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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet (7)
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues (7)
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation (6)
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i-com : Zeitschrift für interaktive und kooperative Medien ; Organ des Fachbereichs Mensch-Computer-Interaktion der Gesellschaft für Informatik e.V. (GI) und seinen Fachgruppen ... (4)
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven (3)
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung (3)
International journal of advertising : the quarterly review of marketing communications (3)
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives (3)
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf (3)
Wirtschaftsinformatik & Management : WuM ; die Praktikerzeitschrift für Wirtschaftsinformatiker (3)
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E-Learning : die Revolution des Lernens gewinnbringend einsetzen (2)
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Information communication technologies and emerging business strategies (2)
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology (2)
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Journal of retailing and consumer services (2)
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze (2)
Medienwirtschaft : MW ; Zeitschrift für Medienmanagement und Kommunikationsökonomie ; Printmedien, Hörfunk, Fernsehen, Telekommunikation, Multimedia (2)
Pervasive advertising (2)
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS (2)
Social Media Handbuch : Theorien, Methoden, Modelle (2)
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies (2)
The digital economy : Anspruch und Wirklichkeit ; Festschrift für Beat F. Schmid ; mit 11 Tabellen (2)
2006 Business & Economics Society International Conference ; Vol. 2 (1)
Advanced technologies management for retailing : frameworks and cases (1)
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken (1)
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation (1)
Arbeitspapier (1)
Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln (1)

Databases :

ECONIS (279)
Internet resources (1)
USB Cologne (EcoSocSci) (1)

Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products

Year:	2012

Person:	Kirk, Colleen P.; Chiagouris, Larry; Gopalakrishna, Pradeep
Published in:	Journal of retailing and consumer services ; 19

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Disruptions and value in the interactive digital media marketplace

Year:	2012

Person:	El-Sawy, Omar; Pereira, Francis
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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Bundling strategy in the IDM marketplace

Year:	2012

Person:	Soo, Kelvin Tan Yuean; Geng, Wang
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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IDM products vs. services : a comparative analysis

Year:	2012

Person:	Budi, Aditya; Wang, Mi; Wang, Tianyuan
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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The case for variable pricing of IDM

Year:	2012

Person:	Bansal, Ankit; Manohar, Desai Mayura; Shantani, S.
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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Deriving value in the IDM market : open vs. closed platforms

Year:	2012

Person:	Alexander, Nisha
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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Deriving value from platforms in IDM

Year:	2012

Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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Is DRM the great spoiler in the IDM marketplace?

Year:	2012

Person:	Balgayev, Ilyas
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

Year:	c 2012

Publisher:	Hershey, Pa. : Information Science Reference
Affiliated person:	Sharma, Ravi S.; Tan, Margaret; Pereira, Francis

Availability:	Table of Contents

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Interactive design of personalised toursim routes

Year:	2012

Affiliated person:	Rodríguez, Beatriz; Molina, Julián; Pérez, Fátima; Caballero, Rafael
Published in:	Tourism management : research, policies, practice ; 33

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Digitales Shopper-Marketing (online/offline)

Year:	2011

Person:	Dräger, Peter
Published in:	Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS

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Einsatz digitaler POS-Medien im Shopper-Marketing

Year:	2011

Person:	Dräger, Peter
Published in:	Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS

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Social marketing meets interactive media : lossons for the advertising community

Year:	2011

Person:	Hill, Ronald P.; Moran, Nora
Published in:	International journal of advertising : the quarterly review of marketing communications ; 30

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Music downloads and the flip side of digital rights management

Year:	2011

Person:	Vernik, Dinah A.; Purohit, Devavrat; Desai, Preyas S.
Published in:	Marketing science : the marketing journal of TIMS/ORSA ; 30

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Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry

Year:	2011

Person:	Melancon, Joanna Phillips
Published in:	Journal of research in interactive marketing : interactive marketing and computer-mediated communication ; 5

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Network stability and social contagion on the mobile internet

Year:	2011

Person:	Ghose, Anindya; Han, Sang Pil; Iyengar, Raghuram
Publisher:	Philadelphia, Pa. : Wharton School, University of Pennsylvania

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Interacting effect of conformity and critical mass in technology acceptance : a conceptual model

Year:	2011

Affiliated person:	Illia, Abdou; Lawson-Body, Assion; Lee, Simon; Roy, Marie-Christine
Published in:	International journal of electronic customer relationship management : IJECRM ; 5

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Interactive or reactive? : marketing with Twitter

Year:	2011

Person:	Burton, Suzan; Soboleva, Alena
Published in:	The journal of consumer marketing ; 28

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Spielekultur in Deutschland : ein Markt mit Zukunft

Year:	2011

Person:	Scheffel, Robert
Published in:	Wirtschaftsinformatik & Management : WuM ; die Praktikerzeitschrift für Wirtschaftsinformatiker ; 3

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Video mediated social interaction between groups : system requirements and technology challenges

Year:	2011

Affiliated person:	Williams, Doug; Ursu, Marian F.; Meenowa, Joshan; Cesar, Pablo; Kegel, Ian
Published in:	Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies ; 28

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Die Verlagsindustrie im Innovationsdilemma : die Suche nach Bewältigungsstrategien in Zeiten des Umbruchs

Year:	2011

Affiliated person:	Tünte, Markus; Mottweiler, Hannelore; Hermann, Nicole; Kulenovic, Dženefa
Published in:	Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]

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Steuerung der interaktiven medialen Kommunikation mit Endkunden der Sparkassen und Verbundpartner

Year:	2011

Person:	Henkel, Thomas; Morgner, Angela
Published in:	Strategische Gesamtbanksteuerung

