Sahoo, Debajani; Soni, Nitin; Mishra, Abhishek - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-10
Non-verbal communication tools, such as emojis, are an important means of persuasion for food delivery applications (FDAs). Using social exchange theory, the current research, conducted in India given its fast-growing FDA category, examines the impact of emojis on the different components of...