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  • Search: subject_exact:"New product development"
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Year of publication
Subject
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Produktentwicklung 10,116 New product development 9,460 Innovation 4,480 Innovationsmanagement 3,788 Innovation management 3,697 Produktgestaltung 936 Theorie 929 Theory 925 Product design 899 Consumer behaviour 869 Konsumentenverhalten 855 Customer integration 684 Kundenintegration 684 Wissensmanagement 581 Knowledge management 566 new product development 526 Industrie 518 Manufacturing industries 509 Deutschland 476 Unternehmenserfolg 464 Marketing management 461 Firm performance 459 Marketingmanagement 457 Germany 454 Projektmanagement 451 Erfolgsfaktor 432 Project management 428 Beziehungsmarketing 425 Relationship marketing 423 Knowledge transfer 417 Success factor 415 Wissenstransfer 413 Lieferantenmanagement 398 Supplier relationship management 398 Innovation diffusion 394 Innovationsdiffusion 394 Technischer Fortschritt 389 SME 381 KMU 379 USA 377
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Online availability
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Undetermined 3,524 Free 1,842 CC license 160
Type of publication
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Article 6,968 Book / Working Paper 3,782 Other 7 Journal 4
Type of publication (narrower categories)
All
Article in journal 5,482 Aufsatz in Zeitschrift 5,482 Aufsatz im Buch 860 Book section 860 Hochschulschrift 719 Graue Literatur 579 Non-commercial literature 579 Thesis 499 Working Paper 461 Arbeitspapier 455 Case study 309 Fallstudie 309 research-article 245 Collection of articles of several authors 228 Sammelwerk 228 Dissertation u.a. Prüfungsschriften 162 Aufsatzsammlung 128 Konferenzschrift 88 Lehrbuch 55 Conference paper 48 Konferenzbeitrag 48 Textbook 48 Forschungsbericht 41 Collection of articles written by one author 36 Ratgeber 36 Sammlung 36 Bibliografie enthalten 35 Bibliography included 35 Guidebook 33 case-report 31 Article 29 Conference proceedings 29 review-article 23 Handbook 22 Handbuch 22 conceptual-paper 19 Bericht 16 review 14 viewpoint 14 Mikroform 13
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Language
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English 9,018 German 1,434 Undetermined 313 French 12 Italian 6 Polish 3 Russian 2 Spanish 2 Danish 1 Portuguese 1 Swedish 1
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Author
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Herstatt, Cornelius 84 Di Benedetto, C. Anthony 44 Brem, Alexander 36 Calantone, Roger J. 34 Cooper, Robert G. 34 Trott, Paul 23 Lynn, Gary 22 Song, Michael 22 Ahmed, Shamsuddin 21 Griffin, Abbie 21 Hultink, Erik J. 21 Wu, Jie 21 Lüthje, Christian 20 Taha, Zahari 20 Dahl, Darren W. 19 Gassmann, Oliver 19 Kahn, Kenneth B. 19 Dayan, Mumin 18 Tellis, Gerard J. 18 Ale Ebrahim, Nader 17 Carbonell, Pilar 17 Di Benedetto, Anthony 17 Hippel, Eric von 16 Hoeffler, Steve 16 Homburg, Christian 16 Kort, Peter M. 16 Leifer, Larry 16 Van Den Bulte, Christophe 16 Barczak, Gloria 15 Füller, Johann 15 Goffin, Keith 15 Keskin, Halit 15 Lakemond, Nicolette 15 O'Cass, Aron 15 Sosa, Manuel 15 Tiwari, Rajnish 15 Ulrich, Karl T. 15 Brettel, Malte 14 Bullinger, Hans-Jörg 14 Dawid, Herbert 14
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Institution
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Springer Fachmedien Wiesbaden 45 National Bureau of Economic Research 32 Rheinisch-Westfälische Technische Hochschule Aachen 13 Verlag Dr. Kovač 10 European Association of Agricultural Economists - EAAE 8 Gesellschaft Entwicklung, Konstruktion, Vertrieb 8 Springer-Verlag GmbH 8 Friedrich-Schiller-Universität Jena 7 HAL 7 Verlag Dr. Hut <München> 7 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 7 Apprimus Verlag 6 Books on Demand GmbH <Norderstedt> 6 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 6 Shaker Verlag 6 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 5 Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 5 Institut für Werkzeugmaschinen und Betriebswissenschaften <München> 5 Technische Universität Braunschweig 5 Technische Universität Dresden 5 Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven 4 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 4 Fraunhofer-Institut für Produktionstechnologie IPT 4 IGI Global 4 Taylor and Francis. 4 Technische Universität Hamburg-Harburg 4 Universität Mannheim 4 Universität Stuttgart 4 Universität Stuttgart / Institut für Arbeitswissenschaft und Technologiemanagement 4 Verlag Franz Vahlen 4 kassel university press 4 Österreich / Bundesministerium für Verkehr, Innovation und Technologie 4 CIRP - The International Academy for Production Engineering 3 Deutsche Gesellschaft für Qualität 3 Deutsches Institut für Normung 3 Duncker & Humblot 3 Eric Cuvillier <Firma> 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 GITO Gesellschaft für Industrielle Informationstechnik und Organisation <Berlin> 3 INSEAD 3
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Published in...
