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  • Search: subject_exact:"Loyalty program"
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Year of publication
Subject
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Loyalty program 965 Kundenbindungsprogramm 956 Consumer behaviour 538 Konsumentenverhalten 537 Beziehungsmarketing 527 Relationship marketing 524 Einzelhandel 159 Retail trade 156 Sales promotion 115 Verkaufsförderung 115 Kundenbindung 107 Theorie 102 Theory 102 Rabatt 98 Rebate 94 Deutschland 92 Germany 84 Customer satisfaction 82 Kundenzufriedenheit 81 Customer retention 71 Loyalty programs 62 USA 62 United States 62 Marketing management 49 Marketingmanagement 49 Preismanagement 48 Pricing strategy 48 Lebensmitteleinzelhandel 47 Food retailing 45 Online retailing 43 Online-Handel 43 Hotel industry 41 Hotellerie 41 Kundenkarte 41 Dienstleistungsqualität 38 Service quality 38 Mobile communications 37 Mobilkommunikation 37 Experiment 35 Internet marketing 34
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Online availability
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Undetermined 343 Free 165 CC license 8
Type of publication
All
Article 713 Book / Working Paper 286 Other 1
Type of publication (narrower categories)
All
Article in journal 592 Aufsatz in Zeitschrift 592 Aufsatz im Buch 101 Book section 101 Graue Literatur 59 Non-commercial literature 59 Hochschulschrift 56 Arbeitspapier 39 Working Paper 39 Thesis 36 Case study 15 Fallstudie 15 Collection of articles written by one author 8 Sammlung 8 Collection of articles of several authors 7 Conference paper 7 Konferenzbeitrag 7 Sammelwerk 7 research-article 5 Dissertation u.a. Prüfungsschriften 4 Bibliografie enthalten 3 Bibliography included 3 Aufsatzsammlung 2 Interview 2 Mikroform 2 Article 1 Beispielsammlung 1 Einführung 1 Fallstudiensammlung 1 Guidebook 1 Handbook 1 Handbuch 1 Lehrbuch 1 Ratgeber 1 Textbook 1 Umfrage 1
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Language
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English 808 German 171 Undetermined 16 French 2 Lithuanian 2 Polish 1 Russian 1
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Author
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Bijmolt, Tammo H. A. 14 Rubinfeld, Daniel L. 13 Polinsky, Alan Mitchell 11 Tanford, Sarah 10 Chun, So Yeon 8 Mattila, Anna S. 8 Verhoef, Peter C. 8 Zolfaghari, Saeed 8 Dorotic, Matilda 7 Fearne, Andrew P. 7 Hoffmann, Anke 7 Papenhoff, Heike 7 Bazargan, Amirhossein 6 Breugelmans, Els 6 Ieva, Marco 6 Meyer-Waarden, Lars 6 Prein, Jan 6 Steinhoff, Lena 6 Stourm, Valeria 6 Banik, Shanta 5 Caminal, Ramón 5 Hoynes, Hilary W. 5 Huber, Frank 5 Karray, Salma 5 Kopalle, Praveen K. 5 Krafft, Manfred 5 Neslin, Scott A. 5 Pandey, Neeraj 5 Park, Young-Hoon 5 Sun, Yacheng 5 Wansink, Brian 5 Yang, Morgan X. 5 Yu, Irina Y. 5 Ziliani, Cristina 5 Baloglu, Seyhmus 4 Bhardwaj, Renu 4 Boer, Evert R. de 4 Bradlow, Eric T. 4 Chan, Haksin 4 Ching, Andrew 4
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Institution
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National Bureau of Economic Research 7 Springer Fachmedien Wiesbaden 4 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Books on Demand GmbH <Norderstedt> 1 Bundesverband des Deutschen Textil-Einzelhandels 1 C. Eugen Maier Metallverarbeitung GmbH <Fellbach> 1 Center of Market Oriented Product and Production Management 1 Department of Social Services and Housing 1 Frankreich / Autorité de la Concurrence 1 Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik 1 Handelshochschule Leipzig 1 Humboldt-Universität zu Berlin 1 Institut de Préparation à l'Administration et à la Gestion (IPAG) 1 Institute for Social Research, the University of Michigan 1 Josef Eul Verlag GmbH 1 Nationalekonomiska Institutionen <Göteborg> 1 Shaker Verlag 1 Siauliai University 1 Springer Gabler <Firma> 1 Stanford Institute for Economic Policy Research 1 Technische Universität Berlin 1 Vytautas Magnus University 1 Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik 1 epubli GmbH 1
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Published in...
