EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Multichannel strategy"
Narrow search

Narrow search

Year of publication
Subject
All
Multichannel strategy 803 Multikanalvertrieb 801 Einzelhandel 426 Retail trade 411 Consumer behaviour 371 Konsumentenverhalten 371 Online retailing 321 Online-Handel 321 Beziehungsmarketing 310 Relationship marketing 310 Vertriebsweg 287 Distribution channel 286 Mehrgleisiger Vertrieb 198 Electronic Commerce 182 E-commerce 142 Marketingmanagement 116 Marketing management 110 Deutschland 96 Omnichannel 94 Germany 89 Lieferkette 88 Supply chain 88 Customer satisfaction 71 Kundenzufriedenheit 71 Digitalisierung 70 Omnichannel retailing 70 Theorie 68 Theory 68 Digitization 63 Marketing 63 Customer analysis 50 Kundenanalyse 50 Online-Marketing 49 omnichannel 49 Internet marketing 48 Dienstleistungsqualität 43 Service quality 43 Brand management 40 Markenführung 40 Lagermanagement 38
more ... less ...
Online availability
All
Undetermined 528 Free 151 CC license 26
Type of publication
All
Article 639 Book / Working Paper 320 Journal 1
Type of publication (narrower categories)
All
Article in journal 531 Aufsatz in Zeitschrift 531 Aufsatz im Buch 98 Book section 98 Hochschulschrift 92 Thesis 63 Graue Literatur 31 Non-commercial literature 31 Collection of articles of several authors 26 Sammelwerk 26 Aufsatzsammlung 25 Arbeitspapier 15 Case study 15 Fallstudie 15 Working Paper 15 Dissertation u.a. Prüfungsschriften 12 Collection of articles written by one author 7 Conference paper 7 Konferenzbeitrag 7 Lehrbuch 7 Sammlung 7 Guidebook 4 Ratgeber 4 Textbook 4 Handbook 2 Handbuch 2 Conference proceedings 1 Elektronischer Datenträger 1 Festschrift 1 Konferenzschrift 1 Umfrage 1
more ... less ...
Language
All
English 738 German 221 Undetermined 6 French 2 Polish 1
Author
All
Heinemann, Gerrit 17 Hübner, Alexander 15 Rudolph, Thomas 9 Wirtz, Bernd W. 9 Frasquet Deltoro, Marta 8 Gallino, Santiago 8 Gao, Fei 8 Steinmann, Sascha 8 Kuhn, Heinrich 7 Swoboda, Bernhard 7 Akter, Shahriar 6 Cuthbertson, Richard 6 Holzapfel, Andreas 6 Hossain, Tasnim M. Taufique 6 Piotrowicz, Wojciech 6 Schramm-Klein, Hanna 6 Schröder, Hendrik 6 Schögel, Marcus 6 Verhoef, Peter C. 6 Wollenburg, Johannes 6 Acquila-Natale, Emiliano 5 Dirsehan, Taşkın 5 He, Yi 5 Ieva, Marco 5 Kumar, Anuj 5 Moreno, Antonio 5 Neslin, Scott A. 5 Su, Xuanming 5 Agatz, Niels 4 Alexander, Bethan 4 Amorim, Pedro 4 Brock, Harald 4 Brunner, Felix 4 Chang, Yaping 4 Dethlefs, Christian 4 Emrich, Oliver 4 Friege, Christian 4 Iglesias-Pradas, Santiago 4 Jerath, Kinshuk 4 Kleinlercher, Kristina 4
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 21 Books on Demand GmbH <Norderstedt> 5 Eric Cuvillier <Firma> 2 Springer-Verlag GmbH 2 epubli GmbH 2 Bundesverband des Deutschen Lederwaren-Einzelhandels 1 Bundesverband des Deutschen Schuheinzelhandels 1 Bundesverband des Deutschen Textil-Einzelhandels 1 Christian-Albrechts-Universität zu Kiel 1 Dgroup 1 Experian Marketing Services 1 Institut des Deutschen Textileinzelhandels 1 Josef Eul Verlag GmbH 1 Katholische Universität Eichstätt-Ingolstadt 1 Leuphana Universität Lüneburg 1 Peter Lang GmbH 1 PricewaterhouseCoopers Aktiengesellschaft Wirtschaftsprüfungsgesellschaft 1 PricewaterhouseCoopers GmbH 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Shaker Verlag 1 Steinbeis, School of International Business and Entrepreneurship 1 Steinbeis-Hochschule Berlin 1 Steinbeis-Stiftung für Wirtschaftsförderung 1 Symposion Publishing Verlag <Düsseldorf> 1 Technische Universität Braunschweig 1 Universität Augsburg 1 Universität Mannheim 1 Universität St. Gallen / Institut für Marketing 1 Verlag Dr. Kovač 1 Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung 1
more ... less ...
