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Year of publication
Subject
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Internal branding 267 Interne Markenführung 223 Brand management 127 Markenführung 125 Markenimage 72 Brand image 71 Personalmarketing 56 HR marketing 55 Brand 40 Markenartikel 40 Consumer behaviour 35 Corporate reputation 34 Firmenimage 34 Konsumentenverhalten 34 internal branding 32 Employee retention 30 Mitarbeiterbindung 30 Arbeitsverhalten 29 Work behaviour 29 Unternehmenskultur 28 Corporate culture 27 Human Resource Management 23 Personalmanagement 23 Germany 22 Internal communication 22 International marketing 22 Internationales Marketing 22 Deutschland 21 Interne Kommunikation 21 Beziehungsmarketing 20 Relationship marketing 20 Leadership 19 Markenpolitik 19 Personalführung 18 Brand equity 17 Brand architecture 16 Markenarchitektur 16 Markenwert 16 Arbeitszufriedenheit 12 Job satisfaction 12
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Online availability
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Undetermined 122 Free 17 CC license 3
Type of publication
All
Article 242 Book / Working Paper 42
Type of publication (narrower categories)
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Article in journal 131 Aufsatz in Zeitschrift 131 Aufsatz im Buch 82 Book section 82 Case study 19 Fallstudie 19 Hochschulschrift 17 research-article 15 Thesis 9 Aufsatzsammlung 6 Collection of articles of several authors 6 Sammelwerk 6 Graue Literatur 4 Non-commercial literature 4 Arbeitspapier 3 Working Paper 3 review 2 Article 1 Collection of articles written by one author 1 Conference paper 1 Konferenzbeitrag 1 Konferenzschrift 1 Sammlung 1 conceptual-paper 1 review-article 1 viewpoint 1
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Language
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English 185 German 95 Undetermined 5 Dutch 1
Author
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Tomczak, Torsten 25 Esch, Franz-Rudolf 14 Wentzel, Daniel 12 Henkel, Sven 11 Kernstock, Joachim 10 Schmidt, Holger J. 8 Herrmann, Andreas 7 Burmann, Christoph 5 King, Ceridwyn 5 Walter, Benjamin von 5 Abratt, Russell 4 Baumgarth, Carsten 4 Biedenbach, Galina 4 Brexendorf, Tim Oliver 4 Knörle, Christian 4 Strödter, Kristina 4 Batt, Verena 3 Boukis, Achilleas 3 Bruhn, Manfred 3 Chapleo, Chris 3 Du Preez, Rose 3 Erkmen, Ezgi 3 Grace, Debra 3 Hancer, Murat 3 Heitmann, Mark 3 Khanyapuss Punjaisri 3 Kreutzer, Ralf T. 3 Krobath, Karin 3 Merrilees, Bill 3 Schmidt, Marco 3 Sharma, Neha 3 Vallaster, Christine 3 Abrar, Muhammad 2 Ahmad, Ayyaz 2 Ashfaq, Rafiya 2 Aurand, Timothy W. 2 Azizi, Shahriar 2 Bang, Nguyen 2 Bari, Muhammad Waseem 2 Bendixen, Michael 2
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Institution
All
Springer Fachmedien Wiesbaden 3 Symbiosis Institute of Management Studies / Annual International Research Conference <11., 2020, Pune> 1 Université Paris-Dauphine (Paris IX) 1 Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V. 1
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt 26 The journal of brand management : an international journal 11 The journal of product & brand management 10 Antecedents and outcomes of employee-based brand equity 9 Innen beginnen : von der internen Kommunikation zum Internal Branding 6 Innovatives Markenmanagement 6 Journal of Product & Brand Management 6 European journal of marketing : EJM 5 Industrial marketing management : the international journal for industrial and high-tech firms 5 Journal of Place Management and Development 5 Journal of business research : JBR 5 Services marketing quarterly 5 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 4 SpringerLink / Bücher 4 Business-to-business brand management : theory, research and executive case study exercises 3 European journal of marketing 3 Innovative Markenführung und -implementierung 3 International journal of contemporary hospitality management 3 International journal of hospitality management 3 Research 3 Springer eBook Collection 3 The journal of services marketing 3 Asia-Pacific journal of business administration 2 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 2 Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century 2 Corporate reputation review 2 Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis 2 European Journal of Marketing 2 Global business review 2 International Journal of Contemporary Hospitality Management 2 Jahrbuch Marketing ... : Trendthemen und Tendenzen 2 Journal of air transport management 2 Journal of financial services marketing : JFSM 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Journal of marketing management : MM 2 Journal of strategic marketing 2 Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie 2 Marketing : ZFP ; journal of research and management 2 Personalmarketing 2.0 : vom Employer Branding zum Recruiting 2 The Routledge companion to contemporary brand management 2
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Source
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ECONIS (ZBW) 258 Other ZBW resources 20 RePEc 5 EconStor 1
Showing 1 - 50 of 284
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An exploration of internal branding at the National Treasury of South Africa
Thokoa, Refiloe L.; Nadioo, Vinessa; Herbst, Tessie - In: South African journal of business management 53 (2022) 1, pp. 1-15
Purpose: National Treasury plays a significant role in the country's branding, and its employees are responsible for carrying out its functions. Internal branding empowers management to appropriately manage employee performance. The study aimed to determine whether internal branding practices...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014234535
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Integrated community-based internal branding : a holistic approach to internal branding for B2B organizations
Prashar, Atul; Maity, Moutusy - In: Industrial marketing management : the international … 120 (2024), pp. 62-77
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116901
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012695264
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Internal corporate responsibility as a legitimacy strategy for branding and employee retention : a perspective of higher education institutions
Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/52, pp. 1-12
Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012427760
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The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam; Dana, Leo Paul; Aidin, Salamzadeh; … - In: Journal of Asian business and economic studies : JABES 30 (2022) 2, pp. 143-163
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014287976
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Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014305061
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Identity-based effect of internal branding on brand performance : the contingent role of co-worker support
