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1
Book / Working Paper 		International marketing
Year:                     
c 2013
Person:  Baack, Daniel W.; Harris, Eric G.; Baack, Donald
Publisher:  Lons Angeles [u.a.] : SAGE
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2
Book / Working Paper 		Global marketing
Year:                     
2013
Person:  Keegan, Warren J.
Publisher:  Boston [u.a.] : Pearson
Affiliated person:  Green, Mark C.
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3
Book / Working Paper 		International business : environments and operations
Year:                     
c 2013
Person:  Daniels, John D.; Radebaugh, Lee H.; Sullivan, Daniel P.
Publisher:  Boston [u.a.] : Pearson
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4
Book / Working Paper 		Global marketing : contemporary theory, practice, and cases
Year:                     
c 2013
Person:  Alon, Ilan; Jaffe, Eugene D.
Publisher:  New York, NY : McGraw-Hill Irwin
Affiliated person:  Vianelli, Donata
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5
Book / Working Paper 		Winning in the global market : a practical guide to international business success
Year:                     
c 2012
Person:  Keillor, Bruce David
Publisher:  Santa Barbara, Calif. [u.a.] : Praeger
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6
Book / Working Paper 		Marketing without advertising : brand preference and consumer choice in Cuba
Year:                     
2012
Person:  Morales, Emilio; Scarpaci, Joseph L.
Publisher:  New York, NY [u.a.] : Routledge
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7
Book / Working Paper 		Marketing management : a cultural perspective
Year:                     
2012
Publisher:  London [u.a.] : Routledge
Affiliated person:  Peñaloza, Lisa; Toulouse, Nil; Visconti, Luca M.
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8
Article 		International marketing strategy and export performance in Spanish SMEs : a contingency approach
Year:                     
2012
Person:  Stoian, Maria Cristina; Rialp, Alex; Rialp, Josep
Published in:  International journal of entrepreneurship and small business ; 15
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9
Article 		The way you see is what you get : market research as modes of knowledge production
Year:                     
2012
Person:  Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie
Published in:  Marketing management : a cultural perspective
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10
Article 		Market development in the Latin American context
Year:                     
2012
Person:  Cavazos-Arroyo, Judith; Gonzaléz Garcia, Silvia
Published in:  Marketing management : a cultural perspective
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11
Article 		Market development in the African context
Year:                     
2012
Person:  DeBerry-Spence, Benét; Bonsu, Sammy K.; Srnould, Eric J.
Published in:  Marketing management : a cultural perspective
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12
Article 		Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
Year:                     
2012
Person:  Dalli, Daniele; Romani, Simona
Published in:  Marketing management : a cultural perspective
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13
Article 		International marketing at the interface of the alluring global and the comforting local
Year:                     
2012
Person:  Ger, Güliz; Kravets, Olga; Sandıkcı, Özlem
Published in:  Marketing management : a cultural perspective
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14
Article 		Cultures, consumers, and corporations
Year:                     
2012
Person:  Belk, Russell William
Published in:  Marketing management : a cultural perspective
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15
Book / Working Paper 		Strategic international marketing : an advanced perspective
Year:                     
2012
Publisher:  Basingstoke [u.a.] : Palgrave Macmillan
Affiliated person:  Melewar, T. C.
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16
Article 		Is advertising targeting vulnerable consumers in China?
Year:                     
2012
Person:  Fayol-Song, Ling Fang
Published in:  Ethics in marketing and communications : towards a global perspective
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17
Book / Working Paper 		Internationales Marketing
Year:                     
2012
Person:  Kluxen, Bodo
Publisher:  Herne : Kiehl
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18
Book / Working Paper 		Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken : ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika
Year:                     
2012
Person:  Hegner, Sabrina
Publisher:  Wiesbaden : Springer-Gabler
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19
Book / Working Paper 		Localization strategies for global e-business
Year:                     
2012
Person:  Singh, Nitish
Publisher:  Cambridge : Cambridge University Press
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20
Book / Working Paper 		UAB „Rūta“ ekologiško šokolado pardavimų internacionalizacijos projektas
Year:                     
2011-05-06
Person:  Valentaitė, Rasa
Publisher:  Lithuanian Academic Libraries Network (LABT) / Vytautas Magnus University
Affiliated person:  Žukauskas, Pranas; Ramanauskas, Julius; Raškinis, Dalius
Institution:  Vytautas Magnus University
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21
Book / Working Paper 		UAB "Ruptela" eksporto plėtra ir produktų bei paslaugų populiarinimas Airijoje
Year:                     
2011-02-23
Person:  Visockas, Edvardas
Publisher:  Lithuanian Academic Libraries Network (LABT) / Vytautas Magnus University
Affiliated person:  Ramanauskas, Julius; Žukauskas, Pranas; Rupsys, Andrius
Institution:  Vytautas Magnus University
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22
Book / Working Paper 		Konkurencinės aplinkos poveikio tarptautinei draudimo paslaugų plėtrai tyrimas
Year:                     
2011-02-10
Person:  Baužytė, Justė
Publisher:  Lithuanian Academic Libraries Network (LABT) / Vilnius Gediminas Technical University
Affiliated person:  Martinavičius, Jonas; Melnikas, Borisas; Lubys, Antanas; Jakubavičius, Artūras; Alperytė, Irena; Burinskienė, Aurelija; Chlivickas, Eugenijus; Dubauskas, Gediminas
Institution:  Vilnius Gediminas Technical University
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23
Book / Working Paper 		Tarptautinio marketingo strategija plėtojant cheminių produktų gamybos verslą
Year:                     
2011-02-10
Person:  Kontrimavičiūtė, Gražina
Publisher:  Lithuanian Academic Libraries Network (LABT) / Vilnius Gediminas Technical University
Affiliated person:  Chlivickas, Eugenijus; Vladarskienė, Rasuolė; Lubys, Antanas; Marčinskas, Albinas; Jakubavičius, Artūras; Melnikas, Borisas; Smaliukienė, Rasa; Radzevičienė, Asta
Institution:  Vilnius Gediminas Technical University
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24
Book / Working Paper 		Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model.
