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Year of publication
Subject
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Place marketing 673 Standortmarketing 627 Brand management 226 Markenführung 224 Tourismusmarketing 137 Tourism marketing 135 Deutschland 98 Germany 96 City marketing 88 Stadtmarketing 87 Brand image 78 Destination management 78 Destinationsmanagement 78 Markenimage 78 Place branding 71 Designation of origin 63 Herkunftsbezeichnung 63 Standortpolitik 60 place marketing 58 place branding 50 Regionalentwicklung 48 Tourism 45 Tourismus 45 Markenartikel 44 Regional development 43 Brand 42 Consumer behaviour 39 Konsumentenverhalten 38 Wirtschaftsförderung 38 Regionalpolitik 37 Holiday behaviour 36 Regional business growth programme 36 Urlaubsverhalten 36 Regional policy 35 Location policy 34 Tourism destination 33 Tourismusregion 33 Regionales Marketing 32 Marketing 29 Tourism industry 28
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Online availability
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Undetermined 216 Free 94 CC license 9
Type of publication
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Article 434 Book / Working Paper 282 Journal 5
Type of publication (narrower categories)
All
Article in journal 246 Aufsatz in Zeitschrift 246 Aufsatz im Buch 126 Book section 126 Graue Literatur 92 Non-commercial literature 92 Collection of articles of several authors 55 Sammelwerk 55 Hochschulschrift 45 Thesis 35 Aufsatzsammlung 29 Case study 24 Fallstudie 24 research-article 21 Konferenzschrift 19 Arbeitspapier 14 Conference proceedings 14 Working Paper 14 Conference paper 10 Konferenzbeitrag 10 Amtsdruckschrift 8 Government document 8 Lehrbuch 6 conceptual-paper 6 Conference Paper 5 Textbook 5 Guidebook 4 Ratgeber 4 Handbook 3 Handbuch 3 Advisory report 2 Bibliografie enthalten 2 Bibliography included 2 Collection of articles written by one author 2 Gutachten 2 Sammlung 2 case-report 2 review-article 2 Accompanied by computer file 1 CD-ROM, DVD 1
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Language
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English 455 German 199 Undetermined 31 Polish 15 French 11 Russian 9 Italian 7 Portuguese 1
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Author
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Warnaby, Gary 15 Kavaratzis, Mihalis 10 Zenker, Sebastian 10 Campelo, Adriana 8 Dinnie, Keith 8 Medway, Dominic 8 Braun, Erik 7 Foroudi, Pantea 7 Lucarelli, Andrea 7 Melewar, T. C. 7 Anholt, Simon 5 Bang, Nguyen 5 Hanna, Sonya 5 Metaxas, Theodore 5 Papadopoulos, Nicolas 5 Rowley, Jennifer 5 Uslay, Can 5 Bruwer, Johan 4 Dennis, Charles 4 Foroudi, Mohammad Mahdi 4 Giovanardi, Massimo 4 Kalandides, Ares 4 Kerr, Greg 4 Pechlaner, Harald 4 Pino, Giovanni 4 Rauhut, Daniel 4 Spielmann, Nathalie 4 Zavattaro, Staci M. 4 Ashworth, Gregory J. 3 Balderjahn, Ingo 3 Bayraktar, Ahmet 3 Boisen, Martin 3 Bose, Sunny 3 Brown, Stephen 3 Cassinger, Cecilia 3 Charters, Steve 3 Cudny, Waldemar 3 Dallmann, Nicolas 3 Gnoth, Juergen 3 Guido, Gianluigi 3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 Bundesvereinigung City- und Stadtmarketing Deutschland 3 Bayern / Bayerisches Staatsministerium für Landesentwicklung und Umweltfragen 2 Edward Elgar Publishing 2 European Regional Science Association 2 National Association of State Development Agencies 2 National Research University Higher School of Economics 2 Regional Research Institute (RRI), West Virginia University 2 Akademie für Raumforschung und Landesplanung 1 Arizona / Department of Commerce 1 Berlin Partner GmbH 1 Bremen / Senat 1 Conway Data, Inc. <Norcross, Ga.> 1 Deutscher Städtetag 1 East Central State / Ministry of Trade and Industry 1 Erich Schmidt Verlag 1 Eventforum Mannheim <2., 2014, Mannheim> 1 Fachhochschule Jena 1 Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) 1 Finansovyj Universitet 1 Forumgespräch Die Marke Deutschland <2001, Rotis> 1 Frankreich / Conseil National des Economies Regionales 1 Frehner-Consulting AG <Sankt Gallen> 1 Girozentrale und Bank der Österreichischen Sparkassen <Wien> 1 Hauptverband des Deutschen Einzelhandels 1 Ilmenauer Wirtschaftsforum <13, 2000, Ilmenau> 1 Industrie- und Handelskammer für München und Oberbayern 1 Institut für Management und Tourismus 1 Institut für Marketing und Kommunalentwicklung <Aalen> 1 International Colloquium on Place Marketing and Nation Branding <2, 2010, London> 1 KPMG Peat Marwick Thorne <Toronto> 1 Karlshochschule 1 Kommunalverband Ruhrgebiet 1 Konferenz Identitätsbildung: Implikationen für Globale Unternehmen und Regionen <2004, Dillingen, Saar; Mettlach> 1 MCDP International UG (haftungsbeschränkt) 1 Management Center Innsbruck 1 Muzeum Niepodległości w Warszawie 1 National Council for Urban Economic Development 1 Nevinnomysskij Gosudarstvennyj Gumanitarno-Techničeskich Institut 1 Niger <State> / Ministry of Information, Social Development, Youth, Sports and Culture 1