Kashyap, Sonia; Kang, Lakhwinder Singh - In: Asia-Pacific journal of business administration 17 (2025) 1, pp. 46-69
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326664
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Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees’ corporate brand pride
Abeda, Fabian; Büttgen, Marion - In: Journal of business strategies : JBS 39 (2022) 1, pp. 1-32
This article examines the effects of perceived negative brand publicity on employee emotions, attitudes and brand supporting behaviors. Drawing on Affective-Events-Theory (AET), it attempts to identify underlying affective and cognitive processes leading to behavioral change. Using data gathered...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014022112
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Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina; Biedenbach, Thomas; Hultén, Peter; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 420-433
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013270451
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Mind anchors and heart grips : the role of HRM and LMX in internal branding
Dahle, Dag Yngve; Urstad, Sivert Skålvoll - In: International journal of human resource management 33 (2022) 18, pp. 3736-3764
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013419001
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Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika; Biedenbach, Galina; Hultén, Peter - In: Public management review 24 (2022) 3, pp. 442-465
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013164681
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Internal branding as a strategy of increasing employee retention : the role of brand identification and brand orientation
Knezović, Emil; Jamak, Lamija - In: Journal of East European management studies : JEEMS 28 (2024) 4, pp. 583-605
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179605
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Exploring the nexus between internal branding and front-line employees performance in Indian public sector banks : serial mediation approach
Goud, V. Madhusudhan; Sheena S. - In: Vision : the journal of business perspective 28 (2024) 5, pp. 580-591
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015156770
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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management : Internal Marketing
Foroudi, Pantea (ed.); Akbari, Morteza (ed.) - 2024
1. Introduction to Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management -- 2. Internal Marketing: Future Research Direction -- 3. How to create an internal marketing strategy: Propose an internal marketing plan -- 4. Implementing an Internal Marketing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065698
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Brands in the labor market : how vertical and horizontal brand differentiation impact pay and profits through employee-brand matching
Moorman, Christine; Sorescu, Alina; Tavassoli, Nader T. - In: Journal of marketing research 61 (2024) 2, pp. 204-224
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584189
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Building employee commitment through internal branding : a meta-analytic study
Prashar, Atul; Maity, Moutusy - In: European journal of marketing 58 (2024) 5, pp. 1241-1274
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047511
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Finding brand values that matter to employees
Xiong, Lina; King, Ceridwyn; Du, James; Murillo, Enrique - In: Services marketing quarterly 45 (2024) 3, pp. 342-360
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049450
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Internal branding of a university business through building and gaining from employee-based brand equity
Duh, Helen Inseng; Wara, Helen Uzezi - In: Journal of African business 25 (2024) 3, pp. 427-444
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015049505
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Internal corporate responsibility as a legitimacy strategy for branding and employee retention: A perspective of higher education institutions
Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-12
Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012620560
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The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan; Grace, Debra - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 732-760
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012584564
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Internal branding and intention to stay : an empirical study of Indian business process outsourcing sector
Kaur, Prabhjot; Kaur, Guneet - In: South Asian journal of management : SAJM 28 (2021) 2, pp. 30-55
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012628020
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Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit; Reshidi, Nail - In: Qualitative market research : an international journal 26 (2023) 5, pp. 687-704
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430706
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Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed; Rump, Markus; Löffler, Michael; … - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 22-34
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014306383
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A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - In: The journal of product & brand management 32 (2023) 7, pp. 1123-1138
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014334407
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Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong; Suh, Taewon - In: The journal of product & brand management 32 (2023) 3, pp. 472-487
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014229064
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Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna; Gomes Rinaldi, Adriana; Rudkowski, Janice - In: European journal of marketing 57 (2023) 1, pp. 29-59
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013502459
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Dimensions of Internal Branding – A Conceptual Study
Simi. A.H, Prof. Jasmine - 2020
Brands are treated as a critical success factor for generating competitive advantage. Hence brand building efforts are keen to adopt unique ways of value creation process and to deepen the brand-customer relationship. A shift in the focus of organizations to customer- centric perspective from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012842964
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The Effects of Internal Branding on Employee Brand Commitment : In Case of University of Gondar, Ethiopia
Tibebe, Gashaw - 2019
The practice of internal branding has become vital for several strategic concerns being formulated and implemented especially by convinced service organizations and its effect on employees brand commitment has been found out of the ordinary. Researchers identified this dexterously as a pertinent...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012865536
