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  • Search: subject_exact:"Market segmentation"
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Year of publication
Subject
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Market segmentation 4,275 Marktsegmentierung 3,920 Consumer behaviour 1,079 Konsumentenverhalten 976 Theorie 936 Theory 934 Zielgruppe 538 Target group 523 Marketing management 427 market segmentation 425 Marketingmanagement 422 Relationship marketing 296 Deutschland 291 Beziehungsmarketing 288 Germany 274 Marketing 246 USA 243 Cluster analysis 233 United States 216 Clusteranalyse 210 China 202 Holiday behaviour 174 Urlaubsverhalten 174 Segmentation 173 Financial market 157 Finanzmarkt 157 Marktforschung 152 Pricing strategy 149 Preismanagement 147 Market research 146 segmentation 145 Preisdifferenzierung 130 Price discrimination 130 Tourism 127 Aktienmarkt 126 Market Segmentation 126 Stock market 125 Tourismus 120 Tourism marketing 118 Tourismusmarketing 118
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Online availability
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Undetermined 1,631 Free 1,149 CC license 55
Type of publication
All
Article 3,108 Book / Working Paper 1,724 Other 8 Journal 2
Type of publication (narrower categories)
All
Article in journal 2,037 Aufsatz in Zeitschrift 2,037 Graue Literatur 444 Non-commercial literature 444 Working Paper 423 Arbeitspapier 393 research-article 375 Aufsatz im Buch 297 Book section 297 Hochschulschrift 228 Thesis 179 Dissertation u.a. Prüfungsschriften 57 Case study 49 Fallstudie 49 review-article 48 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 37 Sammelwerk 37 conceptual-paper 28 Aufsatzsammlung 25 Collection of articles written by one author 24 Sammlung 24 review 24 Conference paper 23 Konferenzbeitrag 23 Article 20 case-report 20 Lehrbuch 14 Reprint 12 Textbook 10 viewpoint 10 Handbook 7 Handbuch 7 Bibliographie 6 Mikroform 5 Bibliografie 4 Mehrbändiges Werk 4 Multi-volume publication 4 Konferenzschrift 3
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Language
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English 3,963 German 569 Undetermined 293 French 6 Spanish 4 Italian 3 Russian 3 Polish 2 Portuguese 2 Dutch 1 Romanian 1
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Author
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Dolnicar, Sara 33 Dibb, Sally 23 DeSarbo, Wayne 16 Rundle-Thiele, Sharyn 16 DeSarbo, Wayne S. 15 Simkin, Lyndon 15 Wedel, Michel 14 Bauer, Hans H. 12 Bruwer, Johan 12 Jong, Frank de 12 Kruger, Martinette 12 Leisch, Friedrich 12 Occhino, Filippo 12 Pepels, Werner 12 Vayanos, Dimitri 12 Gromb, Denis 11 McDonald, Malcolm 11 Raza, Syed Asif 11 Weill, Pierre-Olivier 11 Atkeson, Andrew 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Kesting, Tobias 10 Moschis, George P. 10 Rennhak, Carsten 10 Saayman, Melville 10 Tkaczynski, Aaron 10 Bergemann, Dirk 9 Engel, Charles 9 Grün, Bettina 9 Kamakura, Wagner A. 9 Nijkamp, Peter 9 Rogers, John H. 9 Ammann, Paul 8 Bauer, Erich 8 Caporale, Guglielmo Maria 8 Dunbar, Ian 8 Kubacki, Krzysztof 8 Rahi, Rohit 8 Schertler, Walter 8
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Institution
All
National Bureau of Economic Research 26 International Monetary Fund (IMF) 15 C.E.P.R. Discussion Papers 13 Rutgers University / Department of Economics 6 Agricultural and Applied Economics Association - AAEA 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Centre for Social and Economic Research on the Global Environment 4 Tilburg University, Center for Economic Research 4 CESifo 3 European Association of Agricultural Economists - EAAE 3 Faculdade de Economia, Universidade do Porto 3 Springer Fachmedien Wiesbaden 3 Australian Agricultural and Resource Economics Society - AARES 2 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Faculty of Business and Economics 2 Economic Research Service, Department of Agriculture 2 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Faculdade de Economia, Universidade Nova de Lisboa 2 IPSOS 2 International Monetary Fund 2 London Economics 2 Munich Business School 2 Oesterreichische Nationalbank 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 Schweizerische Nationalbank (SNB) 2 Southern Agricultural Economics Association - SAEA 2 The Wharton Financial Institutions Center 2 USDA, ERS 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Agricultural Economics Society - AES 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1
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Published in...
