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Year of publication
Subject
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Fast moving consumer goods 58 Consumer behaviour 31 Consumer goods industry 29 Konsumgüterindustrie 29 fast moving consumer goods 27 Konsumentenverhalten 25 Consumer goods 21 Fast-moving consumer goods 21 Konsumgüter 21 Schnelldrehende Konsumgüter 19 Lieferkette 18 Supply chain 18 FMCG 15 fast-moving consumer goods 14 Brand management 13 India 13 Consumer goods marketing 12 Konsumgütermarketing 12 Markenführung 11 Lieferantenmanagement 10 Relationship marketing 10 Supplier relationship management 10 Beziehungsmarketing 9 Brand image 9 Marketing 9 Marketing management 9 Indien 8 Markenimage 8 Marketingmanagement 8 Nachhaltigkeit 8 Fast‐moving consumer goods 7 Supply chain management 7 Brand 6 Markenartikel 6 Retail trade 6 Sustainability 6 Einzelhandel 5 Innovation 5 Multinationales Unternehmen 5 Transnational corporation 5
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Online availability
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Undetermined 82 Free 22 CC license 6
Type of publication
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Article 114 Book / Working Paper 16 Other 1
Type of publication (narrower categories)
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Article in journal 54 Aufsatz in Zeitschrift 54 research-article 31 Thesis 6 case-report 5 Aufsatz im Buch 4 Book section 4 Hochschulschrift 4 Article 2 review-article 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1 review 1
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Language
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English 103 Undetermined 20 German 7 Polish 1
Author
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Bagchi, Bhaskar 3 Brandenburg, Marcus 3 Badir, Yuosre F. 2 Bressoud, Etienne 2 Dande, Mayur A. 2 Herode, Milind L. 2 Ho, Cony M. 2 Iga, Rudawska 2 Kasliwal, Neelam Y. 2 Khalil, Sumreen 2 Kitchen, Philip J. 2 Ko, Kuan-Chou 2 Kuhn, Heinrich 2 Kumar, Arvind 2 Liu, Steven 2 Michaelraj, L. Antony 2 Paul, G.D. Bino 2 Prashar, Anupama 2 Salam, Mohammad Asif 2 Sankaran, K. 2 Schilling, Robert 2 Seuring, Stefan 2 Shahabudeen, P. 2 Spomer, Olga 2 Wafler, Beat Hans 2 Wu, Chun-Chieh 2 AZARKINA, Olga 1 Abratt, Russell 1 Agarwal, Raveesh 1 Alsted Søndergaard, Helle 1 Aman, Asad 1 Amani, David 1 Andersson, Dan 1 Andrade, Xavier 1 Anupama, S. 1 Ardiansyah, Muhammad Nashir 1 Arora, Raj 1 Asgharizadeh, Ezzatollah 1 Ashley, N. L. 1 Athanasopoulou, Pinelopi 1
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Institution
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 International European Forum on Innovation and System Dynamics in Food Networks 1 ToKnowPress 1 W. Kohlhammer GmbH 1
Published in...
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European Journal of Marketing 7 International Journal of Retail & Distribution Management 7 Journal of Product & Brand Management 7 International Journal of Physical Distribution & Logistics Management 4 International Journal of Logistics Economics and Globalisation 3 Marketing Intelligence & Planning 3 Cuadernos de Gestión 2 Folia Oeconomica Stetinensia 2 International Journal of Agricultural Resources, Governance and Ecology 2 International Journal of Operations & Production Management 2 Journal of retailing and consumer services 2 Marken- und Produktmanagement 2 Omega : the international journal of management science 2 The journal of brand management : an international journal 2 The journal of product & brand management 2 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 1 Academy of Management journal : AMJ 1 Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013 1 Africa journal of management 1 African journal of business & economic research : AJBER 1 Arab economic and business journal 1 Asia Pacific Journal of Marketing and Logistics 1 Australasian marketing journal 1 Benchmarking : an international journal 1 Benchmarking : an international journal ; BIJ 1 Benchmarking: An International Journal 1 Business Logistics in Modern Management 1 Capturing, analyzing, and managing word-of-mouth in the digital marketplace 1 China-focused cases : selected winners of the CEIBS global case contest 1 Cogent Business & Management 1 Cogent business & management 1 Corporate Communications: An International Journal 1 ERIM Report Series Research in Management 1 Economics and Applied Informatics 1 Efficiency in sustainable supply chain 1 Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013] 1 EuroMed Journal of Business 1 Gabler Edition Wissenschaft / Marken- und Produktmanagement 1 Human resource management journal 1 Interfaces : the INFORMS journal on the practice of operations research 1
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Source
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ECONIS (ZBW) 69 Other ZBW resources 39 RePEc 18 BASE 3 EconStor 2
Showing 1 - 50 of 131
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Sequential model of FSN classification with ZABLS slotting and vehicle routing problem using hybridization of ant colony optimization and tabu search to reduce picking time
Madhani, Genta Yusuf; Sriwana, Iphov Kumala; … - In: Journal of industrial engineering and management : JIEM 17 (2024) 3, pp. 853-872
Purpose: The research purpose is to enhance picking performance by developing a hybrid algorithm that classifies SKU, determines slot, and routes the process for Delivery Order (DO). Design/methodology/approach: FSN classification is used for categorizing the products into three groups:...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386787
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Impact of the product master data quality on the logistics process performance
Božić, Diana; Živičnjak, Margareta; Stanković, Ratko; … - In: Logistics 8 (2024) 2, pp. 1-18
