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International journal of nonprofit and voluntary sector marketing (51)
Journal of marketing for higher education (21)
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1
Book / Working Paper 		Strategisches Fundraising
Year:                     
2012
Person:  Gahrmann, Christian
Publisher:  Wiesbaden : Springer Gabler
Affiliated person:  Raabe, Thorsten; Breisig, Thomas
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2
Book / Working Paper 		Marketing für Nonprofit-Organisationen : Grundlagen - Konzepte - Instrumente
Year:                     
2012
Person:  Bruhn, Manfred
Publisher:  Stuttgart : Kohlhammer
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3
Article 		The influence of messages and benefits on donors' attributed motivations : findings of a study with 14 American performing arts presenters
Year:                     
2011
Affiliated person:  Johnson, Jennifer Wiggins; Ellis, Bret
Published in:  International journal of arts management ; 13
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4
Article 		Portrait of a star : National Gallery of Victoria
Year:                     
2011
Affiliated person:  Rentschler, Ruth; Bridson, Kerrie; Evans, Jody
Published in:  International journal of arts management ; 13
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5
Article 		Together and Apart: Exploring Structure of the Corporate–NPO Relationship
Year:                     
2011
Person:  Simpson, Dayna; Lefroy, Kathryn; Tsarenko, Yelena
Publisher:  Springer
Published in:  Journal of Business Ethics
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6
Book / Working Paper 		Kompendium Kulturmarketing : Handbuch für Studium und Praxis
Year:                     
2011
Publisher:  München : Vahlen
Affiliated person:  Klein, Armin
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7
Article 		Consuming the campesino : fair trade marketing between recognition and romantic commodification
Year:                     
2011
Person:  Zick Varul, Matthias
Published in:  Cultural studies and anti-consumerism : a critical encounter
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8
Article 		Attributes influencing college students' participation in volunteering : a conjoint analysis
Year:                     
2011
Person:  Lee, Young-joo; Won, Doyeon
Published in:  International review on public and non-profit marketing ; 8
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9
Article 		Der mühsame Weg, den Verbraucher von der Sinnhaftigkeit des Spendens zu überzeugen
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10
Article 		Warum spenden?: Einblick in die Sicht der Spenderinnen und Spender : Spendenmotivation, Hemmnisse und deren Überwindung - und Folgerungen für die Spendenwerbung
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11
Article 		Traditional print vehicles and stakeholder groups
Year:                     
2011
Person:  Vitek, Lora
Published in:  Leadership in nonprofit organizations ; Vol. 2
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12
Article 		Marketing issues : options, types, and targets
Year:                     
2011
Person:  Riedi, Jenna Leigh
Published in:  Leadership in nonprofit organizations ; Vol. 2
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13
Article 		Role of nonprofit leaders in marketing, positioning, and public relations
Year:                     
2011
Person:  Shalett, Robert
Published in:  Leadership in nonprofit organizations ; Vol. 2
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14
Article 		Marketing issues : who is the customer?
Year:                     
2011
Person:  Huizenga, Chris
Published in:  Leadership in nonprofit organizations ; Vol. 2
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15
Article 		Motivations and perceived value of volunteer tourists from Hong Kong
Year:                     
2011
Person:  Lo, Ada S.; Lee, Candy Y. S.
Published in:  Tourism management : research, policies, practice ; 32
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16
Article 		Business-Kunden als Zielgruppe von Hochschulen : Theorie, Ergebnisse eines Eyetracking-Experimentes und Implikationen zur Gestaltung des Hochschul-Web-Auftrittes
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17
Article 		Bedeutungswandel von Kommunikation und Marketing : unternehmerische Führung und transparenter Dialog ; Markenzeichen moderner Hochschulen
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18
Article 		A goat for Christmas : exploring third-party gifts
Year:                     
2011
Person:  Kemp, Simon; Richardson, Jessica; Burt, Christopher D. B.
Published in:  Journal of managerial psychology ; 26
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19
Article 		Gegen Zwangsprostitution und Menschenhandel : eine Kampagne des Diakonischen Werkes der Evangelischen Kirche in Deutschland
Year:                     
2011
Person:  Handrick, Michael
Published in:  PR-Kampagnen
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20
Article 		"Studieren mit Meerwert" : die erste integrierte Hochschulmarketingkampagne auf Landesebene
Year:                     
2011
Person:  Friedlaender, Petra; Harcks, Christine
Published in:  PR-Kampagnen
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21
Article 		Mit Emotion zur Prävention : die nationale Verkehrssicherheitskampagne "Runter vom Gas!"
Year:                     
2011
Person:  Remus, Nadine
Published in:  PR-Kampagnen
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22
Article 		Social and nonprofit marketing : issuses and opportunities in marketing beyond business
Year:                     
2011
Person:  Weinberg, Charles B.; Lee, Hsin-hsuan Meg
Published in:  Nature of the new firm : beyond the boundaries of organisations and institutions
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23
Article 		Marketing in der Soziokultur
Year:                     
2011
Person:  Bock, Stephan; Lüddemann, Cornelia
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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24
Article 		Marketing an Volkshochschulen
Year:                     
2011
Person:  Lang, Wilhelm F.
