Background: The importance of up-to-date product master data in the digital age should not be underestimated. However, companies still struggle to ensure high-quality product data, especially in the field of logistics. Hence, the focus of our research lies in the disregard of the importance of...

Purpose: The research purpose is to enhance picking performance by developing a hybrid algorithm that classifies SKU, determines slot, and routes the process for Delivery Order (DO). Design/methodology/approach: FSN classification is used for categorizing the products into three groups:...

Knowledge-driven economy tends to enjoy tremendous technological transformation due to rapid advances in new technologies, which have given rise to a disruptive technological revolution known as the "Industry 4.0 or Fourth Industrial Revolution (4IR)" with profound impacts on firms. The adoption...

Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers remains unexplored...

Purpose This study aims to understand the impact of extreme weather events on fast-moving consumer goods (FMCG) consumption and to examine the role of anticipated product scarcity and FMCG types on such behavior. Design/methodology/approach This paper conducted five studies, combining archival...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...

Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...

This research aims to explore correlations between consumer-generated social media activity and the level of sales of German brands from the fast moving consumer goods industry. In particular, the objective was to examine whether there is a correlation between the number of brand mentions in...

The task of supply chain (SC) configuration is to establish a product-specific SC for new products. Apart from cross-regional network aspects and inter-disciplinary factors, the problem complexity is driven by dynamics and uncertainties of short product life cycles. SC configuration affects SC...

The task of supply chain (SC) configuration is to establish a product-specific SC for new products. Apart from cross-regional network aspects and inter-disciplinary factors, the problem complexity is driven by dynamics and uncertainties of short product life cycles. SC configuration affects SC...

Designing, establishing and functioning of supply chain networks are key issues of all participants in the supply chain and it must be viewed in the context of strategic, tactical and operational performance of individual part icipants. Development and functioning of all business systems takes...

PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets.A large part of our...

An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...

Purpose The purpose of this paper is to understand the link between trust, technology and supply chain collaboration and their impact on firms’ operational performances. Design/methodology/approach Based on extant literature, a hypothesized model was developed and tested using structural...

Purpose The purpose of this paper is to analyze how two multinational companies (MNCs) faced the challenge of market uncertainty and political instability in a newly emerging market, and how it affected the impact of their product marketing strategy (PMS) and product (brand) performance....