Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...

The FDZ Ruhr provides a dataset on commercial real estate advertisements in Germany, drawing from information obtained from the internet platform ImmoScout24. The dataset encompasses a wide range of real estate types, including but not limited to offices, retail, and hotels. It is important to...

Aggarwal et al. (2023) analyze the effects of an 8-month-long advertising program on voter turnout in the 2020 US presidential election. Therein, 2 million voters were exposed to pro-Biden and anti-Trump advertisements on social media in five battleground states. The study finds no average...

Background: Logistics challenges, such as driver shortages, are a major global issue, with many countries struggling to find effective solutions. YouTube, as a social networking platform, has a growing user base and is increasingly used not only for entertainment but also for social interaction,...

MSMEs have contributed to employment and economic growth. There are many challenges faced by MSMEs in the era of Industrial Revolution 4.0, including the use of digital marketing innovation and strategic orientation to achieve firm performance. In this research, the aim is to analyze the...

The relevance of the topic is due to the influence of the Internet on all spheres of life and business, which requires printing enterprises to adapt their economic and marketing processes to modern realities. The aim of the work was to study the impact of the Internet on the economy and...

Manuscript type: Research Article Research Aims: This study investigates the impact of social media and online marketing, particularly Online Information Quality (OIQ) and User-Friendly Accessibility (UFA), on the Behavioral Intentions of domestic youth tourists in Dushanbe, Tajikistan....

'The advertising industry's anticipated shift away from third-party cookies led to the proliferation and normalisation of first-party identification architectures online. Marketed as 'privacy-friendly,' the new technologies promise to deliver the efficiencies that advertisers have become...

Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...

The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the...

Consumer behavior in purchasing green products, especially food and cosmetics, is influenced by many factors. However, the role of online member group support in supporting the purchase of green products has received less attention despite the increase in the number of social media users. With...

This study investigates the motivations that drive individuals to initiate startup businesses using social media, in response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model, this study explores the influence of...

Purpose The research examines the Twitter (X) accounts of 20 retail banks in the USA, selected from the Top 100 banks on Twitter, over the period of 2012-2022, focusing on consumer reactions to posts. By analysing 136,150 tweets, the study aims to explore how banks utilize Twitter, and examine...

The changes that are taking place in consumers' media consumption in and outside the home pose a challenge as to how to accurately assess the impact of cross-media advertising campaigns. An innovative measurement solution based on audio-matching technology, and taking a cross-media,...

Although they are distinctive instruments, Article 102 TFEU and the Digital Markets Act (DMA) commonly target undertakings with high degrees of economic power. In Article 102TFEU, market power assessment, including market definition has been considerably challenged by specific features of...