Year:                     
2011
Person:  Cerviño, Julio
Institution:  Universidad Carlos III de Madrid
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25
Article 		Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
Year:                     
2011
Person:  D'Alessandro, Steven; Chitty, Bill
Published in:  Psychology & marketing ; 28
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26
Article 		Brend kao naša sudbina
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27
Article 		Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Year:                     
2011
Person:  Poulis, Konstantinos; Poulis, Efthimios
Published in:  EuroMed journal of business ; 6
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28
Article 		Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Year:                     
2011
Person:  Baumgartner, Günter
Published in:  Event-Marketing : Trends und Entwicklungen
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29
Article 		Critical theoretical considerations of public relations messaging around the globe : tools for creating and evaluating campaign messages
Year:                     
2011
Person:  Moffitt, Mary Anne
Published in:  Journal of promotion management : JPM ; 17
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30
Article 		Resources and international marketing strategy in export firms : implications for export performance
Year:                     
2011
Affiliated person:  Ruzo, Emilio; Losada, Fernando; Navarro, Antonio; Díez, José A.
Published in:  Management research review ; 34
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31
Book / Working Paper 		European studies on intercultural dimension of international business : marketing and managerial consequences
Year:                     
2011
Publisher:  Nitra : Slovak Univ. of Agriculture
Affiliated person:  Horská, Elena
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32
Article 		A cultural content analysis of multinational companies' web sites
Year:                     
2011
Person:  Nacar, Ramazan; Burnaz, Sebnem
Published in:  Qualitative market research : an international journal ; 14
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33
Book / Working Paper 		The future of global business : a reader
Year:                     
2011
Publisher:  New York, NY [u.a.] : Routledge
Affiliated person:  Czinkota, Michael R.; Kotabe, Masaaki; Ronkainen, Ilkka A.
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34
Article 		The role of branded retail in manufacturers' international strategy
Year:                     
2011
Affiliated person:  Ilonen, Laura; Wren, Jody; Gabrielsson, Mika; Salimäki, Markku
Published in:  International journal of retail & distribution management ; 39
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35
Article 		Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Year:                     
2011
Person:  Doyle, John R.; Bottomley, Paul A.
Published in:  Psychology & marketing ; 28
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36
Article 		Innovation marketing dimensions of global advertising
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37
Article 		Managerial implications of the international advertising and invention-innovation process
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38
Article 		The PD scale : a measure of psychic distance and its impact on international marketing strategy
Year:                     
2011
Person:  Sousa, Carlos M. P.; Lages, Luis Filipe
Published in:  International marketing review ; 28
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39
Article 		A hybrid model for export market opportunity analysis
Year:                     
2011
Person:  Sheng, Shirley Ye; Mullen, Michael R.
Published in:  International marketing review ; 28
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40
Book / Working Paper 		Erfolgsfaktoren des Dienstleistungsexports
Year:                     
2011
Person:  Selasinsky, Maren von
Publisher:  Hamburg : Kovač
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41
Article 		Praktische Durchführung: zentral vs. dezentral
Year:                     
2011
Person:  Miller, Alexandra
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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42
Article 		Theoretische Forschungsperspektive: global vs. lokal
Year:                     
2011
Person:  Gehling, Richard
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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43
Book / Working Paper 		The principles of Islamic marketing
Year:                     
c 2011
Person:  Alserhan, Baker Ahmad
Publisher:  Farnham : Gower
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44
Article 		Chinesen im Kaufrausch
Year:                     
2011
Person:  Stalk, George; Michael, David
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 33
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45
Book / Working Paper 		International marketing management : strategies, concepts and cases in Europe
Year:                     
2011
Person:  Glowik, Mario; Smyczek, Slawomir
Publisher:  München : Oldenbourg
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46
Article 		Cross-cultural marketing strategies for SMEs
Year:                     
2011
Person:  Lowe, Robin; Doole, Isobel; Mendoza, Felicity
Published in:  Entrepreneurship marketing : principles and practice of SME marketing
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47
Book / Working Paper 		International marketing
Year:                     
2011
Publisher:  Chichester : Wiley-Blackwell
Affiliated person:  Bello, Daniel C.; Griffith, David A.
Published in:  Wiley international encyclopedia of marketing
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48
Article 		Die Marketingkooperation "Great Wine Capitals" : Herausforderung und Chancen für die Stadt Mainz mit der Region Rheinhessen
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49
Book / Working Paper 		Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Year:                     
2011
Person:  Codita, Roxana
Publisher:  Wiesbaden : Gabler
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50
Article 		Hotelmarken im internationalen Wettbewerb : eine Kurzanalyse unter Berücksichtigung der Immobilien- und Finanzkrise
Year:                     
2011
Person:  Frehse, Jörg
Published in:  Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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