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Measurement and research methods in international marketing (8)
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School (5)
Journal of international consumer marketing (3)
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1
Book / Working Paper 		Marketing without advertising : brand preference and consumer choice in Cuba
Year:                     
2012
Person:  Morales, Emilio; Scarpaci, Joseph L.
Publisher:  New York, NY [u.a.] : Routledge
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2
Article 		The way you see is what you get : market research as modes of knowledge production
Year:                     
2012
Person:  Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie
Published in:  Marketing management : a cultural perspective
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3
Article 		A hybrid model for export market opportunity analysis
Year:                     
2011
Person:  Sheng, Shirley Ye; Mullen, Michael R.
Published in:  International marketing review ; 28
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4
Book / Working Paper 		International trade : an essential guide to the principles and practice of export
Year:                     
2011
Person:  Reuvid, Jonathan; Sherlock, Jim
Publisher:  London [u.a.] : Kogan Page
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5
Article 		Analysing export market for marine fisheries and seafood products in India
Year:                     
2011
Person:  Malhotra, Gunjan; Ranjan, Jayanthi
Published in:  International journal of logistics economics and globalisation ; 3
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6
Article 		Does psychic distance have effect on brand acceptance? : case of an emerging market
Year:                     
2011
Person:  Srivastava, R. K.
Published in:  International journal of strategic change management : IJSCM ; 3
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7
Article 		Bessere Entscheidungen - bessere Strategien : Marktforschung als Erfolgsfaktor der Internationalisierung
Year:                     
2011
Person:  Wessner, Konrad
Published in:  Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
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8
Article 		The process of export information exploitation in French and Romanian SMEs
Year:                     
2011
Person:  Descotes, Raluca Mogos; Walliser, Björn
Published in:  Journal of small business and enterprise development ; 18
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9
Article 		An international marketing manifesto
Year:                     
2011
Person:  Czinkota, Michael R.; Ronkainen, Ilkka A.
Published in:  Staying of top : crucial issues for international business in the 21st century
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10
Article 		International market and marketing research
Year:                     
2011
Person:  Czinkota, Michael
Published in:  Going global: implementing international business operations
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11
Book / Working Paper 		Measurement and research methods in international marketing
Year:                     
2011
Publisher:  London [u.a.] : Emarald
Affiliated person:  Sarstedt, Marko
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12
Article 		Multigroup analysis in partial least squares (PLS) path modeling : alternative methods and empirical results
Year:                     
2011
Person:  Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M.
Published in:  Measurement and research methods in international marketing ; 22
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13
Article 		The state of methodological practice in international marketing research
Year:                     
2011
Person:  Taylor, Charles R.; Bowen, C. Luke; Bang, Hae-kyong
Published in:  Measurement and research methods in international marketing ; 22
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14
Article 		Stochastic frontier estimation in international marketing research : exploring untapped opportunities
Year:                     
2011
Person:  Sarkees, Matthew E.; Luchs, Ryan
Published in:  Measurement and research methods in international marketing ; 22
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15
Article 		A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Year:                     
2011
Person:  Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra
Published in:  Measurement and research methods in international marketing ; 22
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16
Article 		The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Year:                     
2011
Affiliated person:  Rocereto, Joseph F.; Puzakova, Marina; Anderson, Rolph E.; Kwak, Hyokjin
Published in:  Measurement and research methods in international marketing ; 22
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17
Article 		Difference scores, anaysis levels, and the (mis)interpretation of cultural distance
Year:                     
2011
Affiliated person:  Franke, George R.; Hill, John S.; Ramsey, Jase; Richey, R. Glenn
Published in:  Measurement and research methods in international marketing ; 22
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18
Article 		Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Year:                     
2011
Person:  Diamantopoulos, Adamantios; Riefler, Petra
Published in:  Measurement and research methods in international marketing ; 22
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19
Article 		Introduction: measurement and research methods in international maketing
Year:                     
2011
Person:  Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R.
Published in:  Measurement and research methods in international marketing ; 22
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20
Article 		The anchor contraction effect in international marketing research
Year:                     
2011
Affiliated person:  Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; Osselaer, Stijn M. J. van
Published in:  Journal of marketing research : JMR ; 48
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21
Article 		Cracking the next growth market : Africa
Year:                     
2011
Affiliated person:  Chironga, Mutsa; Leke, Acha; Lund, Susan; Wamelen, Arend van
Published in:  Harvard business review : HBR ; 89
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22
Article 		Internationalisierung junger Technologieunternehmen : Auslandsmarktwissen und Erfolgsimplikationen
Year:                     
2010
Person:  Schwens, Christian; Kabst, Rüdiger
Published in:  Die Betriebswirtschaft : DBW ; 70
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23
Article 		Extent and impact of response biases in cross-national survey research
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24
Book / Working Paper 		New Market Intelligence : Identifizieren und Evaluieren von Auslandsmärkten für Dienstleistungen in der roten Biotechnologie
Year:                     
2010
Publisher:  Wiesbaden : Gabler
Affiliated person:  Mietzner, Dana
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25
Article 		Evaluating export markets : experienced exporters' hierarchical cognitive structures
Year:                     
2010
Person:  Wood, Van R.; Karriker, Joy H.; Williams, Larry J.
