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Year of publication
Subject
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Neuromarketing 552 Konsumentenverhalten 256 Consumer behaviour 255 Neurowissenschaften 104 Neuroscience 103 Brand management 72 neuromarketing 72 Markenführung 71 Marketing 65 Emotion 61 Werbewirkung 58 Verbraucherverhalten 56 Advertising effects 55 Neuroökonomie 45 Neuroeconomics 43 Marktforschung 36 Market research 34 Werbepsychologie 34 Brand 33 Markenartikel 33 Markenpolitik 33 Werbung 32 Psychology of advertising 31 Advertising 29 Deutschland 28 Markenimage 28 Marketingmanagement 28 Germany 27 Marketing management 27 Kaufentscheidung 26 Brand image 24 Wahrnehmung 23 Beziehungsmarketing 22 Relationship marketing 22 Bibliometrics 21 Bibliometrie 21 Online-Marketing 21 Perception 21 EEG 20 Social Web 19
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Online availability
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Undetermined 215 Free 103 CC license 15
Type of publication
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Article 327 Book / Working Paper 252 Journal 1
Type of publication (narrower categories)
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Article in journal 180 Aufsatz in Zeitschrift 180 Aufsatz im Buch 101 Book section 101 Aufsatzsammlung 28 Graue Literatur 21 Non-commercial literature 21 Hochschulschrift 15 Collection of articles of several authors 14 Sammelwerk 14 Working Paper 14 Ratgeber 13 Arbeitspapier 12 Guidebook 11 Case study 10 Fallstudie 10 Lehrbuch 8 Thesis 8 Article 7 research-article 6 review 6 Textbook 5 Dissertation u.a. Prüfungsschriften 4 Handbook 3 Handbuch 3 Interview 3 Konferenzschrift 3 Conference paper 2 Konferenzbeitrag 2 Systematic review 2 review-article 2 Übersichtsarbeit 2 Amtliche Publikation 1 Collection of articles written by one author 1 Conference Paper 1 Conference proceedings 1 Fiktionale Darstellung 1 Forschungsbericht 1 Sammlung 1
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Language
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English 340 German 211 Undetermined 22 Spanish 5 French 1 Russian 1
Author
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Häusel, Hans-Georg 18 Kenning, Peter 17 Scheier, Christian 10 Gernsheimer, Oliver 8 Hubert, Anita Mirja 8 Raab, Gerhard 8 Schindler, Maik 8 Schwarz, Elke 7 Held, Dirk 6 Möll, Thorsten 6 Nufer, Gerd 6 Bittner, Gerhard 5 Briesemeister, Benny B. 5 Hain, Cornelia 5 Hamelin, Nicolas 5 Lehmann-Waffenschmidt, Marco 5 Rumpel, Franziska 5 Senior, Carl 5 Smidts, Ale 5 Thinius, Jochen 5 Traindl, Arndt 5 Weber, Bernd 5 Alsharif, Ahmed H. 4 Elger, Christian Erich 4 Iorga, Ana Maria 4 Klucharev, Vasily 4 Moutinho, Luiz 4 Preilowski, Bruno 4 Reimann, Martin 4 Selmer, Werner Klaus 4 Smidts, A. 4 Untiedt, Jan 4 Vrontis, Demetris 4 Badoc, Michel 3 Bayle-Tourtoulou, Anne-Sophie 3 Bonga, Wellington Garikai 3 Boz, Hakan 3 Burmann, Christoph 3 Caratù, Myriam 3 Dabija, Dan-Cristian 3
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Institution
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Springer Fachmedien Wiesbaden 11 Haufe-Lexware GmbH & Co. KG 6 Books on Demand GmbH <Norderstedt> 3 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Springer Gabler <Firma> 2 Springer International Publishing 2 BrainSigns <Körperschaft> 1 De Gruyter Oldenbourg 1 Europäische Kommission / Generaldirektion Justiz und Verbraucher / Unit Consumer Enforcement and Redress 1 Fachhochschule Reutlingen / European School of Business 1 Fakultät Wirtschaftswissenschaften, Technische Universität Dresden 1 Gesellschaft zur Erforschung des Markenwesens 1 Gottfried Wilhelm Leibniz Universität Hannover 1 Klausurwoche Neuroimaging und Neuroökonomie - Grundlagen, Ethische Fragestellungen, Soziale und Rechtliche Relevanz <2014, Münster (Westf)> 1 London School of Economics and Political Science 1 Markenverband 1 Nomos Verlagsgesellschaft 1 Open Evidence <Körperschaft> 1 RAM-Verlag 1 Taylor and Francis 1 Visual Marketing Conference <2005, Ann Arbor, Mich.> 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Walter de Gruyter GmbH & Co. KG 1 Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz> 1
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Published in...
