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1
Book / Working Paper 		Theoretical perspective on rebound effects from a social science point of view : working paper to prepare empirical psychological and sociological studies in the REBOUND project
Year:                     
2012
Publisher:  Karlsruhe : Fraunhofer ISI
Affiliated person:  Peters, Anja; Sonnberger, Marco; Dütschke, Elisabeth; Deuschle, Jürgen
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2
Article 		Maximising the effectiveness of advertising for female markets
Year:                     
2012
Person:  Jordan, Thomas J.
Published in:  Lessons on profiting from diversity
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3
Article 		Adapting communications styles to the needs of the market
Year:                     
2012
Person:  Buchanan, Holly
Published in:  Lessons on profiting from diversity
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4
Article 		Digital communications and older groups : an Anglo-French comparison
Year:                     
2012
Person:  Mullen, Hilary; Moss, Gloria; Wulf, Catharina
Published in:  Lessons on profiting from diversity
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5
Article 		Facilitating collective brand engagement and collaborative production through cultural marketing
Year:                     
2012
Person:  Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine
Published in:  Marketing management : a cultural perspective
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6
Article 		Tribal marketing
Year:                     
2012
Person:  Cova, Bernard; Shankar, Avi
Published in:  Marketing management : a cultural perspective
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7
Article 		What do affluent Chinese consumers want? : a semiotic approach to building brand literacy in developing markets
Year:                     
2012
Person:  Oswald, Laura R.
Published in:  Marketing management : a cultural perspective
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8
Article 		Segmentation and targeting reloaded
Year:                     
2012
Person:  Visconti, Luca M.; Üçok Hughes, Mine
Published in:  Marketing management : a cultural perspective
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9
Article 		Wider besseren Wissens : Senioren werden von Finanzdienstleistern vernachlässigt
Year:                     
2012
Person:  Köhler, Jens; Kirchhof, Anne-Kathrin
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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10
Article 		Ausgestaltung des E-POS bei der Best-Shopper-Generation 50plus
Year:                     
2012
Person:  Ott, Cirk Sören; Wittmann, Norbert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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11
Article 		Surfen nach Fast Moving Consumer Goods : das Internetverhalten von Konsumenten im Alter 50plus
Year:                     
2012
Person:  Gaspar, Claudia; Kecskes, Robert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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12
Article 		Silver-Surfer : Profile, Nutzungsverhalten und -bedürfnisse
Year:                     
2012
Person:  Fittkau, Susanne; Harms, Ann-Kathrin
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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13
Article 		Silver Surfer : vielversprechende (Kunden-)Potenziale jenseits der 50 im Netz
Year:                     
2012
Person:  Dubrau, Claudia
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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14
Article 		Is advertising targeting vulnerable consumers in China?
Year:                     
2012
Person:  Fayol-Song, Ling Fang
Published in:  Ethics in marketing and communications : towards a global perspective
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15
Book / Working Paper 		Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
Year:                     
2012
Publisher:  Wiesbaden : Gabler
Affiliated person:  Kampmann, Birgit
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16
Article 		Workers' lifestyle choices, working time and job attributes
Year:                     
2012
Person:  Russo, Giovanni; Hooft, Edwin van
Published in:  Non-standard employment and quality of work : the case of Italy
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17
Book / Working Paper 		Creating value through cause-related marketing and celebrity advocacy : the case of YouthAIDS & PSI
Year:                     
2012
Person:  Michel-Kerjan, Erwann
Publisher:  Philadelphia, Pa. : Risk Management and Decision Processes Center, The Wharton School, Univ. of Pennsylvania
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18
Article 		Appell an das Gewissen
Year:                     
2012
Affiliated person:  Gröne, Nicole; Wangenheim, Florian von; Rothstock, Karin; Schumann, Jan H.
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 34
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19
Article 		The commodification of self-esteem : branding and British teenagers
Year:                     
2012
Person:  Isaksen, Katja Jezkova; Roper, Stuart
Published in:  Psychology & marketing ; 29
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20
Article 		How to target diverse customers : an advertising typology and prescriptions from social psychology
Year:                     
2012
Person:  Brumbaugh, Anne M.
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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21
Book / Working Paper 		Boom-Branchen 50plus : wie Unternehmen den Best-Ager-Markt für sich nutzen können
Year:                     
2012
Publisher:  Wiesbaden : Gabler
Affiliated person:  Pompe, Hans-Georg
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22
Book / Working Paper 		Quality and Reputation: The Indirect Effect of Fine Particulate Matter on Health through Individuals' Life-style
Year:                     
2011-03
Person:  Novi, Cinzia Di
Institution:  Dipartimenti e Istituti di Scienze Economiche, Università Cattolica del Sacro Cuore
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23
Book / Working Paper 		The Indirect Effect of Fine Particulate Matter on Health through Individuals' Life-style
Year:                     
2011-01
Person:  Di Novi, Cinzia
Institution:  Sezione di Economia e Finanza (DISEFIN), Facoltà di Economia
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24
Article 		Using product and retail choice attributes for cross-national segmentation
Year:                     
2011
Person:  Lockshin, Larry; Cohen, Eli
Published in:  European journal of marketing : EJM ; 45
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25
Article 		Rx for brand consistency : should pharmaceutical marketers send different messages to physician and consumer audiences?
