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Industrial marketing management : the international journal for industrial and high-tech firms (51)
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1
Book / Working Paper 		Face-to-Face Kommunikation im Vertrieb von Industriegütern
Year:                     
2012
Person:  Geile, Andrea
Publisher:  Wiesbaden : Gabler
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2
Book / Working Paper 		Erfolgsfaktoren des Aftersales Service im Investitionsgütermarketing : eine Analyse am Beispiel deutscher Offsetdruckmaschinenhersteller
Year:                     
2012
Person:  Sass, Björn
Publisher:  München [u.a.] : Hampp
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3
Book / Working Paper 		Emotionen bei Buying-Center-Entscheidungen
Year:                     
2011
Person:  Haehnel, Christin
Publisher:  Wiesbaden : Gabler
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4
Article 		Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Year:                     
2011
Person:  Baumgartner, Günter
Published in:  Event-Marketing : Trends und Entwicklungen
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5
Article 		Wechselwirkungen zwischen Produkt- und Serviceinnovationen : die Bedeutung innovativer Dienstleistungen in Industriebetrieben
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6
Article 		Unternehmenserfolg durch Serviceinnovation nachhaltig steigern
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7
Article 		The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Year:                     
2011
Affiliated person:  Nordin, Fredrik; Kindström, Daniel; Kowalkowski, Christian; Rehme, Jakob
Published in:  Journal of service management ; 22
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8
Book / Working Paper 		Industrielles Marketing
Year:                     
2011
Person:  Kuhn, Marc; Zajontz, Yvonne
Publisher:  München : Oldenbourg
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9
Book / Working Paper 		Services Ingredient Branding : eine experimentelle Untersuchung der Effekte der Markierung von investiven Dienstleistungskomponenten
Year:                     
2011
Person:  Özergin, Berrin
Publisher:  Hamburg : Kovač
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10
Book / Working Paper 		Verhandlungen im internationalen Vertrieb : empirische Analysen kultureller Einflüsse in intra- und internationalen Verhandlungen
Year:                     
2011
Person:  Neun, Harald
Publisher:  Hamburg : Kovač
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11
Article 		Brand stability as a signaling phenomen : an empirical investigation in industrial markets
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12
Article 		To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
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13
Article 		The industrial brand personality scale : building strong business-to-business brands
Year:                     
2011
Person:  Herbst, Uta; Merz, Michael A.
Published in:  Industrial marketing management : the international journal for industrial and high-tech firms ; 40
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14
Article 		Silver markets and business customers : opportunities for industrial markets?
Year:                     
2011
Person:  Mertens, Peter; Russell, Steve; Steinke, Ines
Published in:  The silver market phenomenon : marketing and innovation in the aging society
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15
Article 		Approaching global industrial marketing from a managerial cognition perspective : a theoretical framework
Year:                     
2011
Person:  Madhavaram, Sreedhar; Badrinarayanan, Vishag; Granot, Elad
Published in:  The journal of business & industrial marketing ; 26
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16
Book / Working Paper 		Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Year:                     
2011
Person:  Harder, Frauke; Hoz-Klemme, Assaf
Publisher:  Wismar : Hochsch., Fachbereich Wirtschaft
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17
Article 		Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Year:                     
2011
Person:  Gierl, Heribert
Published in:  Innovative Markenführung und -implementierung
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18
Article 		When do formal control and trust matter? : a context-based analysis of the effects on marketing channel relationships in China
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19
Article 		Understanding the role of marketingpurchasing collaboration in industrial markets : the case of Russia
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20
Article 		The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
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21
Article 		Procurement cost reduction for customized non-critical items in an automotive supply chain : an action research project
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22
Article 		A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Year:                     
2011
Person:  Kim, Ji-hern; Hyun, Yong J.
