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Marketing : an introduction

Year:	c 2013

Person:	Armstrong, Gary; Kotler, Philip
Publisher:	Harlow [u.a.] : Pearson Education

Availability:	-

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Assessing international journal impact : the case of marketing

Year:	2012

Person:	Rosenstreich, Daniela; Wooliscroft, Ben
Published in:	European business review : EBR ; the official journal of the International Management Centres, Europe ; 24

Availability:	-

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I have seen the future and it sucks : reactionary reflections on reading, writing and research

Year:	2012

Person:	Brown, Stephen
Published in:	European business review : EBR ; the official journal of the International Management Centres, Europe ; 24

Availability:	-

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Handbook on business-to-business marketing

Year:	2012

Publisher:	Cheltenham [u.a.] : Elgar
Affiliated person:	Lilien, Gary L.

Availability:	Table of Contents

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Toward a theory of technology marketing : review and suggestions for future research

Year:	2012

Person:	Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley
Published in:	Handbook on business-to-business marketing

Availability:	-

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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration

Year:	2012

Person:	Iyengar, Raghuram; Van den Bulte, Christophe; Choi, Jeonghye
Publisher:	Philadelphia, Pa. : Wharton School, University of Pennsylvania

Availability:	PDF Full text

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Early schools of marketing thought and marketplace evolution

Year:	2012

Person:	Powers, Thomas L.
Published in:	Journal of historical research in marketing ; 4

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The evolution of consumer well-being

Year:	2012

Person:	Pancer, Ethan; Handelman, Jay
Published in:	Journal of historical research in marketing ; 4

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The evolution of conspicuous consumption

Year:	2012

Person:	Patsiaouras, Georgios; Fitchett, James A.
Published in:	Journal of historical research in marketing ; 4

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Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship

Year:	2012

Person:	Witkowski, Terrence H.
Published in:	Journal of historical research in marketing ; 4

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The life cycle concept in marketing research

Year:	2012

Person:	Bauer, Martina; Auer-Srnka, Katharina J.
Published in:	Journal of historical research in marketing ; 4

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The historical development of segmentation : the example of the German book trade 1800 - 1928

Year:	2012

Person:	Fullerton, Ronald A.
Published in:	Journal of historical research in marketing ; 4

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Marketing strategy : from the origin of the concept to the develoment of a conceptual framework

Year:	2012

Person:	Shaw, Eric H.
Published in:	Journal of historical research in marketing ; 4

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The evolution of the resource-advantage theory : six events, six realizations, six contributions

Year:	2012

Person:	Hunt, Shelby D.
Published in:	Journal of historical research in marketing ; 4

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Marketing management

Year:	c 2012

Person:	Kotler, Philip; Keller, Kevin Lane
Publisher:	Harlow : Pearson Education

Availability:	Table of Contents

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Marketing : real people, real choices

Year:	c 2012

Person:	Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.
Publisher:	Boston [u.a.] : Prentice Hall

Availability:	Table of Contents

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Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung

Year:	2012

Person:	Homburg, Christian
Publisher:	Wiesbaden : Springer Gabler

Availability:	Table of Contents Description

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Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung

Year:	2012

Person:	Homburg, Christian
Publisher:	Wiesbaden : Springer Gabler

Availability:	Table of Contents Description

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A framework for marketing management

Year:	2012

Person:	Kotler, Philip; Keller, Kevin Lane
Publisher:	Boston : Pearson

Availability:	Table of Contents

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Handbuch des Marketing

Year:	2012

Person:	Pepels, Werner
Publisher:	München : Oldenbourg

Availability:	Table of Contents

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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen

Year:	2012

Publisher:	Wiesbaden : Gabler
Affiliated person:	Homburg, Christian

Availability:	Table of Contents

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Corporate image in the leisure services sector

Year:	2011-01-01

Person:	Minkiewicz, Joanna; Evans, Jody; Bridson, Kerrie; Mavondo, Felix
Publisher:	Emerald Group Publishing

Availability:	Full text

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Stepping aside and moving on : a rejoinder to a rejoinder

Year:	2011

Person:	Vargo, Stephen L.; Lusch, Robert F.
Affiliated person:	O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson
Published in:	European journal of marketing : EJM ; 45

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Service-dominant logic : a rejoinder to Lusch and Vargo's reply

Year:	2011

Person:	O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson
Affiliated person:	Lusch, Robert F.; Vargo, Stephen L.
Published in:	European journal of marketing : EJM ; 45

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Service-dominant logic : a necessary step

Year:	2011

Person:	Lusch, Robert F.; Vargo, Stephen L.
Published in:	European journal of marketing : EJM ; 45

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Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung ; [Bachelor geeignet!]

