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  • Search: subject_exact:"Newspaper publishing"
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Year of publication
Subject
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Newspaper publishing 23 Media 8 Internet 5 United Kingdom 4 Advertising 2 Journal publishing 2 Marketing 2 Publishing industry 2 World Wide Web 2 Advertising effectiveness 1 Arab Countries 1 British Library 1 Business development 1 Circulation systems 1 Consumer behaviour 1 Costs 1 Customer loyalty 1 Denmark 1 Desktop publishing 1 Effectiveness 1 European Union 1 Food 1 Human resource management 1 Industrial relations 1 Information services 1 Ireland 1 Legends 1 Librarians 1 Literature 1 Magazine publishing 1 Market research 1 Marketing research 1 Measurement 1 Models 1 Operational audit 1 Paging 1 Press relations 1 Publishing 1 Questionnaires 1 Reference libraries 1
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Online availability
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Undetermined 23 Free 1
Type of publication
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Article 23 Book / Working Paper 1
Type of publication (narrower categories)
All
research-article 10 case-report 8 viewpoint 2 conceptual-paper 1 review 1 review-article 1
Language
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English 23 Undetermined 1
Author
All
Hunt, Robin 3 Martin, Helen 2 Nicholas, David 2 Williams, Peter 2 AlShehri, Fayez 1 Cole, Peter 1 Cowen, Nicola 1 Dare, Andrew 1 Dobrowolski, Tom 1 Doyle, Peter 1 Drennan, Jackie 1 Erbach, Gertrud 1 Frost, Chris 1 Gall, Gregor 1 Gunter, Barrie 1 Higgins, J.C. 1 Huntington, Paul 1 Iley, Lynda 1 Leurdijk, Andra 1 Lievesley, Nat 1 Neilson, Kara 1 Nieuwenhuis, Ottilie 1 Rusbridger, Alan 1 Slot, Mijke 1 Sterling, John 1 Tuncalp, Secil 1 Wilkinson, Gerald 1 Willett, Peter 1 Withey, Richard 1
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Institution
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Institute for Prospective Technological Studies (IPTS), Joint Research Centre 1
Published in...
All
Aslib Proceedings 15 European Journal of Marketing 4 JRC-IPTS Working Papers 1 Marketing Intelligence & Planning 1 Personnel Review 1 Strategic Direction 1 Strategy & Leadership 1
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Source
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Other ZBW resources 23 RePEc 1
Showing 1 - 24 of 24
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Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries: The Newspaper Publishing Industry
Leurdijk, Andra; Nieuwenhuis, Ottilie; Slot, Mijke - Institute for Prospective Technological Studies (IPTS), … - 2012
This report offers an in-depth analysis of the major economic developments in the music industry. It looks at music companies, and covers the production and distribution of recorded music, including online distribution, and the competition which these companies face from other online music...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011169901
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Keep asking the customer : Dagbladet Børsen increase customer loyalty through relationship marketing
In: Strategic Direction 20 (2004) 9, pp. 24-26
Writing nearly 20 years ago, Robert Heller emphasized marketing’s focus on the constant and systematic study of what products a company should be offering, when and at what price. Marketing, said Heller, is the part of the company that should always be asking “What business are we in?” In...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015009830
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The market for electronic newspapers in the Arab world
AlShehri, Fayez; Gunter, Barrie - In: Aslib Proceedings 54 (2002) 1, pp. 56-70
An online survey was conducted among 800 readers of Arab electronic newspapers resident in different parts of the world. The aim of the survey was to obtain baseline data about the readership for such newspapers, readers’ opinions about these publications, and antecedents of overall...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014671327
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Source credibility: do we really believe everything we’re told?
Frost, Chris - In: Aslib Proceedings 54 (2002) 4, pp. 222-228
Newsworthy stories have several common criteria that help news‐gatherers define them. One of these is that the story should be interesting for or of interest to the audience. This means that there are elements of a newsworthy story that are common to gossip, rumours, urban legends and hoaxes...
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Route ROI: the hard news highway
Hunt, Robin - In: Aslib Proceedings 54 (2002) 6, pp. 341-344
The ex‐editor of Guardian Unlimited , considers the current position of newspaper Web sites. Points to the success of the old trusted brands. Agrees they cost a lot but believes newspapers have little choice but to continue to invest in them, they are becoming a fixed cost. Considers the rise...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014671351
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Strategy development for the real world : A metro newspaper has nowhere to grow and lots of “new media” competition
Sterling, John - In: Strategy & Leadership 30 (2002) 1, pp. 10-17
A respected Wisconsin metro newspaper, confronting significant market change and eroding profit opportunities, gathered a broad cross‐section of its management team together a little more than a year ago to take a fresh look at its business strategy. The resulting strategic plan strikes a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015016372
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Comment The Guardian/Observer:information developments since 1998
Martin, Helen - In: Aslib Proceedings 53 (2001) 5, pp. 161-166
Provides an update of the British Library funded project ‘The changing information environment’, which featured an analysis of Internet use at The Guardian/Observer. Desktop access to the Web has made a difference, but searching skills have not improved significantly. Nor have attitudes to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674116
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The future of the British broadsheet newspaper on the World Wide Web
Cowen, Nicola - In: Aslib Proceedings 53 (2001) 5, pp. 189-200
Traditional media, such as newspapers, are having to reassess their role in the Internet age. Not only are newspapers having to compete with each other, but also with foreign newspapers from all over the globe and their information providers choosing to deliver news on their websites. The aim of...
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Creative charades: playing with music, films and books (this article depends much on lawyers)
Hunt, Robin - In: Aslib Proceedings 53 (2001) 4, pp. 115-119
Mobile: ‘changing easily in expression, mood, purpose.’ Devices: ‘invent from existing principles or ideas.’ Definitions from Websters Universal Dictionary.