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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25
Article 		Bibliotheksmarketing
Year:                     
2011
Person:  Vogt, Hannelore
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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26
Article 		Museumsmarketing
Year:                     
2011
Person:  Janeke, Kristiane
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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27
Article 		Orchestermarketing
Year:                     
2011
Person:  Schmidt-Ott, Thomas
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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28
Article 		Musicalmarketing
Year:                     
2011
Person:  Rothaermel, Bettina
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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29
Article 		Theatermarketing
Year:                     
2011
Person:  Hausmann, Andrea
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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30
Article 		Audience Development
Year:                     
2011
Person:  Mandel, Birgit
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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31
Article 		Evaluation im Kulturmarketing
Year:                     
2011
Person:  Wegner, Nora
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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32
Article 		Der strategische Kulturmarketing-Managementprozess
Year:                     
2011
Person:  Klein, Armin
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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33
Article 		Das Kulturpublikum
Year:                     
2011
Person:  Föhl, Patrick S.
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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34
Article 		Grundlagen des Kulturmarketing
Year:                     
2011
Person:  Klein, Armin
Published in:  Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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35
Article 		Academic Visual Identity (AVI) : an act of symbolic leadership
Year:                     
2011
Person:  Masiki, Trent
Published in:  Journal of marketing for higher education ; 21
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36
Article 		International student destination choice : the influence of home campus experience on the decision to consider branch campuses
Year:                     
2011
Person:  Wilkins, Stephen; Huisman, Jeroen
Published in:  Journal of marketing for higher education ; 21
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37
Article 		Reaching the non-traditional stopout population : a segmentation approach
Year:                     
2011
Affiliated person:  Schatzel, Kim; Callahan, Thomas; Scott, Crystal J.; Davis, Timothy
Published in:  Journal of marketing for higher education ; 21
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38
Article 		Do UK universities communicate their brands effectively through their websites?
Year:                     
2011
Person:  Chapleo, Chris; Durán, María Victoria Carrillo; Díaz, Ana Castillo
Published in:  Journal of marketing for higher education ; 21
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39
Article 		Potential of the social media as instruments of higher education marketing: a segmentation study
Year:                     
2011
Person:  onstantinides, Efthymios; Stagno, Marc C. Zinck
Published in:  Journal of marketing for higher education ; 21
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40
Article 		The "I"of the beholder : how gender differences and self-referencing influence charity advertising
Year:                     
2011
Person:  Chang, Chun-tuan; Lee, Yu-kang
Published in:  International journal of advertising : the quarterly review of marketing communications ; 30
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41
Book / Working Paper 		Donor-centered planned gift marketing
Year:                     
c 2011
Person:  Rosen, Michael J.
Publisher:  Hoboken, NJ : Wiley
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42
Book / Working Paper 		Breakthrough nonprofit branding : seven principles for powering extraordinary results
Year:                     
c 2011
Person:  Daw, Jocelyne S.; Cone, Carol
Publisher:  Hoboken, NJ : Wiley
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43
Article 		Exporting Hong Kong's higher education to emerging Asian markets : marketing strategies and government policies
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44
Article 		An Aristotelian model for ethical higher education marketing : the role of practical wisdom
Year:                     
2011
Person:  Gibbs, Paul
Published in:  Journal of marketing for higher education ; 21
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45
Article 		Viewing international students as state stimulus potential : current perceptions and future possibilities
Year:                     
2011
Person:  Owens, Deborah L.; Srivastava, Prashant; Feerasta, Aniqa
Published in:  Journal of marketing for higher education ; 21
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46
Article 		Sex doesn't matter : the role of gender in the formation of student-university relationships
Year:                     
2011
Person:  Bowden, Jana; Wood, Leigh
Published in:  Journal of marketing for higher education ; 21
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47
Book / Working Paper 		Charity marketing : delivering income, campaigns and services
Year:                     
2011
Person:  Bruce, Ian W.
Publisher:  London : ICSA Pub
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48
Article 		How much my vote counts? : exploring a marketing map approach in a case of public university elections
Year:                     
2011
Person:  Consuegra De la Ossa, Humberto J.
Published in:  International review on public and non-profit marketing ; 8
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49
Article 		Building cohesion and trust in London : a social marketing approach
Year:                     
2011
Person:  Upton, Jonathan; Mansell, Charlie
Published in:  International review on public and non-profit marketing ; 8
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50
Article 		Political marketing in the Greek context: does market orientation exist?
Year:                     
2011
Person:  Kotzaivazoglou, Iordanis
Published in:  International review on public and non-profit marketing ; 8
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