Background: The importance of up-to-date product master data in the digital age should not be underestimated. However, companies still struggle to ensure high-quality product data, especially in the field of logistics. Hence, the focus of our research lies in the disregard of the importance of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631188
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Trade spends and profitability of promotions
Sinitsyn, Maxim - In: Journal of economics & management strategy : JEMS 32 (2023) 4, pp. 811-826
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430979
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The adoption and impact of internet-based technological innovations on the performance of the industrial cluster firms
Olomu, Michael Oluwaseun; Binuyo, Gbonjubola Oluwafunmilayo - In: Journal of economy and technology 1 (2023), pp. 164-178
Knowledge-driven economy tends to enjoy tremendous technological transformation due to rapid advances in new technologies, which have given rise to a disruptive technological revolution known as the "Industry 4.0 or Fourth Industrial Revolution (4IR)" with profound impacts on firms. The adoption...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555512
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Examining the influence of social media eWOM on consumers' purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers
Nyagadza, Brighton; Mazuruse, Gideon; Simango, Kennedy; … - In: Sustainable technology and entrepreneurship 2 (2023) 3, pp. 1-15
Despite noteworthy advancement of theoretical and practical knowledge of social media eWord-of-Mouth with evidence from prior empirical research, the influences consumers' purchase intentions of commercialised indigenous fruits products in fast moving consumer goods retailers remains unexplored...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420130
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Strategic critical success factors for multinational enterprises operating in the fast-moving consumer goods industry in Nigeria
Ashley, N. L.; Vögel, A. J. - In: African journal of business & economic research : AJBER 20 (2025) 1, pp. 363-390
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331441
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Sustainability drivers of fast-moving consumer goods supply chains : a multi-method study
Prashar, Anupama; Sunder M., Vijaya - In: Benchmarking : an international journal 32 (2025) 2, pp. 784-801
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015398424
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The impact of ethical logos on purchase intention : the mediating role of product social responsibility
Collange, Véronique; Bernard, Yohan; Ingarao, Aurore; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396305
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Fast moving consumer goods sector in India : tending towards oligopoly?
Anupama, S.; Dharmajan, Dhanisha; Nair, Rajiv - In: Arab economic and business journal 14 (2022) 1, pp. 17-30
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013433477
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Konsum in der Krise? : Zur Stellung von Qualität und Werten in der modernen Wegwerfgesellschaft
Peters, Patrick - 2024 - 1. Auflage
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014434855
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Stormy sales : the influence of weather expectations on FMCG consumption
Ho, Cony M.; Ko, Kuan-Chou; Liu, Steven; Wu, Chun-Chieh - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165283
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Incorporating supply and production digital twins to mitigate demand disruptions in multi-echelon networks
Lim, Kendrik Yan Hong; Le Van Dang; Chen, Chun-Hsien - In: International journal of production economics 273 (2024), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051419
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The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
Amani, David - In: Journal of Islamic marketing 15 (2024) 6, pp. 1461-1478
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015063225
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Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Talay, M. Berk; Pauwels, Koen; Seggie, Steven H. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 576-598
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047905
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Stormy sales: the influence of weather expectations on FMCG consumption
Ho, Cony M.; Ko, Kuan-Chou; Liu, Steven; Wu, Chun-Chieh - In: Journal of Product & Brand Management 33 (2024) 7, pp. 801-814
Purpose This study aims to understand the impact of extreme weather events on fast-moving consumer goods (FMCG) consumption and to examine the role of anticipated product scarcity and FMCG types on such behavior. Design/methodology/approach This paper conducted five studies, combining archival...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352187
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Marketing-quality interface: An empirical analysis of FMCG customers
Khalil, Sumreen - In: Cogent Business & Management 8 (2021) 1, pp. 1-20
This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014001666
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Marketing-quality interface : an empirical analysis of FMCG customers
Khalil, Sumreen - In: Cogent business & management 8 (2021) 1, pp. 1-20
This research intends to study the interface of key concepts of Marketing and Quality in relation to Fast Moving Consumer Goods (FMCG) Customers. Marketing variables i.e. product, price, place and promotion are exogenous variables, quality perception is the endogenous variable whereas Word of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012666005
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Supply chain sustainability drivers for fast-moving consumer goods (FMCG) sector : an Indian perspective
Prashar, Anupama - In: The international journal of productivity and … 72 (2023) 8, pp. 2397-2419
