Refine search:

Year :

2013 (3)
2012 (70)
2011 (503)
2010 (635)
2009 (604)

[+/-]

2008 (751)
2007 (591)
2006 (226)
2005 (172)
2004 (172)
2003 (173)
2002 (150)
2001 (119)
2000 (154)
1999 (125)
1998 (106)
1997 (184)
1996 (207)
1995 (173)
1994 (132)
1993 (150)
1992 (138)
1991 (159)
1990 (143)
1989 (108)
1988 (137)
1987 (130)
1986 (127)
1985 (80)
1984 (28)
1983 (13)
1982 (9)
1981 (7)
1980 (3)
1979 (1)
1978 (1)
1977 (1)
1976 (1)
1975 (3)
1974 (1)
1973 (2)
1972 (2)
1971 (1)
1970 (1)
1969 (2)
1968 (2)
1967 (2)
1966 (1)
1965 (1)
1964 (4)
1963 (1)
1962 (3)
1961 (1)
1960 (1)
1959 (1)
1958 (1)
1957 (1)
1956 (1)
1955 (1)
1954 (2)
1911 (1)

Subjects :

Marketing strategy (6326)
Marketingpolitik (6283)
Theorie (1496)
Theory (1496)
Deutschland (1222)

[+/-]

Germany (1219)
Consumer Behaviour (662)
Konsumentenverhalten (661)
Marketing (618)
Customer Relationship Management (540)
Customer relationship management (540)
USA (435)
United States (434)
Marktforschung (276)
Market research (275)
Markenpolitik (244)
Brand management (241)
International marketing (220)
Internationales Marketing (220)
Klein- und Mittelunternehmen (219)
Small and medium-sized enterprises (219)
Innovation (208)
Strategisches Management (205)
Marketingtheorie (191)
Marketing theory (190)
Strategic management (186)
Zielgruppe (182)
Target group (181)
Wettbewerbsstrategie (180)
Competitive strategy (179)
Werbung (176)
Öffentlichkeitsarbeit (173)
Public Relations (172)
Distribution channel (170)
Vertriebsweg (170)
Advertising (168)
Buyer-supplier relations (160)
Lieferanten-Kunden-Beziehung (160)
Erfolgsfaktor (148)
E-Business (146)

Online availability :

Free (287)
Restricted (39)

Type of Publication :

Article (3366)
Book / Working Paper (3013)
Journal (50)
Institution (7)
Other (7)

[+/-]

Genres :

Article in journal (2058)
Aufsatz in Zeitschriften (2058)
Article in book (1252)
Aufsatz im Buch (1252)
Thesis (821)

[+/-]

Graue Literatur (819)
Non-commercial literature (819)
Dissertation (802)
Bibliographie enthalten (461)
Bibliography included (461)
Hochschulschrift (429)
Lehrbuch (388)
Collection of articles of several authors (375)
Sammelwerk (375)
Arbeitspapier (296)
Working Paper (296)
Case study (243)
Fallstudie (243)
Reprint (86)
Congress report (85)
Kongressschrift (85)
Glossar enthalten (68)
Glossary included (68)
Handbook (59)
Handbuch (59)
Aufsatzsammlung (49)
Amtsdruckschrift (31)
Government document (31)
Kongress (25)
Company information (23)
Firmeninformation (23)
Survey (23)
Übersichtsarbeit (23)
Mehrbändiges Werk (18)
Multi-volume publication (18)
Interview (16)
Collection of articles written by one author (15)
Sammlung (15)
CD-ROM, DVD (14)
Personenfestschrift (14)

Languages :

English (3215)
German (2918)
French (55)
Hungarian (24)
Undetermined (150)

[+/-]

Polish (22)
Russian (16)
Dutch (15)
Spanish (13)
Lithuanian (10)
Swedish (10)
Italian (9)
Romanian (4)
Bulgarian (3)
Portuguese (2)
Slovak (2)
Turkish (2)
Czech (1)
Danish (1)
Finnish (1)
Indonesian (1)
Kazakh (1)
Macedonian (1)
Slovenian (1)
Ukrainian (1)