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The News International Newspapers’ intranet
Erbach, Gertrud; Iley, Lynda - In: Aslib Proceedings 51 (1999) 1, pp. 30-34
Since 1985, News International has maintained an in‐house database which provides access to several daily and Sunday newspaper titles and has developed into a powerful research tool for librarians and journalists. A plan to provide a web‐based front end to the Editorial Database led to the...
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Who can you trust?
Rusbridger, Alan - In: Aslib Proceedings 51 (1999) 2, pp. 37-45
The text of a lecture given by Alan Rusbridger, Editor of The Guardian, to mark the opening of the new facilities for the Department of Journalism at the University of Central Lancashire, Preston. The theme of the lecture is public trust in what journalists write. Argues that, despite the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674026
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Dumbing down: the only way is up
Hunt, Robin - In: Aslib Proceedings 51 (1999) 2, pp. 46-53
Analyses the “dumbing down” syndrome highlighting main quotes from BBC online, Kirkus Reviews and an interview between Roan Hoag of Amazon.xom and Pete Hamill whose book “News is a Verb” which attempts to unmask US journalism’s dumbing down. Looks at various tabloid‐style choices of...
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Dumbing down: bottoming out?
Cole, Peter - In: Aslib Proceedings 51 (1999) 3, pp. 72-77
Weighs up whether a dumbing down has taken place in the British tabloid and broadsheet press. Material is presented from The Sun, The Daily Telegraph and The Times, and also from a number of television channels for comparison. Provides evidence which suggests that, while there has been changes...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674031
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United Kingdom regional newspapers on the World Wide Web
Neilson, Kara; Willett, Peter - In: Aslib Proceedings 51 (1999) 3, pp. 78-90
This paper discusses the ways in which regional newspapers in the UK have reacted to the challenges posed by the Internet. A detailed evaluation of the web sites for 25 regional newspapers demonstrated clear audience trends and a certain consensus of styles and features. The level of commercial...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674032
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The changing information environment in the media: case study The Guardian/Observer
Martin, Helen - In: Aslib Proceedings 51 (1999) 3, pp. 91-96
Charts and evaluates changes to The Guardian/Observer library over the period 1983 ± 1998. Examines these developments in the light of wider changes to the newspaper industry as a whole. Discusses the early arrival and impact of FT Profile; the setting up of the Association of UK Media...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674033
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The migration of news to the web
Williams, Peter; Nicholas, David - In: Aslib Proceedings 51 (1999) 4, pp. 122-134
Virtually all UK and US newspapers and the vast majority of regional and even local titles are now represented on the web. Indeed, the Yahoo news and media directory lists no less than 114 UK newspapers online (as of November 1998). Broadcasters from the BBC and Sky downwards, and all the famous...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674037
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Developing and testing methods to determine the use of web sites: case study newspapers
Nicholas, David; Huntington, Paul; Williams, Peter; … - In: Aslib Proceedings 51 (1999) 5, pp. 144-154
There is a general dearth of trustworthy information on who is using the web and how they use it. Such information is of vital concern to web managers and their advertisers yet the systems for delivering such data, where in place, generally cannot supply accurate enough data. Nor have web...
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The introduction of intranets into the newspaper industry
Drennan, Jackie - In: Aslib Proceedings 51 (1999) 8, pp. 269-274
An evaluation of the current state of intranet usage in the UK newspaper industry. Librarians and information managers from all the UK national newspapers were contacted to establish which newspapers had, or were intending to introduce, an intranet. Those who had an intranet were interviewed. To...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014674052
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HRM in practice : A case study revisited
Gall, Gregor - In: Personnel Review 24 (1995) 3, pp. 43-55
Returns to a case study of a newspaper company introducing HRM presented five years earlier in this journal. Looks at all the editorial offices of the company and examines the extent to which the company has succeeded in implementing HRM and what this has meant for a key section of its...
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Print Media Planning in Saudi Arabia
Tuncalp, Secil - In: Marketing Intelligence & Planning 12 (1994) 4, pp. 32-40
Almost three‐quarters of advertising spending in Saudi Arabia goes to print media. This condition stems from the fact that some important media for developing countries including cinema, radio, and rental video are not available for placing advertisements. Despite being an important channel...
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Nonmetric multidimensional scaling: a user's guide
Doyle, Peter - In: European Journal of Marketing 7 (1973) 2, pp. 82-88
Outlines the technique of nonmetric multidimensional scaling, revealing its uses and limitations in the field of market research. Presents various study results of consumer perceptions of convenience foods and of weekly newspapers in order to illustrate this. Suggests that nonmetric...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014725260
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Some applications of operational research in advertising
Higgins, J.C. - In: European Journal of Marketing 7 (1973) 3, pp. 166-175
Examines the use of media scheduling in the field of advertising. Looks at newspaper publishers, in particular, investigating forecasting of advertisement space and revenue; the pricing problem of advertisement rates; and some specific applications of operational research in planning for a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014725268
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Factors affecting newspaper choice
Wilkinson, Gerald - In: European Journal of Marketing 6 (1972) 2, pp. 107-116
Maintains that research in newspapers is mostly concerned with who reads a paper rather than why they make a particular choice. Believes that more emphasis should be given to the question‘why’ if development of marketing effectiveness is to be made. Specifies that increased competition...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014725287
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A pagination model for the national newspapers
Dare, Andrew - In: European Journal of Marketing 4 (1970) 4, pp. 227-236
Examines competitiveness of national newspapers and how their competitiveness with regard to pagination provides a comprehensive study. Considers whether or not the newspaper industry is a declining industry, and gives many examples with circulation figures to argue against this. Sates that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014725357
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