Reddy, Rama Krishna; Park, Sung-Jin; Bindroo, Vishal - In: Business research quarterly : BRQ 28 (2025) 1, pp. 2-14
Motivated by the resource-based view (RBV) of the firm, this study explores whether mergers and acquisitions (M&As) can facilitate or impede a firm's marketing capabilities. Furthermore, this study also examines whether the influence of M&As on a firm's marketing capabilities is conditional to...