Persons :

Meffert, Heribert (51)
Bruhn, Manfred (48)
Kotler, Philip (48)
Homburg, Christian (37)
Bauer, Hans H. (28)

[+/-]

Wiedmann, Klaus-Peter (28)
Pepels, Werner (27)
Esch, Franz-Rudolf (20)
Albers, Sönke (19)
Diller, Hermann (19)
Tomczak, Torsten (18)
Backhaus, Klaus (17)
Berndt, Ralph (17)
Simon, Hermann (17)
Keller, Kevin Lane (16)
Belz, Christian (15)
Herrmann, Andreas (15)
Kleinaltenkamp, Michael (15)
Gierl, Heribert (14)
Ahlert, Dieter (13)
Kaiser, Harry M. (13)
Kerin, Roger A. (13)
Kirchgeorg, Manfred (13)
Fritz, Wolfgang (12)
Kuß, Alfred (12)
Piercy, Nigel F. (12)
Jenner, Thomas (10)
Kitchen, Philip J. (10)
Kühn, Richard (10)
Levinson, Jay Conrad (10)
Meissner, Hans Günther (10)
Morgan, Robert E. (10)
Perreault, William D. (10)
Peter, J. Paul (10)
Sheth, Jagdish N. (10)
Walker, Orville C. (10)
Zentes, Joachim (10)
Becker, Jochen (9)
Cova, Bernard (9)
Gupta, Sunil (9)

Institutions :

Institute for Operations Research and the Management Sciences - INFORMS (36)
Fördergesellschaft Marketing an der Universität Augsburg (14)
American Marketing Association (12)
European Society for Opinion and Marketing Research (11)
Harvard Graduate School of Business Administration <Boston, Mass.> (7)

[+/-]

AMACOM (5)
Academy of Economic Studies, School of Marketing (5)
Institut für Betriebswirtschaftslehre des Außenhandels <Wien> (5)
College of Commerce <Chicago, Ill.> (4)
Erasmus Research Institute of Management <Rotterdam> (4)
European School of Business (4)
International Labour Office (4)
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität (4)
Cornell University <Ithaca, NY> / Department of Agricultural Economics (3)
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. (3)
European Institute of Business Administration (3)
Gesellschaft für Konsum-, Markt- und Absatzforschung (3)
Institut für Genossenschaftswesen <Münster, Westfalen> (3)
Institute of Chartered Financial Analysts of India (3)
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga (3)
USA-China Science and Culture Media Corporation (3)
Universität <Sankt Gallen> (3)
Vilnius Gediminas Technical University (3)
Arthur D. Little International Inc. <Wiesbaden> (2)
Athens Institute for Education and Research (2)
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln> (2)
Bildungswissenschaftliche Hochschule <Flensburg> (2)
Booz, Allen & Hamilton GmbH <Düsseldorf> (2)
Economics, Indian Institute of Management (2)
Ekonomiska Forskningsinstitutet <Stockholm> (2)
European Association of Agricultural Economists - EAAE (2)
Facultatea de Economie şi Administrarea Afacerilor, Universitatea din Craiova (2)
Food and Agriculture Organization / Expanded Technical Assistance Program (2)
Forschungsinstitut für Biologischen Landbau <Frick> (2)
France / Direction de l'Administration Générale et de l'Environnement Culturel / Département des Études et de la Prospective (2)
Icfai University Press <Hyderabad> (2)
Institut für Internationales Marketing <Saarbrücken> (2)
Institut für Marketing <Münster, Westfalen> (2)
Institut für Marketing <Sankt Gallen> (2)
Institut für Marketing und Trendanalysen <Gutau> (2)

Published in ... :

Gabler Edition Wissenschaft (64)
Journal of strategic marketing (60)
Journal of business research : JBR (50)
Journal of marketing management : MM (49)
Industrial marketing management : the international journal for industrial and high-tech firms (47)

