In this empirical study, I take the perspective of the firm in order to explore and understand forming and configuring interfirm cooperation, applying a firm’s alliance portfolio approach. The majority of studies have found interfirm cooperation to be crucial for acquiring resources,...

Researchers studying firm’s strategy have begun to recognize the role of alliances, alliances portfolio and alliances networks in access to the partners resources and it’s impact on a firms‘ performance, industry competition dynamics, and industry structure. Nevertheless, most studies have...

This study examines marketing cooperation between firms co-localized in an agribusiness cluster, using the proximity perspective developed in economic geography. After a review of the relevant literature, we develop a scale to measure both interfirm marketing cooperation and different dimensions...

The purpose of this study is to assess the role of export market orientation on interfirm communication and interfirm cooperation, and ultimately, on export performance. Drawing upon the resource-based view, cognitive structures in social psychology, and relationship marketing theory, a...

Purpose – The purpose of this paper is to describe inter‐firm marketing cooperation as a strategy by small and medium enterprise (SME) players in local systems of fashion firms. Design/methodology/approach – This case study research focuses on Italian leatherwear manufacturers that join...

We use the event study methodology to investigate the share price responses to the formation of 281 partnerships in the biotechnology/pharmaceutical industry over the years 1995-2000. The average stock price response is positive, more so than in previous empirical works, which could be...

Due to a lack of resources in new high-tech firms market access is quite diffcult. Furthermore, they do not have a reputation in the market for reliable products. Contractual arrangements with more established firms, such as licensing agreements, are one way for new firms to profit from...

The process of interfirm cooperation is embedded in a social structure which is considered in this article as an essential element. The first part is devoted to the construction of a framework based upon the notion of "relational contracting". The second part describes the results of an...