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Journal of retailing and consumer services 44 Journal of business research : JBR 27 Handbuch Couponing 18 International journal of hospitality management 16 Journal of the Academy of Marketing Science 16 Journal of retailing 14 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 SpringerLink / Bücher 10 European journal of marketing : EJM 9 Marketing science 9 The service industries journal 9 International journal of retail & distribution management 8 Journal of consumer research : JCR ; an interdisciplinary bimonthly 8 Journal of marketing 8 Journal of travel and tourism marketing 8 Marketing letters : a journal of research in marketing 8 The international review of retail, distribution and consumer research 8 The journal of services marketing 8 International journal of contemporary hospitality management 7 Journal of marketing research : JMR 7 NBER working paper series 7 European journal of operational research : EJOR 6 Journal of hospitality marketing & management 6 Journal of promotion management : JPM 6 Journal of revenue and pricing management 6 Management science : journal of the Institute for Operations Research and the Management Sciences 6 Journal of air transport management 5 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Kundenkarten : Kundenkartenprogramme erfolgreich gestalten 5 Kundenmanagement & Electronic Commerce 5 NBER Working Paper 5 Psychology & marketing 5 The Cornell hospitality quarterly 5 The journal of consumer marketing 5 Theoretical economics letters 5 Working paper / National Bureau of Economic Research, Inc. 5 Asia Pacific journal of marketing and logistics 4 Journal of consumer behaviour : an international research review 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4
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Source
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ECONIS (ZBW) 964 USB Cologne (EcoSocSci) 16 RePEc 11 Other ZBW resources 5 BASE 3 EconStor 1
Showing 1 - 50 of 1,000
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Evolution of loyalty programs offered to customers and investors
Dziawgo, Danuta - In: Financial internet quarterly 19 (2023) 1, pp. 35-47
The subject of this study is loyalty programs, The aim of the article is to draw attention to loyalty in the current economy, The purpose of the article is to examine the evolution of loyalty pro- grams offered to consumers and investors, The study will cover the issue of building a loyal base...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014281311
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Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs
Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - In: Cleaner and responsible consumption 16 (2025), pp. 1-13
Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396753
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Reward point accumulation behaviour of credit card users in Pune city
John, Shilly - In: International journal of applied behavioral economics : … 11 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276910
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Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing
Rose, Natalie; Dolega, Les; Rowe, Francisco - In: The international review of retail, distribution and … 34 (2024) 5, pp. 571-592
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015193839
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The BORIS experience : evaluating omnichannel returns and repurchase intention
Hao, Jianliang; Richey, Robert Glenn <Jr.>; Morgan, Tyler R. - In: International journal of physical distribution and … 54 (2024) 11, pp. 44-81
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198510
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Exploring the importance of building strong customer relationships
Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507363
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Contextual integrity of loyalty programs, compromised? : interrogating consumer health data practices and networked actors in the U.S. retail sector
Baik, Jeeyun Sophia; Famularo, Jordan - In: Telecommunications policy : the international journal … 48 (2024) 7, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069672
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Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company
Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 81 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116829
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Factors affecting mobile coupon acceptance through smartphone app
Ahmed, K. A. Asraar; Damodharan, V. S.; Kumaraperumal, S. - In: International journal of business information systems : … 46 (2024) 1, pp. 140-164
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015061828
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Paying with money or paying with points : how variable versus fixed exchange rates influence loyalty point redemption
Chun, So Yeon; Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 5, pp. 858-871
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini; Simatupang, Tota - In: Biometrics and neuroscience research in business and …, (pp. 279-294). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014560406
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Can gift redemption activities make your customer loyal? : a relook into Indian pharmaceutical loyalty program
Bhandari, Arabinda - In: International journal of business excellence : IJBEX 34 (2024) 2, pp. 147-177
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Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.; Baker, Melissa A. - In: The service industries journal 44 (2024) 1/2, pp. 22-44
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014450258
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Loyalty currency and mental accounting : do consumers treat points like money?