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Published in...
All
Journal of Place Management and Development 24 Journal of business research : JBR 23 Branded spaces : experience enactments and entanglements 13 Handbook on place branding and marketing 13 Journal of marketing management : MM 13 Tourism management : research, policies, practice 9 European Spatial Research and Policy 8 Marketing theory 8 The journal of product & brand management 8 The marketing review 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 7 Regional studies : official journal of the Regional Studies Association 7 StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding 7 International review on public and non-profit marketing 6 Strategic place branding methodologies and theory for tourist attraction 6 Urban events, place branding and promotion : place event marketing 6 Journal of travel and tourism marketing 5 MPRA Paper 5 Qualitative market research : an international journal 5 SpringerLink / Bücher 5 The journal of brand management : an international journal 5 Advances in hospitality, tourism, and the services industry (AHTSI) book series 4 Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement 4 International journal of leisure and tourism marketing : IJLTM 4 Marketing places and spaces 4 Springer eBook Collection 4 Standortwettbewerb und Tourismus : regionale Erfolgsstrategien 4 50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden 3 Bausteine der Regionalentwicklung 3 Brand research : [an outcome of the second International Conference on Brand Management] 3 Brands and branding geographies 3 International Journal of Culture, Tourism and Hospitality Research 3 International journal of wine business research : IJWBR 3 Journal of macromarketing : examining the interactions among markets, marketing, and society 3 Journal of marketing management : JMM ; journal of the Academy of Marketing 3 Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft 3 Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren 3 Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu 3 Public management review 3 Revue d'économie régionale & urbaine : RERU 3
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Source
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ECONIS (ZBW) 644 Other ZBW resources 34 RePEc 31 EconStor 6 USB Cologne (EcoSocSci) 5 BASE 1
Showing 1 - 50 of 721
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Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020
Lucarelli, Andrea; Cassinger, Cecilia; Ågren, Karin - In: Business history 65 (2023) 8, pp. 1390-1416
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014413877
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Perception of tourist places from a spatial perspective
Czapliński, Paweł - In: European research studies 26 (2023) 2, pp. 106-117
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307895
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud - 2024
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520961
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Towards a framework for exploring indirect value of tourist attractions in place branding : the case of Tom Tits Experiment Science Center
Lind, Joakim; Lindström, Johanna - In: Scandinavian journal of hospitality and tourism 24 (2024) 1, pp. 44-66
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Personality and place as resources for regional development : Alfred Nobel's Karlskoga
Pugh, Rhiannon; Andersson, Ida - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1874-1885
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206188
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Brand on the run : place brands as judgement devices and sources of local advantage in the music industry
Adler, Patrick - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1904-1920
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Multilayered spatial categories in tourism marketing and branding
Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076758
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Illusive inclusion : destination-marketing, managing Gay Pride events and the problem with cosmopolitan inclusivity
Dixon, Laura - In: Tourism Management Perspectives 51 (2024), pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077140
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There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534720
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163104
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Pasts of the present : iconicity and authentication at two reconstructed heritage sites in Japan
Sejrup, Jens - In: The Copenhagen journal of Asian studies : CJAS 41 (2023) 1, pp. 36-61
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Mazovia brand awareness among corporate customers : implications for local authorities
Młotkowska, Katarzyna; Kowalik, Izabela - In: Central European Management Journal 31 (2023) 1, pp. 130-145
Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515765
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City integrated marketing communication : identification and measurement framework
Daszkiewicz, Magdalena; Mazurek, Edyta; Pukas, Anetta - In: Argumenta oeconomica 50 (2023) 1, pp. 5-32
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In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?
Saari, Susanna - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 226-238
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Determinants of brand love in wine tourism
Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - In: Wine Economics and Policy 13 (2024) 1, pp. 3-15
Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...
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The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia; Osanami Törngren, Sayaka - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1477-1501
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The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra - In: Expert journal of marketing 7 (2019) 2, pp. 112-119
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012217314
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Strategic management of the Malaga brand through open innovation : tourists and residents' perception
Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17
Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801981
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Inclusivity as civism : theorizing the axiology of marketing and branding of places
Lucarelli, Andrea - In: Qualitative market research : an international journal 25 (2022) 5, pp. 596-613
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Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612
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Municipal flag design preferences of United States residents
Nelson, Toby - In: Journal of nonprofit & public sector marketing 36 (2024) 4, pp. 393-412
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191859
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Places as brands : charting the value of place-based intangibles
Castaldi, Carolina; Mendonça, Sandro - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1781-1791
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205285
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Deconstructing cluster identity : place branding and trademarking by cluster organizations
Grimbert, Stephanie Francis; Zabala-Iturriagagoitia, … - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1818-1830
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Place promotion, place branding and social media communication around entrepreneurial ecosystems : a Twitter analysis
Corradini, Carlo; Santini, Erica; Vecciolini, Claudia - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1831-1844
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205291
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Places as brands : charting the value of place-based intangibles
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205308
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Linking place brands and regional innovation : sustainable business strategies leveraging heritage
Pasquinelli, Cecilia; Rovai, Serena; Bellini, Nicola - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1921-1937
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206192
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Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid
Juusola, Katariina; Lahrech, Abdelmounaim - In: Australian journal of management 49 (2024) 2, pp. 249-271
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578065
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Sectoral brand management : a social constructionist approach in the business-to-business market
Lourenção, Marina Toledo de Arruda; Giraldi, Janaina … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 206-226
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The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)
Napawan Tantivejakul - In: Corporate communications : an international journal 29 (2024) 1, pp. 9-23
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The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model
Zheng, Hao; Sun, Yefang; Zhang, Yueyi; Lu, Chenyuan - In: Total quality management & business excellence 35 (2024) 1/2, pp. 64-90
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513336
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Standortmarketing in der Wirtschaftsförderung : Grundlagen für die Praxis
Lennardt, Stefan; Grüning, Cristina - 2024 - 2. Auflage
Einleitung -- Standortmarketing national und international -- Kein Standortmarketing ohne Standortstrategie -- Meinen Markt verstehen -- Anspruchsgruppen einbeziehen -- Die Positionierung formulieren -- Der richtige Maßnahmen-Mix -- Eine Kampagne richtig umsetzen -- Aktuelle Trends --...