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Risiken neuer Medien

Year:	2011

Person:	Riekeberg, Marcus
Published in:	Operationelle Risiken : Grundlagen, Messmethoden und Querschnittsthemen in der Praxis

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Differences in children's processing of advergames and TV commercials

Year:	2011

Person:	Waiguny, Martin K. J.; Terlutter, Ralf
Published in:	Breaking new ground in theory and practice

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The design of an advanced virtual shopping assistant for improving consumer experience

Year:	2011

Person:	Corvello, Vincenzo; Pantano, Eleonora; Tavernise, Assunta
Published in:	Advanced technologies management for retailing : frameworks and cases

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Pervasive advertising

Year:	2011

Publisher:	London [u.a.] : Springer
Affiliated person:	Müller, Jörg

Availability:	Table of Contents

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Interacting with sound

Year:	2011

Person:	Meier, Max; Beyer, Gilbert
Published in:	Pervasive advertising

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Opportunities and challenges of interactive public displays as an advertising medium

Year:	2011

Person:	José, Rui; Cardoso, Jorge C. S.
Published in:	Pervasive advertising

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Context effects of TV programme-induced interactivity and telepresence on advertising responses

Year:	2011

Person:	Cauberghe, Verolien; Geuens, Maggie; De Pelsmacker, Patrick
Published in:	International journal of advertising : the quarterly review of marketing communications ; 30

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Was würde Apple tun? : wie man von Apple lernen kann, in der digitalen Welt Geld zu verdienen

Year:	2011

Person:	Beckmann, Dirk
Publisher:	Berlin : Econ

Availability:	Table of Contents Description

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Interaktive Videos als neues Medium für das eLearning

Year:	2011

Person:	Lehner, Franz
Published in:	HMD : Praxis der Wirtschaftsinformatik ; 48

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Interactive media : image storytelling

Year:	2011

Person:	Boeschoten, Robert van
Published in:	The journal of management development ; 30

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Strategy and PowerPoint : an inquiry into the epistemic culture and machinery of strategy making

Year:	2011

Person:	Kaplan, Sarah
Published in:	Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations ; 22

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Still watching other people's programmes? : the case of current TV

Year:	2011

Person:	Theodoulou, Theodoulos; Papagiannidis, Savvas
Published in:	E-business applications for product development and competitive growth : emerging technologies

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The use of social media and networks in teaching public administration : perceptions, practices, and concerns

Year:	2010

Person:	Bryer, Thomas A.; Chen, Baiyun
Published in:	Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs

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Uses, challenges, and potential of social media in higher education : evidence from a case study

Year:	2010

Person:	Zhang, Suling; Flammer, Caroline; Yang, Xiaolong
Published in:	Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs

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User-generated content in business education

Year:	2010

Person:	Bajde, Domen
Published in:	Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs

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Social media for the MBA Professor : a strategy for increasing teacher-student communication and the tactics for implementation

Year:	2010

Person:	Kupetz, Allen H.
Published in:	Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs

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Defining interactive social media in an educational context

Year:	2010

Person:	Grover, Aditi; Stewart, David W.
Published in:	Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs

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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs

Year:	c 2010

Publisher:	Charlotte, NC : Information Age Publ.
Affiliated person:	Wankel, Charles; Marovich, Matthew; Stanaityte, Jurate

Availability:	Table of Contents

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Context effects of TV programme-induced interactivity and telepresence on advertising responses

Year:	2010

Person:	Cauberghe, Verolien; Geuens, Maggie; De Pelsmacker, Patrick
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent

Availability:	PDF Full text

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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses

Year:	2010

Person:	Cauberghe, Verolien; Pelsmacker, Patrick De
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation ; 24

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Die Sprache der Neuen Medien (Lev Manovich)

Year:	2010

Person:	Michelis, Daniel
Published in:	Social Media Handbuch : Theorien, Methoden, Modelle

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Die Sozialen Medien des Web 2.0

Year:	2010

Person:	Münker, Stefan
Published in:	Social Media Handbuch : Theorien, Methoden, Modelle

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Wie kommen die neuen Medien in die alten Menschen? : Ästhetik, Gestaltung und Internet im Spiegel der Kultur- und Kunstgeschichte

Year:	2010

Person:	Breidenich, Christof
Published in:	Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media

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Consumer acceptance of recommendations by interactive decision aids : the joint role of temporal distance and concrete vs. abstract communications

Year:	2010

Publisher:	Rotterdam : ERIM
Affiliated person:	Koehler, Clemens F.; Breugelmans, Els; Dellaert, Benedict G.C.

Availability:	Full text

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The impacts of instructional video advertising on customer purchasing intentions on the Internet

Year:	2010

Person:	Huarng, Kun-huang; Yu, Tiffany Hui-kuang; Huang, Jian Jhang
Published in:	Service business : an international journal ; 4

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A comparative study of mobile messaging services acceptance to participate in television programmes

Year:	2010

Person:	Ruiz Mafe, Carla; Sanz Blas, Silvia; Tavera-Mesías, Juan Fernando
Published in:	Journal of service management ; 21

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Multi-Channel-Systeme : Erfolgsfaktor Usability Engineering!

Year:	2010

Person:	Herda, Nils; Ruf, Stefan
Published in:	Wirtschaftsinformatik & Management : WuM ; die Praktikerzeitschrift für Wirtschaftsinformatiker ; 2

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Instant Messaging und Chat : einfach, bequem, aber heikel

Year:	2010

Person:	Disterer, Georg; Knolmayer, Gerhard
Published in:	Wirtschaftsinformatik & Management : WuM ; die Praktikerzeitschrift für Wirtschaftsinformatiker ; 2

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