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Year of publication
Subject
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Market segmentation 4,230 Marktsegmentierung 3,876 Consumer behaviour 1,062 Konsumentenverhalten 959 Theorie 927 Theory 925 Zielgruppe 528 Target group 513 Marketing management 421 market segmentation 418 Marketingmanagement 416 Deutschland 289 Relationship marketing 288 Beziehungsmarketing 280 Germany 272 Marketing 246 USA 240 Cluster analysis 228 United States 213 Clusteranalyse 205 China 202 Segmentation 171 Holiday behaviour 170 Urlaubsverhalten 170 Financial market 155 Finanzmarkt 155 Pricing strategy 147 Marktforschung 146 Preismanagement 145 segmentation 143 Market research 142 Preisdifferenzierung 128 Price discrimination 128 Market Segmentation 126 Tourism 125 Aktienmarkt 124 Stock market 123 Tourismus 118 Tourism marketing 115 Tourismusmarketing 115
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Online availability
All
Undetermined 1,616 Free 1,133 CC license 47
Type of publication
All
Article 3,069 Book / Working Paper 1,718 Other 8 Journal 2
Type of publication (narrower categories)
All
Article in journal 2,010 Aufsatz in Zeitschrift 2,010 Graue Literatur 438 Non-commercial literature 438 Working Paper 418 Arbeitspapier 388 research-article 375 Aufsatz im Buch 297 Book section 297 Hochschulschrift 227 Thesis 179 Dissertation u.a. Prüfungsschriften 57 Case study 49 Fallstudie 49 review-article 48 Bibliografie enthalten 45 Bibliography included 45 Collection of articles of several authors 37 Sammelwerk 37 conceptual-paper 28 Aufsatzsammlung 25 Collection of articles written by one author 24 Sammlung 24 review 24 Conference paper 23 Konferenzbeitrag 23 case-report 20 Article 19 Lehrbuch 14 Reprint 12 Textbook 10 viewpoint 10 Handbook 7 Handbuch 7 Bibliographie 6 Mikroform 5 Bibliografie 4 Mehrbändiges Werk 4 Multi-volume publication 4 Konferenzschrift 3
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Language
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English 3,918 German 569 Undetermined 293 French 6 Spanish 4 Italian 3 Russian 3 Polish 2 Portuguese 2 Dutch 1 Romanian 1
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Author
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Dolnicar, Sara 33 Dibb, Sally 23 DeSarbo, Wayne 16 Rundle-Thiele, Sharyn 16 DeSarbo, Wayne S. 15 Simkin, Lyndon 15 Wedel, Michel 14 Bauer, Hans H. 12 Bruwer, Johan 12 Jong, Frank de 12 Kruger, Martinette 12 Leisch, Friedrich 12 Occhino, Filippo 12 Pepels, Werner 12 Vayanos, Dimitri 12 Gromb, Denis 11 McDonald, Malcolm 11 Raza, Syed Asif 11 Weill, Pierre-Olivier 11 Atkeson, Andrew 10 Duffie, Darrell 10 Kehoe, Patrick J. 10 Kesting, Tobias 10 Moschis, George P. 10 Rennhak, Carsten 10 Saayman, Melville 10 Tkaczynski, Aaron 10 Bergemann, Dirk 9 Engel, Charles 9 Grün, Bettina 9 Kamakura, Wagner A. 9 Nijkamp, Peter 9 Rogers, John H. 9 Ammann, Paul 8 Bauer, Erich 8 Caporale, Guglielmo Maria 8 Dunbar, Ian 8 Kubacki, Krzysztof 8 Schertler, Walter 8 Schrimpf, Andreas 8
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Institution
All
National Bureau of Economic Research 26 International Monetary Fund (IMF) 15 C.E.P.R. Discussion Papers 13 Rutgers University / Department of Economics 6 Agricultural and Applied Economics Association - AAEA 5 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Centre for Social and Economic Research on the Global Environment 4 Tilburg University, Center for Economic Research 4 CESifo 3 European Association of Agricultural Economists - EAAE 3 Faculdade de Economia, Universidade do Porto 3 Springer Fachmedien Wiesbaden 3 Australian Agricultural and Resource Economics Society - AARES 2 Center for Economic Research <Tilburg> 2 Consumers, Health, Agriculture and Food Executive Agency 2 De Gruyter Oldenbourg 2 Deloitte 2 Department of Economics, Faculty of Business and Economics 2 Economic Research Service, Department of Agriculture 2 Economics Institute for Research (SIR), Handelshögskolan i Stockholm 2 Ekonomiska forskningsinstitutet <Stockholm> 2 Fachhochschule Reutlingen / European School of Business 2 Faculdade de Economia, Universidade Nova de Lisboa 2 IPSOS 2 International Monetary Fund 2 London Economics 2 Munich Business School 2 Oesterreichische Nationalbank 2 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 2 Schweizerische Nationalbank (SNB) 2 Southern Agricultural Economics Association - SAEA 2 The Wharton Financial Institutions Center 2 USDA, ERS 2 Universität <München> / Fakultät für Betriebswirtschaft 2 World Tourism Organization 2 World Trade Organization 2 Academy of Marketing 1 Academy of Marketing / Special Interest Group in Market Segmentation 1 Agricultural Economics Society - AES 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1
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Published in...