Lim, Freddy; Chun, So Yeon; Satopää, Ville - In: Manufacturing & service operations management : M & SOM 26 (2024) 5, pp. 1878-1896
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133190
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Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby; Casidy, Riza - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012659418
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How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program
Park, Eujin - In: Asia marketing journal 24 (2023) 4, pp. 190-205
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013555708
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Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers
Wolters, Jannik; Huchzermeier, Arnd - 2023
Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...
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Competitor Coupons : A Remedy for Residual Collusion
Harrington Jr, Joseph E. - 2023
There are well-documented episodes for which prices remained at supracompetitive levels even after a cartel had been shut down by the competition authority. As long as market conditions remain reasonably stable, it is quite possible that collusive prices will still be incentive compatible so the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014347659
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Loyalty program benefits and their effect on relationship quality and loyalty to the retailer
Corbishley, Karen M.; Meintjes, Corné; Mason, Roger B. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014285172
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Loyalty programmes and their specifics in the Chinese hospitality industry : qualitative study
Gubíniová, Katarína; Moller, Thorsten Robert; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-12
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the world, hotels have realised the potential to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014319270
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Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333875
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Differentiated premium membership mechanism in platform competition
Hu, Li; Du, Shaofu; Wang, Lei; Tang, Wenzhi - In: International journal of production research 61 (2023) 2, pp. 649-667
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Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen; Anderson, Chris K. - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 454-459
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014381533
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014289837
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Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing; Xing, Aijing; Terui, Nobuhiko - In: Service science 15 (2023) 2, pp. 107-128
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Loyalty Programs and the Currency Effect : A Comprehensive Guide to Realizing the Power of Points
Boer, Evert R. de; Chin, Xiao Yao - 2025
Chapter 1: Introducing the currency effect -- Chapter 2: Designing the best currency for your loyalty program -- Chapter 3: Designing an optimal currency redemption strategy for your loyalty program -- Chapter 4: Creating a marketplace for your loyalty program currency -- Chapter 5: Optimizing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189957
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Cross-partner effects in coalition loyalty programs : the interaction of point redemptions with program sales
Li, Chen; Swaminathan, Srinivasan; Kim, Junhee - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396281
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Loyalty management : driving engagement with loyalty programs and customer experience
Ziliani, Cristina; Ieva, Marco - 2025 - Second edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325628
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How to achieve targeted advertising with the e-commerce platform's membership system?
Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15
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All about social coupons! : evolution, review and research directions
Ram, Pappu Kalyan; Pandey, Neeraj; Paul, Justin - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015201430
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Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George; Stathopoulou, Anastasia; Balabanis, John - 2025
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Cross-Merchant Spillovers in Coalition Loyalty Programs
Ngwe, Donald; Els, Michael; Schwam, Daniel; Gupta, Sunil - 2022
Loyalty programs are a widely used marketing tool for firms seeking to improve outcomes ranging from customer retention to data collection. In coalition loyalty programs, consumers can earn and spend points at any merchant within a network. Merchants in a coalition loyalty program must...
