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  • Search: subject_exact:"Low-cost strategy"
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Year of publication
Subject
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Low-cost strategy 1,014 Niedrigpreisstrategie 1,011 Airline 428 Fluggesellschaft 428 Preismanagement 251 Pricing strategy 251 Consumer behaviour 244 Konsumentenverhalten 244 Luftverkehr 180 Air transport 178 Sales promotion 161 Verkaufsförderung 161 Theorie 156 Theory 156 Air passenger transport 147 Passagierluftverkehr 147 USA 105 United States 104 Rabatt 98 Rebate 98 Market entry 70 Markteintritt 70 Preiswettbewerb 69 Airport 68 Flughafen 68 Price competition 67 Wettbewerb 59 Competition 58 Geschäftsmodell 58 Business model 57 Einzelhandelspreis 57 Retail price 57 Deutschland 51 Germany 51 Competitive strategy 49 Wettbewerbsstrategie 48 Einzelhandel 47 Retail trade 47 EU countries 45 EU-Staaten 45
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Online availability
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Undetermined 301 Free 193 CC license 8
Type of publication
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Article 748 Book / Working Paper 279 Journal 1
Type of publication (narrower categories)
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Article in journal 645 Aufsatz in Zeitschrift 645 Aufsatz im Buch 85 Book section 85 Graue Literatur 84 Non-commercial literature 84 Arbeitspapier 61 Working Paper 61 Hochschulschrift 32 Case study 29 Fallstudie 29 Thesis 25 Conference paper 11 Konferenzbeitrag 11 Collection of articles of several authors 7 Sammelwerk 7 Aufsatzsammlung 6 Collection of articles written by one author 2 Conference proceedings 2 Konferenzschrift 2 Sammlung 2 Systematic review 2 Übersichtsarbeit 2 Amtsdruckschrift 1 Article 1 Bibliografie enthalten 1 Bibliography included 1 CD-ROM, DVD 1 Dissertation u.a. Prüfungsschriften 1 Elektronischer Datenträger 1 Fallstudiensammlung 1 Government document 1 Reprint 1 Statistics 1 Statistik 1 case-report 1 conceptual-paper 1 review-article 1
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Language
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English 936 German 86 Undetermined 3 French 2 Japanese 1 Russian 1 Spanish 1
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Author
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Hüschelrath, Kai 11 Fageda, Xavier 10 Redondi, Renato 10 Shaffer, Greg Eric 9 Dresner, Martin 8 Groß, Sven 8 Oliveira, Alessandro V. M. 8 Arbatskaya, Maria 7 Bilotkach, Volodymyr 7 Grimm, Michael 7 Hviid, Morten 7 Malighetti, Paolo 7 Munyehirwe, Anicet 7 Müller, Kathrin 7 Schröder, Alexander 7 Sievert, Maximiliane 7 Wang, Kun 7 Alderighi, Marco 6 Biswas, Abhijit 6 Brown, Stephen 6 Castillo-Manzano, José I. 6 Piga, Claudio A. 6 Walters, Rockney G. 6 Aydinli, Aylin 5 Barbot, Cristina 5 Bertini, Marco 5 Choi, Jay Pil 5 Farrell, Joseph 5 Grewal, Dhruv 5 Guha, Abhijit 5 Jeon, Doh-Shin 5 Kesner, Idalene F. 5 Klemperer, Paul 5 Kukar-Kinney, Monika 5 Nair, Harikesh 5 Paleari, Stefano 5 Peters, Jörg 5 Sinitsyn, Maxim 5 Zhang, Anming 5 Albers, Sascha 4
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Institution
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National Bureau of Economic Research 3 Fachhochschule Jena / Fachbereich Betriebswirtschaft 2 Air Transport Research Society 1 Bahnforum <3, 2005, Köln> 1 Brown University / Department of Economics 1 Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio> 1 Cranfield College of Aeronautics 1 Deutsche Verkehrswissenschaftliche Gesellschaft 1 EHP Edition Humanistische Psychologie 1 Gesellschaft für Ökologische Kommunikation mbH 1 Great Britain / Ministry of Agriculture, Fisheries, and Food 1 Henley Business School, University of Reading 1 ITD-VERLAG 1 International Water Supply Association 1 Monopolkommission 1 Nihon Bōeki Shinkōkai 1 Piper Verlag 1 Springer Fachmedien Wiesbaden 1 University of Bamberg Press 1 University of Nairobi / Housing Research and Development Unit 1
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Published in...