[+/-]

Journal of marketing (45)
[Europäische Hochschulschriften / 5] Europäische Hochschulschriften (44)
Jahrbuch der Absatz- und Verbrauchsforschung (41)
Journal of marketing communications (41)
European journal of marketing : EJM (39)
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf (39)
Journal of the Academy of Marketing Science (36)
Marketing : ZFP ; journal of research and management (35)
Zeitschrift für Betriebswirtschaft : ZfB (34)
Management science : journal of the Institute for Operations Research and the Management Sciences (32)
Marketing Science (25)
DUV : Wirtschaftswissenschaft (24)
Journal of marketing research : JMR (24)
Die Betriebswirtschaft : DBW (23)
Harvard-Business-Manager : das Wissen der Besten (22)
The marketing review (22)
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy (21)
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) (20)
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen (19)
Journal of advertising research (19)
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung (19)
Berichte aus der Betriebswirtschaft (18)
Europäische Hochschulschriften / Reihe 5, Volks- und Betriebswirtschaft (18)
Marketing science : the marketing journal of TIMS/ORSA (18)
International journal of technology marketing : IJTMkt (16)
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis (16)
[Schriftenreihe Schwerpunkt Marketing / Arbeitspapier] Schriftenreihe Schwerpunkt Marketing (16)
Asia Pacific journal of marketing and logistics (15)
Beiträge zum Produkt-Marketing (15)
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement (15)
Gabler-Edition Wissenschaft (15)
Hamburger Schriften zur Marketingforschung (15)
McGraw-Hill/Irwin series in marketing (15)
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung (14)
Harvard business review : HBR (14)

Databases :

ECONIS (6278)
RePEc (113)
BASE (39)
Internet resources (9)
USB Cologne (business full texts) (6)

Market-based management : strategies for growing customer value and profitability

Year:	c 2013

Person:	Best, Roger J.
Publisher:	Boston [u.a.] : Pearson

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Marketing management : a strategic decision-making approach

Year:	c 2013

Person:	Mullins, John Walker; Walker, Orville C.
Publisher:	New York, NY : McGraw-Hill

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

A preface to marketing management

Year:	c 2013

Person:	Peter, J. Paul; Donnelly, James H.
Publisher:	New York, NY : McGraw-Hill Irwin

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Maximizing lead generation : the complete guide for B2B marketers

Year:	c 2012

Person:	Stevens, Ruth P.
Publisher:	Indianapolis, Ind. : Que Publ.

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Optimising e-marketing criteria for customer communication in food and drink sector in Greece

Year:	2012

Affiliated person:	Tsekouropoulos, G.; Andreopoulou, Z.; Seretakis, A.; Koutroumanidis, T.; Manos, Basil
Published in:	International journal of business information systems : IJBIS ; 9

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance

Year:	2012

Person:	Chen, Lisa Y.
Published in:	International journal of business information systems : IJBIS ; 9

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Die Reaktion von Konsumenten auf das Angebot von Kompromissoptionen

Year:	2012

Person:	Stiegelmayr, Karin
Publisher:	Hamburg : Kovač

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

Ethics in marketing : international cases and perspectives

Year:	2012

Person:	Murphy, Patrick E.; Laczniak, Gene R.; Prothero, Andrea
Publisher:	London [u.a.] : Routledge

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Handbook on business-to-business marketing

Year:	2012

Publisher:	Cheltenham [u.a.] : Elgar
Affiliated person:	Lilien, Gary L.

