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1
Article 		Using product and retail choice attributes for cross-national segmentation
Year:                     
2011
Person:  Lockshin, Larry; Cohen, Eli
Published in:  European journal of marketing : EJM ; 45
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2
Article 		International market selection and segmentation : a two-stage model
Year:                     
2011
Person:  Gaston-Breton, Charlotte; Martín, Oscar Martín
Published in:  International marketing review ; 28
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3
Article 		Identity, demographics, and consumer behaviors : international market segmentation across product categories
Year:                     
2011
Person:  Cleveland, Mark; Papadopoulos, Nicolas; Laroche, Michel
Published in:  International marketing review ; 28
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4
Article 		A dynamic framework for understanding cross-national segmentation
Year:                     
2011
Person:  Cannon, Hugh M.; Yaprak, Attila
Published in:  International marketing review ; 28
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5
Article 		The role of context in assessing international marketing opportunities
Year:                     
2011
Person:  Douglas, Susan P.; Craig, C. Samuel
Published in:  International marketing review ; 28
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6
Article 		Guest editorial: International market selection and segmentation : perspectives and challenges
Year:                     
2011
Affiliated person:  Papadopoulos, Nicolas; Martín, Oscar Martín
Published in:  International marketing review ; 28
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7
Article 		Cross-cultural marketing strategies for SMEs
Year:                     
2011
Person:  Lowe, Robin; Doole, Isobel; Mendoza, Felicity
Published in:  Entrepreneurship marketing : principles and practice of SME marketing
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8
Article 		Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Year:                     
2011
Person:  Zehle, Frank
Published in:  Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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9
Article 		Optimizing market segmentation for a global mobile phone provider for both targeting and insight
Year:                     
2011
Affiliated person:  O'Regan, Marc; Ashok, Kalidas; Maksimova, Olga; Reshetin, Oleg
Published in:  Journal of advertising research ; 51
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10
Article 		Organic food consumption in Europe : international segmentation based on value system differences
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11
Article 		International market selection in retailing : Metro Cash & Carry
Year:                     
2011
Person:  Swoboda, Bernhard; Olejnik, Edith
Published in:  Fallstudien zum internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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12
Article 		British overseas retailing, 1900 - 60 : international firm characteristics, market selections and entry modes
Year:                     
2011
Person:  Alexander, Nicholas
Published in:  Business history ; 53
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13
Article 		Strategic managerial delegation and cross-border mergers
Year:                     
2011
Person:  Nakamura, Yasuhiko
Published in:  Journal of economics ; 104
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14
Book / Working Paper 		Wine's globalization : new opportunities, new challenges
Year:                     
2011
Person:  Anderson, Kym; Nelgen, Signe
Publisher:  Adelaide : Wine Economics Research Centre
Availability:  PDF Full text PDF Full text   

 
 
