Girard, Marc; Girard, Anna; Suppin, Anna-Caroline; … - In: Journal of business market management : JBM 9 (2016) 1, pp. 597-622
The systematic use of ambient scents is a trend in service companies that is accompanied by increasing research attention. However, we lack a theoretical framework that ad-dresses ambient scents' specific role in physical surroundings of services. Thus, this article develops the...