Published in:  Industrial marketing management : the international journal for industrial and high-tech firms ; 40
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23
Book / Working Paper 		Ein Entscheidungsunterstützungssystem zur Preisfindung hybrider Produkte
Year:                     
2010
Person:  Schmitz, Gertrud; Krieger, John; Modlich, Stephanie
Publisher:  Duisburg : Univ., Mercator School of Management
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24
Book / Working Paper 		Vermarktung hybrider Leistungsbündel : das ServPay-Konzept
Year:                     
2010
Publisher:  Berlin [u.a.] : Springer
Affiliated person:  Backhaus, Klaus
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25
Article 		Practices and functions of customer reference marketing : leveraging customer references as marketing assets
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26
Article 		Verhandlungscontrolling als Bestandteil des Vertriebscontrollings
Year:                     
2010
Person:  Voeth, Markus; Schwarz, Sabine
Published in:  Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung ; 22
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27
Article 		What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
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28
Article 		Pipeline management for the acquisition of industrial projects
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29
Article 		"Good" case research in industrial marketing : insights from research practice
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30
Article 		Critical realism in case study research
Year:                     
2010
Person:  Easton, Geoff
Published in:  Industrial marketing management : the international journal for industrial and high-tech firms ; 39
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31
Book / Working Paper 		Response Styles in internationalen B2B-Befragungen : eine empirische Analyse
Year:                     
[2010]
Person:  Backhaus, Klaus; Auer, Philipp; Neun, Harald
Publisher:  Münster : IAS
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32
Article 		Intuitive managerial thinking : the use of mental simulations in the industrial marketing context
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33
Article 		Changing project business orientations : towards a new logic of project marketing
Year:                     
2010
Affiliated person:  Jalkala, Anne; Cova, Bernard; Salle, Robert; Salminen, Risto T.
Published in:  European management journal : publ. twice a year for the Scottish Business School ; 28
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34
Article 		Misused and missed use : grounded theory and objective hermeneutics as methods for research in industrial marketing
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35
Article 		Relevanz und Ausgestaltung der Messebeteiligungen für B-to-B-Marken
Year:                     
2010
Person:  Kirchgeorg, Manfred; Springer, Christiane
Published in:  B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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36
Article 		Erfolgsfaktoren von Value Added Services : eine empirische Analyse am Beispiel eines B2B-Unternehmens
Year:                     
2010
Person:  Neumann, Thomas; Schnöring, Marc
Published in:  Marketing von Solutions : innovative Ansätze und Best Practices
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37
Article 		Managing innovation networks : exploratory evidence from ICT, biotechnology and nanotechnology networks
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38
Article 		Segmenting a market in the making : industrial market segmentation as construction
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39
Article 		Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
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40
Book / Working Paper 		Performance Contracting für hybride Produkte : eine konzeptionelle und empirische Analyse des investiven Nachfragerverhaltens
Year:                     
2010
Person:  Weddeling, Matthias
Publisher:  Hamburg : Kovač
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41
Book / Working Paper 		Mundpropaganda als Marketingmacht : die Kraft der Empfehlung am Industriegütermarkt
Year:                     
2010
Person:  Anton, Tobias
Publisher:  Marburg : Tectum-Verl.
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42
Book / Working Paper 		Face-to-Face Kommunikation im Vertrieb von Industriegütern
Year:                     
2010
Person:  Geile, Andrea
Publisher:  Wiesbaden : Gabler
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43
Book / Working Paper 		Kundeninteraktionskompetenz in Industriegütermärkten : eine empirische Studie zur Interaktions- und Lernorientierung
Year:                     
2010
Person:  Danzinger, Frank
Publisher:  Wiesbaden : Gabler
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44
Book / Working Paper 		Value co-creation in the delivery of outcome-based contracts for business-to-business service
Year:                     
2010
Person:  Ng, Irene C. L.; Nudurupati, Sai S.; Tasker, Paul
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45
Article 		Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts
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46
Article 		The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
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47
Article 		Migrating from products to solutions : an exploration of system support in the UK defense industry
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48
Article 		Relational and transactional factors as hybrid criteria for buyer project selection (BPS) : an exploratory study from industrial suppliers' perspective
Year:                     
2010
Affiliated person:  Lee, Wangen; Lin, Tom M. Y.; Lee, Wenshu; Lee, Ji-ren
Published in:  Industrial marketing management : the international journal for industrial and high-tech firms ; 39
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49
Book / Working Paper 		Verhandlungen unter Unsicherheit auf Industriegütermärkten
Year:                     
2010
Person:  Sandstede, Christoph
Publisher:  Wiesbaden : Gabler
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50
Book / Working Paper 		Industriegütermarketing
Year:                     
2010
Person:  Backhaus, Klaus; Voeth, Markus
Publisher:  München : Vahlen
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