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Journal of advertising : a professional journal devoted to the advancement of advertising as a communication industry ; the official publication of the American Academy of Advertising (4)
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung (4)
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1
Article 		Humor roles of females in a product color matrix: a qualitative conceptual development
Year:                     
2012
Person:  Lin, Chyong-Ling; Yeh, Jin-Tsann; Lo, Wen-Chi
Publisher:  Springer
Published in:  Quality & Quantity: International Journal of Methodology
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2
Book / Working Paper 		Peanuts : alles, was man über Wirtschaft wissen muss
Year:                     
2012
Person:  Beise, Marc; Wolf, Eberhard
Publisher:  Berlin : Ullstein Taschenbuch Verlag
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3
Article 		Modernizing the grocery trade with cartoons in wartimes : humor as a marketing weapon (Progressive Grocer, 1939-1945)
Year:                     
2012
Person:  Cochoy, Franck
Published in:  Imagining organizations : performative imagery in business and beyond
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4
Article 		HUMOR EN TORNO A VIEJOS CODIGOS LEGALES
Year:                     
2011
Person:  Sánchez, Arturo Manuel Arias
Institution:  Grupo Eumed.net (Universidad de Málaga)
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5
Article 		What's so funny? : the use of humor in magazine advertising in the United States, China and France
Year:                     
2011
Affiliated person:  Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; Richard, Marie-Odile
Published in:  Journal of advertising research ; 51
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6
Article 		Ad bites : toward a theory of ironic advertising
Year:                     
2011
Person:  Pehlivan, Ekin; Berthon, Pierre; Pitt, Leyland
Published in:  Journal of advertising research ; 51
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7
Article 		The effects of humor on ad processing : mediating role of brand familiarity
Year:                     
2011
Person:  Chung, Hwiman; Zhao, Xinshu
Published in:  Journal of promotion management : JPM ; 17
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8
Article 		The prevalence and influence of the combination of humor and violence in super bowl commercials
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9
Article 		"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
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10
Article 		The dialectical sense of humour : routine joking in a Taylorized factory
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11
Article 		Empowering leadership and the influence of a humorous work climate on service employees' creativity and innovative behaviour in frontline service jobs
Year:                     
2011
Person:  Slåtten, Terje; Svensson, Göran; Sværi, Sander
Published in:  International journal of quality and service sciences ; 3
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12
Article 		Selling through entertaining : the effect of humour in television advertising in Hong Kong
Year:                     
2011
Person:  Chan, Fong Yee
Published in:  Journal of marketing communications ; 17
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13
Article 		The impact of leader's humor on employees' psychological empowerment : the moderating role of tenure
Year:                     
2011
Person:  Gkorezis, Panagiotis; Hatzithomas, Leonidas; Petridou, Eugenia
Published in:  Journal of managerial issues : JMI ; 23
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14
Article 		Humor, gender, and perceived leader effectiveness in China
Year:                     
2011
Person:  Decker, Wayne H.; Yao, Hong; Carlo, Thomas J.
Published in:  SAM advanced management journal : amj ; 76
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15
Article 		How humor in advertising works : a meta-analytic test of alternative models
Year:                     
2011
Person:  Eisend, Martin
Published in:  Marketing letters : a journal of research in marketing ; 22
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16
Article 		Theodoric of Triple-A-Ville, accounting professor : a one-act play for a doctoral seminar
Year:                     
2011
Affiliated person:  Willits, Stephen D.; Bettner, Mark; Jensen, David E.; Coyne, Michael P.
Published in:  International journal of critical accounting : IJCA ; 3
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17
Article 		Children's understanding of advertisers' persuasive tactics
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18
Book / Working Paper 		The rhetoric of racist humour : US, UK and global race joking
Year:                     
2011
Person:  Weaver, Simon
Publisher:  Farnham [u.a.] : Ashgate
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19
Book / Working Paper 		Humour in Chinese life and letters : classical and traditional approaches
Year:                     
2011
Publisher:  Hong Kong : Hong Kong Univ. Press
Affiliated person:  Chey, Jocelyn
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20
Book / Working Paper 		Humor
Year:                     
2011
Publisher:  Innsbruck [u.a.] : Studien-Verl.
Affiliated person:  Gronold, Daniela
Published in:  Informationen zur Deutschdidaktik ; 35,2
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21
Book / Working Paper 		Die Emanzipation : ein kostenrechnerischer Irrtum ; (Beitrag zur Kosten- und Leistungsrechnung in der Faschingszeit)
Year:                     
2011
Person:  Tolkmitt, Volker
Publisher:  Mittweida : Hochsch., Fachbereich Wirtschaftswiss.
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22
Article 		Grenzenlose Erlebniskommunikation durch Humor- und Surprise-Advertising
Year:                     
2011
Person:  Martin, Isabel
Published in:  Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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23
Book / Working Paper 		Something for nothing : a novel
Year:                     
c 2011
Person:  Klein, Michael W.
Publisher:  Cambridge, Mass. [u.a.] : MIT Press
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24
Article 		Consumers' need for levity in advertising communications
Year:                     
2011
Person:  Cline, Thomas W.; Kellaris, James J.; Machleit, Karen A.