All
European Journal of Marketing 77 Journal of Consumer Marketing 75 Marketing Intelligence & Planning 52 Journal of retailing and consumer services 42 International Journal of Bank Marketing 37 International Marketing Review 31 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 25 SpringerLink / Bücher 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 International Journal of Contemporary Hospitality Management 21 Journal of Services Marketing 21 European journal of operational research : EJOR 20 Europäische Hochschulschriften / 5 20 Working paper / National Bureau of Economic Research, Inc. 20 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 Discussion paper / Centre for Economic Policy Research 18 International journal of hospitality management 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 Management science : journal of the Institute for Operations Research and the Management Sciences 17 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 International Journal of Retail & Distribution Management 16 Journal of vacation marketing : an international journal 16 Journal of Product & Brand Management 15 Journal of targeting, measurement and analysis for marketing 15 Gabler Edition Wissenschaft 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 CEPR Discussion Papers 13 CESifo working papers 13 European journal of marketing : EJM 13 IMF Working Papers 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13
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Source
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ECONIS (ZBW) 3,788 Other ZBW resources 517 RePEc 290 USB Cologne (EcoSocSci) 140 EconStor 53 BASE 36 USB Cologne (business full texts) 18
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Showing 1 - 50 of 4,842
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Non-discriminatory personalized pricing
Strack, Philipp; Yang, Kai Hao - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417535
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Local institutional ownership and price discovery around extreme weather events
Bauer, Rob; Broeders, Dirk; De Carolis, Flavio - 2025
In this event study, we analyze the effect of market segmentation on stock returns in Europe amid extreme weather events. We show that local institutional ownership (LIO) mitigates the negative effect of the uncertainty from the occurrence of extreme weather events on stock prices. We assess...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015434031
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192992
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Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015179470
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Demographic capital and the conditional validity of servperf : rethinking tourist satisfaction models in an emerging market destination
Pérez-Campdesuñer, Reyner; Sánchez-Rodríguez, Alexander - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-35
Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate how visitors decode service cues. Using a...
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Informational nudges to promote preferences for goat meat
Hambaryan, Meri; Lai, John; Kassas, Bachir - In: Journal of agricultural and applied economics : JAEE 56 (2024) 3, pp. 373-388
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Segmentation of the Chinese stock market : a review
Peng, Zhe; Xiong, Kainan; Yang, Yahui - In: Journal of economic surveys 38 (2024) 4, pp. 1156-1198
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Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas; Stenius, Minna - In: Journal of food products marketing : innovations in … 30 (2024) 2, pp. 48-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513548
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Assessing long-run price convergence in retailing
Borraz, Fernando; Zipitría, Leandro - 2024
We assess price dispersion in retail markets and its sources over time. Using a product-detailed price database, we document a consistent divergence of prices over time in retail markets in Uruguay: price dispersion increased by 3.1% in fifteen years. Next, we analyze microeconomic and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555678
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Demand for fish in urban Malawi : an almost ideal estimation
Banda, Fredrick Mangwaya; Edriss, Abdi-Khalil; Jere, … - In: International journal of economics and financial issues … 14 (2024) 3, pp. 149-156
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631789
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Anatomy of the repo rate spikes in September 2019
Kahn, R. Jay; McCormick, Matthew; Nguyen, Vy; Paddrik, Mark - In: The journal of financial crises 5 (2023) 4, pp. 1-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403009
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Food market segmentation based on consumer preferences using outranking multicriteria approaches
Casas-Rosal, José Carlos; Segura, Marina; Maroto, … - In: International transactions in operational research : a … 30 (2023) 3, pp. 1537-1566
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473148
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How do nutritional warning labels affect prices?
