Search Results - subject_exact:"Humor"

The use of humor in employee-to-employee workplace communication : a systematic review with thematic synthesis

Taylor, Stephen; Simpson, Jane; Hardy, Claire - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 106-130

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147983

Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media

O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - In: Psychology & marketing 42 (2025) 2, pp. 395-411

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373126

Brand teasing : how brands build strong relationships by making fun of their consumers

Oba, Demi; Howe, Holly S.; Fitzsimons, Gavan J. - In: Journal of consumer research : JCR ; an … 52 (2025) 1, pp. 70-92

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425329

Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations

Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075161

Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"

Ngcobo, Sandiso; Roya, Witness - In: International Journal of Research in Business and … 12 (2023) 6, pp. 334-342

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414350

A place and time for humor : leader humor in Confucian cultures

Yang, Inju; Yeh, Chu-Chen Rosa - In: Journal of management & organization : JMO 29 (2023) 1, pp. 122-138

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307730

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516159

"Just relax and ram it in" : dimensions of power in workplace sexual humour

Humonen, Kristina; Whittle, Andrea - In: Organization : the interdisciplinary journal of … 32 (2025) 3, pp. 345-376

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376641

Humor in online brand-to-brand dialogues : unveiling the difference between top dog and underdog brands

Béal, Mathieu; Lécuyer, Charlotte; Guitart, Ivan - In: Journal of interactive marketing 60 (2025) 2, pp. 196-215

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412937

The influence of humor in advertising : explaining the effects of humor in two-sided messsages

Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013186896

Political skill amplifies the beneficial effects of leader humor on actors' work engagement via psychological capital

Wang, Feng; Li, Weifeng; Feng, Yuan; Ren, Yingwei; … - In: Journal of business research : JBR 182 (2024), pp. 1-13

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015130291

Mastering the art of humor in leadership : a toolkit for organizational leaders

Wijewardena, Nilupama; Samaratunge, Ramanie; Härtel, … - In: Organizational dynamics : a quarterly review of … 53 (2024) 3, pp. 1-9

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062025

Installation humor : a resistive social practice identified in the engineering workplace

Leppälä, Kristina; Lehtimäki, Hanna - In: International journal of organization theory and behavior 27 (2024) 3, pp. 206-220

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055650

An automatic humor identification model with novel features from Berger's typology and ensemble models

Mahajan, Rutal; Zaveri, Mukesh - 2024

Humor identification in text is essential for natural language understanding, impacting human-computer interactions and emotion recognition. This study introduces a novel approach to automatic humor identification in text using ensemble learning techniques. The objective is to classify text into...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101685

Laughing from the outside-in : considering "what's up Africa" as an(other) humorous humanitarian digilantism

Ademolu, Edward - In: Journal of international development : the journal of … 36 (2024) 5, pp. 2393-2413

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015108061

When humor works : impact of humour style similarity on supervisor-subordinate relationship

Pletscher, Marina - In: Central European business review : CEBR 13 (2024) 1, pp. 43-66

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525518

Are humorous frontline employees hotels' secret weapons? : investigating when and why employee sense of humor promotes service performance

Liu, Xinyu; Wu, Long-Zeng; Ye, Yijiao; Kwan, Ho Kwong - In: International journal of hospitality management 118 (2024), pp. 1-10

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069325

Installation humor: a resistive social practice identified in the engineering workplace

Leppälä, Kristina; Lehtimäki, Hanna - In: International Journal of Organization Theory & Behavior 27 (2024) 3, pp. 206-220

Purpose Social practices of work humor among engineering workers are a lesser studied phenomenon. We examine the social practices of an engineering work team through acts of a peculiar form of humorous expression we identify as installation humor. In these cases of installation humor, an...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015346763

Fear or humor? : the effects of negatively framed visual hyperbole in advertising

Huang, Ying - In: International journal of advertising : the review of … 43 (2024) 4, pp. 746-774

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551042

Home sweet home abroad : Managing job embeddedness of migrant workers

Nguyen, Anh; Andresen, Maike - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 53 (2024) 2/3, pp. 10-16

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014484551

Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: PraxisWISSEN Marketing 8 (2023) 01/2023, pp. 37-55

With the literally ever-lasting relevance of social media and the constant development of online communication, memes are more and more gaining popularity. So far there is only little scientific research on the advertising effectiveness of memes. This study aims to close this knowledge gap and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014517471

Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions

Wang, Tianjiao; Pavelko, Rachelle - In: Health marketing quarterly 40 (2023) 3, pp. 326-346

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333920

Humorous Communication Theory and its Applications in Marketing

Mukhopadhyay, Mayukh - 2023

Purpose: The goal of this article is to understand the rationale of Humorous Communication Theory (HCT) and illustrate its applications in meme marketing, stand-up comedy business, and machine joking.Design/Methodology/Approach: The approach is based on three steps. First, we do a quick review...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014261109

Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government

Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - In: Journal of consumer behaviour 22 (2023) 5, pp. 1084-1095

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380352

Using leader affiliative humor to encourage employee knowledge sharing : the multilevel role of knowledge sharing self-efficacy and team psychological safety

Xu, Zhenting; Gong, Jing; Qu, Yiying; Sun, Xiuming - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-9

The aim of this study is to investigate the multilevel effect of leader affiliative humor on knowledge sharing behavior. Based on social information processing (SIP) theory, we frame a multilevel model of the effect of leader affiliative humor on employee knowledge sharing, focusing on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388869

How, when, and why do stores' humor climates affect retail customer purchase?