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014431821
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Circular plastics packaging : prioritizing resources and capabilities along the supply chain
Stumpf, Lukas; Schöggl, Josef-Peter; Baumgartner, Rupert J. - In: Technological forecasting & social change : an … 188 (2023), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014249519
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How can logistics service providers foster supply chain collaboration in logistics triads? : insights from the Italian grocery industry
Prataviera, Lorenzo Bruno; Creazza, Alessandro; … - In: Supply chain management 28 (2023) 2, pp. 242-261
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014286680
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Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya; Das, Mrinal Kanti; Sahi, Anu; Saha, Dipak - In: International journal of business competition and … 8 (2023) 4, pp. 240-261
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015064271
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Modeling the supply chain network in the fast-moving consumer goods industry during COVID-19 pandemic
Asgharizadeh, Ezzatollah; Daneshvar, Amir; Homayounfar, … - In: Operational research : an international journal 23 (2023) 1, pp. 1-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013539043
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Conveniently healthy: the impact of health endorsements on brand trust, brand loyalty and brand equity in fast moving consumer goods convenience versus shopping goods
Botha, Elsamari; Creaven, Georgina; Mandy, Jenna - In: South African journal of business management 51 (2020) 1, pp. 1-9
Purpose: While millions of dollars is spent yearly on health endorsements, and its associated research, findings in studies where product category wasn't considered might be inaccurate. Design/methodology/approach: An experimental research design was used to investigate the effect of health...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012589393
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An empirical study on the predictors of long-term orientation in interfirm channel relationships : fast moving consumer goods distributors' perspective
Bhatnagar, Swati; Yadav, Rajan - In: International journal of productivity and quality … 37 (2022) 2, pp. 160-179
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013448942
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Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Kumar, Arvind - In: International journal of business innovation and … 27 (2022) 4, pp. 480-507
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013252958
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Incorporating sales and marketing considerations into a competitive multi-echelon distribution network design problem with pricing strategy in a stochastic environment
Nasiri, G. Reza; Deymeh, Hadi; Karimi, Behrooz; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012648944
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Supply chain design dimensions for supply chain resilience in the South African fast-moving consumer goods retail industry
Neboh, Nkechi D.; Mbhele, Thokozani Patmond - In: Africa journal of management 7 (2021) 1, pp. 58-81
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012649434
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Factors influencing the success of cross-border projects in Africa : a case study of ten projects
Moodley, Rajeshree; Steyn, Herman; Bond-Barnard, Taryn Jane - In: International journal of project organisation and … 13 (2021) 3, pp. 273-300
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012696667
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Examining manufacturer concentration metrics in consumer packaged goods
Tanusondjaja, Arry; Dunn, Steven; Miari, Christopher - In: International journal of market research 63 (2021) 4, pp. 471-493
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012593925
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Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Kumar, Arvind - In: International journal of business excellence : IJBEX 24 (2021) 1, pp. 84-100
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012596266
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Product line selection of fast-moving consumer goods
Andrade, Xavier; Guimarães, Luis; Figueira, Gonçalo - In: Omega : the international journal of management science 102 (2021), pp. 1-13
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The effect of price promotions on impulse buying : the mediating role of service innovation in fast moving consumer goods
Hosseini, Seyed Hasan; Zadeh, Fatemeh Haghverdi; … - In: International journal of business information systems : … 33 (2020) 3, pp. 320-336
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012199305
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The underdog effect : when low expectations increase performance
Nurmohamed, Samir - In: Academy of Management journal : AMJ 63 (2020) 4, pp. 1106-1133
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012300964
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Re-positioning customer loyalty in a fast moving consumer goods market
Sundström, Malin; Hjelm-Lidholm, Sara - In: Australasian marketing journal 28 (2020) 1, pp. 30-34
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012253911
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A study on using lean, agile, resilient and green index to assess the sustainability of Egyptian FMCGs supply chains
Elzarka, Sara - In: International journal of logistics systems and … 37 (2020) 2, pp. 285-298
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012513556
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Downsizing of fast moving consumer goods : perception & reaction of consumers
Sander, Matthias; Leibinger, Tina - 2020