Published in...
All
Journal of retailing and consumer services 59 SpringerLink / Bücher 29 European journal of operational research : EJOR 22 International journal of retail and distribution management 22 Journal of business research : JBR 20 Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey 20 The international review of retail, distribution and consumer research 19 Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft 18 Journal of retailing 17 International journal of production economics 16 Management science : journal of the Institute for Operations Research and the Management Sciences 15 Manufacturing & service operations management : M & SOM 10 Research 10 Transportation research / E : an international journal 10 Exploring omnichannel retailing : common expectations and diverse realities 8 Journal of strategic marketing 8 Managerial and decision economics : MDE ; the international journal of research and progress in management economics 8 Lehrbuch 7 Production and operations management : the flagship research journal of the Production and Operations Management Society 7 Springer eBook Collection 7 Gabler Edition Wissenschaft 5 Industrial marketing management : the international journal for industrial and high-tech firms 5 International journal of electronic commerce : IJEC 5 International journal of retail & distribution management 5 Journal of advertising research 5 Journal of marketing 5 Omega : the international journal of management science 5 Reihe: Kundenorientierte Unternehmensführung 5 Administrative Sciences : open access journal 4 Asia Pacific journal of marketing and logistics 4 Beiträge zur empirischen Marketing- und Vertriebsforschung 4 Cogent business & management 4 Electronic commerce research 4 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 4 Journal of operations management 4 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 4 LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki 4 essentials 4 Benchmarking : an international journal 3 Berichte aus der Betriebswirtschaft 3
more ... less ...
Source
All
ECONIS (ZBW) 915 USB Cologne (EcoSocSci) 45
Showing 1 - 50 of 960
Cover Image
Driving channel integration perception in omnichannel environments : the role of touchpoints
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: The journal of product & brand management 34 (2025) 1, pp. 6-20
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173315
Saved in:
Cover Image
Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María; Reinares-Lara, Eva; … - In: Journal of global fashion marketing : JGfM 16 (2025) 1, pp. 109-129
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188915
Saved in:
Cover Image
Franchisees' adoption of omnichannel marketing
Chaney, Damien; Ghantous, Nabil; Chameroy, Fabienne; … - In: Industrial marketing management : the international … 126 (2025), pp. 18-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386516
Saved in:
Cover Image
Platform business groups and the omni-channel transformation of food retailing in China
Han, Zhi; Wood, Steve; Coe, Neil M.; Alexander, Andrew - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397096
Saved in:
Cover Image
Dynamic capabilities for omnichannel transformation in MSMEs : a comparative case study of fashion and furniture sectors
Febriani, Atik; Sopha, Bertha Maya; Wibisono, Muhammad Arif - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-17
Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358696
Saved in:
Cover Image
Driving customer engagement and citizenship behaviour in omnichannel retailing : evidence from the fashion sector
Suha Fouad Salem; Alanadoly, Alshaimaa Bahgat - In: Spanish journal of marketing 28 (2024) 1, pp. 98-122
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190165
Saved in:
Cover Image
The scope and intensity of personalised omnichannel customer journeys : a conceptualisation integrating experts' and consumers' perspectives
Weippert, Marco - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 11/12, pp. 877-909
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194096
Saved in:
Cover Image
Digitalization in Italian SMEs : the transformation of marketing channels
Martinelli, Elisa Martina; Tunisini, Annalisa - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 445-474
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188310
Saved in:
Cover Image
Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Cuesta-Valiño, Pedro; Alonso-García, Javier; … - In: Review of managerial science : RMS 18 (2024) 9, pp. 2749-2780
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015135719
Saved in:
Cover Image
Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah; Ag Kaifah Riyard Kiflee; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 29-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014577532
Saved in:
Cover Image
Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda; Becker, Jan U.; Barrot, Christian - In: Journal of retailing 100 (2024) 2, pp. 256-273
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065179
Saved in:
Cover Image
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015065321
Saved in:
Cover Image
Decentralized online order fulfillment in omni-channel retailers
Baron, Opher; Cire, Andre A.; Savaser, Sinem Kinay - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014490802
Saved in:
Cover Image
Customer journey design in omnichannel retailing : examining the effect of autonomy-competence-relatedness in brand relationship building
