This is the study about the international business strategy of TVS Motor Company for their two wheeler motorcycle. As a part of this study, it has been investigated the sales & marketing strategy, brand strategy, primary target customers, marketing communication strategy and advertisement...

"Since the doi moi reforms in 1986, Vietnam has experienced a dramatic socioeconomic transformation. Lim examines the role of the state and its interaction with market forces in bringing this change about. Taking the motorcycle and banking industries as case studies, this book explores the...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication Page -- Contents -- List of figures -- List of tables -- About the author -- Foreword -- Preface -- Acknowledgments -- 1 Rent management as development -- 1.1 Economic development in transitional economies -- 1.2...

Purpose – The purpose of this paper is to investigate empirically the relative emphasis accorded by members of a brand community to identification with that community and identification with the brand-owner, and thereby close a gap in the literature to date. Design/methodology/approach –...

This paper studies the practise of quality disclosure and quality certification of sellers and experts in the Italian motorcycle industry between 2007 and 2010. Motorcycles are a combination of search, experience and credence attributes and consumers cannot observe product quality perfectly....

This paper explores the consequences of the emerging rivalry between Japanese and Chinese manufacturers. It focuses specifically on industrial organisation, one of the key factors that underlie the competitiveness of manufacturing industries. The question to be asked is what happens when...

Bajaj Auto Ltd., which commenced production of scooters in 1960, is the longest surviving player in the Indian two-wheeler industry. At the time of its completing 50 years of two-wheeler manufacturing in 2010, its annual turnover had crossed 120 bn. Bajaj Auto has survived and is doing well,...

Introduction -- The Motorcycle Industry: The Global Context and the Vietnamese Case -- Literature Review -- Conceptual Framework -- Methodology -- Local Suppliers' Capability Building: Attainment and Trajectory -- Learning Models in Japanese and Vietnamese-Chinese Chains up to the Early 2000s:...

This paper focuses on an emerging arm's-length form of industrial organisation in the motorcycle industry, which had traditionally been characterised by tightly integrated form of organisation. By engaging in how this new form of organisation that emerged in China was transferred to Vietnam and...

The final stage of the catching-up process has formidable hurdles. This paper examines the case of Taiwan’s motorcycle industry and shows how latecomers overcame the hurdles. In the early 1990s, the two largest motorcycle makers in Taiwan, Sanyang and Kwang Yang, had completed the...

This paper discusses the diversity of industrial development among Asian countries that emerges through an investigation of the motorcycle industry despite its uniform industrial attributes. The paper then explores factors that generate diversity, focusing attention on the differences in...

Vietnam’s burgeoning market for motorcycles has attracted global industry eaders,players from developing countries, and local firms. This has led to a dynamic evolution of value chains. This paper presents an explanation of the varieties of the growth patterns xperienced by the local...

This paper examines the impact of China's recent rise on the development of local firms in latecomer developing countries. Based on a detailed analysis of Vietnam's motorcycle industry, the paper argues that China's impact may go beyond what a trade analysis suggests. Indeed, China's rise...