Published in:  Journal of business research : JBR ; 63
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26
Article 		A framework for implementing retail franchises internationally
Year:                     
2010
Person:  Thompson, Megan; Stanton, John
Published in:  Marketing intelligence & planning ; 28
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27
Article 		Cross-cultural issues in international consumer marketing : introduction to the special section
Year:                     
2010
Person:  Huff, Lenard C.
Published in:  Journal of international consumer marketing ; 22
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28
Article 		Measuring and accounting for cross-country response biases in marketing food and drink products
Year:                     
2010
Person:  Levin, Aron M.; Levin, Irwin P.; Cook, Michael P.
Published in:  Journal of international consumer marketing ; 22
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29
Article 		Special section: Cross-cultural research
Year:                     
2010
Affiliated person:  Huff, Lenard C.
Published in:  Journal of international consumer marketing ; 22
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30
Article 		Integrative assessment of exporting research articles in business journals during the period 1960 - 2007
Year:                     
2010
Person:  Leonidou, Leonidas C.; Katsikeas, Constantine S.
Published in:  Journal of business research : JBR ; 63
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31
Article 		Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Year:                     
2010
Person:  Kwon, Yung-chul
Published in:  International marketing review ; 27
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32
Book / Working Paper 		Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage
Year:                     
c 2009
Person:  Gupta, Anil K.; Wang, Haiyan
Publisher:  San Francisco, Calif. : Jossey-Bass
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33
Book / Working Paper 		Internationale Marketingforschung : Informationsgewinnung für das internationale Marketing
Year:                     
2009
Person:  Bauer, Erich
Publisher:  München : Oldenbourg
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34
Article 		Researching international markets : philosophical and methodological issues
Year:                     
2009
Person:  Kumar, V.
Published in:  The SAGE handbook of international marketing
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35
Article 		Research into exporting : theoretical, methodological, and empirical insights
Year:                     
2009
Person:  Katsikeas, Constantine S.; Leonidou, Leonidas C.; Samiee, Saeed
Published in:  The SAGE handbook of international marketing
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36
Article 		Knowledge combination and knowledge creation in a foreign-market network
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37
Article 		Internationale Pricing-Prozesse in der Unternehmenspraxis : Bestandsaufnahme und Implikation aus ausgewählten Industriezweigen
Year:                     
2009
Person:  Stöttinger, Barbara
Published in:  Qualitative Marktforschung : Konzepte - Methoden - Analysen
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38
Book / Working Paper 		Cross-cultural marketing : theory, practice and relevance
Year:                     
2009
Person:  Burton, Dawn
Publisher:  London [u.a.] : Routledge
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39
Article 		Bessere Entscheidungen - bessere Strategien : Marktforschung als Erfolgsfaktor der Internationalisierung
Year:                     
2009
Person:  Wessner, Konrad
Published in:  Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
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40
Book / Working Paper 		Economic development and international marketing
Year:                     
2008
Person:  Mathur, Vipin
Publisher:  New Delhi : Cyber Tech publications
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41
Article 		Diffusion of measurement invariance assessment in cross-national empirical marketing research: perspectives from the literature and a survey of researchers
Year:                     
2008
Person:  He, Yi; Merz, Michael A.; Alden, Dana L.
Published in:  Journal of international marketing ; 16
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42
Book / Working Paper 		International market analysis : theories and methods
Year:                     
2008
Person:  Kuada, John
Publisher:  London : Adonis & Abbey
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43
Book / Working Paper 		Interkulturelles Marketing in aller Welt : das Geheimnis der Exporterfolge österreichischer Unternehmen anhand von 21 Fallbeispielen aus der Praxis
Year:                     
2008
Person:  Schnitt, Peter; Himmelfreundpointner, Rainer
Publisher:  Wien : Service-GmbH der Wirtschaftskammer Österreich
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44
Article 		How much does country matter? : an analysis of firms' growth options
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45
Article 		Marketingpolitische Besonderheiten des chinesischen Marktes
Year:                     
2007
Person:  Cansier, Adrienne
Published in:  Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
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46
Article 		Overcoming export manufacturers' dilemma in international expansion
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47
Article 		The survival of international new ventures
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48
Book / Working Paper 		International business research
Year:                     
2007
Person:  Neelankavil, James P.
Publisher:  Armonk, NY [u.a.] : Sharpe
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49
Article 		The effects of entrepreneurial proclivity and foreign market knowledge on early internationalization
Year:                     
2007
Person:  Zhou, Lianxi
Published in:  Journal of world business: JWB ; 42
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50
Book / Working Paper 		Wachstumsmärkte im Nahen und Mittleren Osten : Abnehmerbranchen im Fokus des Maschinenbaus
Year:                     
2007
Publisher:  Köln : bfai
Affiliated person:  Böll, Martin; Kalhöfer, Martin
Institution:  Bundesagentur für Außenwirtschaft <Köln>
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