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1
Book / Working Paper 		Marketing research
Year:                     
2013
Person:  McDaniel, Carl D.; Gates, Roger H.
Publisher:  Hoboken, NJ : Wiley
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2
Book / Working Paper 		A preface to marketing management
Year:                     
c 2013
Person:  Peter, J. Paul; Donnelly, James H.
Publisher:  New York, NY : McGraw-Hill Irwin
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3
Article 		Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Year:                     
2012
Person:  Viswanathan, Madhu
Published in:  Transformative consumer research for personal and collective well-being
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4
Article 		Sensitizing principles and practices central to social change methodologies
Year:                     
2012
Person:  Ozanne, Julie L.; Fischer, Eileen
Published in:  Transformative consumer research for personal and collective well-being
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5
Article 		Activism research : designing transformative lab and field studies
Year:                     
2012
Person:  Wansink, Brian
Published in:  Transformative consumer research for personal and collective well-being
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6
Book / Working Paper 		Marktforschung : ein einführendes Lehr- und Übungsbuch
Year:                     
2012
Person:  Olbrich, Rainer; Battenfeld, Dirk; Buhr, Carl-Christian
Publisher:  Berlin [u.a.] : Springer Gabler
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7
Book / Working Paper 		Leading edge marketing research : 21st-century tools and practices
Year:                     
c2012
Publisher:  Los Angeles, Calif. [u.a.] : SAGE
Affiliated person:  Kaden, Robert J.; Linda, Gerald; Prince, Melvin
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8
Book / Working Paper 		Marketing without advertising : brand preference and consumer choice in Cuba
Year:                     
2012
Person:  Morales, Emilio; Scarpaci, Joseph L.
Publisher:  New York, NY [u.a.] : Routledge
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9
Book / Working Paper 		Marketing management : a cultural perspective
Year:                     
2012
Publisher:  London [u.a.] : Routledge
Affiliated person:  Peñaloza, Lisa; Toulouse, Nil; Visconti, Luca M.
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10
Book / Working Paper 		Demand forecasting : evidence-based methods
Year:                     
2012
Person:  Armstrong, J. Scott; Green, Kesten C.
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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11
Book / Working Paper 		How interest shapes word-of-mouth over different channels
Year:                     
2012
Person:  Berger, Jonah; Iyengar, Raghuram
Publisher:  Philadelphia, Pa. : Wharton School, University of Pennsylvania
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12
Article 		Interpretive marketing research : using ethnography in strategic market development
Year:                     
2012
Person:  Moisander, Johanna; Valtonen, Anu
Published in:  Marketing management : a cultural perspective
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13
Article 		The way you see is what you get : market research as modes of knowledge production
Year:                     
2012
Person:  Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie
Published in:  Marketing management : a cultural perspective
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14
Article 		Dove in Russia : the role of culture in advertising success
Year:                     
2012
Person:  Tolstikova, Natalia
Published in:  Marketing management : a cultural perspective
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15
Article 		Action research methods in consumer culture
Year:                     
2012
Person:  Ozanne, Julie L.; Anderson, Laurel
Published in:  Marketing management : a cultural perspective
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16
Article 		Research methods for innovative cultural marketing management (CMM) : strategy and practices
Year:                     
2012
Person:  Cross, Samantha N. N.; Gilly, Mary C.
Published in:  Marketing management : a cultural perspective
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17
Book / Working Paper 		Basic marketing research : integration of social media
Year:                     
2012
Person:  Malhotra, Naresh K.
Publisher:  Boston, Mass. [u.a.] : Pearson
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18
Article 		Implizites Messen online : Reaktionstests im Internet ; wie reagieren Menschen jenseits der 50?
Year:                     
2012
Person:  Pongrac, Helena
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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19
Book / Working Paper 		The market research toolbox : a concise guide for beginners
Year:                     
2012
Person:  McQuarrie, Edward F.
Publisher:  Los Angeles [u.a.] : Sage Publications
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20
Book / Working Paper 		Angewandte Marktforschung : eine praxisorientierte Einführung
Year:                     
2012
Person:  Grunwald, Guido; Hempelmann, Bernd
Publisher:  München : Oldenbourg
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21
Book / Working Paper 		Using qualitative research in advertising : strategies, techniques, and applications
Year:                     
c 2012
Publisher:  Los Angeles [u.a.] : SAGE
Affiliated person:  Morrison, Margaret A.; Haley, Eric; Sheehan, Kim Bartel; Taylor, Ronald E.
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22
Journal 		Journal for labour market research
Year:                     
2012-; 45.2012 -
Publisher:  Berlin : Springer
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23
Book / Working Paper 		The entrepreneur's guide to market research
Year:                     
c 2012
Person:  Wenzel, Anne M.
Publisher:  Santa Barbara, Calif. [u.a.] : Praeger
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24
Book / Working Paper 		Cracking the code : leveraging consumer psychology to drive profitability
Year:                     
c 2012
Publisher:  Armonk, NY [u.a.] : M.E. Sharpe
Affiliated person:  Posavac, Steven S.
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25
Book / Working Paper 		Marketing research : an integrated approach
Year:                     
c 2012
Person:  Wilson, Alan M.