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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011576864
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua; Qian, Wenying; Li, Shuyang - In: China-focused cases : selected winners of the CEIBS …, (pp. 23-40). 2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012003997
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Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry
AZARKINA, Olga; KPOSSA, Monyédodo; LICK, Erhard - In: Economics and Applied Informatics (2014) 2, pp. 23-30
This research aims to explore correlations between consumer-generated social media activity and the level of sales of German brands from the fast moving consumer goods industry. In particular, the objective was to examine whether there is a correlation between the number of brand mentions in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011098990
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Performance- and value-oriented decision support for supply chain configuration
Brandenburg, Marcus; Kuhn, Heinrich; Schilling, Robert; … - In: Logistics Research 7 (2014) 1, pp. 1-16
The task of supply chain (SC) configuration is to establish a product-specific SC for new products. Apart from cross-regional network aspects and inter-disciplinary factors, the problem complexity is driven by dynamics and uncertainties of short product life cycles. SC configuration affects SC...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011643781
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Performance- and value-oriented decision support for supply chain configuration
Brandenburg, Marcus; Kuhn, Heinrich; Schilling, Robert; … - In: Logistics research 7 (2014) 1, pp. 1-16
The task of supply chain (SC) configuration is to establish a product-specific SC for new products. Apart from cross-regional network aspects and inter-disciplinary factors, the problem complexity is driven by dynamics and uncertainties of short product life cycles. SC configuration affects SC...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011316748
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DEVELOPING SUPPLY CHAIN NETWORKS – STATUS AND TRENDS
Mesaric, Josip; Dujak, Davor - In: Business Logistics in Modern Management 13 (2013), pp. 59-71
Designing, establishing and functioning of supply chain networks are key issues of all participants in the supply chain and it must be viewed in the context of strategic, tactical and operational performance of individual part icipants. Development and functioning of all business systems takes...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010722807
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Brands using historical references : a consumers' perspective
Pecot, Fabien; Barnier, Virginie de - In: The journal of brand management : an international journal 25 (2018) 2, pp. 171-184
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011891320
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Products that flow : circular business models and design strategies for fast-moving consumer goods
Haffmans, Siem; Gelder, Marjolein van; Hinte, Ed van; … - 2018
PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets.A large part of our...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011880598
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Bringing Blue Ocean Strategy to FMCG Markets
Dusseldorf, Simon; Wubben, Emiel F.M. - International European Forum on Innovation and System … - 2012
An emerging concept in strategic management directed at finding new business and value propositions is the framework coined ‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. The authors developed the BOS-framework, which comprises of a set of tools, on the basis...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010880532
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The mediating role of supply chain collaboration on the relationship between technology, trust and operational performance : An empirical investigation
Salam, Mohammad Asif - In: Benchmarking: An International Journal 24 (2017) 2, pp. 298-317
Purpose The purpose of this paper is to understand the link between trust, technology and supply chain collaboration and their impact on firms’ operational performances. Design/methodology/approach Based on extant literature, a hypothesized model was developed and tested using structural...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014684360
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Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans; Badir, Yuosre F. - In: Journal of Product & Brand Management 26 (2017) 6, pp. 573-588
Purpose The purpose of this paper is to analyze how two multinational companies (MNCs) faced the challenge of market uncertainty and political instability in a newly emerging market, and how it affected the impact of their product marketing strategy (PMS) and product (brand) performance....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014896890
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Sustainability - indispensable part of the logistics development
Zdziarska, Martyna - In: Efficiency in sustainable supply chain, (pp. 53-62). 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011609336
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Distribution strategies toward nanostores in emerging markets : the Valencia case
Boulaksil, Youssef; Belkora, M. Jaafar - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 505-517
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011784198
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The mediating role of supply chain collaboration on the relationship between technology, trust and operational performance : an empirical investigation
Salam, Mohammad Asif - In: Benchmarking : an international journal ; BIJ 24 (2017) 2, pp. 298-317
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011626150
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