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Journal of air transport management 131 Transportation research / E : an international journal 20 Journal of retailing 17 Journal of retailing and consumer services 16 Tourism management : research, policies, practice 16 Journal of business research : JBR 15 Journal of revenue and pricing management 11 Marketing science 11 Handbook of low cost airlines : strategies, business processes and market environment 10 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Tourism economics : the business and finance of tourism and recreation 9 Harvard business review : HBR 8 Journal of marketing 8 Journal of marketing research : JMR 8 European journal of operational research : EJOR 7 International journal of industrial organization 7 Quantitative marketing and economics : QME 7 Review of industrial organization : RIO 7 International journal of hospitality management 6 Journal of travel and tourism marketing 6 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 6 Marketing letters : a journal of research in marketing 6 Psychology & marketing 6 The international journal of human resource management 6 Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat 5 European journal of marketing : EJM 5 Journal of the Academy of Marketing Science 5 International journal of production research 4 International journal of revenue management : IJRM 4 Journal of consumer behaviour : an international research review 4 Journal of consumer research : JCR ; an interdisciplinary bimonthly 4 Research in transportation economics 4 Retail supply chain management : quantitative models and empirical studies 4 ZEW - Centre for European Economic Research Discussion Paper 4 ZEW discussion papers 4 Advances in airline economics : competition policy and antitrust 3 Asia Pacific journal of marketing and logistics 3 Das Discount-Phänomen : eine 360-Grad-Betrachtung 3 Economics of transportation : the official journal of the International Transportation Economics Association 3 European research studies 3
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Source
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ECONIS (ZBW) 1,018 RePEc 4 Other ZBW resources 3 USB Cologne (EcoSocSci) 2 EconStor 1
Showing 1 - 50 of 1,028
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Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products
Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065152
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065321
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The regulatory fit effect on consumer preferences for price discounts and bonus packs
Yao, Jun; Wang, Di; Martin, Brett - In: Psychology & marketing 41 (2024) 11, pp. 2884-2895
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133918
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The impact of low-cost carriers on high-quality producers in the aviation industry : cost-benefit analysis
Alsharari, Nizar Mohammad - In: Journal of money and business 4 (2024) 1, pp. 107-120
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015187573
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Airline price responses in the face of demand shocks : European lessons from the COVID-19 pandemic
Borsati, Mattia; Fageda, Xavier - In: Transportation research : an international journal 186 (2024), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078493
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The comparative study of connectivity, performance and socio-economic impact of low-cost carriers in Poznan and Wroclaw (Poland)
Bezruchonak, Andrei - In: Journal of tourism, sustainability and well-being 12 (2024) 1, pp. 1-20
This article reviews the dimensions of the low-cost carriers' (LCC) spatial development and socio-economic impact in the Polish cities of Poznan and Wroclaw. The LCC spatial effect, measured via the connectivity and network structure analysis in 2005-2019, figured out that both airports...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507384
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Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519164
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Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste
Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 663-682
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014444175
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Twitter sentiment analysis of the low-cost Airline services after COVID-19 outbreak : the case of AirAsia
Nor Hasliza Saad; San, Chin Wei; Yaacob, Zulnaidi - In: Business systems research : a system view accross … 14 (2023) 2, pp. 1-23
Background: Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience. Objectives: This research investigates consumer perception and opinion toward AirAsia's services after the COVID-19 outbreak....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527161
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The antecedents of economy-class passenger loyalty the moderating role of airline business models : full-service and low-cost airlines
Kethüda, Önder; Dil, Emre; Öncü, Mehmet - In: Istanbul business research 52 (2023) 3, pp. 543-563
In recent decades full-service airlines have targeted price-sensitive passengers, traditionally targeted by low-cost airlines, by promoting their economy class options. This paper aims to guide both types of airlines in promoting their economyclass options by utilizing factors influencing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014518358
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Study on improvement in logistics industry in Gangwon province : focusing on Yangyang International Airport
Ahn, Woo Chul - In: The Asian Journal of Shipping and Logistics 39 (2023) 1, pp. 23-29
This study aims to contribute to analyze the logistics competitiveness of Yangyang International Airport and suggest improvement plans for airport logistics experts to use them as basic data to discover the actual factors for revitalizing the Gangwon-do logistics industry. Therefore, the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281591
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Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333875
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Low-cost strategies to improve municipal solid waste management in developing countries : experimental evidence from Nepal
Nepal, Mani; Nepal, Apsara Karki; Khadayat, Madan Singh; … - In: Environmental and resource economics 84 (2023) 3, pp. 729-752
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Spatial transmission of price promotion for German beer retailers
Ren, Yanjun; Li, Xiaofei; Loy, Jens-Peter - In: Regional studies : official journal of the Regional … 57 (2023) 10, pp. 1967-1980
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014420139
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Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective
Ajeyalemi, Oladipupo; Olarewaju, Adeniyi - In: Consumer behavior review : CBR 4 (2020) 2, pp. 66-83