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The journal of product innovation management : an international publication of the Product Development & Management Association 363 Journal of business research : JBR 199 International journal of innovation management 148 Industrial marketing management : the international journal for industrial and high-tech firms 144 International journal of product development : IJPD 140 SpringerLink / Bücher 130 International journal of production research 116 IEEE transactions on engineering management : EM 109 International journal of production economics 90 Technovation : the international journal of technological innovation, entrepreneurship and technology management 82 Research policy : policy, management and economic studies of science, technology and innovation 77 R & D management 74 Technological forecasting & social change : an international journal 73 International journal of innovation and technology management 68 International journal of technology management : IJTM 64 Journal of engineering and technology management : JET-M 64 The journal of business & industrial marketing 61 Management science : journal of the Institute for Operations Research and the Management Sciences 52 Creativity and innovation management 51 Technology analysis & strategic management 49 Research technology management : RTM 46 International journal of product lifecycle management : IJPLM 44 European journal of operational research : EJOR 43 European Journal of Marketing 42 Journal of the Academy of Marketing Science 40 Research 40 Journal of marketing 39 European journal of innovation management : EJIM 38 Harvard-Business-Manager : das Wissen der Besten 38 Journal of open innovation : technology, market, and complexity 38 Faculty & research / Insead : working paper series 36 Marketing science 36 European journal of innovation management 35 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 35 Journal of Product & Brand Management 35 Springer eBook Collection 34 International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA 33 International journal of project management : the journal of The International Project Management Association 33 International journal of technology marketing : IJTMkt 32 Production and operations management : an international journal of the Production and Operations Management Society 32
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Source
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ECONIS (ZBW) 9,627 USB Cologne (EcoSocSci) 506 Other ZBW resources 357 RePEc 213 EconStor 35 BASE 18 USB Cologne (business full texts) 5
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Showing 1 - 50 of 10,761
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Bridging the gap : linking prototyping and technology readiness levels for integrative product development
Rehberg, Laura; Brem, Alexander - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338682
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Balancing exploration and exploitation across boundaries : evidence from new product development
Alves, Marlon Fernandes Rodrigues; Pacheco, Larissa … - In: Business research quarterly : BRQ 28 (2025) 1, pp. 164-179
Exploration and exploitation have opposite natures; therefore, balancing the two presents a key challenge for firms. Recent studies have argued that firms can combine exploration (exploitation) capabilities with exploitation (exploration) partnerships to surmount this obstacle. However, little...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372923
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The paradox of customer participation : the role of perceived risk in technology-based innovation
Yuk, Hyeyeon; Hwang, Euejung; Garrett, Tony C.; Lee, Jong-Ho - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374815
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Linking sales force integration into NPD to salesperson retention : toward a systematic framework
Prigge, Jana-Kristin; Schwehm, Kevin; Sieberz, Isabell - In: Journal of personal selling & sales management : JPSSM 44 (2024) 3, pp. 315-334
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192662
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Industrial product development with lead users as a source of Schumpeterian opportunity
De Jong, Jeroen P. J.; Mulhuijzen, Max; Merfeld, Katrin; … - In: The journal of product innovation management : an … 41 (2024) 6, pp. 1165-1183
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015158121
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Evolution of motivation in co-creation : recruit, retain and complete in a project on new food product co-creation
