While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

This paper aims to analyse consumers' perceptions and attitudes towards natural cosmetic products from three Central European countries. In this study, we employed quantitative surveys on samples of 230 Czech, 175 Slovak, and 325 Polish respondents. Based on the obtained data, we investigate...

We empirically study the perception of political uncertainty by UK's stock markets, covering the entire Brexit period from January 2013 to March 2020. We find that indices dominated by the largest capitalized companies anticipate negatively perceived events already prior to the actual event,...

The study aimed to analyze the perceptions of FinTech in the Middle East region, specifically its usage, and performance. To attain this objective, a strategy employed on surveys as the primary data acquisition method was implemented. The survey was conducted between November 2021 and February...

The research aims to identify individual value-creation indicators, which are provided to suppliers, and their significance in building and maintaining sustainable, long-lasting mutual relationships between enterprises and their suppliers. The enterprises (in the position of suppliers) assigned...

This paper examines the puzzle of why economic inequality has not resulted in political countermeasures to mitigate it, and proposes that the reason is due to misperceptions of economic inequality caused by segregation in social networks. We model taxation and voting behavior with an exponential...

In this paper, we present a new indicator to measure the media coverage of inflation. Our Inflation Perception Indicator (IPI) for Germany is based on a corpus of three million articles published by broadsheet newspapers between January 2001 and November 2022. It is designed to detect thematic...

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Purpose - The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What...

In the article, the authors attempts to demonstrate that healthy nutrition is the solution to not only individuals’, but also of the wide society’s problems, as, in their opinion, human health directly depends on healthy nutrition. Only healthy individual is able to perform his/her...

In the article, the authors attempts to demonstrate that healthy nutrition is the solution to not only individuals’, but also of the wide society’s problems, as, in their opinion, human health directly depends on healthy nutrition. Only healthy individual is able to perform his/her...

Information is incorporated into stock prices when investors trade; consequently, prices respond only to the information investors pay attention to. Because market efficiency requires rapid information dissemination and fully informative prices, attention necessarily affects the level of market...

Purpose - This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is...

When and under what circumstances might people interpret a price increase as fair and acceptable is an important question in behavioral economics. We report the results of surveys we conducted in the US and Israel in 2020, a time when many prices increased following the spread of the COVID-19...

The changing climate requires businesses to take adaptive action. A key prerequisite for optimal adaptive action is that businesses are aware of the climate risks that they face. This, in turn, necessitates that businesses do not base their risk perception solely on prior experience, or a lack...

This study investigates how the presence, and subsequent repeal, of a tax incentive for a prosocial behavior influences fairness perceptions and tax compliance for those who are and are not eligible for the incentive. Results of a multi-round experiment with 309 U.S. taxpayers show that...

The study addresses the recovery from service failures in online banking. It focuses on the three dimensions of perceived recovery justice - namely, distributive justice (DJ), procedural justice (PJ), and interactional justice (IJ) - and investigates their impact on post-recovery satisfaction...

Understanding the factors influencing consumer behaviour toward green agro-food products is crucial for shaping consumption habits in the interest of sustainable development. The conducted study expanded knowledge on sustainable consumption of green agro-food products by providing new insights...

How does information transmission change when it requires attracting the attention of receivers? This paper combines an experiment that varies freelance professionals’ incentives to attract attention about scientific findings, with several online experiments that exogenously expose receivers...

The demand for information technology professionals in the United States is increasing while the number of available graduates is declining. Therefore, it is necessary to develop and refine strategies at all education levels and in business organizations to implement innovative approaches. These...

Comparing mobility is an important but controversial issue. In this paper, we argue that in a specific and relevant case, there exists a univocal and non-controversial definition of greater (exchange) mobility that allows for unambiguous comparisons. We conducted a questionnaire experiment to...

Nowadays consumers increasingly navigate uncertainties arising from cross-border conflicts, commercial tensions, and political instability, which pose threats not only to their mental well-being but also financial security. While existing research documents shifts in spending patterns and...