Rodríguez, Mª José García; Fraiz, José Santiago Gómez - In: Cuadernos de Gestión 10 (2010) 02, pp. 29-42
Spain, like Italy, the traditional leader of granite sector, has seen how China, India or Brazil have risen several positions on global production and export rankings. In a globalized context, it's necessary a good differentiation from international competitors, much more when this is a generic...