Search Results - subject_exact:"Place marketing"

Continuity and discontinuity in the historical trajectory of the commercialising of cities : storying Stockholm 1900-2020

Lucarelli, Andrea; Cassinger, Cecilia; Ågren, Karin - In: Business history 65 (2023) 8, pp. 1390-1416

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014413877

Perception of tourist places from a spatial perspective

Czapliński, Paweł - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307895

"The good place" : investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers

Fona, Cristina; Melewar, T. C.; Dennis, Charles; … - In: The journal of brand management : an international journal 32 (2025) 3, pp. 238-255

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015447442

"It broke my heart when they ripped the old logo off the wall" : places, uses and meanings of the rebranded logo

Erjansola, Ari-Matti; Virtanen, Linda; Lipponen, Jukka - In: Corporate reputation review 28 (2025) 3, pp. 204-216

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509280

Embracing the potential of ambiguous place brands : illustrations from the Wild Atlantic Way

O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Marketing theory 25 (2025) 2, pp. 283-301

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015431722

Inclusive tourism and place branding : a nuanced and deepened understanding

Kraff, Helena; Jernsand, Eva Maria; Björner, Emma - In: Scandinavian journal of hospitality and tourism 25 (2025) 1, pp. 1-8

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515194

Advancing a tourist perspective in inclusive place branding : anticipated constraints of domestic tourists with foreign backgrounds

Eksell, Jörgen; Månsson, Maria - In: Scandinavian journal of hospitality and tourism 25 (2025) 1, pp. 38-53

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515197

Communicating inclusiveness through major sporting events : development and application of a framework

Lundberg, Erik; Björner, Emma; Osanami Törngren, Sayaka - In: Scandinavian journal of hospitality and tourism 25 (2025) 1, pp. 76-97

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515199

Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud - 2024

As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014520961

Towards a framework for exploring indirect value of tourist attractions in place branding : the case of Tom Tits Experiment Science Center

Lind, Joakim; Lindström, Johanna - In: Scandinavian journal of hospitality and tourism 24 (2024) 1, pp. 44-66

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189087

Personality and place as resources for regional development : Alfred Nobel's Karlskoga

Pugh, Rhiannon; Andersson, Ida - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1874-1885

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206188

Brand on the run : place brands as judgement devices and sources of local advantage in the music industry

Adler, Patrick - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1904-1920

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206191

There's a time and place : navigating omni-temporality in the place branding process

Reynolds, Laura; Peattie, Kenneth J.; Koenig-Lewis, Nicole - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014534720

Multilayered spatial categories in tourism marketing and branding

Inkinen, Tommi; Heikkonen, Maria; Makkonen, Teemu; … - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-11

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076758

Illusive inclusion : destination-marketing, managing Gay Pride events and the problem with cosmopolitan inclusivity

Dixon, Laura - In: Tourism Management Perspectives 51 (2024), pp. 1-9

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077140

Analysis of territories marketing activities among small and medium business : a bibliometric analysis

Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013163104

In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?

Saari, Susanna - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 226-238

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014293835

The empty body : exploring the destabilised brand of a racialised space

Ulver, Sofia; Osanami Törngren, Sayaka - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1477-1501

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014450071

Mazovia brand awareness among corporate customers : implications for local authorities

Młotkowska, Katarzyna; Kowalik, Izabela - In: Central European Management Journal 31 (2023) 1, pp. 130-145

Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515765

Determinants of brand love in wine tourism

Dias, Álvaro Lopes; Sousa, Bruno; Santos, Vasco; … - In: Wine Economics and Policy 13 (2024) 1, pp. 3-15

Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015056970

Pasts of the present : iconicity and authentication at two reconstructed heritage sites in Japan

Sejrup, Jens - In: The Copenhagen journal of Asian studies : CJAS 41 (2023) 1, pp. 36-61

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014373666

City integrated marketing communication : identification and measurement framework

Daszkiewicz, Magdalena; Mazurek, Edyta; Pukas, Anetta - In: Argumenta oeconomica 50 (2023) 1, pp. 5-32

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014279365

Znamčenje območij kot pristop k razvoju podeželja v Sloveniji

Logar, Erik - 2025 - Prva izdaja

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337776

Place branding and sustainable rural communities : qualitative evidence from rural areas in Denmark

Gulisova, Barbora; Horbel, Chris; Noe, Egon - In: Journal of strategic marketing 33 (2025) 3, pp. 356-377

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546956

Expanding the scope of inclusive tourism and place branding

Kraff, Helena (ed.); Jernsand, Eva Maria (ed.); … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015515211

The adoption of residents of the city brand : a case study of Casablanca City

Belkadi, Ezzohra - In: Expert journal of marketing 7 (2019) 2, pp. 112-119

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012217314

Strategic management of the Malaga brand through open innovation : tourists and residents' perception

Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801981

Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden

Björner, Emma; Aronsson, Lars - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1587-1612

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013466553

Inclusivity as civism : theorizing the axiology of marketing and branding of places

