This study quantitatively investigates the collaborative framework and competitive landscape of Thailand's evolving music industry, driven by technological progress and changing consumer preferences. By examining data obtained from Thailand's Department of Intellectual Property, specifically...

Many college students experience symptoms of mental health challenges, with depression and anxiety being among the most common. These problems negatively affect academic performance (Brännlund et al. 2017) and overall health (Yang et al. 2024). In the 2021 Healthy Minds Study, 41% of the...

Many college students experience symptoms of mental health challenges, with depression and anxiety being among the most common. These problems negatively affect academic performance (Brännlund et al. 2017) and overall health (Yang et al. 2024). In the 2021 Healthy Minds Study, 41% of the...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

This paper estimates the long-term causal effects of music proficiency on emotional intelligence and mental health. Leveraging the staggered rollout of a school orchestra program as a quasi-experimental setting, we identify the causal impact of adolescent musical engagement. Our findings reveal...

According to Kotler, Kartajaya, and Setiawan, there are five components of marketing 5.0: it is data-driven, predictive, contextual, augmented, and agile. This paper uses the case study method to investigate the presence of the 5.0 marketing components in promotional strategies employed by the...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

Copyright infringement remains a significant challenge for rightsholders in the European Union. The complexity of this issue has increased with technological advancements, necessitating a deeper understanding of piracy mechanisms to develop efficient countermeasures. The first analysis by the...

Ludwig van Beethoven, Johann Sebastian Bach, and Frédéric Chopin are household names, but few will recognize Francesca Caccini, Elisabeth Lutyens or Amy M. Beach, who are among the top-10 female composers of all time. Why are female composers overshadowed by their male counterparts? Using...

Purpose: This study meticulously explored the complexities of online fan engagement, placing a spotlight on the transformative influence of YouTube content produced by the renowned K-pop group, Aespa, and its subsequent impact on user interactions and the group's prevailing image....

This study examines the impact of Brett Kavanaugh's Supreme Court appointment on U.S. music consumption, specifically exploring changes in streaming patterns on Spotify. With a difference-in-differences approach, we analyze the streaming data of the top 200 songs, revealing a significant...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

In this project, we analyze whether the arts can mitigate negative impacts of social distancing and isolation on mental health and wellbeing, ease the burden of closed day-care and school facilities on families, and preserve attitudes of solidarity and trust. Using the SOEP-CoV questionnaire, we...

Purpose: This study applied the PPM model to study consumer behavior in non-face-to-face leisure activities in the era of the coronavirus pandemic. Design/methodology/approach: In order to achieve the purpose of this study, literature research and empirical research were conducted to derive...

The article measures the economic effects of decisions made by two agents in the cultural and creative sector. Managers of a cultural event decide to produce it: it mobilizes a flow of artists and creatives who materialize their creations. Individuals decide to visit it: it mobilizes a flow of...