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1
Article
Veränderte Nachfragedynamik im Markt für Unterhaltungsmedien : diffusionstheoretische Überlegungen und methodische Anregungen
Year:                     
2012
Person:  Sattelberger, Felix
Published in:  Ökonomie, Qualität und Management von Unterhaltungsmedien
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2
Book / Working Paper
Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
Year:                     
2012
Publisher:  Berlin [u.a.] : Springer
Affiliated person:  Becker, Jörg
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6
Article
Neuausrichtung der Planung in einem Medienkonzern
Year:                     
2012
Person:  Piotrowski, Gunter
Published in:  Controlling - Relevance lost? : Perspektiven für ein zukunftsfähiges Controlling
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7
Article
Facilitating collective brand engagement and collaborative production through cultural marketing
Year:                     
2012
Person:  Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine
Published in:  Marketing management : a cultural perspective
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8
Book / Working Paper
Corporations and cultural industries : Time Warner, Bertelsmann, and News Corporation
Year:                     
c 2012
Person:  Fitzgerald, Scott W.
Publisher:  Lanham, Md. [u.a.] : Lexington Books
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9
Book / Working Paper
What makes a critic tick? : connected authors and the determinants of book reviews
Year:                     
2012
Person:  Dobrescu, Loretti I.; Luca, Michael; Motta, Alberto
Publisher:  Cambridge, Mass. : Harvard Business School
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10
Article
Bundling strategy in the IDM marketplace
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11
Article
IDM products vs. services : a comparative analysis
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12
Book / Working Paper
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Year:                     
c 2012
Publisher:  Hershey, Pa. : Information Science Reference
Affiliated person:  Sharma, Ravi S.; Tan, Margaret; Pereira, Francis
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13
Book / Working Paper
Angst und Leistung in Teams der Medienwirtschaft : Systemtheorie - Marktanforderungen - Wirkfaktoren
Year:                     
2012
Person:  Sorge, Stefanie
Publisher:  Wiesbaden : Springer Gabler
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14
Article
Führung und Gesundheitsmanagement
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15
Article
Semantic technologies in motion : from factories control to customer relationship management
Year:                     
2012
Person:  Colomo-Palacios, Ricardo
Published in:  Customer relationship management and the social and semantic web : enabling cliens conexus
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16
Book / Working Paper
Spread Too Thin: Uncertainty Shocks and Diseconomies of Scope
Year:                     
2011-09
Person:  Natividad, Gabriel; Sorenson, Olav
Institution:  NET Institute
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20
Article
New TV Chancen und Risiken für Medienunternehmen
Year:                     
2011
Person:  Wüst, Winfried
Published in:  Produktmanagement im Einzelhandel und der Medienwelt
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21
Book / Working Paper
Media and internet management
Year:                     
2011
Person:  Wirtz, Bernd W.
Publisher:  Wiesbaden : Gabler
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23
Article
A very conscientious brand : a case study of the BBC's current affairs series Panorama
Year:                     
2011
Person:  McQueen, David
Published in:  The journal of brand management : an international journal ; 18
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24
Article
Media ownership, concentration and corruption in bank lending
Year:                     
2011
Person:  Houston, Joel F.; Lin, Chen; Ma, Yue
Published in:  Journal of financial economics ; 100
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25
Book / Working Paper
Informations- und Medienwirtschaft in Niedersachsen
Year:                     
2011
Person:  Gehrke, Birgit; Schasse, Ulrich
Publisher:  Hannover : NIW
Affiliated person:  Kürschner, Marten; Leidmann, Mark
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26
Book / Working Paper
The economics and financing of media companies
Year:                     
2011
Person:  Picard, Robert G.