Klincewicz, Krzysztof; Jacobsen, Lina Fogt; Dębska, … - In: Creativity and innovation management 33 (2024) 3, pp. 312-337
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144140
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In the eye of the beholder : examining the role of dynamic capabilities, industry dynamics, and internal knowledge sharing in strategists’ entry decisions
Schulte-Kulkmann, Nicole - In: Junior management science 9 (2024) 4, pp. 2050-2081
Dynamic capabilities are a major driver of strategic entry into new industries. Building on the dynamic capabilities approach and on strategy literature, I develop a model for strategists' assessment of entry. I examine two specific dynamic capabilities, namely absorptive capacity and new...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015163352
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An exploration of the applications, challenges, and success factors in AI-driven product development and management
Witkowski, Aron; Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 16 (2024) 1, pp. 139-156
While extensive research studies exist on the influence of AI solutions on organizations as a whole, there is a paucity of comprehensive studies examining the adoption of these solutions in product development and subsequent management processes. This article presents an exploratory...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073345
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A framework for identifying and validating idea screening criteria : a case of research and development projects in the computing and automation industry
Seboni, Lone - In: IEEE transactions on engineering management : EM ; a … 71 (2024), pp. 182-191
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015404209
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Innovation performance fosters strategy development : evidenced in the case of new product development and big data capability
Lin, Canchu; Kunnathur, Anand S.; Forrest, Jeffrey Yi-Lin - In: The journal of business and economic studies 27 (2023) 2, pp. 18-40
Research has consistently sought empirical evidence showing the benefits of developing big data related dynamic capabilities as a way to strategize big data operations, but done little exploration of what contributes to the development of such capabilities. To fill this gap, this study proposes...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014430630
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A quantum leap? : the case for radical innovation
Tidd, Joe - In: International journal of innovation management : IJIM 27 (2023) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014366676
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Cultural configurations for international innovativeness : a review and theoretical proposal
Zhang, Yingying Zhang; Rohlfer, Sylvia - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014299661
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How do social media-facilitated crowdsourcing and knowledge integration affect new product development? : SME agile initiatives
Nasution, Muhammad Dharma Tuah Putra; Sari, Pipit Buana; … - In: Cogent business & management 10 (2023) 3, pp. 1-26
Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the impact of social media-facilitated crowdsourcing on the capability to integrate knowledge, which ultimately results...
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Orchestrating human-machine designer ensembles during product innovation
Recker, Jan; Briel, Frederik von; Yu, Yŏng-jin; … - In: California management review 65 (2023) 3, pp. 27-47
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How does CEO decision style influence firm performance? : the mediating role of speed and innovativeness in new product development
Kruse, Sebastian; Bendig, David; Brettel, Malte - In: Journal of management studies : JMS 60 (2023) 5, pp. 1205-1235
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When does entrepreneurial bricolage mediate the effect of entrepreneurial orientation on new product development? : the role of environmental dynamism as moderator
Kurnia, Deden; Mulyadi, Hari; Hendrayati, Heny; Denan, … - In: Entrepreneurial business and economics review : EBER 11 (2023) 2, pp. 103-119
Objective: The objective of the article is to investigate the environmental dynamism (ED) conditions for entrepreneurial bricolage (EB) to function as the mediator between entrepreneurial orientation (EO) and new product development (NPD). Research Design & Methods: This research was conducted...