Lucarelli, Andrea - In: Qualitative market research : an international journal 25 (2022) 5, pp. 596-613

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013454966

Municipal flag design preferences of United States residents

Nelson, Toby - In: Journal of nonprofit & public sector marketing 36 (2024) 4, pp. 393-412

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191859

Places as brands : charting the value of place-based intangibles

Castaldi, Carolina; Mendonça, Sandro - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1781-1791

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205285

Deconstructing cluster identity : place branding and trademarking by cluster organizations

Grimbert, Stephanie Francis; Zabala-Iturriagagoitia, … - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1818-1830

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205290

Place promotion, place branding and social media communication around entrepreneurial ecosystems : a Twitter analysis

Corradini, Carlo; Santini, Erica; Vecciolini, Claudia - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1831-1844

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205291

Places as brands : charting the value of place-based intangibles

2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205308

Linking place brands and regional innovation : sustainable business strategies leveraging heritage

Pasquinelli, Cecilia; Rovai, Serena; Bellini, Nicola - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1921-1937

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206192

The State Railway of Siam and the origin of tourism public relations in Thailand (1917-1941)

Napawan Tantivejakul - In: Corporate communications : an international journal 29 (2024) 1, pp. 9-23

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014493977

The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model

Zheng, Hao; Sun, Yefang; Zhang, Yueyi; Lu, Chenyuan - In: Total quality management & business excellence 35 (2024) 1/2, pp. 64-90

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513336

The importance of events, happiness and brand love for a place sustainability

Dutschke, José; Dutschke, Georg; Dias, Álvaro Lopes; … - In: International journal of business and emerging markets … 16 (2024) 2, pp. 222-237

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057471

Mobilities of toponymic place branding in an autocratic post-Soviet city : the Mayak Minska (the Lighthouse of Minsk) and the Minsk-Mir (the Minsk-World) megaprojects

Vuolteenaho, Jani; Basik, Sergei - In: Eurasian geography and economics 65 (2024) 4, pp. 459-485

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014566193

Place branding : a systematic literature review and future research agenda

Swain, Swapnarag; Jebarajakirthy, Charles; Sharma, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 535-564

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014582356

Modeling transitions in nation brand equity : an empirical assessment of the nation equity power grid

Juusola, Katariina; Lahrech, Abdelmounaim - In: Australian journal of management 49 (2024) 2, pp. 249-271

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578065

Sectoral brand management : a social constructionist approach in the business-to-business market

Lourenção, Marina Toledo de Arruda; Giraldi, Janaina … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 206-226

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014473016

Economic outcomes of place branding: evidence from a scoping review

Pattaratanakun, Ake; Taecharungroj, Viriya - In: Journal of Place Management and Development 17 (2024) 4, pp. 464-483

Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development, the study aims to substantiate the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015352297

Standortmarketing in der Wirtschaftsförderung : Grundlagen für die Praxis

Lennardt, Stefan; Grüning, Cristina - 2024 - 2. Auflage

Einleitung -- Standortmarketing national und international -- Kein Standortmarketing ohne Standortstrategie -- Meinen Markt verstehen -- Anspruchsgruppen einbeziehen -- Die Positionierung formulieren -- Der richtige Maßnahmen-Mix -- Eine Kampagne richtig umsetzen -- Aktuelle Trends --...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015081231

It's all about the brand : place brand credibility, place attachment, and consumer loyalty

Reitsamer, Bernd; Brunner-Sperdin, Alexandra - In: The journal of brand management : an international journal 28 (2021) 3, pp. 291-301

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012550279

Arctic narratives : brewing a brand with neolocalism

Ikäheimo, Janne P. - In: The journal of brand management : an international journal 28 (2021) 4, pp. 374-387

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012550322

Brand Africa : a guidebook to strengthen the competitiveness of African tourism

World Tourism Organization - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012806903

Regionalität aus Sicht von Energieversorgungs- und Direktvermarktungsunternehmen : eine qualitative Inhaltsanalyse zu Regionalstrom in Deutschland

Lehmann, Nico; Müller, Jonathan Benedikt; Ardone, Armin; … - 2021

Anfang 2019 wurde beim Umweltbundesamt das Regionalnachweisregister ins Leben gerufen, mit dessen Hilfe Energieversorgungsunternehmen die Regionalität einer Stromlieferung gegenüber ihren Kunden ausweisen können. Doch auch ohne Regionalnachweisregister wird teilweise mit der Regionalität von...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012605582

The effect of place identity, place image and residents welcoming tourists on attitudes to positive impacts of tourism

Unurlu, Çiğdem - In: Enlightening tourism : ET ; a pathmaking journal 11 (2021) 2, pp. 470-505

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012801532

Reconsidering place branding : "connecting the dots" between placemaking, policy making and sustainable development

Reynolds, Laura - In: Welsh economic review : WER 28 (2021), pp. 14-22

This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices. To achieve these aims, it is suggested that a greater unison...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012487968