The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the...

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

This paper explores how AI drives GCC sector retail towards the fulfillment of the UN SDGs. Analyzing a survey conducted on 410 retail executives, using PLS-SEM, this study underlines the role of AI in promoting operational efficiency, waste reduction, and consumer engagement with greener...

Purpose - This study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sales model approach for implementing green marketing under uncertainty about...

Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...

The objective of this article was to detect green and non-green consumer profiles in Finland, Sweden, and the United Kingdom (UK), based on the perceived importance of product criteria (e.g. green production, price, quality, fashionability) in consumers' purchase decisions. We also examined...

Based on Stimulus-organism-response theory, this study examines the significant role of green practices in influencing green revisit intentions through the creation of green image and green trust. The quantitative research involved reliability analysis, exploratory factor analysis, measurement...

Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a...

Chapter 1: Introduction to Sustainability Marketing: Setting the Scene Takalani Mudzanani, Devika Pillay, & Albert Anani-Bossman -- Chapter 2: A Framework of Sustainable Product Development in Emerging Markets: The TRACER Model for Sustainability Marketing Thomas Anning-Dorson -- Chapter 3: A...

1. Sustainable Green Marketing Strategies for a Circular Economy in Africa: An Introduction -- 2. Beyond Formal Law: Harnessing African Indigenous Knowledge to Foster Green Marketing Governance and Sharing Economy -- 3. Green Corporate Governance and Sustainable Development Goals: Lessons for...

Marketing Dynamics and Stakeholder Value Creation for People, Planet, and Profit -- Product and Service Development for People, Planet, and Profit -- Pricing Strategy for People, Planet, and Profit -- Brand Management, Marketing Communication, and Promotion Management for People, Planet, and...

"Green communication can improve a firm's reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises. The book provides a comprehensive list of 39...

This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...

Sustainability has become one of the constant concerns of active participants in the food chain: producers, traders, consumers, and regulators. The paper aims to identify consumers' perceptions of the use of sustainable food packaging, in an exploratory survey of a sample of 280 respondents,...

The study of eco-labeled product purchasing behavior usually starts from a multidisciplinary set of fundamental theories and models depending on the approach towards the ecological behavior of the consumer. The proposed conceptual model is based on quantitative research on the intention of...

Recent research has focused mainly on the impact of corporate social responsibility (CSR). However, few studies have examined the impact of CSR and corporate image on organic food consumption, particularly in developing nations. This study explores the effect of corporate social responsibility...

This factsheet provides an overview of the European Universities alliance, including on its partners, focus areas, vision and activities undertaken. It relates to the pioneering new learning opportunities across borders developed by the alliance, the innovative European inter-university campus...

This factsheet provides an overview of the European Universities alliance, including on its partners, focus areas, vision and activities undertaken. It relates to the pioneering new learning opportunities across borders developed by the alliance, the innovative European inter-university campus...

This study aims to comprehensively investigate the impact of green consumption on adopting a sustainable lifestyle. Based on the theory of planned behavior (TPB), a simple conceptual model is developed, and hypothesized relationships are tested in the context of a developing country- India....

The linear consumption model (take-make-dispose) has resulted in an abundance of pollution that has damaged living ecosystems and human health. The circular economy emerged as a potential tool to continue economic activities while generating less waste. Indonesian populations today majorly...

Consumers' environmental information acquisition from social networks and media facilitates the sharing of recommendations on environmentally friendly products, sustainable initiatives, and environmental protection activities. This study investigates the crucial role of consumers' information...