Published in:  Journal of marketing communications ; 17
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25
Article 		Brand parody : a communication strategy to attack a competitor
Year:                     
2011
Person:  Jean, Sylvie
Published in:  The journal of consumer marketing ; 28
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26
Article 		Humour in retail work : jokes salespeople tell about their clients
Year:                     
2011
Person:  Darr, Asaf
Published in:  Retail Work
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27
Article 		The multidimensional nature and brand impact of user-generated ad parodies in social media
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28
Article 		Humor and cultural values in print advertising : a cross-cultural study
Year:                     
2011
Person:  Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina
Published in:  International marketing review ; 28
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29
Book / Working Paper 		An African Dutch management affair from Sudan
Year:                     
2011
Person:  Snijders, Theo
Publisher:  Buren : Business School Netherlands
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30
Article 		Norman Macintosh : accounting academe's joyful kynic
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31
Article 		How humor in advertising works: A meta-analytic test of alternative models
Year:                     
2011
Person:  Eisend, Martin
Publisher:  Springer
Published in:  Marketing Letters
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32
Article 		Mirth and murder : crime scene investigation as a work context for examining humor applications
Year:                     
2010
Affiliated person:  Roth, Gene L.; Vivona, Brian
Published in:  Human resource development review : HRD review ; 9
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33
Article 		Humor als Ressource im Unternehmen
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34
Book / Working Paper 		Wirksamer Einsatz von Humor in der Schaufensterwerbung
Year:                     
2010
Person:  Ziergiebel, Elke
Publisher:  München : AVM
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35
Article 		Workplace humor and organizational creativity
Year:                     
2010
Person:  Lang, Josephine Chinying; Lee, Chay Hoon
Published in:  The international journal of human resource management ; 21
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36
Article 		The impact of comedic violence on viral advertising effectiveness
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37
Book / Working Paper 		Warum Sie immer an der falschen Kasse stehen : ökonomische Antworten auf 163 Alltagsfragen
Year:                     
2010
Person:  Harford, Tim
Publisher:  Berlin : Econ
Affiliated person:  Gebauer, Stephan
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38
Book / Working Paper 		Nutzen : für Anwendungen entgrenzt und grenzenlos angewandt
Year:                     
2010
Person:  Krause, Detlef
Publisher:  Marburg : Metropolis-Verl. für Ökonomie, Gesellschaft u. Politik
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39
Article 		Mirth and murder : crime scene investigation as a work context for examining humor applications
Year:                     
2010
Person:  Roth, Gene L.; Vivona, Brian
Published in:  Human resource development review : HRD review ; 9
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40
Article 		Das Geld ist weg - Und [K]Einer ist schuld
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41
Book / Working Paper 		Superfreakonomics : nichts ist so wie es scheint ; über Erd-Abkühlung, patriotische Prostituierte und warum Selbstmord-Attentäter eine Lebensversicherung abschließen sollten
Year:                     
2010
Person:  Levitt, Steven D.; Dubner, Stephen J.
Publisher:  München : Riemann
Affiliated person:  Kretzschmar, Gisela
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42
Book / Working Paper 		Neues vom Sonntagsökonom : Geschichten aus dem wahren Leben
Year:                     
2010
Publisher:  Frankfurt a. M. : Frankfurter Allgemeine Buch
Affiliated person:  Hank, Rainer
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43
Book / Working Paper 		Microeconomics
Year:                     
2010
Publisher:  New York, NY : Hill and Wang
Affiliated person:  Klein, Grady; Bauman, Yoram
Published in:  The cartoon introduction to economics
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44
Article 		On using humor to market higher education : at whose expense is the clowning? Jason Johnson
Year:                     
2010
Person:  Johnson, Jason
Published in:  Journal of marketing for higher education ; 20
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45
Article 		It's just a joke violence against males in humorous advertising
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46
Book / Working Paper 		Erklärungsnotstand Altersvorsorge : warum selbst Experten versagen ; eine Diagnose mit Therapievorschlägen
Year:                     
2010
Person:  Rieksmeier, Markus
Publisher:  Wiesbaden : Gabler
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47
Article 		Emotional Aspect of Utterance in Syntax while Learning Russian Language
Year:                     
2010
Person:  Diasamidze, Gulnara
Institution:  Faculty of Business Management and Social Sciences, International Black Sea University
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48
Article 		The influence of leader humor on relationships between leader behavior and follower outcomes
Year:                     
2009
Affiliated person:  Vecchio, Robert P.; Justin, Joseph E.; Pearce, Craig L.
Published in:  Journal of managerial issues : JMI ; 21
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49
Article 		Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Year:                     
2009
Affiliated person:  Schwarz, Uta; Hoffmann, Stefan
Published in:  Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung ; 55
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50
Book / Working Paper 		Optimiert Weihnachten : eine Anleitung zur Besinnlichkeits-Maximierung
Year:                     
2009
Person:  Stauss, Bernd
Publisher:  Wiesbaden : Gabler
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