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15
Article 		International market selection and assessment
Year:                     
2011
Person:  Papadopoulos, Nicolas; Malhotra, Shavin; Martín, Oscar
Published in:  Are you ready? : preparing for international operations
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16
Article 		Fragmentation and segmentation : marketing global benefits
Year:                     
2011
Person:  Adams, Russell
Published in:  International business and economics research journal ; 10
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17
Article 		Demand elasticity estimates for New Zealand tourism
Year:                     
2011
Person:  Schiff, Aaron; Becken, Susanne
Published in:  Tourism management : research, policies, practice ; 32
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18
Article 		Global marketing strategy : past, present, and future
Year:                     
2010
Person:  Douglas, Susan P.; Craig, C. Samuel
Published in:  The past, present and future of international business & management
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19
Article 		A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Year:                     
2010
Person:  Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N.
Published in:  Journal of international marketing ; 18
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20
Article 		International market segmentation and cross-export strategies development case study : Iranian furniture industry
Year:                     
2010
Person:  Malek Mohamadi Golsefid, Samira
Published in:  Journal of global marketing ; 23
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21
Article 		Exposure to the world and trading-bloc risks : a multivariate capital asset pricing model
Year:                     
2010
Person:  Hooy, Chee-wooi; Goh, Kim-leng
Published in:  Research in international business and finance ; 24
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22
Article 		Why does sovereign risk differ for domestic and external debt? : evidence from Scandinavia ; 1938 -1948
Year:                     
2010
Person:  Waldenström, Daniel
Published in:  Journal of international money and finance ; 29
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23
Article 		Segmentation challenges posed by ‘transnationals’ in mobile marketing
Year:                     
2010
Person:  Sirkeci, Ibrahim; Mannix, Richard
Published in:  Handbook of research on mobile marketing management
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24
Article 		Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Year:                     
2010
Person:  Griffith, David A.
Published in:  Journal of world business: JWB ; 45
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25
Article 		The influence of regionalization and cultural distance on the direction of exports
Year:                     
2010
Person:  Sherriff, Garry; Brewer, Paul; Liesch, Peter Wayne
Published in:  Journal of Asia Pacific business ; 11
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26
Article 		A re-examination of the market segmentation theory as a pedagogical model
Year:                     
2010
Person:  Johnson, R. Stafford; Zuber, Richard A.; Gandar, John M.
Published in:  Journal of financial education ; 36
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27
Article 		The world price of home bias
Year:                     
2010
Person:  Lau, Sie-ting; Ng, Lilian; Zhang, Bohui
Published in:  Journal of financial economics ; 97
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28
Article 		Die Fertigungssegmentierung als entscheidungsunterstützender Organisationsansatz bei verteilter Produktion
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29
Article 		Systematische und kulturgerechte Markterschließung am Beispiel China
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30
Book / Working Paper 		Estimating the border effect : some new evidence
Year:                     
2009
Publisher:  Cambridge, Mass. : National Bureau of Economic Research
Affiliated person:  Gopinath, Gita; Gourinchas, Pierre-Olivier; Hsieh, Chang-Tai; Li, Nicholas
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31
Book / Working Paper 		Estimating the border effect : some new evidence
Year:                     
2009
Publisher:  London : Centre for Economic Policy Research
Affiliated person:  Gopinath, Gita; Gourinchas, Pierre-Olivier; Hsieh, Chang-Tai; Li, Nicholas
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32
Article 		Market and partner selection processes in international retail franchising
Year:                     
2009
Person:  Doherty, Anne Marie
Published in:  Journal of business research : JBR ; 62
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33
Article 		Market segmentation effects in corporate credit rating changes : the case of emerging markets
Year:                     
2009
Affiliated person:  Han, Seung Hun; Shin, Yoon S.; Reinhart, Walter; Moore, William Theodore
Published in:  Journal of financial services research : JFSR ; 35
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34
Article 		Uniformity versus conformity : the standardization issue in international marketing strategy
Year:                     
2009
Person:  Samiee, Saeed; Ktsikeas, Constantine S.; Theodosiou, Marios
Published in:  The SAGE handbook of international marketing
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35
Article 		International market selection and subsidiary performance: a neural network approach
Year:                     
2009
Affiliated person:  Brouthers, Lance Eliot; Mukhopadhyay, Somnath; Wilkinson, Timothy J.; Brouthers, Keith D.
Published in:  Journal of world business: JWB ; 44
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36
Article 		Ab in den Süden
Year:                     
2009
Person:  Kopka, Udo; Nordheider, Taro; Stoll, Manuela
Published in:  Akzente
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37
Book / Working Paper 		Estimating the border effect : some new evidence
Year:                     
2009
Affiliated person:  Gopinath, Gita; Gourinchas, Pierre-Olivier; Hsieh, Chang-Tai; Li, Nicholas
Availability:  Full text   

 
 
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38
Article 		Das Konzept "Base of the Pyramid" : integrative Geschäftsmodelle in Entwicklungsländern
Year:                     
2009
Person:  Hahn, Rüdiger
Published in:  Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung ; 38
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39
Article 		Segment transformation in urban tourism
Year:                     
2008
Person:  McKercher, Bob
Published in:  Tourism management : research, policies, practice ; 29
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40
Article 		Sourcing in Indien : eine Analyse aus Sicht der Generikaindustrie
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41
Article 		Internationalisierungsstrategien indischer Generikaunternehmen
Year:                     
2008
Person:  Da-Cruz, Patrick; Schloh, Martin; Glombowski, Sidonie
Published in:  Gesundheitsmegamarkt Indien : Sourcing-, Produktions- und Vermarktungsstrategien
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42
Article 		Density-dependent strategic action : outcomes of structural market commitment in the global integrated circuit industry
Year:                     
2008
Person:  Loree, David
Published in:  Journal of engineering and technology management : JET-M ; 25
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43
Article 		Chile's market share in the EU market : the role of price competition in a panel analysis setting
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44
Article 		Exploring the construct of segmentation effectiveness : insights from international companies and experts
Year:                     
2008
Person:  Foedermayr, Eva K.; Diamantopoulos, Adamantios
Published in:  Journal of strategic marketing ; 16
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45
Article 		Does trade regionalism increase stock market segmentation within a trading bloc?
Year:                     
2008
Person:  Hooy, Chee Wooi
Published in:  International economic journal ; 22
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46
Article 		The myth of China as a single market : the influence of personal value differences on buying decisions
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47
Article 		International price discrimination and market segmentation for patented pharmaceuticals in the EU : a social welfare analysis
Year:                     
2007
Person:  Stegemann, Klaus
Published in:  Intellectual property, public policy and international trade
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48
Article 		UniCredit Group : vom Local Player aus Norditalien zum Marktführer in Osteuropa
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49
Book / Working Paper 		Essays on international market entry : strategic alliance governance and product segment entry
Year:                     
2007
Person:  Eapen, Alexander
Availability:  Table of Contents Table of Contents 
 

 
 
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50
Article 		The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation
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