All
European Journal of Marketing 77 Journal of Consumer Marketing 75 Marketing Intelligence & Planning 52 Journal of retailing and consumer services 40 International Journal of Bank Marketing 37 International Marketing Review 31 Tourism management : research, policies, practice 28 Journal of travel and tourism marketing 27 NBER working paper series 26 Journal of business research : JBR 24 SpringerLink / Bücher 24 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 23 International Journal of Contemporary Hospitality Management 21 Journal of Services Marketing 21 Europäische Hochschulschriften / 5 20 Working paper / National Bureau of Economic Research, Inc. 20 European journal of operational research : EJOR 19 Journal of revenue and pricing management 19 Marketing intelligence & planning 19 Discussion paper / Centre for Economic Policy Research 18 Journal of strategic marketing 18 NBER Working Paper 18 Tourism economics : the business and finance of tourism and recreation 18 International journal of hospitality management 17 Tourism analysis : an interdisciplinary tourism & hospitality journal 17 International Journal of Retail & Distribution Management 16 Journal of vacation marketing : an international journal 16 Management science : journal of the Institute for Operations Research and the Management Sciences 16 Journal of Product & Brand Management 15 Journal of targeting, measurement and analysis for marketing 15 Gabler Edition Wissenschaft 14 International journal of contemporary hospitality management 14 International journal of production economics 14 Journal of marketing analytics : JMA 14 Journal of marketing management : MM 14 CEPR Discussion Papers 13 CESifo working papers 13 European journal of marketing : EJM 13 IMF Working Papers 13 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 13
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Source
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ECONIS (ZBW) 3,744 Other ZBW resources 517 RePEc 290 USB Cologne (EcoSocSci) 140 EconStor 52 BASE 36 USB Cologne (business full texts) 18
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Showing 1 - 50 of 4,797
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A market segmentation study of solo travel intentions and constraints
Yang, Elaine Chiao Ling; Liang, Austin Rong Da; Lin, … - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 1, pp. 132-145
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192992
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Welfare of competitive price discrimination with captive consumers
Chen, Yanlin; Shi, Xianwen; Zhang, Jun - 2025
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Informational nudges to promote preferences for goat meat
Hambaryan, Meri; Lai, John; Kassas, Bachir - In: Journal of agricultural and applied economics : JAEE 56 (2024) 3, pp. 373-388
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188109
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Segmentation of the Chinese stock market : a review
Peng, Zhe; Xiong, Kainan; Yang, Yahui - In: Journal of economic surveys 38 (2024) 4, pp. 1156-1198
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Online grocery shoppers according to their typical shopping style : a cluster analysis
Eriksson, Niklas; Stenius, Minna - In: Journal of food products marketing : innovations in … 30 (2024) 2, pp. 48-65
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513548
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Assessing long-run price convergence in retailing
Borraz, Fernando; Zipitría, Leandro - 2024
We assess price dispersion in retail markets and its sources over time. Using a product-detailed price database, we document a consistent divergence of prices over time in retail markets in Uruguay: price dispersion increased by 3.1% in fifteen years. Next, we analyze microeconomic and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555678
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Demand for fish in urban Malawi : an almost ideal estimation
Banda, Fredrick Mangwaya; Edriss, Abdi-Khalil; Jere, … - In: International journal of economics and financial issues … 14 (2024) 3, pp. 149-156
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631789
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On the heterogeneity of preferences for disability services
Randle, Melanie; Grün, Bettina; Dolnicar, Sara - In: Journal of nonprofit & public sector marketing 35 (2023) 1, pp. 47-64
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014234434
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LCR premium in the federal funds market
Anderson, Alyssa; Tase, Manjola - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014490734
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Food market segmentation based on consumer preferences using outranking multicriteria approaches
Casas-Rosal, José Carlos; Segura, Marina; Maroto, … - In: International transactions in operational research : a … 30 (2023) 3, pp. 1537-1566
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013473148
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How do nutritional warning labels affect prices?