Pachali, Max J.; Kotschedoff, Marco J. W.; Lin, Arjen van; … - In: Journal of marketing research 60 (2023) 1, pp. 92-109
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Product design with attribute dependence
Novo Peteiro, José Antonio - In: The Manchester School 91 (2023) 4, pp. 361-385
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326627
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LCR premium in the federal funds market
Anderson, Alyssa; Tase, Manjola - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014490734
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Towards sustainable consumption : consumer behavior and market segmentation in the second-hand clothing industry
Corboș, Răzvan-Andrei; Bunea, Ovidiu-Iulian; … - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1064-1080
In this study, we use bibliometric analysis as a quantitative and systematic approach to assess the scientific landscape and present the existing literature, focusing on the consumer buying behaviour of second-hand clothing in the context of sustainability. We observe a decrease in the number of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014464446
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Using conjoint analysis for a value estimation of the consumption attributes of online performances
Bo-Hyun, Baek - In: Cogent business & management 10 (2023) 3, pp. 1-16
Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506296
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The integrated financial model and the use of growth patterns in Monte Carlo simulation risk analysis
Savvides, Savvakis C. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084993
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Analysis of performances and trends of PDO wine producers in large retail chains in Italy
Dominici, Andrea; Gerini, Francesca; Casini, Leonardo - In: Wine Economics and Policy 13 (2024) 1, pp. 127-140
The large retail chains represent the main distribution channel for wine sales in Italy. Retailers, therefore, define the wine supply of their points-of-sale based on their own commercial strategies, taking into account evolving consumer demand, producer characteristics, and product types. Wine...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057544
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On the heterogeneity of preferences for disability services
Randle, Melanie; Grün, Bettina; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 47-64
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014234434
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Revisiting Airbnb's disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - In: International journal of hospitality management 126 (2025), pp. 1-5
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375128
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From consumers to consumption : the socio-technical assemblage of the persona in market segmentation
Syrjälä, Henna; Diaz Ruiz, Carlos; … - In: Journal of business research : JBR 194 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015425727
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Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets
Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - In: Economic forum 15 (2025) 2, pp. 18-28
Small and medium enterprises around the world, and especially in emerging markets, face challenges when it comes to market segmentation. They have limited knowledge of the importance of big data customer insights for making concrete market segmentation decisions. The purpose of this study was to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015438769
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Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI
Chen, Qiuying; Choi, Beom-Jin; Lee, Sang-Joon - In: Journal of retailing and consumer services 82 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015441209
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Arbitrage networks
Rahi, Rohit; Zigrand, Jean-Pierre - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015409210
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Consumer preferences for super app services : e-commerce, social media, and banking dominate
Hasselwander, Marc; Weiss, Daniel - In: European research on management and business economics 31 (2025) 2, pp. 1-13
Super apps enable consumers to access multiple services through a single mobile application. Platforms like WeChat, Alipay, KakaoTalk, and LINE have already been widely adopted across many Asian markets. This study aims to develop a greater understanding of consumers' preferences for super app...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015410594
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Fragmentation in European equity markets since 2019
Danieli, Lorenzo; Fruzza, Raoul; Le Moign, Caroline - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455059
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Shadow banks on the rise : evidence across market segments
Cramer, Kim Fe; Ghosh, Pulak; Kulkarni, Nirupama; Vats, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015455149
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Who stays loyal to transit? : Understanding preference-based heterogeneity in service satisfaction
Asharpour, Sina; Askari, Sajad; Mohammadian, Abolfazl Kouros - In: Research in transportation economics 112 (2025), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015450574
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A segmentation study on how Czech consumers make household food purchases
Velčovská, Šárka; Prokopová, Vendula - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 555-570
Understanding consumer behaviour is crucial for companies operating in the food products market, which has undergone numerous changes in recent years. Consumer typology plays a vital role in the development of effective marketing strategies and in catering to diverse consumer needs. The article...
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On the drivers of customer needs and satisfaction in insurance : a small enterprises based study
Mussak, Pirmin; Stricker, Lukas - In: Zeitschrift für die gesamte Versicherungswissenschaft 114 (2025) 2, pp. 271-294
Das Segment der Kleinunternehmen, dem Unternehmen mit bis zu 49 Mitarbeitern angehören, wird von 70% der befragten Schweizer Schaden- und Lebensversicherungsunternehmen als wichtige strategische Zielgruppe in der Geschäftsentwicklung betrachtet. Trotz dieser Bedeutung wurde bisher...