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012285273
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Joint transshipment, markdown, and clearance decisions at a fast-fashion retailer
Naderi, Siamak; Dasci, Abdullah; Kilic, Kemal - In: International journal of production research 63 (2025) 3, pp. 927-948
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198432
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Moderating role of strategic ownership on board composition and ESG (environmental, social, and governance) performance in global airlines : insights from full-service and low-cost carriers
Abdi, Yaghoub; Mohammadi, Mohammadreza - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337632
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How do retailers compete on price promotions? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean; Madio, Leonardo; Serse, Valerio - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012875968
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Low-cost transport selection model on the Polish airline services market
Mazurek-Kusiak, Anna; Hawlena, Joanna; Kobyłka, Agata - In: European research studies 25 (2022) 2B, pp. 3-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013532072
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Myopic Price Promotions in IPOs : Evidence from Ride-Hailing Platforms
Borah, Abhishek; Cohen, Maxime C.; Mitrofanov, Dmitry - 2022
The year 2019 witnessed two unicorn IPOs from ride-hailing platforms: Lyft at a $24.3 billion valuation and Uber at a $82.4 billion valuation. Did these platforms strategically adjust their marketing decisions before their IPOs to appease investors? To answer this question, we use a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014236183
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Cryptomarket Discounts
Borri, Nicola; Shakhnov, Kirill - 2022
This paper studies the efficiency of the cryptocurrency market by looking at the distribution of bitcoin prices over time and across exchanges-currency pairs. We document persistent differences in relative bitcoin prices (or discounts), with a half-life of 1 day, and a distribution which is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014238367
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Fabrication and Pilot-Production of Ultrahigh Thermal Conductivity Vertical Graphite-Silicone Pads with Very Low Cost
Tuersun, Yisimayili; Lin, Weiguang; Huang, Xu; Qiu, Wangkang - 2022
Development of high thermal conductive silicone pads with mechanical softness as well as low cost have long been a challenge for effective thermal management in electronics. Here in this paper, we turn widely used commercial graphite sheet into small vertically aligned thermal conductive channel...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013304611
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Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013454587
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How do full-service carriers and low-cost carriers passengers perceived service dimensions, passengers' satisfaction, and loyalty differently? : an empirical study
Chow, Yuk Ting Hester; Li, Chi Ho; Mak, Shu-Lun; Li, … - In: Journal of industrial engineering and management : JIEM 15 (2022) 4, pp. 587-613
Purpose: In this study, group differences between full-service carriers (FSC) and low-cost carriers (LCC) in loyalty constructs are investigated, revealing the relationship between service quality and loyalty. This work focuses on five dimensions, including tangibility, empathy, assurance,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014512868
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The boomerang effect of zero pricing : when and why a zero price is less effective than a low price for enhancing consumer demand
Fan, Xiaomeng; Cai, Fengyan Cindy; Bodenhausen, Galen V. - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 521-537
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013199126
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Does Cash Really Mean Trash? An Empirical Investigation Into the Effect of Retailer Price Promotions on Household Food Waste
Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - 2022
Retailer price promotions, and in particular multi-unit promotions such as the ubiquitous “buy one, get one” deal, are often criticized as a cause of food waste, presumably because they lure households into buying more than they can realistically consume. In this research, the authors...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014095204
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South African Airways: hope for a brighter future
Mostert, Pierre - In: Marketing Cases from Emerging Multinational Enterprises …, (pp. 21-45). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015175796
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The discount consolidation effect : how brands can present quantity discounts more effectively
Yang, Haiyang; Chakravarti, Dipankar - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 620-631
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144265
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Service-quality and pricing strategies in the airline industry : the role of distance
Fageda, Xavier; Flores-Fillol, Ricardo - In: Economics of Transportation : the official journal of … 40 (2024), pp. 1-16
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Purchase discounts on federal holidays and adjacent shopping holidays : evidence from the airline industry
Luttmann, Alexander; Gaggero, Alberto A. - In: Southern economic journal 91 (2024) 2, pp. 465-499
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PC vs App vs Mweb : price discounts' effect on customer purchases across digital channels in China
Liu, Huan; Zheng, Shuman; Li, Dongjin - In: Nankai business review international 15 (2024) 3, pp. 377-389
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065344
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Econometric evidence on the profits and revenues of Indian regional airports
Thomas, Nivea; Jha, Kumar Neeraj - In: Journal of air transport management : a new … 115 (2024), pp. 1-8
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076500
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Can you judge a book by its cover? : an analysis of travelers' perceptions of airline logos and airlines' business models
Gao, Yi - In: Journal of air transport management : a new … 115 (2024), pp. 1-10
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The spirit effect : ultra-low cost carriers and fare dispersion in the U.S. airline industry
Shrago, Brad - In: Review of industrial organization 64 (2024) 4, pp. 549-579
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Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22
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Can rounding up price discounts reduce sales?
