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Journal of retailing and consumer services (7)
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten (5)
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM (3)
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1
Article 		Cardmobili : innovation technology in everyday life
Year:                     
2012
Person:  Silva, Cândida; Ramos, Isabel
Published in:  Cases on SMEs and open innovation : applications and investigations
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2
Book / Working Paper 		Praxiswissen Kundenbindungsprogramme : Konzeption und operative Umsetzung
Year:                     
2011
Person:  Ranzinger, Alexandra
Publisher:  Wiesbaden : Gabler
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3
Article 		Die Auswirkungen von Bonusprogrammen (Payback & Co) auf das Konsumentenverhalten
Year:                     
2011
Person:  Ruland, Moritz
Published in:  Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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4
Book / Working Paper 		Die Bedeutung des Kundenclubs und der Kundenkarte als multifunktionale Instrumente der Kundenbindung : eine kritische Analyse
Year:                     
2011
Person:  Eilart, Susanne
Publisher:  Bremen : Europ. Hochsch.-Verl.
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5
Book / Working Paper 		Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Year:                     
2011
Person:  Prein, Jan
Publisher:  Wiesbaden : Gabler
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6
Article 		The influence of reward program membership and commitment on hotel loyalty
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7
Article 		The influence of redemption time frame on responses to incentives
Year:                     
2011
Person:  Roehm, Michelle L.; Roehm, Harper A.
Published in:  Journal of the Academy of Marketing Science ; 39
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8
Article 		Loyalty rewards facilitate tacit collusion
Year:                     
2011
Person:  Fong, Yuk-fai; Liu, Qihong
Published in:  Journal of economics & management strategy : JEMS ; 20
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9
Article 		Evaluating frequent flyer programs from the air passengers' perspective
Year:                     
2011
Person:  Martín, Juan Carlos; Roman, Concepción; Espino, Raquel
Published in:  Journal of air transport management ; 17
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10
Article 		What price loyalty? : a fresh look at loyalty programs in the credit card industry
Year:                     
2011
Person:  Murthi, B. P. S.; Steffes, Erin M.; Rasheed, Abdul A.
Published in:  Journal of financial services marketing : JFSM ; 16
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11
Article 		Polygenetic Branding
Year:                     
2011
Person:  Brugger, Bernhard; Poetzsch, Hans
Published in:  Innovative Markenführung und -implementierung
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12
Article 		It's not what you get but when you get it : the effect of gift sequence on deposit balances and customer sentiment in a commercial bank
Year:                     
2011
Person:  Haisley, Emily; Loewenstein, George
Published in:  Journal of marketing research : JMR ; 48
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13
Article 		Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Year:                     
2011
Person:  Bagchi, Rajesh; Li, Xingbo
Published in:  Journal of consumer research : JCR ; an interdisciplinary bimonthly ; 37
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14
Article 		Consumer learning as a determinant of a multi-partner loyalty program's effectiveness : a behaviorist and long-term perspective
Year:                     
2011
Person:  Frisou, Jean; Yildiz, Hélène
Published in:  Journal of retailing and consumer services ; 18
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15
Article 		In-store one-to-one marketing
Year:                     
2011
Person:  Klabjan, Diego; Pei, Jinxiang
Published in:  Journal of retailing and consumer services ; 18
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16
Article 		Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Year:                     
2011
Person:  Drèze, Xavier; Nunes, Joseph C.
Published in:  Journal of marketing research : JMR ; 48
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17
Book / Working Paper 		Payment card network pricing : a theoretical approach analyzing the relationship between downstream market characteristics and the merchant usage fee
Year:                     
2011
Person:  Langlet, Markus
Publisher:  Kiel : ZBW
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18
Article 		Miles & More : Prozessmanagement im weltweiten Kundenservice
Year:                     
2011
Person:  Gesing, Thomas; Hanisch, Thorsten; Wichtrup, Sven
Published in:  BPM Best Practice : wie führende Unternehmen ihre Geschäftsprozesse managen
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19
Article 		Consumers, citizens, and deviants : differing forms of personal identification in England since the Victorian period
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20
Article 		Loyalty programmes as a tourism service sales channel : a Spanish multi-sponsor programme case study
Year:                     
2010
Person:  Casado, José Manuel Ponzoa; Lara, Pedro Reinares
Published in:  Tourism review : the official journal of the AIEST ; 65
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21
Article 		Taxonomy of service-based loyalty program members
Year:                     
2010
Person:  Hansen, John D.; Deitz, George D.; Morgan, Robert M.
Published in:  The journal of services marketing ; 24
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22
Article 		A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia
Year:                     
2010
Affiliated person:  Steyn, Peter; Pitt, Leyland; Strasheim, Arien; Boshoff, Christo; Abratt, Russell
Published in:  Journal of retailing and consumer services ; 17
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23
Article 		Information is useful, but knowledge is power! : loyalty programmes and how they can benefit retailers
Year:                     
2010
Person:  Worthington, Steve; Fear, Josh
Published in:  European retail research ; 24
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24
Book / Working Paper 		Loyalty rewards, litigation under court error, and pharmaceutical price regulation
Year:                     
2010
Person:  Ackermann, Philipp
Publisher:  Berlin : Dissertation.de
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25
Article 		Marketing on trial : the SAS EuroBonus case
Year:                     
2010
Person:  Kjellberg, Hans
Published in:  Reconnecting marketing to markets
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26
Article 		Kooperatives Kundenmanagement
Year:                     
2010
Person:  Strachwitz, Wiebke
Published in:  Der gläserne Konsument : Potentiale und Probleme beim Management von Kundendaten
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27
Article 		Do reward programs truly build loyalty for lodging industry?
