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Year of publication
Subject
All
Marktforschung 8,512 Market research 7,991 Consumer behaviour 2,070 Konsumentenverhalten 2,026 Theory 1,856 Theorie 1,854 Deutschland 1,088 Marketing 1,078 Germany 1,034 Marketingmanagement 725 Marketing management 719 Relationship marketing 418 Beziehungsmarketing 416 Conjoint analysis 361 Conjoint-Analyse 361 USA 342 Scientific method 330 Wissenschaftliche Methode 330 United States 321 Marketing theory 313 Marketingtheorie 312 Qualitative Methode 295 Interview 292 Befragung 291 Bibliometrics 290 Bibliometrie 290 Qualitative method 275 Innovation 222 Internet 207 Forecasting model 204 Prognoseverfahren 204 Messung 203 Social Web 202 Social web 202 Brand management 197 Markenführung 194 Measurement 194 Markenartikel 177 Brand 172 Marketingforschung 167
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Online availability
All
Undetermined 1,800 Free 801 CC license 45
Type of publication
All
Article 4,864 Book / Working Paper 3,931 Journal 175 Other 2 Database 1
Type of publication (narrower categories)
All
Article in journal 3,068 Aufsatz in Zeitschrift 3,068 Aufsatz im Buch 1,295 Book section 1,295 Graue Literatur 733 Non-commercial literature 733 Hochschulschrift 611 Thesis 499 Collection of articles of several authors 349 Sammelwerk 349 Working Paper 344 Arbeitspapier 337 Lehrbuch 320 Textbook 257 Bibliografie enthalten 235 Bibliography included 235 Aufsatzsammlung 186 research-article 171 Konferenzschrift 166 Conference proceedings 95 Case study 92 Fallstudie 92 Reprint 84 Handbook 68 Handbuch 68 Statistik 68 Dissertation u.a. Prüfungsschriften 61 Statistics 61 Glossar enthalten 53 Glossary included 53 review-article 44 Mehrbändiges Werk 35 Multi-volume publication 35 Forschungsbericht 29 Festschrift 28 conceptual-paper 27 Ratgeber 26 Market information 24 Marktinformation 24 Guidebook 23
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Language
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English 5,862 German 2,852 Undetermined 207 French 28 Polish 16 Russian 13 Spanish 10 Italian 7 Dutch 6 Danish 4 Swedish 4 Turkish 3 Czech 2 Hungarian 2 Romanian 2 Ukrainian 2 Afrikaans 1 Finnish 1 Croatian 1 Norwegian 1 Slovenian 1
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Author
All
Malhotra, Naresh K. 78 Herrmann, Andreas 37 Homburg, Christian 36 Hruschka, Harald 35 Decker, Reinhold 29 Wildner, Raimund 28 Berekoven, Ludwig 26 Eckert, Werner 26 Ellenrieder, Peter 26 Kuß, Alfred 26 Kumar, V. 25 Pepels, Werner 25 Sarstedt, Marko 25 DeSarbo, Wayne S. 24 Hair, Joseph F. 24 Huber, Frank 23 Kamakura, Wagner A. 22 Sidorchuk, Сидорчук Роман Роальдович 22 Wedel, Michel 22 Bauer, Hans H. 21 Hildebrandt, Lutz 21 DeSarbo, Wayne 20 Viswanathan, Madhu 20 Allenby, Greg M. 19 Green, Paul E. 19 Koschnick, Wolfgang J. 19 Eisend, Martin 18 Hüttner, Manfred 18 Wiedmann, Klaus-Peter 18 Albers, Sönke 17 Belk, Russell W. 17 Birks, David F. 17 Day, George S. 17 Koch, Jörg 17 Lee, Nick 17 Aaker, David A. 16 Baumgartner, Hans 16 Buber, Renate 16 Klarmann, Martin 16 Theobald, Axel 16
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Institution
All
Institut für Demoskopie Allensbach 67 European Society for Opinion and Marketing Research 44 American Marketing Association 36 Springer Fachmedien Wiesbaden 26 Gesellschaft für Konsum-, Markt- und Absatzforschung 14 Market Research Society 10 Edward Elgar Publishing 8 Esomar 8 Berufsverband Deutscher Markt- und Sozialforscher 6 Danish Technological Institute 5 European Commission / Directorate General for Education and Culture 5 GfK-Nürnberg e.V. 5 National Industrial Conference Board 5 OECD 5 Springer International Publishing 5 AMACOM 4 Academy of Marketing Science 4 American Management Association 4 Deutsch-Koreanische Industrie- und Handelskammer 4 GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung 4 Springer-Verlag GmbH 4 Universität Augsburg / Institut für Statistik und Mathematische Wirtschaftstheorie 4 Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling 4 Universität Trier / Lehrstuhl für Marketing und Innovation 4 Books on Demand GmbH <Norderstedt> 3 Deutsche Werbewissenschaftliche Gesellschaft 3 Deutsches Institut für Wirtschaftsforschung 3 Europäische Kommission / Generaldirektion Justiz und Verbraucher 3 Forschungsgruppe Konsum und Verhalten 3 Fraunhofer-Institut für Systemtechnik und Innovationsforschung 3 Fördergesellschaft Produktmarketing 3 GfK-Marktforschung GmbH 3 GfK-Marktforschung GmbH <Nürnberg> 3 Harvard Graduate School of Business Administration 3 Ifo-Institut für Wirtschaftsforschung 3 Indian Institute of Foreign Trade <Delhi> 3 Indien / Mineral Economics Division 3 Marketing Research Congress <45, 1992, Madrid> 3 Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse 3 Universität Regensburg / Wirtschaftswissenschaftliche Fakultät 3
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Published in...
