While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

The research aims to identify individual value-creation indicators, which are provided to suppliers, and their significance in building and maintaining sustainable, long-lasting mutual relationships between enterprises and their suppliers. The enterprises (in the position of suppliers) assigned...

The study aimed to analyze the perceptions of FinTech in the Middle East region, specifically its usage, and performance. To attain this objective, a strategy employed on surveys as the primary data acquisition method was implemented. The survey was conducted between November 2021 and February...

In this paper, we present a new indicator to measure the media coverage of inflation. Our Inflation Perception Indicator (IPI) for Germany is based on a corpus of three million articles published by broadsheet newspapers between January 2001 and November 2022. It is designed to detect thematic...

Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and determine which type of masculinity and which masculinity characteristics consumers favour in a masculine character or the advertising message centred around masculinity. This can...

Purpose - The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What...

This paper examines the puzzle of why economic inequality has not resulted in political countermeasures to mitigate it, and proposes that the reason is due to misperceptions of economic inequality caused by segregation in social networks. We model taxation and voting behavior with an exponential...

The changing climate requires businesses to take adaptive action. A key prerequisite for optimal adaptive action is that businesses are aware of the climate risks that they face. This, in turn, necessitates that businesses do not base their risk perception solely on prior experience, or a lack...

When and under what circumstances might people interpret a price increase as fair and acceptable is an important question in behavioral economics. We report the results of surveys we conducted in the US and Israel in 2020, a time when many prices increased following the spread of the COVID-19...

Purpose - This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is...

In the article, the authors attempts to demonstrate that healthy nutrition is the solution to not only individuals’, but also of the wide society’s problems, as, in their opinion, human health directly depends on healthy nutrition. Only healthy individual is able to perform his/her...

In the article, the authors attempts to demonstrate that healthy nutrition is the solution to not only individuals’, but also of the wide society’s problems, as, in their opinion, human health directly depends on healthy nutrition. Only healthy individual is able to perform his/her...

Information is incorporated into stock prices when investors trade; consequently, prices respond only to the information investors pay attention to. Because market efficiency requires rapid information dissemination and fully informative prices, attention necessarily affects the level of market...

We propose that false beliefs about the own current economic status are an important factor for explaining populist attitudes. Along with the subjects’ receptiveness to right-wing populism, we elicit their perceived relative income positions in a representative survey of German households. We...

We propose that false beliefs about the own current economic status are an important factor for explaining populist attitudes. Along with the subjects' receptiveness to right-wing populism, we elicit their perceived relative income positions in a representative survey of German households. We...

We propose that false beliefs about the own current economic status are an important factor for explaining populist attitudes. Along with the subjects' receptiveness to rightwing populism, we elicit their perceived relative income positions in a representative survey of German households. We...

Do men negatively respond when women first enter an occupation? We answer this question by studying the end of one of the final explicit occupational barriers to women in the U.S.: in 2016, the U.S. military opened all positions to women, including historically male-only combat occupations. We...

In the short evolution from 2019 to the present, the application domains of ChatGPT have experienced exponential growth, ranging from editing, consulting, banking, healthcare, journalism, and mass media to entertainment, education, and remote technical assistance in industrial processes. This...

Purpose The purpose of this study is to investigate how much visual attention is given to banner ads embedded in Web page content dependent on whether the user’s task is goal- or not goal-oriented, as well as the interplay between attention, banner location, banner click and banner...