Year:                     
2010
Person:  Hu, Hsin-hui Sunny; Huang, Chun-te; Chen, Po-tsang
Published in:  International journal of hospitality management ; 29
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28
Article 		Loyalty marketing and loyalty cards : a study of the Italian market
Year:                     
2010
Person:  Cedrola, Elena; Memmo, Sabrina
Published in:  International journal of retail & distribution management ; 38
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29
Article 		Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Year:                     
2010
Affiliated person:  Huber, Frank; Vollhardt, Kai; Matthes, Isabel; Meyer, Ralf
Published in:  Zeitschrift für Betriebswirtschaft : ZfB ; 80
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30
Article 		Retailer choice and loyalty schemes : evidence from Sweden
Year:                     
2010
Person:  Lundberg, Johan; Lundberg, Sofia
Published in:  Letters in spatial and resource sciences : LSRS ; 3
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31
Article 		The impact of regulatory intervention in the UK store card industry
Year:                     
2010
Person:  Elliott, Caroline; Wei, Yingqi
Published in:  International journal of the economics of business ; 17
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32
Article 		Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory
Year:                     
2010
Person:  Walter, Eva; Steyrer, Claudia; Wiesel, Stefan
Published in:  European retail research ; 24
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33
Article 		Weiterentwicklung der Bilanzierung von Kundenbindungsprogrammen nach HGB und IFRS : unter Berücksichtigung der Auswirkungen des BilMoG und des DP "Revenue Recognition in Contracts with Customers"
Year:                     
2010
Person:  Lühn, Michael
Published in:  PiR
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34
Article 		Loyalty card programs, customer relationship and information technology : an exploratory approach
Year:                     
2010
Person:  Smith, Alan D.; Potter, Jodi A.
Published in:  International journal of business innovation and research ; 4
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35
Article 		Perceived benefits of loyalty programs : scale development and implications for relational strategies
Year:                     
2010
Person:  Mimouni-Chaabane, Aîda; Volle, Pierre
Published in:  Journal of business research : JBR ; 63
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36
Article 		How endowed versus earned progress affects consumer goal commitment and motivation
Year:                     
2010
Person:  Zhang, Ying; Huang, Szu-chi
Published in:  Journal of consumer research : JCR ; an interdisciplinary bimonthly ; 37
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37
Article 		Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Year:                     
2010
Person:  Mann, Andreas; Prein, Jan
Published in:  Handbook of research on mobile marketing management
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38
Book / Working Paper 		Retailer choice and loyalty schemes : evidence from Sweden
Year:                     
2010
Person:  Lundberg, Johan; Lundberg, Sofia
Publisher:  Umeå : Univ., Dep. of Economics
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39
Book / Working Paper 		Datenschutz bei Kundenkarten und Online-Bonusprogrammen : werden wir zu gläsernen Kunden?
Year:                     
2010
Person:  Forschepoth, Marcus
Publisher:  Norderstedt : Books on Demand
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40
Article 		Kundenbindung im Detailhandel : das Beispiel Migros Schweiz
Year:                     
2010
Person:  Arpagaus, Christian; Bartels, Hans-Albrecht
Published in:  Handbuch Kundenbindungsmanagement
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41
Article 		Kundenbindungsmanagement durch branchenübergreifende Bonusprogramme : das Beispiel Payback
Year:                     
2010
Person:  Graßmann, Burkhard
Published in:  Handbuch Kundenbindungsmanagement
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42
Book / Working Paper 		Direktmarketing mit Kundendaten aus Bonusprogrammen : datenschutzrechtliche Einwilligung als Nutzungslizenz?
Year:                     
2010
Person:  Haag, Nils Christian
Publisher:  Wiesbaden : Gabler
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43
Book / Working Paper 		Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus Kundenkarten im deutschen Lebensmitteleinzelhandel
Year:                     
2010
Person:  Ziehe, Nikola; Stoll, Raina
Publisher:  Düsseldorf
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44
Book / Working Paper 		Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Year:                     
2010
Person:  Schmale, Carl Hendrik
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45
Article 		Internet auctions and frictionless commerce : evidence from the retail gift card market
Year:                     
2010
Person:  Chiou, Lesley; Pate, Jennifer
Published in:  Review of industrial organization : RIO ; 36
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46
Article 		Coop : Kundenkarten als Kundenbindungsinstrument
Year:                     
2010
Person:  Schmidt, Martin; Mahmutovic, Admir
Published in:  Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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47
Book / Working Paper 		Die Rolle von Vielfliegerprogrammen in der Wirtschaftskrise : Veränderungen ihres Einflusses bei der Wahl von Fluggesellschaften.
Year:                     
2010
Person:  Monsch, Gianrico
Publisher:  Zürich : Dike-Verl.
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48
Book / Working Paper 		Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Year:                     
2009
Person:  Papenhoff, Heike
Publisher:  Wiesbaden : Gabler
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49
Book / Working Paper 		Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Year:                     
2009
Person:  Mann, Andreas; Prein, Jan
Publisher:  Kassel : Univ., DMCC, Dialog Marketing Competence Center
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50
Article 		Grocery retail loyalty program effects : self-selection of purchase behavior change?
Year:                     
2009
Person:  Meyer-Waarden, Lars; Benavent, Christophe
Published in:  Journal of the Academy of Marketing Science ; 37
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