Marketers use augmented reality (AR) to place virtual brand-related information into a consumer's physical context. Grounded in the literature on AR, brand love, metaphor theory, and closeness as interpreted by the neural theory of language, the authors theorize that branded AR content can...

This article explores the quantitative and qualitative dimensions of volatility and their implications for cultural analysis in a range of fields. From quantitative finance, it takes the notion of 'delta-hedging', the suspension or neutralization of directionality to get access to volatility,...

This article explores the quantitative and qualitative dimensions of volatility and their implications for cultural analysis in a range of fields. From quantitative finance, it takes the notion of 'delta-hedging', the suspension or neutralization of directionality to get access to volatility,...

Preise steigen nicht von alleine. Es gibt jemanden, der sie erhöht. Das zu verstehen, ist entscheidend, denn auch im Kapitalismus schafft Sprache Realitäten. Wenn Ökonomen, Unternehmen und die Politik Finanzkrisen als Tsunamis und Stürme bezeichnen, suggerieren sie ihre und unsere...

Purpose This study aims to examine the role of price discounts and how to communite such discounts for masstige brands. While a price discount might encourage potential (first time) customers seeking higher status to buy a masstige brand, it might deter existing (repeat) customers from...

Purpose This opinion piece draws on the author's experience as a thought leader and expert practitioner in risk management to explore possible routes to applying antifragility in the organisational context, drawing on three metaphors from outside the business domain. Organisational responses to...

How do we come to trust, use and govern virtual private networks (VPNs)? How do these objects of the internet tack back and forth between metaphor and technical processes as they garner usership and critique? This paper aims to answer these questions by considering VPNs as boundary objects. We...

Adam Smith hat in seinem Bild des Menschen der Rolle der Imagination einen so großen Stellenwert eingeräumt, dass es berechtigt ist, ihn als Bildanthropologen zu bezeichnen. Der Aspekt des Bildvermögens von Menschen geriet im Laufe des 19. Jahrhunderts in der Geschichte der Wirtschaftstheorie...

How do we come to trust, use and govern virtual private networks (VPNs)? How do these objects of the internet tack back and forth between metaphor and technical processes as they garner usership and critique? This paper aims to answer these questions by considering VPNs as boundary objects. We...

In order for an organization to harness the most out of its knowledge fluxes, informational stocks and data bases it must focus its interest specifically in those areas. Within this paper we point out the idea that understanding knowledge types and knowledge processes may lead to great...

In order for an organization to harness the most out of its knowledge fluxes, informational stocks and data bases it must focus its interest specifically in those areas. Within this paper we point out the idea that understanding knowledge types and knowledge processes may lead to great...

Purpose This article explicates the notion of using a “theoretical lens” to interpret research data, which has grown increasingly common in recent decades, often without a second thought about the implications of use of a mere metaphor in the pursuit of truth. Poets may not question that...

The study aims to identify the metaphors associated with the EU in the economic press published in Romanian and Russian languages in the Republic of Moldova after signing the Association Agreement (AAs). It set out to answer the following research questions: How Moldovan economic newspapers...

1. From Dysfunction to Function: An Expansion of the Organizational Metaphor -- 2. An Introduction to Organizational Dysfunction -- 3. White Blood Cell Behavior as an Organizational Metaphor -- 4. Organization of the Living Dead: The Zombie Enterprise -- 5. Pygmalion Mirage as an Organizational...