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SpringerLink / Bücher 18 Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf 16 Journal of consumer behaviour : an international research review 14 Springer eBook Collection 13 Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung 10 Journal of Consumer Marketing 8 Analyzing the strategic role of neuromarketing and consumer neuroscience 7 Journal of business research : JBR 7 Journal of consumer behaviour 7 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 6 Journal of advertising research 6 Psychology & marketing 6 Developing relationships, personalization, and data herald in marketing 5.0 4 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 4 Journal of retailing and consumer services 4 Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation 4 Asia Pacific journal of marketing and logistics 3 ERIM Ph. D. series research in management / Erasmus Institute of Management 3 International journal of consumer studies 3 Journal of Product & Brand Management 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of marketing management : MM 3 Marketing theory 3 NeuroPsychoEconomics 3 Redmarka : revista de marketing aplicado 3 Research 3 The journal of brand management : an international journal 3 Advances in business strategy and competitive advantage (ABSCA) book series 2 Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft 2 Baltic Journal of Economic Studies 2 Biometrics and neuroscience research in business and management : advances and applications 2 Cogent business & management 2 Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung 2 Dresden Discussion Paper Series in Economics 2 Fontys Venlo - publication of applied sciences 2 Ilmenauer Schriften zur Betriebswirtschaftslehre 2 Innovatives Markenmanagement 2 International journal of business and globalisation : IJBG 2 International journal of technology marketing : IJTMkt 2 International review on public and non-profit marketing 2
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Source
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ECONIS (ZBW) 498 USB Cologne (EcoSocSci) 28 RePEc 23 Other ZBW resources 16 EconStor 11 BASE 4
Showing 1 - 50 of 580
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The influence of personal brand communication on consumers
Kromalcas, Saulius; Kraujalienė, Lidija; Ževžikovas, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 95-107
The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José; Antonovica, Arta; … - In: International journal of consumer studies 47 (2023) 6, pp. 2790-2815
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A bibliometric analysis of human hormones in consumer neuroscience and human behavior research : trends and insights with implications for marketing
Alsharif, Ahmed H.; Pilelienė, Lina - In: Baltic Journal of Economic Studies 9 (2023) 5, pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015145230
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Green concept of neuromarketing based on a systematic review using the bibliometric method
Sangari, Negin; Mirzaeian Khamseh, Payvand; Sana, Shib … - In: Green finance : GF 5 (2023) 3, pp. 392-430
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
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Electroencephalography studies on marketing stimuli : a literature review and future research agenda
Ahmed H. Alsharif; Salmi Mohd Isa - In: International journal of consumer studies 49 (2025) 1, pp. 1-29
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A neuromarketing approach to consumer behavior on web platforms
Cenizo, Coral - In: International journal of consumer studies 49 (2025) 2, pp. 1-22
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012887908
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Scientometric analysis of scientific literature on neuromarketing tools in advertising
Pilelienė, Lina; Alsharif, Ahmed H.; Alharbi, Ibrahim Bader - In: Baltic Journal of Economic Studies 8 (2022) 5, pp. 1-12
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Neuromarketing study : the effect of jingle on consumer behavior
Fauzi, Hilman; Rizqullah, Rafif; Ariyanti, Maya; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 197-210
Manuscript type: Research Article Research Aims: This research investigates the impact of a jingle associated with a top-brand product on consumer behavior, as assessed through short-term memory activity in the brain. Design/methodology/approach: Data were collected from six participants, three...