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

B2B marketing communications in a transformational marketplace

Year:	2012

Person:	Schultz, Don E.
Published in:	Handbook on business-to-business marketing

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Marketing capabilities for B2B firms

Year:	2012

Person:	Morgan, Neil A.; Slotegraaf, Rebecca J.
Published in:	Handbook on business-to-business marketing

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Progress and prospects for governance value analysis in marketing : when Porter meets Williamson

Year:	2012

Person:	Ghosh, Mrinal; John, George
Published in:	Handbook on business-to-business marketing

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

An empirical model of marketing strategy and shareholder value : a value-based marketing perspective

Year:	2012

Person:	Akroush, Mamoun N.
Published in:	Competitiveness review : an international business journal incorporating Journal of global competitiveness ; 22

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

The 4A's of marketing : creating value for customers, company and society

Year:	c 2012

Person:	Sheth, Jagdish N.; Sisodia, Rajendra
Publisher:	New York, NY [u.a.] : Routledge

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Marketing : Grundlagen marktorientierter Unternehmensführung ; Konzepte - Instrumente - Praxisbeispiele

Year:	2012

Person:	Meffert, Heribert; Burmann, Christoph; Kirchgeorg, Manfred
Publisher:	Wiesbaden : Gabler
Published in:	Marketing

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Marketing-Routenplaner : Strategien effizient erarbeiten

Year:	2012

Person:	Ternow, Frank
Publisher:	Stuttgart : Kohlhammer

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

Marketing management : a cultural perspective

Year:	2012

Publisher:	London [u.a.] : Routledge
Affiliated person:	Peñaloza, Lisa; Toulouse, Nil; Visconti, Luca M.

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration

Year:	2012

Person:	Iyengar, Raghuram; Van den Bulte, Christophe; Choi, Jeonghye
Publisher:	Philadelphia, Pa. : Wharton School, University of Pennsylvania

Availability:	PDF Full text

	Saved in Bookmarks .txt short format / .txt long format

Marketing strategy : from the origin of the concept to the develoment of a conceptual framework

Year:	2012

Person:	Shaw, Eric H.
Published in:	Journal of historical research in marketing ; 4

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Facilitating collective brand engagement and collaborative production through cultural marketing

Year:	2012

Person:	Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine
Published in:	Marketing management : a cultural perspective

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Tribal marketing

Year:	2012

Person:	Cova, Bernard; Shankar, Avi
Published in:	Marketing management : a cultural perspective

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Experiencing consumption : appropriating and marketing experiences

Year:	2012

Person:	Carù, Antonella; Cova, Bernard
Published in:	Marketing management : a cultural perspective

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Regional affiliations : building a marketing strategy on regional ethnicity

Year:	2012

Person:	Dion, Delphine; Sitz, Lionel
Published in:	Marketing management : a cultural perspective

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Customer analysis for lube oil marketing strategies : a data mining approach

Year:	2012

Affiliated person:	Chen, Quan; Zhang, Ling-ling; Li, Jun; Wang, Li; Shi, Yong
Published in:	China's reality and global vision : management research and development in China

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Strategic database marketing : customer profiling as new product development

Year:	2012

Person:	Zwick, Detlev; Dholakia, Nikhilesh
Published in:	Marketing management : a cultural perspective

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Sport marketing management and communication

Year:	2012

Person:	Garland, Ron; Hautbois, Christopher
Published in:	Managing sport business : an introduction

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Marketing management

Year:	c 2012

Person:	Kotler, Philip; Keller, Kevin Lane
Publisher:	Harlow : Pearson Education

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

The impact of prevention versus promotion hope on CSR activities

Year:	2012

Person:	Kim, Ellen Eun Kyoo; Kang, Juhee; Mattila, Anna S.
Published in:	International journal of hospitality management ; 31

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Strategic brand management : a European perspective

Year:	c 2012

Person:	Keller, Kevin Lane; Apéria, Tony; Georgson, Mats
Publisher:	Harlow [u.a.] : Prentice Hall

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Strategic international marketing : an advanced perspective

Year:	2012

Publisher:	Basingstoke [u.a.] : Palgrave Macmillan
Affiliated person:	Melewar, T. C.

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

Innovations - doomed to fail? : Investigating passive and active innovation resistance

Year:	2012

Person:	Heidenreich, Sven
Publisher:	Hamburg : Kovač

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

Marketing communications and ethics

Year:	2012

Person:	Jahdi, Khosro S.
Published in:	Ethics in marketing and communications : towards a global perspective

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Ethics in marketing and communications : towards a global perspective

Year:	2012

Publisher:	Basingstoke, Hampshire [u.a.] : Palgrave Macmillan
Affiliated person:	McKinley, Mary M.