Publisher:  New York : Fordham University Press
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27
Book / Working Paper
Artist-Management in Medienunternehmen : lavieren zwischen Ökonomie und Kreativität
Year:                     
2011
Person:  Knittel, Susanne
Publisher:  Wiesbaden : Gabler
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28
Article
Media relations : promotion and crisis communications
Year:                     
2011
Person:  Borrell, Joseph
Published in:  Leadership in nonprofit organizations ; Vol. 2
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29
Book / Working Paper
Media
Year:                     
c 2011
Person:  Steven, Peter
Publisher:  Halifax [u.a.] : Fernwood
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30
Article
The media system and public policies : theoretical and methodological framework
Year:                     
2011
Person:  Miletić, Mirko; Miletić, Nevena
Published in:  Megatrend review : the international review of applied economics ; 8
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32
Article
Video-Distribution 2.0 : Strategien für dezentrale Medienmärkte
Year:                     
2011
Person:  Schinabeck, Thomas; Walter, Benedikt von; Hopfgartner, Jürgen
Published in:  Web 2.0 : neue Perspektiven für Marketing und Medien
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33
Article
Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Year:                     
2011
Person:  Walsh, Gianfranco; Kilian, Thomas; Zenz, René
Published in:  Web 2.0 : neue Perspektiven für Marketing und Medien
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34
Book / Working Paper
Gabler Lexikon Medienwirtschaft
Year:                     
2011
Publisher:  Wiesbaden : Gabler
Affiliated person:  Sjurts, Insa
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35
Book / Working Paper
Die Unternehmensmarke in den Geschäftsbeziehungen von Medienunternehmen : eine Untersuchung am Beispiel von Film- und Fernsehproduktionsunternehmen
Year:                     
2011
Person:  Thürbach, Kai
Publisher:  Wiesbaden : Gabler
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36
Article
Medienmarketing
Year:                     
2011
Person:  Breyer-Mayländer, Thomas
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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37
Article
Technology, tradition, and the mouse
Year:                     
2011
Person:  Ignatius, Adi; Iger, Robert A.
Published in:  Harvard business review : HBR ; 89
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38
Article
Fifty years later : mid-career women of color against the glass ceiling in communications organizations
Year:                     
2011
Person:  Pompper, Donnalyn
Published in:  Journal of organizational change management ; 24
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39
Book / Working Paper
Public Value : Theorie und Praxis im internationalen Vergleich
Year:                     
2011
Publisher:  Wiesbaden : VS, Verl. für Sozialwiss.
Affiliated person:  Karmasin, Matthias
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40
Book / Working Paper
Medien- und Internetmanagement
Year:                     
2011
Person:  Wirtz, Bernd W.
Publisher:  Wiesbaden : Gabler
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41
Article
Cui Bono? : zur Renaissance gemeinwohlorientierter Medien
Year:                     
2011
Person:  Unterberger, Klaus
Published in:  Public Value : Theorie und Praxis im internationalen Vergleich
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42
Article
Public Value unter den Bedingungen der Medienkonvergenz : der öffentliche Wertbeitrag vn TIME-Unternehmen
Year:                     
2011
Person:  Trommershausen, Anke
Published in:  Public Value : Theorie und Praxis im internationalen Vergleich
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43
Book / Working Paper
Medien zwischen Ökonomie und Qualität : Medienethik als Instrument der Medienwirtschaft
Year:                     
2011
Person:  Friedrichsen, Mike; Gertler, Martin
Publisher:  Baden-Baden : Nomos
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44
Book / Working Paper
Google & Co. : digital Natives analysieren aktuelle Phänomene der Medienindustrie
Year:                     
2011
Publisher:  Berlin : Uni-Ed.
Affiliated person:  Hengerer, Olaf
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45
Book / Working Paper
Media, structures, and power : the Robert E. Babe collection
Year:                     
2011
Publisher:  Toronto [u.a.] : Univ. of Toronto Press
Affiliated person:  Comor, Edward A.
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46
Book / Working Paper
Media market concentration, advertising levels, and ad prices
Year:                     
2011
Publisher:  Bergen : Norwegian School of Economics and Business Administration, Dep. of Economics
Affiliated person:  Anderson, Siomon P.
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47
Article
Advertising media strategies in the film industry
Year:                     
2011
Person:  Elliott, Caroline; Simmons, Rob
Published in:  Applied economics ; 43
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48
Book / Working Paper
Media market concentration, advertising levels, and ad prices
Year:                     
2011
Publisher:  München : CESifo
Affiliated person:  Anderson, Simon P.; Foros, Oystein; Kind, Hans Jarle; Peitz, Martin
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49
Book / Working Paper
Handbook on the politics of regulation
Year:                     
2011
Publisher:  Cheltenham [u.a.] : Elgar
Affiliated person:  Levi-Faur, David
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