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The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide; Viswanathan, Vaidyanathan S.; Timpone, … - In: Psychology & marketing 39 (2022) 10, pp. 1979-1991
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Neuromarketing as a mechanism of communication with the consumer : the case for small business
Chygryn, Olena; Shevchenko, Kateryna; Tuliakov, Oleh - In: Marketing i menedžment innovacij : m&mi 15 (2024) 2, pp. 26-38
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Neuromarketing algorithms' consumer privacy and ethical considerations : challenges and opportunities
Goncalves, Marcus; Huang, Yiwei; Aliagas, Irene; … - In: Cogent business & management 11 (2024) 1, pp. 1-48
This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and...
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How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús; Simón Sandoval, Pamela; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 279-293
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Neuromarketing and eye-tracking technologies under the European framework : towards the GDPR and beyond
Sposini, L. - In: Journal of consumer policy : consumer issues in law, … 47 (2024) 3, pp. 321-344
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"Business-to-business-to-brain?" : reviewing neuroscience research in B2B-marketing using TCCM analysis
Österle, Benjamin; Herrando, Carolina; Köpsel, Anne; … - In: Journal of business-to-business marketing 31 (2024) 4, pp. 421-445
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Exploring the relationships between brain wave and customer-perceived value after watching sports products commercials
Iravaninezhad, Nasim; Sajjadi, Seyed Nasrollah; … - In: International journal of applied management science : IJAMS 16 (2024) 4, pp. 397-413
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
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From sensation to emotion : a neuromarketing study of sport sponsorship effects
Lee, Sanghak; Kim, Kitae; Hyun, Yong J.; Park, Byungho - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 99-115
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
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Intellectual research landscape of neuromarketing : bibliometric network analysis (2004-2021)
Srivastava, Rajeev; Sharma, Meenakshi - In: International journal of electronic business : IJEB 19 (2024) 2, pp. 209-234
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Emotional impact of dishes versus wines on restaurant diners : from haute cuisine open innovation
Mengual-Recuerda, Ana; Tur-Viñes, Victoria; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/96, pp. 1-19
Haute cuisine is emblematic in the world of tourism and is of fundamental importance in the economic and social life in most countries worldwide. Haute cuisine gastronomic experiences play with the senses, involving the diner, thus generating a unique experience for the customer. This empirical...
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An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Zahmati, Majid; Azimzadeh, Seyed Morteza; Sotoodeh, … - In: Electronic commerce research 23 (2023) 3, pp. 1665-1676
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Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences
Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389
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State of the art of neuromarketing and its ethical implications
Open Evidence <Körperschaft>; London School of …; … - 2023 - 1st edition
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Influencia del etnocentrismo : un estudio de las reacciones neurofisiológicas del consumidor de cerveza
Esquivel, Silvia Campos; Sánchez, Pedro R. Palos - In: Revista de marketing y publicidad : revista semestral (2023) 7, pp. 73-103
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Neuromarketing Strategies of Modern-Day Digital Marketing and Communication
Millagala, Kavindu - 2023
This research article explores the integration of neuromarketing strategies in contemporary digital marketing and communication. Neuromarketing, an interdisciplinary field that merges neuroscience with marketing, aims to understand consumer behaviour, cognitive processes, and emotional responses...
