In the current conditions of development and sustainable growth, due to its specificity, tourism represents a regional economic engine and a factor of cultural and social cohesion. A component of this industry, more current and more dynamic, is event tourism, which has recently become a very...

In the current conditions of development and sustainable growth, due to its specificity, tourism represents a regional economic engine and a factor of cultural and social cohesion. A component of this industry, more current and more dynamic, is event tourism, which has recently become a very...

Metaverse -- Zurück in die Zukunft -- Die Eventagenturbranche in Deutschland (nach Corona) -- Veranstaltungen aus der Perspektive der Service-Dominant Logic -- Service Plattformen -- Auf dem Weg in ein digitales Event-Zeitalter -- Nachhaltigkeit im Kontext besonders herausfordernder Bedingungen...

Purpose The aim of this study is to systematically review scientific research on sustainability in the event industry to understand the current state of affairs and provide a roadmap for future studies. By combining the topics of the event industry and sustainability, it aims to thematically...

Purpose This research aims to investigate the motivations and perspectives of festival tourism in Northern Cyprus, emphasizing its economic, cultural, and social impacts in the post-pandemic era. Design/methodology/approach A qualitative approach was used to find out themes from semi-structured...

In this study, we analyse the size and role of the Finnish event industry by utilising both industry- and firm-level data. Furthermore, we study the impacts of the Covid-19 crisis on companies operating in the event industry. Based on our results, the event industry accounts for 1.2% of the...

In this study, we analyse the size and role of the Finnish event industry by utilising both industry- and firm-level data. Furthermore, we study the impacts of the Covid-19 crisis on companies operating in the event industry. Based on our results, the event industry accounts for 1.2% of the...

Zusammenfassung Unter der Prämisse, dass das Humankapital ein entscheidender Faktor für die erneute Buchung einer Messe durch einen Aussteller ist, wurde im Januar 2018 eine Befragung von 129 Messeausstellern auf der Fachmesse Best of Events (BoE) durchgeführt. Ziel war die Identifikation des...

Nachhaltigkeit gehört auch im Eventmanagement bereits jetzt zu den wichtigsten Business-Treibern. Doch was macht eine nachhaltige Veranstaltung auch erfolgreich? Mit diesem Buch erhalten Sie einen praktischen Leitfaden, um größtmögliche Nachhaltigkeit und wirtschaftlichen Erfolg in Einklang...

Research Question: REA enterprise ontology framework, what is it good for? Motivation - The historical approach to accounting and management information system design was based on conventions expected by the end-users: debits and credits, accounting cycles, general ledger and journals, bank...

Event marketing is the original and innovative marketing of a brand, service, or product through promotional events. It typically involves direct interaction between a brand's creators and owners with its consumers

Im Mittelpunkt dieser Studie stehen die volkwirtschftlichen Effekte von Veranstaltungen, die von Olympia Sport- und Veranstaltungszentrum Innsbruck GmbH ("Olympiaworld"), Congress und Messe Innsbruck GmbH und Tiroler Landestheater ausgerichtet werden. Neben den für spezifische Veranstaltungen...

Events und Wege aus der Krise -- Die Veranstaltungsbranche in Deutschland -- Herausforderungen an die Event- und Messeforschung im Kontext der Corona-Krise -- The Power of Hybrid Events -- Wie verändert ein Virus Messeformate? Stand und Perspektiven der Eventforschung:- „Live is Life“? --...

Event Tourism: Prospects and Trends -- Main Tendencies of Historical and Cultural Tourism Development in Uzbekistan -- Event Tourism in Turkey -- Tribal Fair and Festival: Context, Examples, and the Interpretation of Technology -- The Impact of Modernization on Malay Weddings -- Events Tourism...