Zheng, Lu; Li, Yongfa - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095151
Saved in:
Cover Image
A system dynamics model for optimum time, profitability, and customer satisfaction in omni-channel retailing
Taheri, Seyed Ghiasuddin; Navabakhsh, Mehrzad; Tohidi, Hamid - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095240
Saved in:
Cover Image
Driving customer inspiration to foster loyalty : a study on showroomers
Frasquet Deltoro, Marta; Ieva, Marco - In: Journal of consumer marketing 41 (2024) 5, pp. 583-595
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078761
Saved in:
Cover Image
Consumer privacy concerns and information sharing intention in omnichannel retailing : mediating role of online trust
Khoa Bui Thanh; Thanh, Le Thi Tuyet - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 55-76
Objective of this research is to find out the relationship between customers' perceptions of an organization's privacy information practices and their information-sharing intention in the context of omnichannel retailing. The study aimed to address the gap in research regarding privacy concerns...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376586
Saved in:
Cover Image
Omni-channel inventory management of perishable products under transshipment and substitution
Silbermayr, Lena; Waitz, Martin - In: International journal of production economics 267 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460531
Saved in:
Cover Image
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460825
Saved in:
Cover Image
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru; Fatima, Johra Kayeser - In: Journal of retailing and consumer services 77 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462182
Saved in:
Cover Image
The determinant factors of continuance intention to revisit omnichannel retailer companies : mean-end chain theory approach
Sundjaja, Arta Moro; Utomo, Prio; Matthew, Darrell; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
The purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in Indonesia retail companies. The past research showed...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014524847
Saved in:
Cover Image
Browsing the aisles or browsing the app? : how online grocery shopping is changing what we buy
Chintala, Sai Chand; Liaukonytė, Jūra; Yang, Nathan - In: Marketing science 43 (2024) 3, pp. 506-522
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014529241
Saved in:
Cover Image
The impact of omnichannel integration towards customer interest in alternatives : retailer uncertainty and web rooming in retailing
Ellahi, Abida; Ain, Qurat Ul; Hafiz Mudassir Rehman; … - In: Cogent business & management 11 (2024) 1, pp. 1-18
This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531366
Saved in:
Cover Image
How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine; Glebova, Ekaterina - In: Athens journal of business & economics : AJBE 10 (2024) 3, pp. 183-216
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014555825
Saved in:
Cover Image
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen, Mai - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631686
Saved in:
Cover Image
Optimizing retail pharmacy success : the role of multichannel marketing strategies
Wick, Alexander; Koczian, Bernhard; Králiková, Kristína - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-17
This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction in a world experiencing the digitalization of health sectors. The objective of the study is to understand customer acquisition and retention practices, the role of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015072717
Saved in:
Cover Image
Omni-channel customer segmentation : a personalized customer journey perspective
Nguyen Anh Thi Van; McClelland, Bob; Nguyen, Hoang Thuan - In: Journal of consumer behaviour 23 (2024) 6, pp. 3253-3275
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015117065
Saved in:
Cover Image
Leveraging digital technology in retailing business : unboxing synergy between omnichannel retail adoption and sustainable retail performance
Vhatkar, Manjunath S.; Raut, Rakesh Dulichand; Gokhale, … - In: Journal of retailing and consumer services 81 (2024), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015123668
Saved in:
Cover Image
The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce
Peng, Yi - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125122
Saved in:
Cover Image
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel; Tortosa-Edo, Vicent - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 349-369
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062109
Saved in:
Cover Image
Seeking stability or change? : retailers' organizational legitimacy, strategic orientation and cross-channel integration
Xue, Jiaqi; Qian, Liping; Cai, Jingang; Jiang, Xiuling - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114675
Saved in:
Cover Image
An agent-based simulation model for analyzing and optimizing omni-channel retailing operation decisions
Li, Jing; Liu, XiaoWen - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015099019
Saved in:
Cover Image
Agent models of customer journeys on retail high streets
Torrens, Paul M. - In: Journal of economic interaction and coordination 18 (2023) 1, pp. 87-128
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013548818
Saved in:
Cover Image
What Factors Drive Product Returns in Omnichannel Retail?