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

IDM products vs. services : a comparative analysis

Year:	2012

Person:	Budi, Aditya; Wang, Mi; Wang, Tianyuan
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Hispanic marketing : connecting with the new Latino consumer

Year:	c 2012

Person:	Korzenny, Felipe; Korzenny, Betty Ann
Publisher:	London [u.a.] : Routledge

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Customer loyalty : influences on three types of retail stores shoppers

Year:	2012

Affiliated person:	Li, Mei-lien; Green, Robert D.; Farazmand, Farideh A.; Grodzki, Erika
Published in:	International journal of management and marketing research : IJMMR ; 5

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Deriving value in the IDM market : open vs. closed platforms

Year:	2012

Person:	Alexander, Nisha
Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Using Web 2.0 features on social networks for word-of-mouth effects

Year:	2012

Published in:	Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Creating value through cause-related marketing and celebrity advocacy : the case of YouthAIDS & PSI

Year:	2012

Person:	Michel-Kerjan, Erwann
Publisher:	Philadelphia, Pa. : Risk Management and Decision Processes Center, The Wharton School, Univ. of Pennsylvania

Availability:	PDF Full text

	Saved in Bookmarks .txt short format / .txt long format

Online-Marketing bei der epubli GmbH

Year:	2012

Person:	Dörnemann, Jörg
Published in:	Fallstudien zur Unternehmensführung

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Marketingkonzept für die Cofbar GmbH

Year:	2012

Person:	Thurm, Manuela
Published in:	Fallstudien zur Unternehmensführung

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

An assessment of the operating characteristics of farm wineries, and managerial perspectives of farm winery owners who use distributors

Year:	2012

Affiliated person:	Williamson, Nicholas; Bhadury, Joy; Troy, Samuel; Dobie, Kathryn; Ofori-Boadu, Victor
Published in:	Journal of food products marketing ; 18

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Intelligente Werbung, exzellentes Marketing : ein praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement

Year:	2012

Person:	Zich, Christian
Publisher:	Erlangen : Publicis-Publ.

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

Modellierung und Messung des Return on Investments von Marketing-Maßnahmen

Year:	2012

Person:	Wübbenhorst, Klaus L.; Bosch, Volker
Published in:	Essener Beiträge zur empirischen Wirtschaftsforschung : Festschrift für Prof. Dr. Walter Assenmacher

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung

Year:	2012

Person:	Homburg, Christian
Publisher:	Wiesbaden : Springer Gabler

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

The financial services marketing handbook : tactics and techniques that produce results

Year:	c 2012

Person:	Ehrlich, Evelyn; Fanelli, Duke
Publisher:	[New York, NY] : Bloomberg Press

Availability:	Table of Contents Description

	Saved in Bookmarks .txt short format / .txt long format

Innovationskommunikation im Web 2.0 : partizipative Kommunikation am Beispiel der Markteinführung von Elektrofahrzeugen auf Facebook

Year:	2012

Person:	Maisch, Bettina
Publisher:	Herzogenrath : Shaker

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Sensation Marketing

Year:	2012

Person:	Nufer, Gerd; Kern, Aline
Publisher:	Reutlingen : ESB Business School
Institution:	European School of Business

Availability:	Full text

	Saved in Bookmarks .txt short format / .txt long format

Cross-Selling

Year:	2012

Person:	Nufer, Gerd; Kelm, Daniel; Rennhak, Carsten
Published in:	Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity

Availability:	-

	Saved in Bookmarks .txt short format / .txt long format

Introduction to marketing : theory and practice

Year:	c 2012

Person:	Palmer, Adrian
Publisher:	Oxford : Oxford Univ. Press

Availability:	Table of Contents

	Saved in Bookmarks .txt short format / .txt long format

Refine search:

Results 1- 50 of 6445