All
Journal of marketing research : JMR 176 Journal of business research : JBR 113 International journal of market research : JMRS ; the journal of the Market Research Society 110 Qualitative market research : an international journal 83 SpringerLink / Bücher 82 Journal of the Academy of Marketing Science 68 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 62 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 58 Jahrbuch der Absatz- und Verbrauchsforschung 54 Marketing Intelligence & Planning 51 European Journal of Marketing 49 Journal of marketing management : MM 49 Europäische Hochschulschriften / 5 48 Marketing letters : a journal of research in marketing 48 Qualitative Market Research: An International Journal 48 Qualitative Marktforschung : Konzepte - Methoden - Analysen 47 International journal of market research 46 Marketing : ZFP ; journal of research and management 44 Gabler Edition Wissenschaft 43 Marketing science 40 Industrial marketing management : the international journal for industrial and high-tech firms 38 Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen 36 International journal of forecasting 35 Journal of business economics : JBE 33 Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele 32 Journal of consumer behaviour : an international research review 32 Handbuch der Marktforschung 30 Springer eBook Collection / Business and Economics 30 The marketing review 29 Journal of marketing analytics : JMA 28 Journal of marketing 26 Journal of advertising research 25 Journal of consumer research : JCR ; an interdisciplinary bimonthly 24 Review of marketing research 24 European journal of marketing : EJM 23 Organizational research methods : ORM 23 Psychology & marketing 23 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 23 Annals of marketing-mba 22 Journal of retailing and consumer services 22
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Source
All
ECONIS (ZBW) 7,988 USB Cologne (EcoSocSci) 525 Other ZBW resources 308 RePEc 104 EconStor 21 BASE 17 ArchiDok 10
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Showing 1 - 50 of 8,973
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Comprehensive analysis and assessment of the production and export potential of organic niche products
Drebot, Oksana; Vysochanska, Mariya - In: Technology audit and production reserves 2 (2024) 4/76, pp. 41-45
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553921
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192977
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Enhancing wineries' sustainability through territorial certifications : a case study in Emilia-Romagna, Italy
Ceccacci, Alberto; Camanzi, Luca; Rota, Cosimo; … - In: International journal of wine business research 37 (2025) 1, pp. 87-112
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015326994
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Responsible stakeholder engagement marketing
Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399283
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Laboratory experiments in consumer research : estimating the effect of a manipulation-check variable
Abe, Makoto - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359676
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Discrete choice in marketing through the lens of rational inattention
Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332976
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Sampling and sample size in B2B marketing : current practices and recommendations
Cabanelas, Pablo; Mora Cortez, Roberto; Pérez-Moure, Hugo - In: Industrial marketing management : the international … 125 (2025), pp. 71-86
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331966
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Fifteen years of research on customer loyalty formation : a meta-analytic structural equation model
So, Kevin Kam Fung; Yang, Yang; Li, Xiang - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 253-272
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371704
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Automated emotion recognition in marketing research : a systematic literature review of current image and video-based methods
Bohorquez Camacho, Laura Daniela; Lichters, Marcel; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372669
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Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)
Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
Since the 1950s, mineral water has been a ubiquitous mass consumer commodity in Germany. This was due to higher incomes and changing consumer behaviour, which manifested itself in rising consumption. From 1958 onwards, the mineral water industry surveyed its customers by employing qualitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014556409
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Möglichkeiten und Grenzen eines Malzbiers auf einem stagnierenden Markt: Das Beispiel Vitamalz
Bodden, Nancy - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 170-195
In the 1970s, the German malt beer market was a niche market that had not developed in parallel with the general increase in beer consumption and the strong growth in soft drinks consumption in the post-war years. Malt beer also had the image of being a drink for children and nursing mothers. In...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014556428
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Mapping research in marketing : trends, influential papers and agenda for future research
Ramos, Ricardo; Rita, Paulo; Vong, Celeste - In: Spanish journal of marketing 28 (2024) 2, pp. 187-206
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190192
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Opportunities and challenges in the Chinese electric vehicle market : insights for (re)insurers
Wang, Lihong - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190455
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Activity focus groups : a discursive, practical and social method for studying consumption practices
Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324641
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Ready, set, go! : deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques
Bryant, Morgan M.; Riley, Jen; Turner-Henderson, Tiffanie; … - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 169-181
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137861
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Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015164295
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Modeling the design of marketing research of the brands' social responsibility
Vasylyshyna, Liubov; Yahelska, Kateryna - In: Technology audit and production reserves 3 (2024) 4/77, pp. 21-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076525
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The concept of discontinuity in project marketing research : emergence, dissipation and glimpses of the future
Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 491-506
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078801
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Relevance and its epistemic underpinnings in B2B marketing research : four axioms and nine relevance types
Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 507-520
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078803
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Does social media contribute to research impact? : an Altmetric study of highly-cited marketing research
Gholampour, Sajad; Lim, Weng Marc; Lund, Brady; Noruzi, … - In: Total quality management & business excellence 35 (2024) 13/14, pp. 1671-1701
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015178376
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Customer recognition and mobile geo-targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546208
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Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald - In: Journal of business economics : JBE 94 (2024) 4, pp. 639-657
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014546938