Frei, Regina; Zhang, Danni; Bayer, Steffen; Gerding, Enrico - 2023
Purpose: Retail businesses aim to give customers a positive experience when shopping in their stores or online channels. Easy or "frictionless" product returns are part of this experience, which is hoped to encourage additional purchases. However, customer-friendly policies lead to increased...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360929
Saved in:
Cover Image
Device-mediated customer behaviour on the internet : a systematic literature review
Wolf, Lukas - In: International journal of consumer studies 47 (2023) 6, pp. 2270-2304
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427281
Saved in:
Cover Image
Smart luxury shoppers' behaviour in China : omni-channel perspectives of Gen Y consumers
Oe, Hiroko; Yamaoka, Yasuyuki - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 176-187
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014375722
Saved in:
Cover Image
Developing trends in showrooming, webrooming, and omnichannel shopping behaviors : performance analysis, conceptual mapping, and future directions
Halibas, Alrence Santiago; Nguyen Anh Thi Van; Akbari, … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1237-1264
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368262
Saved in:
Cover Image
The impacts of omnichannel retailing properties on customer experience and brand loyalty : a study in the banking sector
Quynh Tran Xuan; Hanh T.H. Truong; Tri Vo Quang - In: Cogent business & management 10 (2023) 2, pp. 1-25
Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of transaction channels. Its centrality has been...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014503250
Saved in:
Cover Image
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction
Butkouskaya, Vera; Oyner, Olga; Kazakov, Sergey - In: Journal of economics, finance & administrative science 28 (2023) 56, pp. 319-334
Purpose This study reviewed three customer-perceived components of integrated marketing communications (IMCs): consistency, interactivity and connectivity, as predictors of positive customer evaluation (product and retail service satisfaction). Design/methodology/approach The customer data from...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014506791
Saved in:
Cover Image
Digital content marketing and EWOM : a mediational serial approach
Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43
Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527165
Saved in:
Cover Image
The changing role and behaviour of consumers in last mile logistics services : a review
Cebeci, Merve Seher; Bok, Michiel de; Tavasszy, Lorant A. - In: Journal of supply chain management science : JSCMS 4 (2023) 3/4, pp. 114-138
The growth of e-commerce and omnichannel retailing has led to significant changes in urban logistics deliveries. In addition to the traditional delivery channels, new solutions have been introduced, such as click-and-collect, parcel locker delivery, crowdshipping, and on-site delivery. However,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513726
Saved in:
Cover Image
Predicting intention to adopt omnichannel retailing of SMEs in Indonesia using UTAUT : the moderating role of personal innovativeness
Syahreza, Alvin Erzal; Moko, Wahdiyat; Rahayu, Mintarti - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014326146
Saved in:
Cover Image
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus; Klein, Jan F.; Paul, Michael - In: Journal of service research 26 (2023) 2, pp. 191-211
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246204
Saved in:
Cover Image
Omnichannel retailing : an exploratory study of the postadoption of radio-frequency identification technology contributing to the quality of financial information
Iguma, Marcio Kawahara; Imoniana, Joshua Onome - In: International journal of finance & banking studies : JJFBS 12 (2023) 1, pp. 48-62
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014308013
Saved in:
Cover Image
Channel preferences and attitudes of domestic buyers in purchase decision processes of high-value electronic devices
Taralik, Krisztina; Kozák, Tamás; Molnár, Zsolt - In: Entrepreneurial business and economics review : EBER 11 (2023) 2, pp. 121-136
Objective: The objective of the article is to examine how respondents' technological readiness (as an individual factor besides demographic characteristics) influences channel preference (in-store, online big- and small-screen at different stages of the purchasing decision process for high-value...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014311081
Saved in:
Cover Image
Omnichannel Distribution to Fulfill Retail Orders
Wan, Xiang - 2023
Problem definition: Although the analytical literature has extensively studied distribution channels, the empirical evidence on the values of omnichannel distribution is limited, especially for the omnichannel used by manufacturing companies to fulfill retail orders. I empirically evaluate the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014259961
Saved in:
Cover Image
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291894
Saved in:
Cover Image
Advancing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert; Leeuw, Sander de; Hübner, Alexander - In: Journal of operations management 69 (2023) 2, pp. 188-196
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293327
Saved in:
Cover Image
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Maulana, Amalia E.; Adisantoso, Julio; Hartanto, Bobie - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 874-889
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014285906
Saved in:
Cover Image
What influences young adult females when choosing an online apparel retailer : an exploratory analysis
Budimir, Ana; Knežević, Blaženka - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 9 (2023) 1, pp. 211-221
Technology is an integral part of everyday life, and its utilisation significantly influences how buyers behave when making decisions on their purchases, no matter the type of goods purchased. Therefore, it is necessary to observe how various generations of shoppers, based on technological...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015052840
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...