Tremblay, Michel - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 434-449

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014426270

The language of (un)palatability, (in)digestion and being fed (up) at the threshold between the 2 hs - humor and horror - in the menu

Mărginean, Alexandra - In: Romanian economic and business review 18 (2023) 2, pp. 85-102

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116730

I'm only joking!(?) the role of disparaging humor in the communicative constitution of inclusion/exclusion in organizations

Wolfgruber, Daniel - In: Equality, Diversity and Inclusion: An International Journal 42 (2023) 9, pp. 35-55

Purpose The purpose of this article is to investigate the communicative constitution of organizational inclusion and/or exclusion through humorous acts at the expense of members of minorities and/or historically disadvantaged groups. Design/methodology/approach Semistructured interviews with 84...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014720493

Let's laugh about it! : using humor to address complainers’ online incivility

Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - In: Journal of interactive marketing 58 (2023) 1, pp. 34-51

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014228864

Aha over Haha : brands benefit more from being clever than from being funny

Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 107-114

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014289745

"Apparently, you don't" : economist jokes as an educational tool

Munger, Michael C. - In: The journal of private enterprise 38 (2023) 3, pp. 61-82

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485766

Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail

Barney, Christian; Esmark Jones, Carol L. - In: Psychology & marketing 40 (2023) 5, pp. 979-994

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290874

He said, she said : the effectiveness and outcomes of responses to sexual harassment

Mills, Carol Bishop; Scudder, Joseph N. - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 733-750

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291673

The effects of humor in health promotional messages on a college campus

Han, Jiyoon (Karen); Stout, Patricia - In: Health marketing quarterly 40 (2023) 1, pp. 82-97

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295032

Inform me or make me laugh : influencer marketing and the role of emotional contagion and information value

Kapoor, Payal S.; Maggon, Mohita; Gangwani, Kishore Kumar - In: International journal of consumer studies 49 (2025) 1, pp. 1-17

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333771

Examining the effect of leader self-deprecating humor on subordinate learning from failure

Liu, Songbo; Wang, Xi - In: Personnel review 54 (2025) 2, pp. 581-594

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396015

The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions

Dang, Anh; Bhattarai, Ashok; Saavedra, José Luis - In: European journal of marketing 59 (2025) 3, pp. 552-600

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396271

The influence of advertisement humor on new product purchase intention : mediation by emotional arousal and cognitive flexibility

Du, Weiyu; Shen, Xin; Durmusoglu, Serdar S.; Li, Jinjin - In: European journal of innovation management 28 (2025) 2, pp. 271-297

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397003

Emotion and humor in leadership communication

Myers, Karen Kroman; Davis, Courtney Wong; Seibold, David R. - In: The Routledge handbook of organizational leadership …, (pp. 341-356). 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410694

Leader aggressive humor and hospitality employees' time theft : the roles of ego depletion and self-compassion

Zhao, Lijing; Su, Yi; Jolly, Phillip M.; Bao, Shashan - In: International journal of hospitality management 127 (2025), pp. 1-9

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375368

Refining treatment toward customer : how leader affiliative humor polishes hotel employee customer-oriented prosocial behavior

Yang, Fu; Liu, Yilan - In: Tourism management : research, policies, practice 109 (2025), pp. 1-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337998

Navigating the Cyber Maze : Insights and Humor on the Digital Frontier

Muhlert, Matthias - 2025 - First edition

"In an era where cyber threats loom larger than ever, Navigating the Cyber Maze offers a refreshing blend of deep insights and engaging humor to demystify the complex world of cybersecurity. Authored by Matthias Muhlert, a seasoned cybersecurity expert with over 20 years of experience, this book...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325678

Chatbots in complaint handling : the moderating role of humor

Park, Jae Eun; Fan, Alei; Wu, Luorong - In: International journal of contemporary hospitality management 37 (2025) 3, pp. 805-824

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210279

From laughter to order : examining how and when employee humor mitigates customer mistreatment

Zhao, Jingyou; Han, Mingyan; Yuan, Xiao; Ma, Xiaohui - In: International journal of hospitality management 131 (2025), pp. 1-11

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434852

Effective messages for public health campaigns

Kechagia, Adamantia; Tsourvakas, George; Piha, Lamprini - In: Journal of contemporary marketing science 8 (2025) 1, pp. 3-19

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422729

Sequencing of humor and risk information in social media public service announcements on vaccines : the moderating role of vaccination calculation

Seo, Ja Kyung; Yoon, Hye Jin; Kim, Hanyoung; Han, Jeong Yeob - In: Journal of social marketing : JSOCM 15 (2025) 2/3, pp. 338-362

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015423868

The feature transposition effect : Increasing brand coolness through brand extension

Yin, Cheng-Yue; Bi, Nan; Liu, Xiao-Xin; Li, Meng-Ran; … - In: Journal of business research : JBR 193 (2025), pp. 1-15

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425422

Affiliative or self-defeating? : exploring the effect of humor types on customer forgiveness in the context of AI agents’ service failure

Xie, Yuguang; Zhou, Peiyu; Liang, Changyong; Zhao, Shuping - In: Journal of business research : JBR 194 (2025), pp. 1-23

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425678

Laughing it off : how does leader humor alleviate employees' compassion fatigue in service failure?

Xu, Xing'an; Wen, Najuan; Cai, Ruiying - In: Tourism management : research, policies, practice 106 (2025), pp. 1-14

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073327

The antecedent, moderator and consequence of humor behaviors in entrepreneurial teams

Fu, Rong; Kong, Xiangyi; Gao, Lifang; Zhao, Lina - In: Management decision 63 (2025) 7, pp. 2412-2431

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441594