Jha, Subhash; Biswas, Abhijit; Guha, Abhijit; Gauri, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 343-350
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534704
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Brand stretching and digitalisation strategy : low-cost carrier airline surviving the Covid-19 pandemic
Azahar Hamid; Rita Zaharah Wan Chik - In: Corporate Branding in Logistics and Transportation : …, (pp. 172-186). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536316
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Price promotion optimization model for multiperiod planning : a case study of beauty category products sold in a convenience store chain
Naragain Phumchusri; Chewcharat, Thiti; … - In: Journal of revenue and pricing management 23 (2024) 2, pp. 164-178
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536756
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The effect of discount discrepancy on purchase intention : the moderation of justification
Huertas, Melby Karina Zuniga; Lepre, Thais Rubia Ferreira; … - In: Management research review 47 (2024) 7, pp. 1112-1126
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On the selection of aircraft-engine pairs for medium-haul Low-Cost Carriers operations
Martínez-Gutiérrez, Alberto; Sánchez-Calleja, Iván; … - In: Journal of air transport management : a new … 120 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084400
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Distinguishing the determinants of low-cost and high-cost sustainable travel behaviors
Yin, Jing - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1890-1910
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015053154
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Reputation or brand : the causes of asymmetric responses to hotel price promotions
Zhao, Zhang; Chang, Shaonan; Chen, Ming-Hsiang; Fu, Xiaoxiao - In: International journal of hospitality management 120 (2024), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015071181
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The mediating role of customers' emotional attachment in enhancing service excellence and repurchase intentions of low-cost carrier airlines
Chand, Pawan Kumar; Tandon, Urvashi; Jhamb, Deepika; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015060906
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Message assertiveness and price discounts : differences between hedonic and utilitarian consumption
Choi, Dongwon; Bang, Hye Jin; Yoon, Sukki; Baek, Tae Hyun - In: International journal of advertising : the review of … 43 (2024) 1, pp. 149-172
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014450246
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Re-examining the showrooming phenomenon : the moderating role of consumers' maximizing tendency
Hsieh, Jung-Kuei; Kumar, Sushant; Ko, Ning-Yu - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 334-355
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014486745
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The Impact of Service Quality on Passenger Loyalty and the Mediating Roles of Relationship Quality : A Study of Domestic Flights With Vietnamese Low-Cost Airlines
Ha Nam Khanh, Giao; Vương, và Bùi Nhất - 2021
The aim of this research is to investigate the effect of service quality on passenger loyalty as well as the mediating roles of relationship quality (perceives value, passenger trust, and satisfaction). The survey was conducted with a total of 321 passengers who have used low-cost airline...
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Why We Can Expect More Competition among European Low Cost Carriers Post-Pandemic
Zhang, Hanxiang; Czerny, Achim I.; Grimme, Wolfgang; … - 2021
This study considers the network development of the three largest European Low Cost Carriers (LCCs) easyJet, Ryanair and Wizz Air during the pre-pandemic period and the pandemic period. Network developments are characterized in terms of the route numbers, city-pair numbers, frequencies, market...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013245459
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Sustainability of Low Cost and Simplicity in Airline Industry : A Case of Indigo
Tiwari, Rajesh; Singh, Manish Kumar; Mathur, Shanu Kumar - 2021
This case study demonstrates the significance of low cost and simplicity as a strategy for startup firm to gain leadership position in the market. After using leasing model for many years Indigo is planning to change from single aircraft model to multiple aircraft model, leasing model to owning...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013230139
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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012622905
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Economization methods used by low-cost airlines : an overview
Punda, Dominik; Jasiulewicz-Kaczmarek, Małgorzata; … - In: European research studies 24 (2021) 2, pp. 301-310
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012663896
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