Year:                     
2011
Person:  Saxton, Kim
Published in:  Journal of advertising research ; 51
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26
Article 		The future is now : in pursuit of a more efficient and effective media strategy
Year:                     
2011
Person:  Poltrack, David F.; Bowen, Kevin
Published in:  Journal of advertising research ; 51
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27
Article 		Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
Year:                     
2011
Person:  D'Alessandro, Steven; Chitty, Bill
Published in:  Psychology & marketing ; 28
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28
Article 		Store attributes influencing relationship marketing : study of department stores
Year:                     
2011
Person:  Wang, Chiu-han; Ha, Sejin
Published in:  Journal of fashion marketing and management ; 15
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29
Article 		From segments and lifestyles to communities-light : identifying Islamic sub-cultures in the Netherlands
Year:                     
2011
Person:  Mossinkoff, Marco; Corstanje, Charlotte
Published in:  Journal of Islamic marketing : JIMA ; 2
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30
Article 		The naked truth : revealing the affinity for graphic sexual appeals in advertising
Year:                     
2011
Person:  Reichert, Tom; LaTour, Michael S.; Ford, John B.
Published in:  Journal of advertising research ; 51
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31
Article 		On the borderline : exploring liminal consumption and the negotiation of threshold selves
Year:                     
2011
Person:  Cody, Kevina; Lawlor, Katrina
Published in:  Marketing theory ; 11
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32
Article 		Nachhaltigkeit, Konsumforschung und Marketing
Year:                     
2011
Person:  Paulesich, Reinhard
Published in:  Umweltverträgliche Produktion und nachhaltiger Erfolg : Chancen, Benchmarks & Entwicklungslinien
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33
Article 		Understanding lifestyle entrepreneurs and digging beneath the issue of profits : profiling surf tourism lifestyle entrepreneurs in Ireland
Year:                     
2011
Person:  Marchant, Ben; Mottiar, Ziene
Published in:  Tourism planning & development ; 8
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34
Article 		Conceptions of tourism lifestyle entrepreneurship : transition economy context
Year:                     
2011
Person:  Skokic, Vlatka; Morrison, Alison
Published in:  Tourism planning & development ; 8
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35
Article 		TV viewing habits amongst urban children
Year:                     
2011
Person:  Ahluwalia, Amardeep Kaur; Singh, Raghbir
Published in:  The IUP journal of marketing management : IJMM ; 10
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36
Article 		Zielgruppe Fluggäste : Untersuchung des Konsumverhaltens international mobiler Konsumenten mit ausgeprägter Präferenz für Luxusgüter
Year:                     
2011
Person:  Lamine, Slim
Published in:  Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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37
Article 		Health travel motivation and activities : insights from a mature market ; Switzerland
Year:                     
2011
Person:  Laesser, Christian
Published in:  Tourism review : the official journal of the AIEST ; 66
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38
Article 		Wellness tourists : in search of transformation
Year:                     
2011
Person:  Voigt, Cornelia; Brown, Graham; Howat, Gary
Published in:  Tourism review : the official journal of the AIEST ; 66
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39
Book / Working Paper 		Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Year:                     
2011
Person:  Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena
Publisher:  Ilmenau : Verl. proWiWi
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40
Article 		Targeting public services through the unequal treatment of unequals
Year:                     
2011
Person:  Langørgen, Audun
Published in:  International tax and public finance ; 18
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41
Article 		Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Year:                     
2011
Person:  Armey, Laura; Vladar, Andrea; Pereira, Francis
Published in:  International journal of electronic business ; 9
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42
Article 		Expenditures on sport apparel : creating consumer profiles through interval regression modelling
Year:                     
2011
Person:  Scheerder, Jeroen; Vos, Steven; Taks, Marijke
Published in:  European Sport management quarterly : ESMQ ; 11
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43
Article 		The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Year:                     
2011
Person:  Bartels, Jos; Hoogendam, Karen
Published in:  The journal of brand management : an international journal ; 18
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44
Article 		Benutzeroberflächen für Menschen mit kognitiver Beeinträchtigung
Year:                     
2011
Affiliated person:  Osterrieder-Schlick, Christian; Schlick, Antonia; Angulanza, Florian; Strasser, Andreas; Matausch, Kerstin
Published in:  HMD : Praxis der Wirtschaftsinformatik ; 48
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45
Article 		Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Year:                     
2011
Person:  Dakroury, Aliaa
Published in:  Advertising in developing and emerging countries : the economic, political and social context
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46
Article 		A multi-country study exploring relationships of lifestyles to ethnocentrism
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47
Article 		An exploratory research on entertainment facilities in Indian malls and its impact on shopping behaviour of consumers
Year:                     
2011
Person:  Rakesh, Sapna; Khare, Arpita
Published in:  International journal of business and emerging markets : IJBEM ; 3
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48
Article 		"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Year:                     
2011
Person:  Kinsky, Emily S.; Bichard, Shannon
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
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49
Article 		Feeding children's desires? : child and parental perceptions of food promotion to the "under 8s"
Year:                     
2011
Person:  Powell, Shaun; Langlands, Stephanie; Dodd, Chris
Published in:  Young consumers : insight and ideas for responsible marketers ; 12
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50
Book / Working Paper 		Ältere Menschen in Deutschland und der EU
Year:                     
2011
Publisher:  Wiesbaden : Statistisches Bundesamt
Affiliated person:  Haustein, Thomas; Mischke, Johanna
Institution:  Deutschland / Statistisches Bundesamt
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