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Perceptions on differentiation strategies for horticultural products marketing in North America : a qualitative analysis of managerial lessons
Demaret-Carvalho, Carlos
;
Rajagopal
- In:
International journal of business competition and …
4
(
2015
)
3/4
,
pp. 152-168
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011552155
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