Year:	2011

Person:	Homburg, Christian; Krohmer, Harley
Publisher:	Wiesbaden : Gabler

Availability:	Table of Contents

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The experiential meaning of service quality

Year:	2011

Person:	Schembri, Sharon; Sandberg, Jörgen
Published in:	Marketing theory ; 11

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Preis und Markendehnung : eine empirische Analyse

Year:	2011

Person:	Rumpf, Katia
Publisher:	Frankfurt am Main [u.a.] : Lang

Availability:	Table of Contents

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Managerial decision making in marketing : the next research frontier

Year:	2011

Person:	Wierenga, Berend
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy ; 28

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Paving the way for "distinguished marketing"

Year:	2011

Person:	Leeflang, Peter
Published in:	International journal of research in marketing : IJRM ; official journal of the European Marketing Academy ; 28

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Review of the theoretical underpinnings of loyalty programs

Year:	2011

Person:	Henderson, Conor M.; Beck, Joshua T.; Palmatier, Robert W.
Published in:	Journal of consumer psychology : the official journal of the Society for Consumer Psychology ; 21

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Estimating discrete games

Year:	2011

Person:	Ellickson, Paul B.; Misra, Sanjog
Publisher:	Rochester, NY : Simon Graduate School of Business, Univ. of Rochester

Availability:	Full text

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Institutionalization of macromarketing

Year:	2011

Person:	Nason, Robert W.
Published in:	Journal of historical research in marketing ; 3

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Reflections on the American Marketing Association Doctoral Consortium

Year:	2011

Person:	Lazer, William; Bennett, Peter D.
Published in:	Journal of historical research in marketing ; 3

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Wroe Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)

Year:	2011

Person:	McGarry, E. D.
Published in:	Journal of historical research in marketing ; 3

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Marketing : is management all that there is?

Year:	2011

Person:	Layton, Roger A.
Published in:	Journal of historical research in marketing ; 3

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The evolution of integrated marketing communications : the customer-driven marketplace

Year:	2011

Publisher:	London [u.a.] : Routledge
Affiliated person:	Schultz, Don E.

Availability:	Table of Contents

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Konsumentenverhalten in Marktnischen : theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten

Year:	2011

Person:	Schäfers, Tobias
Publisher:	Frankfurt am Main [u.a.] : Lang

Availability:	Description

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Introduction to electronic commerce

Year:	2011

Person:	Turban, Efraim; King, David R.; Lang, Judy
Publisher:	Upper Saddle River, NJ [u.a.] : Pearson
Affiliated person:	Lai, Linda

Availability:	Table of Contents

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Consumers' digitalization and digital marketing in Central and Eastern Europe : current challenges and the future growth

Year:	2011

Person:	Veghes, Calin; Dugulan, Diana
Published in:	Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011

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The sense and non-sense of holdout sample validation in the presence of endogeneity

Year:	2011

Person:	Ebbes, Peter; Papies, Dominik; Heerde, Harald J. van
Published in:	Marketing science : the marketing journal of TIMS/ORSA ; 30

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Estimating discrete games

Year:	2011

Person:	Ellickson, Paul B.; Misra, Sanjog
Published in:	Marketing science : the marketing journal of TIMS/ORSA ; 30

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Discrete-choice models of consumer demand in marketing

Year:	2011

Person:	Chintagunta, Pradeep K.; Nair, Harikesh S.
Published in:	Marketing science : the marketing journal of TIMS/ORSA ; 30

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Influence from entrepreneurship in marketing theory

Year:	2011

Person:	Hultman, Claes M.; Hills, Gerald E.
Published in:	Journal of research in marketing and entrepreneurship : JRME ; 13

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Global advertising, attitudes and audiences

Year:	c2011

Person:	Wilson, Tony
Publisher:	New York, NY [u.a.] : Routledge

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The consumer as "voter", "judge" and "jury" : historical origins and political consequences of a marketing myth

Year:	2011

Person:	Schwarzkopf, Stefan
Published in:	Journal of macromarketing : examining the interactions among markets, marketing, and society ; 31

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Marketing strategy : a decision-focused approach

Year:	c 2011

Person:	Walker, Orville C.; Mullins, John Walker
Publisher:	New York : McGraw-Hill Irwin

Availability:	Table of Contents

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Marketing-Management im Tourismus

Year:	2011

Publisher:	München : Oldenbourg
Affiliated person:	Dettmer, Harald; Melle, Alexander

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Philip Kotler's contributions to marketing theory and practice

Year:	2011

Person:	Kotler, Philip
Published in:	Review of marketing research ; 8

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Legends in marketing : a review of Shelby D. Hunt's volumes

Year:	2011

Person:	Hunt, Shelby D.; Rinaldo, Shannon B.
Published in:	Review of marketing research ; 8

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