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Customers' motives to engage in social media-based product idea contests : empirical evidence from Germany
Geise, Fabian A. - In: Journal of creating value 9 (2023) 2, pp. 183-209
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The nexus of digital transformation and innovation : a multilevel framework and research agenda
Saeedikiya, Mehrzad; Salunke, Sandeep; Kowalkiewicz, Marek - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-20
This study addresses the fragmented understanding of the relationship between digital transformation (DT) and innovation by proposing a multi-level framework that integrates diverse disciplinary perspectives. This framework provides deep insight into how DT influences innovation. A systematic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192358
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The relationship between digital technologies and innovation : a review, critique, and research agenda
Jiao, Hao; Wang, Tang; Libaers, Dirk; Yang, Jifeng; Hu, … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-16
Digital technologies (DTs) have resulted in innovations that have fueled global knowledge-based economic development. This systematic review of the literature focuses on the relationship between DTs and innovation. Drawing on the extant literature, we investigate 685 articles published in 41...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192414
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Customer insights for innovation : a framework and research agenda for marketing
Stremersch, Stefan; Cabooter, Elke; Guitart, Ivan A.; … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 29-51
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Social capital as a barrier to innovation : the mediating role of job autonomy
Wang, Zhan; McNally, Regina C.; Lenihan, Helena; Liang, … - In: Finance research letters 72 (2025), pp. 1-7
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205227
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Who drives the creation of a novel vision? : the role of individual insights and the ability of "letting go"
Bellis, Paola; Verganti, Roberto; Paolo Zasa, Federico - In: Journal of business research : JBR 186 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015152660
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The use of social media in different phases of the new product development process : a systematic literature review
Han, Runyue; Brennecke, Julia; Borah, Dhruba; Lam, Hugo … - In: R & D management 55 (2025) 1, pp. 108-126
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015141811
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The nature of underground innovation : missionary, user, and exploratory orientation
De Jong, Jeroen P. J.; Mulhuijzen, Max; Schemmann, Brita - In: Long range planning : LRP ; international journal of … 58 (2025) 1, pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331197
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Key characteristics and role of lead users in medical device innovations : an exploratory study
Venesz, Béla; Dőry, Tibor - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-18
Developing medical device innovations is a lengthy and costly endeavor, so engaging the right participants early in the process is crucial. While much of the existing literature focuses on procedural aspects of innovation, the human factors that influence success are often overlooked. The Lead...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331669
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Strategic foresight, knowledge management, and open innovation : drivers of new product development success
Mubarak, Muhammad Faraz; Jucevicius, Giedrius; Shabbir, … - In: Journal of innovation & knowledge : JIK 10 (2025) 2, pp. 1-11
To remain competitive and make effective decisions in increasingly challenging markets, firms must integrate internal and external knowledge by embedding knowledge management strategies and technologies into their operations. This study aims to examine the roles of strategic foresight and...
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Kooperationen mit der Wissenschaft fördern neuartige Innovationen deutscher Unternehmen
Krieger, Bastian; Strecke, Linus - 2025
Innovationen sind essenziell für die Wettbewerbsfähigkeit der deutschen Wirtschaft. Kooperationen zwischen Unternehmen und wissenschaftlichen Einrichtungen gewinnen dabei zunehmend an Bedeutung. Unternehmen, die mit wissenschaftlichen Einrichtungen zusammenarbeiten, haben häufiger Erfolg bei...
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How "smart" should smart products look? : exploring boundary conditions of the Most-Advanced-Yet-Acceptable (MAYA) principle
Akiike, Atsushi; Katsumata, Sotaro; Yoshioka-Kobayashi, … - In: Journal of business research : JBR 189 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399276
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Timing legitimacy : identifying the optimal moment to launch technology in the market
Robinson, Thomas Derek; Veresiu, Ela - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374305
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The architecture of marketing leadership : how different structures of marketing presence in the top management team drive new product performance
Mehrabi, Hamed; Chen, Yongjian; Ranaweera, Chatura - In: Marketing intelligence & planning 43 (2025) 1, pp. 181-209
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SMEs' use of AI for new product development : adoption rates by application and readiness-to-adopt
Cooper, Robert G. - In: Industrial marketing management : the international … 126 (2025), pp. 159-167
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395403
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Beyond buying bytes : complementing agile new product development with an agile procurement process
Kokozinski, Steffen; Bode, Christoph - In: Industrial marketing management : the international … 126 (2025), pp. 210-220
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Foundational processes and growth
Tham, Wing Wah; Baslandze, Salomé; Sojli, Elvira; Liu, Leo - 2025
This paper studies the interaction between process and product innovations and their distinct role in firm growth dynamics. We differentiate empirically and theoretically two types of process innovations: foundational processes that advance production technology and cost-reducing processes that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211658
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Looking for new possibilities in emerging industries : the impact of strategic sensing capability on high-tech startups’ product innovation
Li, Xiaolin; Zhang, Mengjie; Li, Weiwen; Chen, Juanyi - In: Journal of business research : JBR 189 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396117
