Implementation of the European legislation on genetically modified organisms (GMOs) requires monitoring their presence in food and feed by analytical testing. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with Regulation...

Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand....

Implementation of the European legislation on genetically modified organisms (GMOs) requires the monitoring of the presence of GMOs in food or feed by analytical tests. The analytical tests are carried out by laboratories designated for official controls by the EU Member States. In line with...

This paper proposes a novel conceptual framework to address the lack of sustainable consumption behaviors during live hedonic event experiences, such as music concerts or football games. The framework's rationale is founded on principles from the theory of planned behavior, theory of cognitive...

Objective: The objective of the article is to examine the catering challenges for hospitality workers versus ticket sales at the Melbourne International Comedy Festival (MICF) in terms of their entrepreneurial behaviour. Research Design & Methods: This qualitative conceptual paper is based on...

"The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt, innovate, and anticipate future market needs. As consumers become more aware of social and environmental issues,...

The notion of experiential marketing has been accelerated in the recent past since customers are increasingly focusing on emotions and experience more than the functional features of products and services. This phenomenon is mainly evidenced in the hospitality industry and it has been driven by...

This research aims to understand how the general management literature informs event management. We review the themes that have emerged from contemporary event management literature and then develop a conceptual framework to aid our understanding of the management practices of event managers....