Pachali, Max J.; Kotschedoff, Marco J. W.; Lin, Arjen van; … - In: Journal of marketing research 60 (2023) 1, pp. 92-109
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013474554
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Using conjoint analysis for a value estimation of the consumption attributes of online performances
Bo-Hyun, Baek - In: Cogent business & management 10 (2023) 3, pp. 1-16
Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506296
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Towards sustainable consumption : consumer behavior and market segmentation in the second-hand clothing industry
Corboș, Răzvan-Andrei; Bunea, Ovidiu-Iulian; … - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1064-1080
In this study, we use bibliometric analysis as a quantitative and systematic approach to assess the scientific landscape and present the existing literature, focusing on the consumer buying behaviour of second-hand clothing in the context of sustainability. We observe a decrease in the number of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014464446
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Product design with attribute dependence
Novo Peteiro, José Antonio - In: The Manchester School 91 (2023) 4, pp. 361-385
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326627
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The integrated financial model and the use of growth patterns in Monte Carlo simulation risk analysis
Savvides, Savvakis C. - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084993
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Analysis of performances and trends of PDO wine producers in large retail chains in Italy
Dominici, Andrea; Gerini, Francesca; Casini, Leonardo - In: Wine Economics and Policy 13 (2024) 1, pp. 127-140
The large retail chains represent the main distribution channel for wine sales in Italy. Retailers, therefore, define the wine supply of their points-of-sale based on their own commercial strategies, taking into account evolving consumer demand, producer characteristics, and product types. Wine...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057544
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Anatomy of the repo rate spikes in September 2019
Kahn, R. Jay; McCormick, Matthew; Nguyen, Vy; Paddrik, Mark - In: The journal of financial crises 5 (2023) 4, pp. 1-25
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015403009
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On the return distributions of a basket of cryptocurrencies and subsequent implications
Börner, Christoph J.; Hoffmann, Ingo; Kürzinger, Lars; … - In: Research in economics 79 (2025) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325813
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B2B market segmentation : an analysis of current practices and their implications
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395493
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Balancing economic benefits and environmental costs : introducing carbon footprint indicators in tourist market targeting
Gallego, Inmaculada; Font, Xavier; Torres-Delgado, Anna - In: Tourism management : research, policies, practice 107 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334534
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Revisiting Airbnb’s disruption of hotels : uneven impacts across markets, segments, and accommodation types
Yoong, Kimberly; Woltering, René-Ojas; Heo, Cindy Yoonjoung - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375128
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Customised product design optimisation considering module synergy effects and expert preferences
He, Zhen; Han, Mengyuan; He, Shuguang - In: International journal of production research 63 (2025) 1, pp. 148-170
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015197229
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The hidden gems in online reviews : unraveling how the expressions of affective needs impact review usefulness
Yang, Tong; Zhang, Chen; Wu, Jie; Zhang, Junming - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189127
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Microfinance institution and moneylenders in a segmented rural credit market
Das, Abhirupa; Sinha, Uday Bhanu - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014375252
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Sorting versus screening in decentralized markets with adverse selection
Auster, Sarah; Gottardi, Piero - 2022
We study the role of traders' meeting capacities in decentralized markets with adverse selection. Uninformed customers choose trading mechanisms in order to find a provider for a service. Providers are privately informed about their quality and aim to match with one of the customers. We consider...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013337698
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What can I do for you? : optimal market segmentation in service markets
Jost, Peter-J.; Ressi, Anna - In: Production and operations management : the flagship … 31 (2022) 7, pp. 2838-2852
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013277115
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Product quality perception of former centrally planned EU countries' imports and exports
Merella, Vincenzo; Taušer, Josef - 2022
After Comeconís dissolution, agentsí lack of experience in product differentiation could have triggered demand-side mechanisms affecting trade flows between the two sides of the fallen Iron Curtain. Specifically, producers from a block of countries might have faced a quality perception gap...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014533581
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Decision and coordination of an O2O supply chain with market segmentation and showrooming effect
Qi, Guohu; Zhang, Xuemei; Hu, Jiawei; Chen, Haoran - In: International journal of information systems and supply … 15 (2022) 1, pp. 1-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014296975
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Heterogeneity of motivations among crowdinvestors : evidence from the football industry
Kościółek, Szczepan - In: Journal of entrepreneurship, management and innovation … 18 (2022) 4, pp. 157-183