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Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage
Rehman, Asad Ur; Salniza Md. Salleh; Ahmad, Norzieiriani bt. - In: Review of economics and development studies 5 (2019) 2, pp. 333-342
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012053711
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012821542
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Achieving 5 Trillion Economy of India : Proceedings of 11th Annual International Research Conference of Symbiosis Institute of Management Studies
Chandani, Arti (ed.); Divekar, Rajiv (ed.);  … - Symbiosis Institute of Management Studies / Annual … - 2022
The contents of this volume focuses on the economic issues such as income inequality, foreign direct investment, world income classification, business issues such as customer churn analysis, internal branding, human resources issues among others. The papers were presented during the 11th Annual...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012814834
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Markenorientiertes Human-Resource-Management als Instrument der Internen Markenführung : Experimentelle Untersuchung zur Effektivität und Effizienz von Maßnahmen
Krol, David - 2022
Im Zusammenhang mit dem demographischen Wandel und dem sich verschärfenden Fachkräftemangel sind Mitarbeitende ein zentrales Differenzierungskriterium. Neben dem Arbeitgebermarketing (Employer Branding) kommt einer modernen und professionellen Internen Markenführung (Internal Branding) eine...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013287759
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Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha - In: Asia-Pacific journal of business administration 14 (2022) 3, pp. 285-308
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013288049
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How posting in social networks affects employee-based brand equity
Hesse, Andreas; Schmidt, Holger J.; Bosslet, Ronja; … - In: European journal of marketing 56 (2022) 7, pp. 1907-1925
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013352656
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Employee-based brand equity and factors of employee-brand association
Bari, Muhammad Waseem; Shahzadi, Irum - In: Antecedents and outcomes of employee-based brand equity, (pp. 1-15). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336125
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad; Khan, Ahmad Sohail; Xiang, Li - In: Antecedents and outcomes of employee-based brand equity, (pp. 16-30). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336128
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Employee-based brand equity and competitive advantage
Safeer, Asif Ali; Khuhro, Saima - In: Antecedents and outcomes of employee-based brand equity, (pp. 54-71). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336132
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Employee-based brand equity : a literature review and a way forward
Ahmad, Bashir; Göç, Kubilayhan; Yin, Xiaohong - In: Antecedents and outcomes of employee-based brand equity, (pp. 72-80). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336134
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Knowledge-hiding behaviors and employee-based brand equity
Shahnawaz, Saqib; Rubab, Azha; Chatchai Pitsaphol - In: Antecedents and outcomes of employee-based brand equity, (pp. 81-89). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336136
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Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen; Nasir, Hafsa; Noor, Azeema Azeema; … - In: Antecedents and outcomes of employee-based brand equity, (pp. 90-105). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336146
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Knowledge-sharing culture and employee-based brand equity
Bashir, Mohsin; Bhutta, Mohammed Khurrum; Shahi, Saman Goher - In: Antecedents and outcomes of employee-based brand equity, (pp. 119-137). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336150
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Reviewing the employee branding process to gain firm competitive advantage
Shabbir, Rizwan; Gulzar, Muhammad Awais; Samin, Tanzila - In: Antecedents and outcomes of employee-based brand equity, (pp. 168-185). 2022
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Linking psychological contract with employee-based brand equity
Chaman, Seemab; Shaheen, Sadia - In: Antecedents and outcomes of employee-based brand equity, (pp. 186-197). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013336169
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Should corporations care about negative brand publicity? : understanding the impact of negative brand publicity on employees' corporate brand pride
Abed, Fabian; Böttgen, Marion - In: Journal of business strategies 39 (2022) 1, pp. 1-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455565
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Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.; Tsybova, Victoria S.; Lisovskaia, … - In: Journal of business research : JBR 151 (2022), pp. 126-137
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013459158
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Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.; Lievens, Filip; Srivastava, Mukta - In: The journal of product & brand management 31 (2022) 8, pp. 1196-1221
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013429181
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I know that I know nothing : exploring the managerial relevance of recent orientations in brand management research
Redler, Joern; Schmidt, Holger J. - In: The journal of brand management : an international journal 29 (2022) 5, pp. 498-511
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Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity
Sultan, Abdullah J. - In: Journal of financial services marketing 27 (2022) 1, pp. 52-64
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013170448
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Antecedents and outcomes of employee-based brand equity
Bari, Muhammad Waseem (ed.); Abrar, Muhammad (ed.);  … - 2022
The impact of brand experience, service quality and perceived value on word of mouth and repurchase intentions / Umair Manzoor, Abdul Sami, Sajjad Baig, Ifrah Sajjad -- Impact of leader member exchange on innovative work behavior, role of employee based brand equity, humor and humble leadership...
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The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana; Saini, Yvonne Kabeya; Abratt, Russell - In: Services marketing quarterly 43 (2022) 2, pp. 166-182
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013178031
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