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Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334534
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FOMC news and segmented markets
Golez, Benjamin; Kelly, Peter; Matthies, Ben - In: Journal of accounting and economics 79 (2025) 2/3, pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432423
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On the return distributions of a basket of cryptocurrencies and subsequent implications
Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - In: Research in economics 79 (2025) 1, pp. 1-17
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Evolutions in the financial reporting quality : a comparative analysis of Romanian companies listed on the Bucharest Stock Exchange
Istrate, Costel - In: International Journal of Financial Studies : open … 13 (2025) 3, pp. 1-20
The permanent evolution of accounting and financial reporting standards, in particular for listed companies, is justified by the need to adapt these standards to economic, societal, financial, institutional and technological developments. The main objective of the standard setters is that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015457830
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The influence of a hypothetical eco-score on purchase decisions : empirical evidence on consumer preferences and consumer segments for mobile phones
Jacobs, Kathleen; Bergener, Jens; Gossen, Maike - In: Cleaner and responsible consumption 18 (2025), pp. 1-15
Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online...
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Peer-to-peer crowdshipping as an omnichannel retail strategy
Mak, Ho-Yin - In: Transportation science 59 (2025) 3, pp. 473-493
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015444789
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Exploring the impact of e-commerce on mobile phone customer behaviour based on data mining techniques
Gia Minh Dao; Nhat Khang Nguyen; Thanh Bao Le; Le, Song … - In: International journal of services and operations … 50 (2025) 3, pp. 352-373
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015445343
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Imperfect targeting and advertising strategies
Karle, Heiko; Reisinger, Markus - In: Management science : journal of the Institute for … 71 (2025) 6, pp. 5106-5122
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015446754
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The hidden gems in online reviews : unraveling how the expressions of affective needs impact review usefulness
Yang, Tong; Zhang, Chen; Wu, Jie; Zhang, Junming - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 234-256
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189127
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Customised product design optimisation considering module synergy effects and expert preferences
He, Zhen; Han, Mengyuan; He, Shuguang - In: International journal of production research 63 (2025) 1, pp. 148-170
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197229
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What can I do for you? : optimal market segmentation in service markets
Jost, Peter-J.; Ressi, Anna - In: Production and operations management : the flagship … 31 (2022) 7, pp. 2838-2852
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013277115
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Sorting versus screening in decentralized markets with adverse selection
Auster, Sarah; Gottardi, Piero - 2022
We study the role of traders' meeting capacities in decentralized markets with adverse selection. Uninformed customers choose trading mechanisms in order to find a provider for a service. Providers are privately informed about their quality and aim to match with one of the customers. We consider...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013337698
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Heterogeneity of motivations among crowdinvestors : evidence from the football industry
Kościółek, Szczepan - In: Journal of entrepreneurship, management and innovation … 18 (2022) 4, pp. 157-183
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013502359
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Access to capital and corporate debt structure : the role of corporate asset securitization
Ghanbari, Negar - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014422372
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Decision and coordination of an O2O supply chain with market segmentation and showrooming effect
Qi, Guohu; Zhang, Xuemei; Hu, Jiawei; Chen, Haoran - In: International journal of information systems and supply … 15 (2022) 1, pp. 1-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296975
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Microfinance institution and moneylenders in a segmented rural credit market
Das, Abhirupa; Sinha, Uday Bhanu - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014375252
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Product quality perception of former centrally planned EU countries' imports and exports
Merella, Vincenzo; Taušer, Josef - 2022
After Comeconís dissolution, agentsí lack of experience in product differentiation could have triggered demand-side mechanisms affecting trade flows between the two sides of the fallen Iron Curtain. Specifically, producers from a block of countries might have faced a quality perception gap...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014533581
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014458229
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Assessing Long-Run Price Convergence in Retailing
Borraz, Fernando; Zipitría, Leandro - 2024
We assess price dispersion in retail markets and its sources over time. Using a product-detailed price database, we document a consistent divergence of prices over time in retail markets in Uruguay: price dispersion increased by 3.1% in fifteen years. Next, we analyze microeconomic and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516676
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