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The impact of influencers on brand social network growth : insights from new product launch events on Twitter
Benevento, Elisabetta; Aloini, Davide; Roma, Paolo; … - In: Journal of business research : JBR 189 (2025), pp. 1-15
In the ever-evolving marketing landscape, influencers play a pivotal role in shaping brand perception and expanding social network followings. This study, grounded in Social Network Theory, examines the impact of influencers on brand social network growth during new product launch events....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396142
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Assessing sustainability of green supply chain performance : the roles of agile innovative products, business intelligence readiness, innovative supply chain process integration, and lean supply chain capability as a mediating factor
Al-Shboul, Moh'd Anwer - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-14
This study aims to investigate the impact of business intelligence readiness (BIR), innovative supply chain process integration (ISCPI), and agile innovative products (AIPs) on the sustainability of green supply chain performance (SGSCP) in manufacturing companies (MFs) in growing Middle Eastern...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358641
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Open eco-innovations in sustainable product development : model framework of design thinking in Quality Life Cycle Assessment (DT-QLCA)
Siwiec, Dominika; Gajdzik, Bożena; Gawlik, Remigiusz; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-24
Sustainable product development requires integrating eco- and open innovation. Traditional Design Thinking (DT), while effective for iterative product improvement, often lacks the capability to address environmental considerations comprehensively, necessitating new approaches to balance consumer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358654
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Cultivating sustainability : harnessing open innovation and circular economy practices for eco-innovation in agricultural SMEs
Wongsatorn Worakittikul; Wutthiya Aekthanate Srisathan; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-19
The increasing environmental pressures on businesses have driven a global shift toward sustainability, particularly within small and medium-sized enterprises (SMEs). Despite the growing adoption of open innovation and circular economy (CE) practices, a gap remains in understanding how open...
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New product diffusion within retailers : the effect of managerial quality on rollout
Amano, Tomomichi; Tamayo, Jorge Andrés - 2025
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What are the performance indicators for successful new product development projects in small and medium-sized enterprises?
Blais, Caroline; Saint Pierre, Josée - In: Accounting perspectives : a journal of The Canadian … 24 (2025) 1, pp. 125-155
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332193
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Boosting Design Thinking adoption in organisations through a game-based toolkit : a gamified approach in building facilitators to overcome Design Thinking adoption barriers
Carella, Gianluca; Melazzini, Michele; Cautela, Cabirio; … - 2025
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Investigating the effect of innovation activities of firms on innovation performance : does firm size matter?
Parast, Mahour Mellat; Oke, Adegoke; Doolin, Matthew - 2025
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Understanding the effect of boundary spanning activities on team identification in new product development teams
Carbonell, Pilar; Rodriguez Escudero, Ana I. - In: Business research quarterly : BRQ 28 (2025) 1, pp. 236-251
Despite the relevance of team boundary spanning in new product development (NPD), there is great deal we still do not know about these activities. For example, little is known about how these activities affect the development of team identification, an important emergent state with critical...
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The psychological and behavioral consequences of customer empowerment in new product development : Situational framework, review, and research agenda
Maier, Lukas; Baccarella, Christian V. - In: The journal of product innovation management : an … 42 (2025) 1, pp. 220-252
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How does failure normalization foster product innovativeness in new product development? : the role of passion and learning
Tao, Xiangming; Ucbasaran, Deniz - In: The journal of product innovation management : an … 42 (2025) 2, pp. 338-364
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Red, blue, and green? : the association between CEOs' political ideologies and green new product introductions
Lesage, Kai Christine; Schweitzer, Fiona Maria; … - In: The journal of product innovation management : an … 42 (2025) 2, pp. 392-416
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How to manage new product development in a big data environment?
Song, Xi; Dong, Caiting; Jia, Qining - In: International journal of innovation management : IJIM 29 (2025) 1/2, pp. 1-30
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The impact of market orientation on new product performance through product launch quality : a resource-based view
Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...
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Characteristics of lead users in different stages of the new product development process : a systematic review in the context of open innovation
Venesz, Béla; Dőry, Tibor; Raišiené, Agota Giedré - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-30
Despite the promising ideas of lead users, the success rate of the open innovation process remains low if no proper personal characteristics are attached to the external contributor. The knowledge about the essential characteristic elements of lead users is crucial to select the right lead users...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801908
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The Pervasive role of campaign and product-related uncertainties in inhibiting crowdfunding success
Hopp, Christian; Rose, Stefan; Kaminski, Jermain - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-17
In this research, we study the funding decision in crowdfunding from the perspective of potential backers. We assess whether perceived uncertainty affects the decision to contribute to crowdfunding campaigns. For this purpose, we conduct a 2 × 2 between-subjects experiment with different stages...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013382227
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