Publisher:  Harlow, England : Financial Times/Prentice Hall
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26
Article 		Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Year:                     
2012
Affiliated person:  Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; Reimann, Martin
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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27
Article 		Improving the predictive power of consumer research by measuring naturally occuring judgments
Year:                     
2012
Affiliated person:  Cronley, Maria L.; Kardes, Frank R.; Mantel, Susan Powell; Deval, Hélène
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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28
Article 		Comparative advertising research : a review and research agenda
Year:                     
2012
Affiliated person:  Hsieh, Meng-hua; Blower, Kyra; Li, Xingbo; Jain, Shailendra Pratap; Posavac, Steven S.
Published in:  Cracking the code : leveraging consumer psychology to drive profitability
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29
Book / Working Paper 		Basic marketing research : using Microsoft® Excel data analysis
Year:                     
2012
Person:  Burns, Alvin C.; Bush, Ronald F.
Publisher:  Boston [u.a.] : Pearson
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30
Book / Working Paper 		The Effect on Program Participation of Replacing Current Low-Income Housing Programs with an Entitlement Housing Voucher Program
Year:                     
2011-01
Person:  Olsen, Edgar O.; Tebbs, Jeffrey M.
Institution:  University of Virginia, Department of Economics
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31
Article 		DATA COLLECTION IN ROMANIAN MARKET RESEARCH: A COMPARISON BETWEEN PRICES OF PAPI, CATI AND CAWI
Year:                     
2011
Person:  BARBU, Alina; ISAIC-MANIU, Alexandru
Publisher:  Economic Publishing House
Published in:  Management & Marketing
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32
Article 		Innovations in shopper marketing : current insights and future research issues
Year:                     
2011
Affiliated person:  Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali; Kelley, Eileen; Rizley, Ross
Published in:  Journal of retailing ; 87
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33
Book / Working Paper 		Erwerb von Online-Musikrechten in Europa : Marktanalyse und Entwicklung eines marktadäuaten Lizenzmodells
Year:                     
2011
Person:  Rainer, Rainer
Publisher:  Wiesbaden : Gabler
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34
Book / Working Paper 		Strategische Wettbewerbsbeobachtung : so sind Sie Ihren Konkurrenten laufend einen Schritt voraus ; mit Fallstudien und Checklisten
Year:                     
2011
Person:  Deltl, Johannes
Publisher:  Wiesbaden : Gabler
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35
Article 		An investigation of Egyptian consumers attitudes toward ethical issues in advertising
Year:                     
2011
Person:  Mostafa, Mohamed M.
Published in:  Journal of promotion management : JPM ; 17
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36
Article 		Encouraging children to eat more healthily : the influence of packaging
Year:                     
2011
Person:  Pires, Carla; Agante, Luísa
Published in:  Journal of consumer behaviour : an international research review ; 10
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37
Article 		Can advergames boost children's healthier eating habits? : a comparison between healthy and non-healthy food
Year:                     
2011
Person:  Dias, Mónica; Agante, Luísa
Published in:  Journal of consumer behaviour : an international research review ; 10
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38
Article 		Children's use of on-package nutritional claim information
Year:                     
2011
Affiliated person:  Miller, Elizabeth G.; Seiders, Kathleen; Kenny, Maureen; Walsh, Mary E.
Published in:  Journal of consumer behaviour : an international research review ; 10
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39
Book / Working Paper 		Special issue : Food, children and marketing (CB)
Year:                     
2011
Publisher:  Chichester : Wiley
Affiliated person:  Marshall, David
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40
Article 		Technique of collage for store design atmospherics
Year:                     
2011
Person:  Hamrouni, Amel Dakoumi; Touzi, Maha
Published in:  Qualitative market research : an international journal ; 14
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41
Article 		Mobile phones as an extension of the participant observer's self : reflections on the emergent role of an emergent technology
Year:                     
2011
Person:  Hein, Wendy; O'Donohoe, Stephanie; Ryan, Annmarie
Published in:  Qualitative market research : an international journal ; 14
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42
Article 		Use of photography and video in observational research
Year:                     
2011
Person:  Basil, Michael
Published in:  Qualitative market research : an international journal ; 14
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43
Book / Working Paper 		New frontiers on observational research
Year:                     
2011
Publisher:  Bradford : Emerald
Affiliated person:  Prince, Melvin
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44
Article 		Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude
Year:                     
2011
Person:  Anghel, Laurenţiu Dan; Grigore, Georgiana Florentina; Roşca, Mihai
Published in:  Amfiteatru economic : periodic al cercetări economice ; 13
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45
Article 		The margin, currency, and the price of oil
Year:                     
2011
Person:  Verleger, Philip K.
Published in:  Business economics : the journal of the National Association of Business Economists ; 46
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46
Article 		Hurdles in the conduct of marketing research in India : an exploratory study
Year:                     
2011
Person:  Handa, Meenakshi; Pandit, Ajay; Vohra, Anupma
Published in:  International journal of business and emerging markets : IJBEM ; 3
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47
Article 		Marktforschung 2.0 mit Market Research Online Communities (MROCs)
Year:                     
2011
Person:  Eisele, Jürgen
Published in:  Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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48
Article 		A hybrid model for export market opportunity analysis
Year:                     
2011
Person:  Sheng, Shirley Ye; Mullen, Michael R.
Published in:  International marketing review ; 28
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49
Article 		Praktische Durchführung: zentral vs. dezentral
Year:                     
2011
Person:  Miller, Alexandra
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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50
Article 		Theoretische Forschungsperspektive: global vs. lokal
Year:                     
2011
Person:  Gehling, Richard
Published in:  Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
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