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1
Book / Working Paper 		Social media marketing
Year:                     
c 2013
Person:  Tuten, Tracy L.; Solomon, Michael R.
Publisher:  Boston [u.a.] : Pearson
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2
Book / Working Paper 		Smart business, social business : a playbook for social media in your organization
Year:                     
c 2012
Person:  Brito, Michael
Publisher:  Indianapolis, Ind. : Que
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3
Article 		Optimising e-marketing criteria for customer communication in food and drink sector in Greece
Year:                     
2012
Affiliated person:  Tsekouropoulos, G.; Andreopoulou, Z.; Seretakis, A.; Koutroumanidis, T.; Manos, Basil
Published in:  International journal of business information systems : IJBIS ; 9
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4
Article 		A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Year:                     
2012
Person:  Chen, Lisa Y.
Published in:  International journal of business information systems : IJBIS ; 9
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5
Article 		Neue Wege im Marketing von Unterhaltungsmedien : zu Leistungswerten für die Führung von Medienmarken im Social Web
Year:                     
2012
Person:  Eble, Michael J.
Published in:  Ökonomie, Qualität und Management von Unterhaltungsmedien
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6
Article 		Kreativitätsintensive Prozesse der Online-Branche
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7
Article 		User Generated Events
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8
Book / Working Paper 		Internet marketing start to finish
Year:                     
c 2012
Person:  Juon, Catherine; Greiling, Dunrie; Buerkle, Catherine
Publisher:  Indianapolis, Ind. : Que
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9
Article 		Adapting communications styles to the needs of the market
Year:                     
2012
Person:  Buchanan, Holly
Published in:  Lessons on profiting from diversity
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10
Book / Working Paper 		The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more
Year:                     
2012
Person:  Bodnar, Kipp; Cohen, Jeffrey L.
Publisher:  Hoboken, NJ : Wiley
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11
Article 		Message content in keyword campaigns, click behavior, and price-consciousness : a study of millennial consumers
Year:                     
2012
Person:  Gauzente, Claire; Roy, Yves
Published in:  Journal of retailing and consumer services ; 19
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12
Book / Working Paper 		This is social commerce : turning social media into sales
Year:                     
2012
Person:  Clapperton, Guy
Publisher:  Chichester, West Sussex : Capstone
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13
Book / Working Paper 		Social media analytics : effective tools for building, intrepreting, and using metrics
Year:                     
c 2012
Person:  Sponder, Marshall
Publisher:  New York [u.a.] : McGraw-Hill
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14
Article 		Ausgestaltung des E-POS bei der Best-Shopper-Generation 50plus
Year:                     
2012
Person:  Ott, Cirk Sören; Wittmann, Norbert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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15
Article 		Surfen nach Fast Moving Consumer Goods : das Internetverhalten von Konsumenten im Alter 50plus
Year:                     
2012
Person:  Gaspar, Claudia; Kecskes, Robert
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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16
Article 		Silver-Surfer : Profile, Nutzungsverhalten und -bedürfnisse
Year:                     
2012
Person:  Fittkau, Susanne; Harms, Ann-Kathrin
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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17
Article 		Silver Surfer : vielversprechende (Kunden-)Potenziale jenseits der 50 im Netz
Year:                     
2012
Person:  Dubrau, Claudia
Published in:  Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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18
Article 		Measurement of brand lift from a display advertising campaign
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19
Book / Working Paper 		Social Media und Location-based Marketing : mit Google, Facebook, Foursquare, Groupon & Co. lokal erfolgreich werben ; [Strategien für kleine und mittlere Unternehmen]
Year:                     
2012
Person:  Faber, Ron; Prestin, Sönke
Publisher:  München : Hanser
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20
Article 		Online-Marketing bei der epubli GmbH
Year:                     
2012
Person:  Dörnemann, Jörg
Published in:  Fallstudien zur Unternehmensführung
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21
Book / Working Paper 		Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Year:                     
c 2012
Person:  Hopkins, Jeanne; Turner, Jamie
Publisher:  Hoboken, NJ : Wiley
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22
Book / Working Paper 		Content strategy at work : real-world stories to strengthen every interactive project
Year:                     
c 2012
Person:  Bloomstein, Margot
Publisher:  Waltham, Mass. : Morgan Kaufmann
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23
Article 		Appell an das Gewissen
Year:                     
2012
Affiliated person:  Gröne, Nicole; Wangenheim, Florian von; Rothstock, Karin; Schumann, Jan H.
