India has a long history of perfume expertise dating back over 300 years. The familiarity of the average Indian with complex fragrances, coupled with strong cultural factors has given Indian fragrances a unique character. The fragrance market in India is small in comparison to those in developed...

Die Wahl des passenden Parfüms ist eine sehr persönliche, emotional gesteuerte Konsumentenentscheidung. Im hart umkämpften Parfümmarkt müssen sich Unternehmen vor den rational zu treffenden Entscheidungen über die Ausgestaltung des Marketing-Mix intensiv mit den zielgruppenrelevanten...

Purpose – This study aims to test whether the attributes developed via qualitative or conceptual approaches link to the concept of luxury when measured using a quantitative approach. Given the critical role price has in the definition and identification of luxury products, this research...

In June 2004, the Lancome opinion from the Netherlands held that perfume compositions are copyrightable. The thesis of this paper is that the Dutch Court's approach runs afoul of basic copyright principles. Protecting scents instead would be relatively novel, but hardly radical, and necessary...

Agarwood (which has various names around the Asia and Pacific region) is one of the most expensive non-timber wood products of the world. Bangladesh is producing three major products namely agar-wood, agar-oil and agar dust. It has many uses in the cosmetics (especially perfume) and medicine...

Purpose – This paper aims to investigate visual exaggerations of fragrance advertisements by comparing subjects' expectations resulting from print ads to their subsequent product evaluations. It then considers whether the actual scents fall short, meet or exceed these expectations....

Purpose – The purpose of this paper is to utilise projective techniques as a method to capture and understand consumer reactions to celebrity‐endorsed perfumes. The paper illustrates how projective techniques can aid practitioners in their selection of celebrity endorsers....

Von Düften gesteuert, kaufen wir teure Waren. Von Aromen verführt, essen wir minderwertige Nahrungsmittel. Künstliche Duft- und Aromastoffe werden heute überall von der Industrie gezielt eingesetzt, um Verbraucher für ihre Profitinteressen zu dressieren. Und die Risiken? Werden...

Perfumes introduced decades ago continue to compete against recently introduced perfumes. In this high involvement category, using a large survey and a conditional logit model, the authors show that the probability of choosing a long-established perfume, rather than a recently introduced one,...