Part I : The Sales Section -- Cold Calling – Situations -- Following Up – Situations -- Getting the Meeting – Situations -- Negotiating - Situations -- Closing – Situations -- Part II : The Marketing Section -- Research – Situations -- Strategy – Situations -- Planning – Situations...

Follow the road - The preparation and research avenue -- Turn right - Conversation entry with sample interruption -- Follow the road - The needs analysis -- Step on the gas - The appointment setting -- Detours - Objections, pretexts and how to handle them -- No speed limit - The appointment...

This study uses the Markov chain and agency theory to demonstrate a link between a salesperson's perceived attributes with customer retention and both optimal effort and commission, using a relational perspective. The purpose is to show sales managers that, with a customer survey, they can use...

Accurate sales forecasting is a distant dream or may be a nightmare for managers of sales departments. Sales is a high pressure function but extremely rewarding both in terms of professional satisfaction and financial gains. It remains a ubiquitous challenge for business units on the accuracy of...

The main purpose of this paper is to contribute to the discussion of whether the effectiveness of salespeople is improved through sales force automation tools. A survey was carried out in three local firms in the Republic of Kosovo, dealing with the distribution of FMCG (fast-moving consumer...

Selbständige Außendienstmitarbeiter sind oft die Schnittstelle zum Kunden. Langfristige Beziehungen zwischen Außendienstmitarbeitern (ADM) und Kunde sind von höchstem Wert für Unternehmen. Dafür ist es wichtig, dass die ADM gesund und leistungsfähig bleiben. In der vorliegenden Fallstudie...

Die vorliegende Dissertation hat den Einsatz von CRM im Vertrieb der Schweizer Assekuranz zum Inhalt. Mittels drei Teiluntersuchungen wurde anhand des Falles "AXA Winterthur" die CRM-Akzeptanz, der CRM-Einsatz sowie der Einfluss von CRM auf die Performance von Aussendienstmitarbeitern...

The authors examined the influence of the introduction of a new suite of technology tools on the performance of 592 salespersons. They hypothesized that the salespersons’ work experience would have a negative effect on their technology self-efficacy, which in turn would relate positively to...

Technology has changed company activity. It has equipped companies with elements which give them better and greater knowledge of their target audiences and clients. Within the commercial scope of organizations, it is important to understand which factors explain the use of technology. In this...

Ask sales managers and recruiters what they look for in a salesperson, and they will report that they seek competitive, hard-working professionals who match the culture of their company, and research would support the contention that such things generally help the sales organization. But could...

Der Verkaufsaußendienst und die Verkaufsgebietsgestaltung -- Change Management und organisationale Gerechtigkeit -- Erfolgsdeterminanten der Restrukturierung aus Mitarbeiterperspektive -- Untersuchung der Wirkung des Verhaltens des Managements -- Untersuchung des Mitarbeiterverhaltens. .

Introduction -- Agents and brokers in the insurance industry : an intriguing area for further research -- Valuation of small and medium-sized insurance brokers : establishing a valuation approach for business succession -- Value creation in insurance intermediary mergers and acquisitions : an...

You can use Skype, FaceTime, webinars, and other online platforms to save time, effort, and money-while increasing value and sales Screen-to-Screen Selling shows how to sell without being physically present using platforms everyone now has access to--Skype, FaceTime, webinars, mobile devices,...

Evaluating the performance of salespeople is more important today than ever before because of substantial changes in technology, team selling, services selling, and perspectives on evaluations. Therefore, in this study, we collected data from sales managers in a wide variety of industries to...