Published in:  Harvard-Business-Manager : das Wissen der Besten ; 34
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24
Book / Working Paper 		Kunde 2.0 : wie Unternehmen Social Media nutzen
Year:                     
2012
Publisher:  Berlin : E. Schmidt
Affiliated person:  Hebbel-Seeger, Andreas
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25
Book / Working Paper 		Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Year:                     
2012
Person:  Stenger, Daniel
Publisher:  Wiesbaden : Springer-Gabler
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26
Book / Working Paper 		E-commerce : business, technology, society
Year:                     
2012
Person:  Laudon, Kenneth C.; Traver, Carol Guercio
Publisher:  Boston [u.a.] : Pearson
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27
Article 		The new science of viral ads
Year:                     
2012
Person:  Teixeira, Thales
Published in:  Harvard business review : HBR ; 90
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28
Article 		A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Year:                     
2012
Affiliated person:  Rong, Jia; Vu, Huy Quan; Law, Rob; Li, Gang
Published in:  Tourism management : research, policies, practice ; 33
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29
Book / Working Paper 		Paid, owned, earned : maximizing marketing returns in a socially connected world
Year:                     
c 2012
Person:  Burcher, Nick
Publisher:  London : Kogan Page
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30
Book / Working Paper 		Marken in Social Networks : eine empirische Untersuchung im Konsumgüterbereich
Year:                     
2012
Person:  Krüger, Kevin; Regier, Stefanie
Publisher:  Lohmar [u.a.] : Eul
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31
Book / Working Paper 		The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Year:                     
c 2012
Person:  Metz, Adam
Publisher:  New York : McGraw-Hill
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32
Book / Working Paper 		Praxisorientiertes Online-Marketing : Konzepte - Instrumente - Checklisten
Year:                     
2012
Person:  Kreutzer, Ralf T.
Publisher:  Wiesbaden : Gabler
Affiliated person:  Blind, Julia
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33
Article 		Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Year:                     
2012
Person:  Mariussen, Anastasia; Daniele, Roberto; Bowie, David
Published in:  Advances in service network analysis
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34
Book / Working Paper 		Social Media ROI : messen Sie den Erfolg Ihrer Marketing-Kampagne
Year:                     
2012
Person:  Blanchard, Olivier
Publisher:  München [u.a.] : Addison-Wesley
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35
Book / Working Paper 		101 social media tactics for nonprofits : a field guide
Year:                     
2012
Person:  Mathos, Melanie; Norman, Chad
Publisher:  Hoboken, N.J. : Wiley
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36
Book / Working Paper 		Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business
Year:                     
2012
Person:  Hopkins, Jeanne; Turner, Jamie
Publisher:  Hoboken, NJ : Wiley
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37
Book / Working Paper 		Social Media Handbuch : Theorien, Methoden, Modelle und Praxis
Year:                     
2012
Publisher:  Baden-Baden : Nomos
Affiliated person:  Michelis, Daniel
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38
Book / Working Paper 		Praxisorientiertes Online-Marketing : Konzepte Instrumente Checklisten
Year:                     
2012
Person:  Kreutzer, Ralf T.
Publisher:  Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
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39
Book / Working Paper 		B2B digital marketing : using the Web to market directly to businesses
Year:                     
2012
Person:  Miller, Michael
Publisher:  Indianapolis, Ind. [u.a.] : Que [u.a.]
Affiliated person:  Coe, John M.
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40
Book / Working Paper 		E-marketing : applications of information technology and the Internet within marketing
Year:                     
2012
Person:  Molenaar, Cor
Publisher:  London [u.a.] : Routledge
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41
Book / Working Paper 		The end of business as usual : rewire the way you work to succeed in the consumer revolution
Year:                     
c2 012
Person:  Solis, Brian
Publisher:  Hoboken, NJ : Wiley
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42
Book / Working Paper 		E-marketing
Year:                     
2012
Person:  Strauss, Judy; Frost, Raymond
Publisher:  Boston, Mass. [u.a.] : Pearson
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43
Book / Working Paper 		An economic analysis of online streaming : how the music industry can generate revenues from cloud computing
Year:                     
2011
Person:  Thomes, Tim Paul
Publisher:  Mannheim : ZEW, Zentrum für Europäische Wirtschaftsforschung
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44
Article 		The measure of all things : finding out that something doesn't work is the first step toward learning what does work
Year:                     
2011
Person:  Watts, Duncan
Published in:  Journal of advertising research ; 51
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45
Book / Working Paper 		Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Year:                     
2011
Person:  Wiedmann, Klaus-Peter; Reeh, Marc-Oliver; Schipper, Kathrin
Publisher:  Hannover : Inst. für Marketing & Management
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46
Book / Working Paper 		Social ties and user-generated content : evidence from an online social network
Year:                     
2011
Person:  Shriver, Scott K.; Nair, Harikesh S.; Hofstetter, Reto
Publisher:  Stanford, Calif. : Univ., Graduate School of Business
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47
Book / Working Paper 		Facebook, Twitter et le web social : les nouvelles opportunités de business ; stratégie, marketing, meilleures pratiques
Year:                     
2011
Person:  Fraysse, Emmanuel
Publisher:  Bluffy : Ed. Kawa
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48
Book / Working Paper 		Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
Year:                     
2011
Publisher:  Wiesbaden : Gabler
Affiliated person:  Theobald, Elke
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49
Book / Working Paper 		Branchenspezifisches Marketing
Year:                     
2011
Publisher:  Erfurt : Fachhochsch., Fachbereich Wirtschaftswiss.
Affiliated person:  Drees, Norbert
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50
Book / Working Paper 		Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
Year:                     
2011
Person:  Scott, David Meerman
Publisher:  Hoboken, NJ : Wiley
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