"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...

Kund:innen kaufen Packungen, nicht Produkte. Packungen sollen die Attraktivität von Produkten steigern, den rationalen und emotionalen Nutzen signalisieren und zum Kauf verführen. Entdecken Sie in diesem Buch die Möglichkeiten der verschiedenen Verpackungscodes und nutzen Sie deren Potenzial....

This package provides a robust bootstrap procedure to obtain forecast densities for both return and volatilities in a GARCH context. The forecast densities are useful to obtain forecast intervals as well as to estimate risk measures such as Value-at-Risk (VaR). Additionally, we also provide the...

Packaging is a critical aspect of the marketing offer, with many implications for the multi-sensory customer experience. It can affect attention, comprehension of value, perception of product functionality, and also consumption, with important consequences for consumer experience and response....

Introduction to packaging -- Sustainable development and packaging -- Designing packaging -- Introducing the compass -- The directions of the compass -- Product protection -- Material use -- Fill rate -- Apportionment -- User-friendliness -- Information and communication

Title Page -- Copyright Page -- Contents -- About the Authors -- Preface -- Acknowledgements -- Part 1 Fundamentals of Packaging Design -- Chapter 1 Introduction to packaging -- 1.1 Multiple functions of packaging -- 1.1.1 Containment -- 1.1.2 Protection -- 1.1.3 Apportionment -- 1.1.4...

Dieses Buch erklärt, wie Sie die Verpackungen systematisch so gestalten, dass Kunden zugreifen. Die Autorin zeigt Ihnen den effektiven Weg zur ansprechenden Hülle, die Ihre Produkte mit Bedeutung auflädt und den Verkaufserfolg im Handel beflügelt. Packungen sollen die Attraktivität von...

Packaging water -- From containers to contents : branding water -- Frequent sipping : assembling the subject of hydration -- Drinking water arrangements in Bangkok : accommodating bottles -- Enacting water scarcity in Chennai -- Practices of economization : recycling plastic bottles in Hanoi --...

Purpose – The purpose of this paper is to demonstrate how a web‐based virtual ideation tool, dialogr.com, can be used to capture insights from consumers and to gain an understanding of consumer satisfaction with package design during and after product use. The authors also demonstrate how...