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A practical review of electroencephalography's value to consumer research
McInnes, Aaron N.; Sung, Billy; Hooshmand, Reyhane - In: International journal of market research 65 (2023) 1, pp. 52-82
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Neuroscientific research methods and techniques in consumer research
Zhang, Yunen; Thaichon, Park; Shao, Wei - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 3, pp. 211-227
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Value based marketing : examining the role of leadership support in promoting neuromarketing
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Vrontis, Demetris - In: Journal of transnational management : the official … 28 (2023) 1/2, pp. 141-164
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Examining consumer psychology and marketing professionals perceptions towards neuromarketing
Selvalakshmi, V.; Sri V. T. Baalaji Amuthan; Srinivasan, R. - In: International journal of business and globalisation : IJBG 35 (2023) 3, pp. 312-324
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Ethics and Biopower in Neuromarketing : A Framework for an Ethical Approach to Marketing
Penrod, Joshua - 2023
This book explores the ethical and policy implications of the use of neuroscience in marketing. Addressing emerging areas of neuromarketing and consumer neuroscience, this book offers a fresh perspective on establishing a framework for codes of conduct for marketing practices using...
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
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Visual attention differences toward football stadium’s naming rights : an eye tracking study
Lyu, Dongye; Mañas-Viniegra, Luis; Xu, Ziyuan - In: Asia Pacific journal of marketing and logistics 37 (2025) 1, pp. 189-209
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Neuromarketing's role in sustainable finance
Kumar, Pawan (ed.); Ozen, Ercan (ed.); Johri, Amar (ed.);  … - 2025
"Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to...
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Neurosensory and neuromarketing impacts on consumer behavior
Arora, Manpreet (ed.); Malhan, Shivani (ed.);  … - 2025
"The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional...
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The quantum AI era of neuromarketing
Rodriguez, Raul Villamarin (ed.); Kannan, Hemachandran (ed.) - 2025
The Quantum AI Era of Neuromarketing integrates quantum AI with traditional neuromarketing, enhancing predictive analytics and understanding subconscious consumer behavior. It addresses ethical considerations, ensuring responsible use of advanced technologies, and explores future trends and...
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of Innovation & Knowledge (JIK) 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
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Exploring the Boundaries of Neuromarketing Through Systematic Investigation
Bhardwaj, Shikha; Rana, Gunjan A.; Behl, Abhishek - 2022
Neuromarketing literature has grown remarkably in recent years. Although the field has generated a diverse body of knowledge, we still find a dearth of studies classifying the existing literature into research themes and further presenting known and unknown aspects of Neuromarketing from a...
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Neuromarketing and eye tracking in women's fashion buying decision making
Andrade, Norberto de Almeida; Rainatto, Giuliano; … - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-13
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El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares : el caso de la cerveza Poker en Colombia
Sánchez-Crespo, Isidro; Carrasco-Santos, María Jesús; … - In: Revista de marketing y publicidad : revista semestral (2022) 5, pp. 7-41
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Development of an effective restaurant menu. Research and recommendations
Fedosova, Kateryna - In: Technology audit and production reserves 1 (2022) 4/63, pp. 32-35
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Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page
Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of innovation & knowledge : JIK 7 (2022) 1, pp. 1-9
As one of the fastest growing social media networks, Facebook is used daily by 7.91 billion users. Despite its worldwide influence, the cognitive perception of this social network has not been fully understood or researched. The current study examines human behavior when viewing Facebook pages...
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Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75
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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar - In: European journal of marketing 56 (2022) 13, pp. 236-260
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The prospects of using EEG in tourism and hospitality research
Li, ShiNa; Lyu, Ting; Chen, MengXin; Zhang, PuYue - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 189-211
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior
Rajagopal - 2022
Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...
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How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta; Gregory-Smith, Diana; Murmura, Federica - In: Psychology & marketing 39 (2022) 7, pp. 1350-1369
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing in Emerging Economies: The Case of ASEAN -- 3. Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE -- 4. Bank Brand Avoidance - Perspectives from...
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