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The importance of events, happiness and brand love for a place sustainability
Dutschke, José; Dutschke, Georg; Dias, Álvaro Lopes; … - In: International journal of business and emerging markets … 16 (2024) 2, pp. 222-237
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Place branding : a systematic literature review and future research agenda
Swain, Swapnarag; Jebarajakirthy, Charles; Sharma, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 535-564
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Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects
Vuolteenaho, Jani; Basik, Sergei - In: Eurasian geography and economics 65 (2024) 4, pp. 459-485
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Economic outcomes of place branding: evidence from a scoping review
Pattaratanakun, Ake; Taecharungroj, Viriya - In: Journal of Place Management and Development 17 (2024) 4, pp. 464-483
Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development, the study aims to substantiate the...
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National Brand of Ukraine
Mazaraki, Anatolii; Melnychenko, Svitlana; Melnyk, Tetiana - 2021
The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of...
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How the creative class co-creates a city's brand identity : a qualitative study
Rodrigues, Clarinda; Schmidt, Holger - In: Journal of creating value 7 (2021) 1, pp. 19-43
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580935
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It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012550279
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Arctic narratives : brewing a brand with neolocalism
Ikäheimo, Janne P. - In: The journal of brand management : an international journal 28 (2021) 4, pp. 374-387
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Regionalität aus Sicht von Energieversorgungs- und Direktvermarktungsunternehmen : eine qualitative Inhaltsanalyse zu Regionalstrom in Deutschland
Lehmann, Nico; Müller, Jonathan Benedikt; Ardone, Armin; … - 2021
Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...
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Brand Africa : a guidebook to strengthen the competitiveness of African tourism
World Tourism Organization - 2021
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012806903
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The effect of place identity, place image and residents welcoming tourists on attitudes to positive impacts of tourism
Unurlu, Çiğdem - In: Enlightening tourism : ET ; a pathmaking journal 11 (2021) 2, pp. 470-505
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801532
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Landscape identity : approaches to its conceptualisation, capture and integration into place branding processes
Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022
The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...
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Erfolgsfaktoren für lokale Online-Marktplätze : ein Bericht aus dem Forschungsprojekt "Intelligente Infrastrukturpolitik und Vernetzungspotenziale zwischen Handel und Zustelllogistik"
Thiele, Sonja - Wissenschaftliches Institut für Infrastruktur und … - 2021
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Reconsidering place branding : "connecting the dots" between placemaking, policy making and sustainable development
Reynolds, Laura - In: Welsh economic review : WER 28 (2021), pp. 14-22
This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices. To achieve these aims, it is suggested that a greater unison...
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Proposing a conceptual framework of urban regeneration interaction and entrepreneur city in achieving place marketing
Rafieiyan, Mojtaba; Aydaghmish, Fatemeh Mohammadi - In: Journal of urban economics and management : a quarterly … 5 (2017) 18, pp. 1-20
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All things must pass? Introduction to the special issue on post-Covid place marketing
Warnaby, Gary; Medway, Dominic; Byrom, John - In: Journal of Place Management and Development 16 (2023) 4, pp. 501-510
Purpose The purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place marketing. Design/methodology/approach A brief literature review outlines some of the impacts of the COVID-19 pandemic on places and also...
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Towards an experiential identity of place: the case of Manchester’s Craft and Design Centre
Skandalis, Alexandros - In: Journal of Place Management and Development 16 (2023) 4, pp. 525-540
Purpose The aim of this paper is to explore the role and potential of lived experiences in informing and shaping the formation of place identity within the sphere of the production and consumption of craft objects. Design/methodology/approach This paper is part of a larger funded research...
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The impact of government policies on place branding performance : evidence from China
Zhou, Hui; Zhang, Yueyi; Zhou, Li - In: Total quality management & business excellence 34 (2023) 6, pp. 712-742
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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
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