rise might dampen green product consumption and,...

Background: Green Public Procurement (GPP) is a sector that has been growing in recent years through policies encouraged by the European Union. In the Greek public sector, the respective National Action Plan (NAP), which sets specific targets for GPP, has very recently come into force. However,...

The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

This study aims to comprehensively investigate the impact of green consumption on adopting a sustainable lifestyle. Based on the theory of planned behavior (TPB), a simple conceptual model is developed, and hypothesized relationships are tested in the context of a developing country- India....