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The Influence and Importance of Customer Loyalty Programs on E-Loyalty – An Empirical Study among Gen Z customers of Tirunelveli District
Kumaresan, Shyamala; John, Dr. A. Michael - 2022
The role played by Loyalty Programs and their influence as a marketing instrument is very crucial in the retention and growth of customer base. This research paper intends to explore the conceptual framework that links the effectiveness of loyalty programs and their impact of E-Loyalty on Gen Z...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014084967
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Controlling for Retailer Synergies when Evaluating Coalition Loyalty Programs : A Bayesian Additive Regression Tree Approach
Taylor, Wayne; Dong, Xiaojing - 2022
Spatial models in retailing allow for correlations among purchase decisions from consumers within predefined geographic areas. The purpose of these models is to control for unobserved demand side effects at the regional-level (e.g., a neighborhood), but they typically ignore synergies among...
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The role of bonuses in loyalty programs : a literature review
Hagström, Marcus; Rosengren, Sara; Hagberg, Johan - 2022
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Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?
Lawrence, Lucy Ongaya; Muathe, Stephen - 2022
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Examining the effectiveness of activation techniques on consumer behavior in temporary loyalty program
Bies, Suzanne - 2022
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Influence of special treatment benefits on Generation Y students' attitude towards retail point-based loyalty programmes : retail point-based loyalty programmes
Neves, Jacinta Ana; Redda, Ephrem Habtemichael; De … - 2022
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Consumption Response to Seoul's Covid-19 Shopping Coupons : Evidence from Consumer Data
Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - 2022
This study measures the extent to which Seoul's COVID-19 shopping coupon program affects individuals' consumption. Unlike other COVID-19-related transfer programs, the Seoul Metropolitan government provides consumption coupons depending on income. We quantify the causal effect of Seoul's program...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013406860
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Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17
This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...
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Consumption response to Seoul's COVID-19 shopping coupons : evidence from consumer data
Woo, Seokjin; Aum, Sangmin; Kim, Dohyung; Moon, Heyjin; … - In: The Korean economic review 38 (2022) 2, pp. 231-250
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013419174
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Can digitalized tools help stimulate the domestic economy? : evidence from the effects of digital coupons on merchant operation
Wang, Yong; Yin, Zhentao; Xing, Jianwei - In: China economic quarterly international : CEQI 2 (2022) 3, pp. 227-238
By analyzing high-frequency data of mobile platform transactions in a large Chinese city, this paper explores the effects of digital coupons on catering and retailing businesses. The results show that digital coupons could generate positive and sustainable effects on the turnover and total sales...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013428906
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Time-limited loyalty rewards
Caminal, Ramón - In: The journal of industrial economics 70 (2022) 4, pp. 962-998
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Consumer response to personalized price promotions for food products
Thi Thuy Minh Nguyen - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013187762
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Customer segment transition through the customer loyalty program
Kimura, Makoto - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 611-626
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163362
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The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung; Back, Ki-Joon; Lee, Choong-Ki; Lee, Young-Sub - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 19-32
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012800185
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Brand equity effects on financial performance in Japanese fashion market : applying complexity theory via fsQCA
Miao, Miao; Go, I; Ikeda, Kayo; Numata, Hideho - In: Journal of global fashion marketing : JGfM 13 (2022) 1, pp. 30-43
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012803172
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
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Filling the fiscal basket : quantifying tax revenues from customer loyalty programmes
Croucamp, Ilanri; Craigen, Jade; Pidduck, Teresa Calvert; … - In: South African journal of accounting research 38 (2024) 3, pp. 247-263
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Market Power and Redeemable Loyalty Token Design
Rogoff, Kenneth S.; He, Zhiheng; You, Yang - National Bureau of Economic Research - 2024
Digitalization led to a rapid expansion of loyalty tokens typically bundled as part of product price. An open question is whether issuers are incentivized to make loyalty tokens tradable, raising regulation issues for monetary and banking authorities. This paper argues that an issuer earns more...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145151
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