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Analyzing survey data in marketing research : a guide for academics and postgraduate students
Crick, James M. - In: Journal of strategic marketing 32 (2024) 2, pp. 203-215
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553156
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Categorizing behavioral and formed concepts in sports marketing research
Müller, Tobias; Schuberth, Florian; Henseler, Jörg - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 310-329
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505209
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Ethics and international business research : considerations and best practices
Miller, Stewart R.; Moore, Fiona; Eden, Lorraine - In: International business review 33 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460746
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Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa; Shehawy, Yasser Moustafa; Almoraish, Ahmed; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462263
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A psychometric evaluation of the Arabic version of the consumers’ ethnocentric tendencies scale
Alhejji, Hussain; Mostafa, Mohamed M.; Queiri, Abdelbaset; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519465
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Marketing research trends using technology acceptance model (TAM) : a comprehensive review of researches (2002-2022)
Musa, Hussein Gibreel; Fatmawati, Indah; Nuryakin; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
The technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and services. By understanding how consumers...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528154
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Understanding the micro, meso, and macro worlds of user experience : a framework outlining research competencies that propel user-centered innovation
Corti, Kevin - In: Research-technology management : RTM 67 (2024) 2, pp. 24-34
Overview: The article presents a framework for holistically understanding a product's user experience (UX). Informed by the author's experience as a UX researcher and manager at Google, it is intended to demystify the competencies that UX researchers can bring to organizations to help propel...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514599
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519134
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Dynamic pricing using flexible heterogeneous sales response models
Aschersleben, Philipp; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 29-72
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519153
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Relevance of dynamic variables in multicategory choice models
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 109-133
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519162
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"Inside" versus "outside" trends in consumer research
Camilleri, Edwin; Garg, Nitika; Miah, Shah Jahan - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 225-246
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534636
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Green choices : a comprehensive review of pro-environmental consumer behaviors
Wyrzykowska, Barbara; Rytko, Anna - In: European research studies 27 (2024) 2, pp. 255-270
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014536661
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Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)
Sarstedt, Marko; Liu, Yide - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 1-5
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014538734
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Collection life cycle analysis : enhancing market strategies through advanced data analytics
Mazurek, Mariusz; Gauda, Konrad; Skrzypek-Ahmed, Sylwia; … - In: European research studies 27 (2024), pp. 14-24
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014543362
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Definieren, Aufwerten, Erzählen : qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut : 1958-2001
Zeheter, Michael - In: VSWG: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
Since the 1950s, mineral water has been a ubiquitous mass consumer commodity in Germany. This was due to higher incomes and changing consumer behaviour, which manifested itself in rising consumption. From 1958 onwards, the mineral water industry surveyed its customers by employing qualitative...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555759
Saved in:
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Möglichkeiten und Grenzen eines Malzbiers auf einem stagnierenden Markt : das Beispiel Vitamalz
Bodden, Nancy - In: VSWG: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 170-195
In the 1970s, the German malt beer market was a niche market that had not developed in parallel with the general increase in beer consumption and the strong growth in soft drinks consumption in the post-war years. Malt beer also had the image of being a drink for children and nursing mothers. In...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555760
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Estimating geographical retail markets from card spending data
Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084607
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How can academics generate great research ideas? : inspiration from ideation practice
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057174
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Market research ethics : new practices but no new ideas
Cluley, Robert; Green, William - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 68-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584101
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Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W. - In: Journal of marketing research 61 (2024) 1, pp. 1-4
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584147
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Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem; Ziller, Conrad; Lenzner, Timo - In: International journal of market research 66 (2024) 1, pp. 3-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584413
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The effective nature of projective techniques in political brand image research
Khan, Dawood; Pich, Christopher; Spry, Louise - In: International journal of market research 66 (2024) 1, pp. 115-148
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584446
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Introduction to the special issue on developing research methods and metrics in macromarketing
Stanton, Julie; De Quero-Navarro, Beatriz; Domegan, … - In: Journal of macromarketing 44 (2024) 1, pp. 74-80
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014584708
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Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G.; Hanssens, Dominique M. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 91-97
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631582
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Keeping up and staying fresh : reflections on studying emerging topics in consumer research
Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 114-118
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634436
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The future of consumer research methods : lessons of a prospective retrospective
Wood, Stacy - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 151-156
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634442
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How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634449
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Practical relevance in consumer research
Hoyer, Wayne D.; Wan, Echo Wen; Wilcox, Keith - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 428-438
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014634472
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