Increasing agricultural production, while decreasing its impact on the environment is a global challenge. Sustainable innovations, such as microbial applications, can play an important role in this light. However, risk averse farmers are often reluctant to adopt such innovations. In this study,...

We examine the trade-off between functionality and data privacy inherent in many AI products by conducting a randomized survey experiment with 1,734 participants from the US and several European countries. Participants' willingness to adopt a hypothetical, AI-enhanced app is measured under three...

Purpose - This study tries to explain the customer adoption of smartwatches by considering the perceived benefits and perceived costs. Through this study, the authors aim to determine the factors affecting behavioural intentions towards smartwatches. Design/methodology/approach - The authors...

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

Smart classrooms represent innovative learning facilities that seamlessly blend physical reality with digital learning environments, facilitated by advanced technologies. As smart classrooms have significant impacts on individual learning and development, it is essential to comprehend...

We investigate the diffusion of frontier technologies across German firms before and during the Covid-19 crisis. Our analysis tracks the nature, timing, and pandemic-related motivations behind technology investments, using tailor-made longitudinal survey data linked to administrative worker-firm...

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...

Cloud computing underpins digital transformation and is essential for unlocking the benefits of artificial intelligence (AI), automation, and scalable digital services. Yet Europe continues to lag behind global peers in both cloud and AI adoption. This underperformance is not merely...

Manuscript type: Quantitative Research Research Aims: This study aimsto determine the effect of attitude, subjective norm, perceived behavioral control, promotion and word of mouth on the intention to use Shopee Barokah. Design/methodology/approach: The population of this study is Generation Z...

The use of automated facial recognition in retail offers a wide range of potential for increasing efficiency, improving service quality and optimising customer targeting. This article, based on an empirical survey of 101 participants, examines factors that determine the acceptance and use of...

This study examines the adoption and use of blockchain technology as a proactive tool against white-collar crimes in Ghana, using the Technology Acceptance Model (TAM) as a framework. A survey of professionals from regulatory bodies, financial institutions, and anti-corruption agencies was...

This study investigates the factors in acceptance of artificial intelligence (AI)- based chatbot application in Sri Lanka's government administration services, which can be applied to developing countries, using an extended technology acceptance model (extended TAM) as a new research framework...

This study investigates the impact of new digital technologies on the resilience of firms to external shocks. Using rare comprehensive data on both the adoption of single and multiple new digital technologies, we employ a Difference-in-Differences methodology with propensity score matching to...

Artificial intelligence technology is increasingly becoming integral in business, and banks need to implement this technology on a large scale for competitiveness. However, studies on artificial intelligence in the banking sector are limited, and customers are concerned about its implementation....

This study examines both technological and human perspectives on social commerce platform adoption. It analyzes user interactions, social networks, and peer recommendations to investigate the influence of social factors on adoption decisions. Furthermore, it examines how artificial intelligence...

Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...

Digital analytics literature has received increasing research attention regarding website cookies owing to the implementation of the General Data Protection Regulation (GDPR) and its role in online privacy decisions and data collection. However, there is still a gap in the literature about...

Purpose Advancements in artificial intelligence (AI) have significant potential for university energy management in Palestine, but effective integration of AI in campus sustainability programs will depend on the willingness of lecturers to use AI. In this research, Theory of Reasoned Action...

The paper investigates the drivers and barriers that encourage or hinder the adoption of artificial intelligence (AI) technologies within Romanian SMEs. By using the Technology-Organisation-Environment (TOE) framework, we examined the role of several factors from each TOE dimension in predicting...

Global concerns over rising carbon emissions emphasize the critical role of individual actions in mitigating climate change. Technology provides a powerful means to support sustainable behavior, offering tools that help individuals monitor, manage, and reduce their carbon footprints effectively....

We investigate the diffusion of frontier technologies across German firms before and during the Covid-19 crisis. Our analysis tracks the nature, timing, and pandemic-related motivations behind technology investments, using tailor-made longitudinal survey data linked to administrative...

This study aims to investigate the key factors influencing the adoption of financial technology among digital immigrants and natives by extending the diffusion of innovation theory. A convenience sampling technique was employed to collect data from 160 digital immigrants and 193 digital natives,...

What are the aggregate consequences of policies that target adopting more efficient technologies in an economy with a large informal sector? Using a heterogeneous agents model with endogenous occupation choice between workers and formal and informal entrepreneurs and calibrated to Mexico, we...

This study investigates the determinants influencing consumer intention relating to attended service points in last-mile delivery, which has received less attention than the unattended model. In this regard, we examine the effects of perceived value, online shopping delivery risk, and...