Consumers often benefit from increased competition in differentiated product settings. In this paper we consider consumer benefits from increased competition in a differentiated product setting: the spread of non-traditional retail outlets. In this paper we estimate consumer benefits from...

The study of the transformation of retail chain stores (RCS) due to the impact of digitalization on them is a new problem. The main part of modern scientific research is devoted to separate directions of digitalization and does not consider conceptual aspects of these processes. The purpose of...

In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the...

Understanding variations in shopper price knowledge is important to academics identifying their sources, and to retail managers whose pricing strategies may depend on the extent of shopper price knowledge (or lack of) within the items they manage, since price knowledge is an important driver of...

In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the...

Customer satisfaction is central to strategic management oriented to quality. The quality of products/services generates, in fact, the customer satisfaction. The aim of the research is to demonstrate the existence of a linear dependence between quality and customer satisfaction. The survey tool...

The “French” hypermarket was presented in 1963 as an innovative combination of the most prominent characteristics of modern retailing of that time. This paper describes the story of this retail concept and how it crossed the Atlantic Ocean before being diffused throughout Europe. It is by...

Romanian trade is placed, at the beginning of this millennium, at an intermediate stage of a complex process of development. Since 1995, Romania has experienced a steady increase of the retail market due to the entry on the Romanian market of some modern international trade chains and to the...

В статье рассматривается модель конкурентоспособности сетевого розничного предприятия формата «гипермаркет». Предложена схема построения закупочной...

The business profitability is an important issue for the hypermarket business around the world and vast literature was found on its measurements, model, and approaches of studied. In general, related literature showed that various methodologies have been used to estimate the profitability via...

The purpose of this study is to measure Romanian large FMCG retail chains’ efficiency during the period of 2006-2011. The sample contains 27 large retail chains. For the purpose of this analysis, the Data Envelopment Analysis (DEA) method was used. The DEA model includes three variables,...

Hypermarkets are becoming more aggressive in growing the customer base by introducing the effective marketing programs toward retaining the existing customer base and also ride on the opportunity in growing the customer base further. Most of the hypermarkets operators are striving aggressively...

This paper presents a set of panel data to study the diffusion of retail checkout barcode scanning in ten European countries over the period 1981-1996. Estimates from a standard diffusion model suggest that countries differ most in the long-run diffusion level of barcode scanning and less in...

Purpose The purpose of this paper is to investigate the effects of brand strategies and spokesperson expertise on consumer responses to hypermarket private-label products by combining concepts from consumer attitude change, resistance to persuasion and construal level theory (CLT)....

Large retail chains have become the dominant purchasing places for Hungarian consumers. At the same time when the first large scale retail unit was opened in Hungary the first critical voices were heard on the environmental effects of hypermarkets. In the new century economic critiques have...

Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain...

Our aim in this paper is to examine and predict the behavior and the competitive interaction between leader and challenger firms. Specifically,we exploreperceptions of market leaders and challengerstowards competition. Second, we try to explain the influence of competitive actions on the nature...

A pertinent analysis of the retail industry's future must include a substantial analysis on emerging countries. These markets will play a more important role in future global economic dynamics, but nevertheless, most concerns focus still on the side that brings opportunities for major retailers....

The economic and financial crisis affected all the economic sectors, spreading all over the world. The retail sector had to adapt to their customers ´preferences and needs, which according to Ang, Leong & Kotler (2000) change in times of financial crisis. The purpose of this paper was to...