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013502359
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Access to capital and corporate debt structure : the role of corporate asset securitization
Ghanbari, Negar - 2022
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Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Kościółek, Szczepan - 2024
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014458229
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Assessing Long-Run Price Convergence in Retailing
Borraz, Fernando; Zipitría, Leandro - 2024
We assess price dispersion in retail markets and its sources over time. Using a product-detailed price database, we document a consistent divergence of prices over time in retail markets in Uruguay: price dispersion increased by 3.1% in fifteen years. Next, we analyze microeconomic and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516676
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Disclosure services and welfare gains in matching markets for indivisible assets
Kawakami, Kei - In: Review of economic design 28 (2024) 3, pp. 485-532
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189408
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Contributions to the segmentation of e-commerce nonusers : clustering the reasons not to shop online
Nery-da-Silva, Gabriel; Henrique Araujo, Marcelo de; … - In: REGE revista de gestão 31 (2024) 2, pp. 201-214
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189992
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Market segments and pricing of fine wines over their lifecycle
Masset, Philippe - In: Economic modelling 141 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191481
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Beyond visual inspection : capturing neighborhood dynamics with historical Google Street View and deep learning-based semantic segmentation
Jae Hong Kim; Ki, Donghwan; Osutei, Nene; Lee, Sugie; … - In: Journal of geographical systems : geographical … 26 (2024) 4, pp. 541-564
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015182181
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27
The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580796
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 116 (2024), pp. 82-92
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014456187
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Welfare analysis with uncertain market segment proportions
Wang, Yijun; Ren, Shiting; Zhou, Xuan; Kang, Junqing - In: Journal of management science and engineering 9 (2024) 4, pp. 535-552
This study theoretically explores the impact of market segmentation uncertainty on producers' production decisions and their subsequent effects on producers' profits, consumer surplus, and social welfare. This uncertainty creates a mismatch between the producer's supply and consumer demand,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015163370
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Airline revenue management with segmented continuous pricing : methods and competitive effects
Long, Yanbin; Belobaba, Peter P. - In: Journal of revenue and pricing management 23 (2024) 1, pp. 14-27
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014478862
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An overview of statistical and neural-based line segmentation methods for offline handwriting recognition task
Yakovchuk, Oleg; Rogoza, Walery - In: Technology audit and production reserves 1 (2024) 2/75, pp. 14-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014497327
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Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz; Sikora, Janusz W.; Bogacki, Sylwester; … - In: European research studies 27 (2024), pp. 72-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014543578
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Estimation of global nanomedicine market : status, segment analysis, dynamics, competition and prospects
Malyshev, Victor; Gab, Angelina; Kovalenko, Viktoriia; … - In: Technology audit and production reserves 1 (2024) 4/75, pp. 48-59
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014507378
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A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia; Zampou, Eleni; Stavrou, Vasilis; … - In: Journal of decision systems 33 (2024) 1, pp. 1-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014511925
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The market-based assets theory of brand competition
Sharp, Byron; Dawes, John; Victory, Kirsten - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460818
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Anti-statist development? : growth, economic concentration, and segmented welfare in Chile
Atria, Jorge - In: Economic sociology : perspectives and conversations 25 (2024) 2, pp. 12-19
The modern capitalist revolution in Chile - the moment when the economic liberalism project was established as a stage prior to the Reagan and Thatcher governments, generating a radical break with the previous model (Gárate 2012) - immediately provoked a strong discussion on the implicit idea...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526645
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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555812
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Segmentation of organic food consumers : a revelation of purchase factors in organic food markets
Daraboina, Rohini; Cooper, Orrin; Amini, Mehdi - In: Journal of retailing and consumer services 78 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015084950
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Traveler segmentation through Instagram Fashion Influencers : Mirror Tourist as a new segment consumer group
Sánchez-Amboage, Eva; Castellanos-García, Pablo; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups through market segmentation. To achieve this, a case study of 50 Instagram Fashion...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015085036
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Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057181
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